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Article

Gianna Moscardo

The purpose of this paper is to highlight the rise of stories in tourism practice, identify the forces that are supporting and directing this story turn and argue for…

Abstract

Purpose

The purpose of this paper is to highlight the rise of stories in tourism practice, identify the forces that are supporting and directing this story turn and argue for tourism researchers to pay greater attention to this new development.

Design/methodology/approach

This paper is based on a general review of academic and professional literature on marketing practice and experience design in tourism and an audit of destination marketing materials using story or story telling in their campaigns.

Findings

This paper identifies three forces supporting a story turn in tourism: building on the experiential approach to tourism; the rise of mobile social media, user generated content and gamification; and the Asian Wave in tourism.

Originality/value

This paper identifies a story turn in current tourism practice and reviews the increasing awareness of the value of stories in psychology, sociology and anthropology research, to suggest how this story turn may influence the nature of both tourism practice and research in the future.

Details

Journal of Tourism Futures, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-5911

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Article

Gianna Moscardo

The purpose of this paper is to develop a conceptual framework for understanding tourist experiences based on concepts from evolutionary, cognitive and social psychology…

Abstract

Purpose

The purpose of this paper is to develop a conceptual framework for understanding tourist experiences based on concepts from evolutionary, cognitive and social psychology. This framework integrates concepts from mindfulness theory and story-telling theory and seeks to better explain the nature of tourist experiences.

Design/methodology/approach

The paper reviews some core conceptual approaches to understanding the concept of experience as a psychological driver in tourism. It will then set a series of research questions and explore some of these through a qualitative analysis of tourist stories and experiences in two South African destinations – Kruger National Park and Soweto. This analysis combines participant observation, content analysis of promotional literature and tourist blogs.

Findings

Evidence supports a set of propositions derived from integrating mindfulness and storytelling theory. Stories do play a significant role in encouraging mindful visitors and supporting more positive tourist experiences.

Originality/value

This paper combines two different approaches to understanding tourist experiences to create a new framework for understanding the cognitive processes involved in tourist experiences and how these link to outcomes.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 11 no. 2
Type: Research Article
ISSN: 1750-6182

Keywords

Content available
Article

Karen Hughes and Gianna Moscardo

The purpose of this paper is to speculate how recent and emerging trends in information and communication technology (ICT) could change the way tourism businesses and…

Abstract

Purpose

The purpose of this paper is to speculate how recent and emerging trends in information and communication technology (ICT) could change the way tourism businesses and organizations communicate with and manage their guests.

Design/methodology/approach

This paper applies elements of futures and design thinking to analyze current tourism management practices and identify critical touchpoints that link tourist decisions to management strategies.

Findings

Fictional travel stories were used to identify and analyze how technology might affect tourism through five touchpoints– choice, connection, co-creation, customization and compliance. These stories were analyzed to identify changing forces and suggest potential paradigm shifts that tourism managers need to consider. These included increasingly complex content, the importance of compatible connections, and the critical role of coordination and cooperation in future tourism systems.

Originality/value

While there have been numerous discussions of how tourists and tourism businesses access and use technology, there is little evidence of scholars and practitioners applying formal futures thinking to ICT and tourism. This paper used design thinking and stories to predict and illustrate ways in which technology could be embedded into tourism experiences and services. It suggests that technology can, and probably will, fundamentally change the way in which we manage tourists and their experiences.

Details

Journal of Tourism Futures, vol. 5 no. 3
Type: Research Article
ISSN: 2055-5911

Keywords

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Article

Haipeng Jin, Gianna Moscardo and Laurie Murphy

This paper aims to draw upon the notion of practice as performance from social practice theory to unravel the onsite process of Chinese outbound tourist shopping.

Abstract

Purpose

This paper aims to draw upon the notion of practice as performance from social practice theory to unravel the onsite process of Chinese outbound tourist shopping.

Design/methodology/approach

The study took a mixed methods approach. Qualitative data were collected via 110 participant observations conducted in Australia, and quantitative techniques were used to analyse the data in Leximancer.

Findings

Chinese tourist shopping practices are performed on site through a range of intra-personal and inter-personal embodied actions, with the patterns these actions constitute being different across shopping settings. The frequency of inter-personal actions also reflects the importance of social interactions and communications in the shopping performances of Chinese tourists, some of which are conducted with people not present in the settings via social media.

Originality/value

This study uses a social practice framework from sociology to examine in detail how Chinese outbound tourists shop on site. The embodied actions identified in the study present a rich and detailed picture of the flow of Chinese tourist shopping performances. This allows for improved understanding of the forces for change in this aspect of Chinese outbound tourism.

