Search results

Drawing on an institutional perspective, the purpose of this paper is to shed light on mobility patterns and assignment situations in 15 German non-profit organizations (NPOs) in the public diplomacy and international aid sectors. Its aim is to explore how differing field logics are related to international staffing practices in the different sectors.

A multiple case study approach was employed, based on 51 expert interviews and corresponding document analysis.

The findings display similarities between NPOs of the same sector but differences between the sectors with regard to numbers of “expensive” expatriates and the assignment situation; this is a result of the intersection of different institutional pressures in the respective fields.

The article is based on a limited number of cases in the German context and does not allow for generalization. The results may be NPO specific; further research is necessary to compare the institutional embeddedness of staffing decisions in MNCs, other NPO sectors and country contexts.

Organizations in both fields find different answers to similar external pressures, which may encourage mutual learning.

This article highlights the neglected research topic of expatriation in non-corporate assignment settings and offers an alternative view on staffing decisions than the previously predominant rational one.

By replicating two seminal studies on cause‐related marketing (CRM) campaigns, this paper aims to investigate the influence of gender and of donation size on consumer perception of firm behavior, consumer attitude to product, consumer goodwill toward the CRM campaign, consumer perception of the benefit to the NPO, and consumer attitude toward CRM.

An online experiment was conducted with 306 students from a German university to evaluate their responses to a CRM campaign. The presented campaign supported a German children's charity, and varied with regard to donation size.

Consumer perception of firm behavior, consumer goodwill toward the CRM campaign, and consumer attitude to product vary significantly by gender. Donation size has a significant influence on consumer goodwill toward the CRM campaign and on consumer perception of the benefit to the NPO. The impact of donation size is rooted in external perceptions, and partly moderated by gender.

The chosen non‐forced stimulus presentation may overestimate the measured impact. The applied stimuli may underlie specific gender characteristics that influence responses. Further research might thus apply forced stimulus exposure designs to a broader set of causes and products.

Results imply that CRM campaigns promise to be particularly suitable for promoting products to women. When addressing men, small donations appear to be sufficient.

The authors expand existing research in three ways. Campaign impact is differentiated by consumer attitudes toward the company, toward the product, and toward the NPO. The article shows that the impact of donation size is gender‐specific. By investigating CRM response in Germany, the study regionally expands existing research.

I want first to relate the Rules and their preparation to as wide a professional canvas as possible. Secondly, I intend to connect that relationship with the principles upon which the Rules have been based and upon which their structure has been built. And finally I would like to describe briefly how their value has so far been established and related to current library services.

Although antecedents and consequences for the sender of word of mouth (WOM) are well evaluated in many research fields, non-profit service research focusing on consequences for WOM receivers is limited. Thus, the purpose of this paper is to provide evidence for the positive effect that WOM has on commitment, trust, satisfaction and identification (relationship-related factors) and on intentional loyalty of blood donors. Furthermore, the role of the social reference group and the incentive ethics are analysed.

Blood donors of the German Red Cross Blood Donor Service were invited to take part in an online survey during May/June 2016. A total of 702 (23.74 per cent) blood donors, who first donated in 2015/2016, participated. The data were analysed using partial least squares structural equation modelling.

The results provide evidence that the mere presence of receiving WOM positively influences commitment, satisfaction and identification as well as intentional loyalty. The negative moderation effect of incentive ethics was partially confirmed.

This study recommends using WOM approaches to bind donors but first evaluating the exact consequences of provided WOM rewards. WOM is an effective strategy, and non-profit organizations (NPOs) should use this to strengthen their relationship with donors.

The paper provides and tests a theoretical framework to evaluate the impact of receiving WOM on relationship-related factors and intentional loyalty. It fills a gap in current discussions about the effectiveness of WOM as a marketing strategy to strengthen donor–NPO relationships.

This study aims to contribute to strategic crisis communication research by exploring international media representations of third sector crises and crisis response; expanding the range of crisis types beyond transgressions; and developing a framework that integrates framing and crisis communication theory.

Quantitative content analysis was applied to identify patterns in crisis reporting of 18 news media outlets in Canada, Germany, India, Switzerland, UK and US. Using an inductive framing approach, crisis coverage of nonprofit organizations (NPOs) and intergovernmental organizations (IGOs) between 2015 and 2018 was analyzed across a wide range of crises, including but not limited to prominent cases such as Oxfam, Kids Company, or the Islamic Research Foundation.

The news media in six countries report more internal crises in the third sector than external crises. The most frequent crisis types were fraud and corruption, sexual violence/personal exploitation and attacks on organizations. Exploratory factor analysis revealed three components of crisis response strategies quoted in the media, conditional rebuild, defensive and justified denial strategies. Causal attributions and conditional rebuild strategies significantly influenced media evaluations of organizational crisis response. Three frames of third sector crises were detected; the critique, the damage and the victim frame. These frames emphasize different crisis types, causes, crisis response strategies and evaluations of crisis response.

