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Content available
Article
Publication date: 10 February 2012

Edited by Luis Rubalcaba

342

Abstract

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Strategic Direction, vol. 28 no. 3
Type: Research Article
ISSN: 0258-0543

Content available
Article
Publication date: 1 January 2012

Luis Rubalcaba

950

Abstract

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Strategic Direction, vol. 28 no. 1
Type: Research Article
ISSN: 0258-0543

Content available
Article
Publication date: 3 May 2011

Francisco Mas‐Verdú

192

Abstract

Details

Management Decision, vol. 49 no. 4
Type: Research Article
ISSN: 0025-1747

Article
Publication date: 5 September 2020

Kumaran Rajandran

Financial communication produces various texts, among which are earnings videos. The videos employ language and image in multimodal discourses to convey specific social meanings…

Abstract

Purpose

Financial communication produces various texts, among which are earnings videos. The videos employ language and image in multimodal discourses to convey specific social meanings about corporate performance. The purpose of this paper is to select earnings videos and study their incorporated genres, styles and discourses.

Design/methodology/approach

Interdiscursivity permits hybridity because it mixes the choice of genres, styles or discourses. An interdiscursive analysis is conducted on earnings videos in English, French and Spanish from corporations in the global finance industry. It involved three sequential stages: (1) to detect the discourses, (2) to name the discourses and (3) to consider the function of the discourses.

Findings

Earnings videos are hybrid because interview and presentation genres, formal and casual styles and the discourses of financial accounting, strategic management and public relations are encountered. The genres, styles and discourses are interwoven to create an interdiscursive mix, which constructs earnings through a (pseudo)personal social relation and easified discourses. The multimodal discourses convey robust corporate performance in an interim, and their use is symptomatic of marketization. Corporations may “market” their performance to seem like a worthwhile investment to persuade (potential) investors.

Originality/value

The paper enriches existing research in financial communication because it studies how multimodal discourses in earnings videos are tailored for marketization. The videos have not been analyzed, and their analysis complements earlier studies on other financial communication texts. The analysis examines discourses through language and image features, whose co-deployment conveys meaning about corporations.

Details

Corporate Communications: An International Journal, vol. 26 no. 2
Type: Research Article
ISSN: 1356-3289

Keywords

Article
Publication date: 5 June 2017

Eva Hagsten and Anna Sabadash

The purpose of this paper is to broaden the perspective on how information and communication technology (ICT) relates to productivity by introducing a novel ICT variable: the…

Abstract

Purpose

The purpose of this paper is to broaden the perspective on how information and communication technology (ICT) relates to productivity by introducing a novel ICT variable: the share of ICT-schooled employees in firms, an intangible input often neglected or difficult to measure.

Design/methodology/approach

Based on a Cobb-Douglas production function specification, the association between the share of ICT-schooled employees and firm productivity is estimated by the use of unique comparable multi-linked firm-level data sets from statistical offices in six European countries for the period of 2001-2009.

Findings

There are indications that the share of ICT-schooled employees significantly and positively relates to productivity, and also that this relationship is generally more persistent than that of ICT intensity of firms, measured as the proportion of broadband internet-enabled employees. However, the strength of the association varies across countries and demonstrates that underlying factors, such as industry structure and institutional settings might be of importance too.

Research limitations/implications

Data features and the way to access harmonised firm-level data across countries affect the choice of econometric approach and output variable.

Practical implications

The results emphasise the importance of specific ICT skills in firms independently of where in the organisation the employee works.

Originality/value

Studies on associations between employees with specific (higher) education based on formal credentials and productivity are rare. Even more uncommon is the cross-country setting with harmonised data including general ICT intensity of firms.

Details

International Journal of Manpower, vol. 38 no. 3
Type: Research Article
ISSN: 0143-7720

Keywords

Article
Publication date: 3 April 2018

Ali Akbar Khasseh, Faramarz Soheili and Afshin Mousavi Chelak

This research aims to examine the intellectual structure of iMetrics through author co-citation analysis.

Abstract

Purpose

This research aims to examine the intellectual structure of iMetrics through author co-citation analysis.

Design/methodology/approach

This research uses common techniques in bibliometrics and social network analysis. It analyses 5,944 records from the Web of Science in the field of iMetrics that are published between 1978 and 2014.

Findings

Findings indicated that researchers including “Garfield”, “Egghe”, “Glanzel”, “Leydesdorff” and “Price” have received many co-citations. The author co-citation analysis in iMetrics resulted in eight thematic clusters, including “theoretical foundations and citation analysis”, “sociology of science”, “science mapping and visualization”, “network analysis”, “classic laws of bibliometrics”, “webometrics”, “technometrics” and “miscellaneous”. “Theoretical foundations and citation analysis” is the biggest cluster which comprises 59 authors. The results suggest the crucial role of price medallists in shaping the intellectual structure of knowledge in iMetrics.

Originality/value

Extracting the patterns embedded in the knowledge structure of iMetrics studies provides beneficial information for both researchers and policymakers. This research study is valuable that used an appropriate set of records regarding both recall and precision. Furthermore, this study helps us better understand the characteristics of iMetrics, its subject areas, and the prominent authors in those areas.

Details

The Electronic Library, vol. 36 no. 2
Type: Research Article
ISSN: 0264-0473

Keywords

Article
Publication date: 24 March 2021

Amanda Kennedy, Stacey M. Baxter and Alicia Kulczynski

This paper aims to examine the importance of celebrity brands in influencing consumer perceptions of celebrity authenticity, which drives positive consumer attitudes and…

3510

Abstract

Purpose

This paper aims to examine the importance of celebrity brands in influencing consumer perceptions of celebrity authenticity, which drives positive consumer attitudes and intentions. In addition, the notion of low-celebrity investment is investigated as a factor that diminishes the positive outcomes associated with celebrity brands.