摘要

本研究采用混合研究方法,以在澳大利亚收集的110个参与式观察作为质性数据,并通过运用Leximancer软件来对这些数据进行量化分析。

目的

本研究旨在运用社会实践理论中实践作为展演的概念来揭示中国出境游客购物的现场过程。

发现

中国出境游客的现场购物实践通过一系列自我具身行动与人际具身行动而得以展演,并且由这些具身行动所构成的模式因购物环境的差异而有所不同。人际具身行动的频繁出现体现了社会互动与沟通在中国游客购物展演中的重要性。其中,一些社会互动与沟通是与不在现场的他者借助社交媒体进行。

原创性

本研究运用社会学中的社会实践概念来详细地研究中国出境游客如何在现场进行购物。文中所发现的具身行动展示了一幅丰富且详实的中国游客购物展演流程的画卷。这为更好地理解中国出境游客购物变化的影响因素提供了新的思路。

Diseño/metodología/enfoque

El estudio adoptó un enfoque de métodos mixtos. Los datos cualitativos se recopilaron a través de 110 observaciones de participantes realizadas en Australia, y se utilizaron técnicas cuantitativas para analizar los datos en Leximancer.

Propósito

Este estudio se basa en la noción de práctica como desempeño de la teoría de la práctica social para desentrañar el proceso in situ de las compras turísticas chinas en el exterior.

Resultados

Las prácticas de compras turísticas chinas se realizan en el sitio a través de un conjunto de acciones intrapersonales e interpersonales incluidas, constituyendo estos patrones diferentes entornos de compra. La frecuencia de las acciones interpersonales también refleja la importancia de las interacciones sociales y las comunicaciones en las actuaciones de compras de los turistas chinos, algunas de las cuales se realizan con personas que no están presentes en los entornos a través de las redes sociales.

Originalidad/valor

Este estudio utiliza un marco de práctica social de la sociología para examinar en detalle cómo los turistas chinos emisores compran en el sitio. Las acciones incluidas identificadas en el estudio presentan una imagen rica y detallada del flujo de actuaciones de compras turísticas chinas. Esto permite una mejor comprensión de las fuerzas para el cambio en este aspecto del turismo emisor chino.

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Abstract

Details

Quality Services and Experiences in Hospitality and Tourism
Type: Book
ISBN: 978-1-78756-384-1

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Article

Gianna Moscardo

– This paper aims to address the question – is heritage interpretation an effective tool in tourism?

Abstract

Purpose

This paper aims to address the question – is heritage interpretation an effective tool in tourism?

Design/methodology/approach

The author takes a critical stance seeking to identify and evaluate key assumptions and questions about the nature and effectiveness of heritage interpretation as a tourism management tool.

Findings

There are significant gaps in the available research into interpretation and in those areas that have been studied, there is only limited evidence that interpretation is effective. There are few important findings in this area and even where there are some sound and useful conclusions, they still do not address some of the more fundamental concerns about interpretation more broadly.

Research limitations/implications

The paper identifies a set of topics for future research based on the outcomes of the review and consideration of the critiques of interpretation that could be used to improve and extend interpretation in tourism.

Originality/value

By taking a critical perspective on interpretation and questioning the untested and implicit assumptions about the nature and role of this activity within tourism, the paper identifies issues relevant to the conduct of tourism research more generally that have been given little attention in the academic literature to date.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 8 no. 4
Type: Research Article
ISSN: 1750-6182

Keywords

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Book part

Gianna Moscardo

Stories are at the heart of tourist experiences and, not surprisingly, there is increasing use of accounts by tourism businesses and destination marketing organizations in…

Abstract

Stories are at the heart of tourist experiences and, not surprisingly, there is increasing use of accounts by tourism businesses and destination marketing organizations in their promotions. The use of stories within experiences is also beginning to emerge, although to date the focus has been on telling destination or business stories to tourists, who are cast in the role of an audience member. But a comprehensive model of tourist stories offers a wider range of innovative ways in which tourists can be involved in − and create − their own stories. This chapter uses such a model to generate and apply principles for tourism practice through a case study of an Australian island destination.

Details

Quality Services and Experiences in Hospitality and Tourism
Type: Book
ISBN: 978-1-78756-384-1

Keywords

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Abstract

Details

Tourism Research Frontiers: Beyond the Boundaries of Knowledge
Type: Book
ISBN: 978-1-78350-993-5

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Abstract

Details

Culture and Society in Tourism Contexts
Type: Book
ISBN: 978-0-85724-683-7

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Abstract

Details

Tourism Education: Global Issues and Trends
Type: Book
ISBN: 978-1-78350-997-3

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