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Recent wireless communication and electronics technology has enabled the development of low‐cost, low‐power, and multi‐functional sensor nodes. However, the fact that sensor nodes are severely energy‐constrained has been an issue and many energy‐efficient routing protocols have been proposed to resolve it. Cluster‐based routing protocol is one of them. To achieve longer lifetime, some cluster‐based routing protocols use information on GPS‐based location of each sensor node. However, because of high cost, not all sensor nodes can be GPS‐enabled. The purpose of this paper is to propose a simple dynamic clustering approach to achieve energy efficiency for wireless sensor networks (WSN).

Instead of using location information of each sensor node, this approach utilizes information of remaining energy of each sensor node and changes in the number of cluster head nodes dependent on the number of sensor nodes alive. Performance results are presented and compared with some related protocols.

The simulations described in the paper show that both residual energy of each sensor node and changing cluster head nodes depending on the number of sensor nodes alive are very critical factors to obtain performance enhancement in terms of lifetime and data transmission. Especially, in some special environment, the proposal has better performance than GPS‐enabled protocol.

The paper is of value in proposing a simple dynamic clustering approach to achieve energy efficiency for WSN.

The authors explore neuro-enhanced reality (NeR) as a novel approach for enhancing service communication between customers, frontline employees, and service organizations that extends beyond current state-of-the-art approaches based on augmented reality (AR) and virtual reality (VR) technologies.

The authors first take stock of research on reality-enhanced service communication with AR and VR, then complement these insights with emerging neuroscientific research to conceptualize how NeR enables innovative forms of service communication. On this basis, the authors develop a research agenda to guide the future study and managerial exploitation of NeR.

AR and VR already offer unique affordances for digital-to-physical communication, but these can be extended with NeR. Specifically, NeR supports neuro-to-digital and digital-to-neuro communication based on neuroimaging (e.g. controlling digital content through thought) and neurostimulation (e.g. eliciting brain responses based on digital content). This provides a basis for outlining possible applications of NeR across service settings.

The authors advance knowledge on reality-enhanced service communication with AR and VR, whilst also demonstrating how neuroscientific research can be extended from understanding brain activity to generating novel service interactions.