Design/methodology/approach

Study 1 examines the effect of brand situation (endorsement versus celebrity brand) on consumer attitudes and intentions. Studies 2 and 3 investigate the role of celebrity authenticity in explaining the effects observed in Study 1. Study 4 examines celebrity investment as a bound of the phenomenon.

Findings

Study 1 demonstrates that consumers report heightened attitudes and intentions towards celebrity brands when compared to endorsements. Studies 2 and 3 provide evidence that authenticity explains the effects observed in Study 1. Results of Study 4 show that when consumers are aware of low-celebrity investment, the celebrity is viewed as inauthentic regardless of brand situation.

Research limitations/implications

This research is limited as it focuses only on known celebrity endorsers who were matched with products that had a high level of fit. In addition, purchase intentions were measured as opposed to the study of actual purchase behaviour.

Practical implications

This research has important implications for the development of endorsements and celebrity brands by demonstrating that consumers view celebrities as authentic when they are involved with brands for reasons other than monetary compensation.

Originality/value

This research shows that consumers have heightened attitudes and intentions towards celebrity brands compared to endorsements. This research identifies celebrity authenticity as the process underlying the observed phenomenon. However, celebrity investment is identified as a boundary condition demonstrating that knowledge of low investment results in a celebrity being viewed as inauthentic.

Details

European Journal of Marketing, vol. 55 no. 7
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 2 May 2017

George Rossolatos

The purpose of this paper is to scrutinize how Miley Cyrus’ brand values are projected through the multimodal semiotic structure of the live performance of the song Do my thang

Abstract

Purpose

The purpose of this paper is to scrutinize how Miley Cyrus’ brand values are projected through the multimodal semiotic structure of the live performance of the song Do my thang (from the Bangerz album (2013)).

Design/methodology/approach

Sociosemiotic conceptual framework in conjunction with an interpretive videographic method of analysis, facilitated by the multimodal qualitative discourse analytic software ATLAS.ti.

Findings

Four major territories were identified as regards the spectacle’s latent axiology, namely, freeplay, polymorphous sexuality, neo-burlesque, and hyperdifferentiation.

Practical implications

Attending to structural couplings between signs and modes in the context of bespoke artists’ brand languages constitutes a priority for managing an artist as brand, and, concomitantly, for safeguarding relevance for a fandom. A multimodal reading grid is offered to this end.

Originality/value

From a branding point of view, this study constitutes the first one that theorizes the live show spectacle as the manifest discourse whereupon brand image and brand values are edified, with an emphasis on the dance mode, over and above the verbal/visual modes that dominate the advertising/branding literatures.

Details

Arts and the Market, vol. 7 no. 1
Type: Research Article
ISSN: 2056-4945

Keywords

Article
Publication date: 1 November 2009

Sonya Fox and Beryl Exley

The recent focus on literacy in Social Studies has been on linguistic design, particularly that related to the grammar of written and spoken text. When students are expected to…

Abstract

The recent focus on literacy in Social Studies has been on linguistic design, particularly that related to the grammar of written and spoken text. When students are expected to produce complex hybridized genres such as timelines, a focus on the teaching and learning of linguistic design is necessary but not sufficient to complete the task. Theorizations of new literacies identify five interrelated meaning making designs for text deconstruction and reproduction: linguistic, spatial, visual, gestural, and audio design. Honing in on the complexity of timelines, this paper casts a lens on the linguistic, visual, spatial, and gestural designs of three pairs of primary school aged Social Studies learners. Drawing on a functional metalanguage, we analyze the linguistic, visual, spatial, and gestural designs of their work. We also offer suggestions of their effect, and from there consider the importance of explicit instruction in text design choices for this Social Studies task. We conclude the analysis by suggesting the foci of explicit instruction for future lessons.

Details

Social Studies Research and Practice, vol. 4 no. 3
Type: Research Article
ISSN: 1933-5415

Article
Publication date: 1 June 2012

David Gadenne, Lokman Mia, John Sands, Lanita Winata and George Hooi

The purpose of this paper is to investigate the relationship between organisations' sustainability performance management practices and sustainability performance.

6656

Abstract

Purpose

The purpose of this paper is to investigate the relationship between organisations' sustainability performance management practices and sustainability performance.

Design/methodology/approach

Data for the study were collected from 314 medium to large organisations operating in Australia. A mailed printed questionnaire was used to collect the data. Personal interviews with 20 senior executives were conducted to pilot test and refine the questionnaire.

Findings

The results indicate the organisations apply eight sustainability performance management practices (SPMPs) to improve seven different sustainability performance indicators (SPIs). Each of the eight SPMPs is positively associated with at least one or more SPIs. The paper finds that customer value, new product development and information capital performance indicators are each associated with a single SPMP, while the other four performance indicators (environmental, employee value, social responsibility, and financial performance) are each associated with multiple SPMPs. Overall, the results indicate that increasing the level of an organisation's focus on its individual SPMPs is positively associated with its better performance under one or more SPIs.

Originality/value

This study provides empirical evidence concerning which SPMPs are positively associated with particular SPIs. A framework of the identified SPMPs and SPIs is developed with a view towards promoting future research and practical applications to foster organisational sustainability performance.

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