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Article
Publication date: 1 January 1996
A comprehensive development of the pub is provided highlighting its role in society. The environmental forces leading to the changes in pub visiting are presented. The pub as a…
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Abstract
A comprehensive development of the pub is provided highlighting its role in society. The environmental forces leading to the changes in pub visiting are presented. The pub as a tourist attraction is discussed as an option for the sustainable preservation of the pub. Suggestions are made for pubs to tap into the heritage and cultural tourist market.
Details
International Journal of Wine Marketing, vol. 8 no. 1
Type: Research Article
ISSN: 0954-7541
Keywords
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