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This chapter theorises the Internet in Greece by placing it at the centre of Greek media offering a political economy which recasts it in a culturalist fashion. To achieve this, it critically addresses the country's alleged lag in cyberspace and asks why the Internet's hegemonic role in the advance of neoliberal policies and technoliberalism worldwide was never performed in Greece. It places the countrywide disdain for the technoliberal subject at the core of understanding of why the web mediations where so neatly denied over three decades across industry, policy and research. It centres around Internet remediations to argue that the Internet in Greece has been conceptualised as a nonmedia through the idea of lagging behind, essentially a construct veiling neoliberalism at work. It situates the advent of the web in Greece's media boom to argue that media power, as articulated in Greece, necessarily excluded the web, fetishising terrestrial broadcasting on the way to the neoliberal dismantling of culture, the media and everyday life, way before the Troika.