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Book part
Publication date: 1 February 2007

Deepa Chandrasekaran and Gerard J. Tellis

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-7656-1306-6

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Book part
Publication date: 1 January 2009

Barak Libai, Vijay Mahajan and Eitan Muller

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-85724-727-8

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Book part
Publication date: 1 January 2008

V. Kumar and Anita Man Luo

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-85724-726-1

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Book part
Publication date: 1 January 2006

Donald R. Lehmann

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-7656-1305-9

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Book part
Publication date: 3 August 2020

Bernard J. Jaworski and Robert S. Lurie

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The Organic Growth Playbook: Activate High-Yield Behaviors to Achieve Extraordinary Results – Every Time
Type: Book
DOI:
ISBN: 978-1-83982-687-0

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Book part
Publication date: 1 January 2010

Koen Pauwels and Dave Reibstein

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-85724-728-5

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Book part
Publication date: 10 November 2010

Matthew S. OHern and Aric Rindfleisch

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-85724-728-5

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Book part
Publication date: 10 November 2010

Shantanu Dutta, Mark E. Bergen and Sourav Ray

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-85724-728-5

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Book part
Publication date: 1 February 2007

Dhruv Grewal and Larry D. Compeau

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-7656-1306-6

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Book part
Publication date: 1 August 2017

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Qualitative Consumer Research
Type: Book
DOI:
ISBN: 978-1-78714-491-0

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Book part (19)
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