The study reveals the particularities of crises and crisis communication in the third sector and identifies factors that influence mediated portrayals of crises and crisis response strategies of nonprofit organizations (NPOs) from an international comparative perspective. The findings have relevant implications for crisis communication theory and practice.

The purpose of this paper is to get a deeper understanding how not-for-profit organizations (NPOs) discursively legitimize their corporate engagement through cross-sector partnerships (CSPs) in general, and particularly how they construct legitimacy for partnering with firms involved in the commodification of water. The paper seeks to shed light on the values embedded in these discursive accounts and the kind of societal effects and power relations they generate, and the authors are particularly interested in understanding the role of modernity in shaping their responsibilities (or lack of them) via various technologies and practices

Drawing on critical discourse analysis (Fairclough 1995), the authors analyze the discursive accounts of three water-related CSPs involving the three biggest bottled water producers in the world (Nestlé, Coca-Cola and Danone) and three major non-profits (The International Federation of Red Cross and Red Crescent Societies, the World Wildlife Foundation and the United Nations Educational, Scientific and Cultural Organization).

The NPO’s legitimate their corporate engagement in the water CSPs through the use of two global discourses: global governance discourse and the global climate crisis discourse. Relief from responsibility is achieved through three processes: replacement of moral with technical responsibility, denial of proximity and the usage of intermediaries to whom responsibility is outsourced.

This paper explores the processes of legitimizing accounts for CSPs, particularly focusing on NPO discourse and their use of CSR elements and the consequences of such discursive constructs, and this has received little to no attention in previous research.

This paper systematically reviews the past four years of research on human resource management (HRM) in nonprofit organizations (NPOs) to better understand: (1) recent theoretical and empirical developments and where scholarship in the field is headed (i.e. trends); (2) what topics and findings are especially important to understanding how the thought and practice of nonprofit HRM differs from that in public and for-profit organizations (i.e. insights); and (3) what gaps exist in current knowledge and scholarship and some real-world, practice-driven developments in people management that illuminate promising future research directions (i.e. opportunities).

Sixty-seven peer-reviewed journal articles covering the period 2015–2018 were identified using a university library database search, as well as by-hand searches through every issue of 22 nonprofit and 36 human resources-related journals during the four-year period.

The findings highlight strong continued interest by scholars in a wide range of nonprofit HRM issues, coverage of these issues by a worldwide network of researchers who bring global perspectives and contexts to the study of nonprofit HRM, and rich theoretical and methodological diversity. Yet, compared with the universe of possible human resource topics and several leading-edge developments in organizations and societies that might affect the way people are managed in nonprofits, the paper uncovers gaps in the most recent knowledge base.

The paper creates a compilation of the most recent nonprofit human resource research to be used as a tool for scholars, students, and practitioners for many years to come.

This paper aims to explore how volunteers choose one nonprofit organisation (NPO) rather than another. It identifies the drivers of choice, and the relationship between them, to enable NPOs to strengthen their volunteer recruitment.

A total of 51 service-delivery volunteers were interviewed, drawn from 5 leading NPOs. A laddering technique was used to understand the context in which the choice of organisation was made and the underlying personal needs and goals. The data was analysed using means-end chain (MEC) methodology to uncover the relationships between, and hierarchy of, the decision drivers.

Brand, cause, and role were found to be important in meeting personal needs and goals through volunteering. The paper makes three contributions. Firstly, it presents a clearer understanding of NPO choice through adopting an integrated theoretical perspective. Secondly, it identifies the decision-making process and key relationships between the attributes of the NPO, the consequences for the volunteer, and the connection to their personal needs. Finally, the study makes an important contribution to literature through presenting a new conceptual framework of volunteer decision-making in the nonprofit context to act as a catalyst for future research.

This research is both impactful through, and limited by, its context selection: regular service-delivery volunteers from five NPOs within two causes. The paper presents a rich research stream to extend this understanding to other nonprofit stakeholders, other causes including medical volunteer, and smaller NPOs.

In an increasingly competitive nonprofit environment with a growing need to support the vulnerable in society, NPO sustainability is dependent on their ability to recruit new volunteers. NPOs compete not only with other organisations with similar causes but also those offering similar volunteering roles, and other uses of time to meet personal needs such as sport, career, or community. Understanding how volunteers make their choice of NPO rather than other uses of their time is of vital importance to make the most effective use of scarce marketing resources. This paper contributes to that practitioner understanding.

To the best of the authors’ knowledge, this study is the first to extend the understanding of generic motivations of volunteers to consider specific choice of NPO. Unlike previous literature, the authors bring together theory on brand, cause, and role with personal needs. The authors are also the first to apply MEC methodology to the nonprofit context to uncover the personal underlying, less salient reasons behind NPO choice and the relationship between them.