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31 – 40 of 49
Article
Publication date: 5 October 2012

George N. Paltayian, Andreas C. Georgiou, Katerina D. Gotzamani and Andreas I. Andronikidis

The purpose of this paper is to propose a quality function deployment analytic hierarchy process (QFD‐AHP) framework to improve quality and competitive positioning within the…

1720

Abstract

Purpose

The purpose of this paper is to propose a quality function deployment analytic hierarchy process (QFD‐AHP) framework to improve quality and competitive positioning within the financial services context. The applicability of the model is demonstrated through a case study.

Design/methodology/approach

Results of two empirical surveys were utilized to detect the “Voice of the Customer”. The first identified main bank selection criteria and questionnaires and exploratory factor analysis were employed. The second utilized structured interviews for the development of the first house of quality (HOQ), relating customer requirements to key market segments. The AHP was used to determine the intensity of the relationships within the HOQ.

Findings

In total, six key selection criteria were designated. Analysis incorporated customer needs and evaluations for the bank's current position, future goals related to specific market segments, and competition allocations. “Pricing” was the most important criterion, followed by “effective services” and “location”.

Research limitations/implications

Data analysis was carried out with data from one relatively large organization. Future research might comprise additional financial institutions and possible comparative analysis regarding criteria and modeling alternatives. In addition, integration of tools such as fuzzy AHP to account for the volatility of bank selection criteria could be of great interest.

Practical implications

Prioritizing selection criteria is a valuable tool to help managers focus future improvement efforts and goals in a sector which faces important challenges due to the global financial crisis. As selection criteria and relative importance change due to turbulent financial situation, models such as the proposed allow adaptation, echoing the evolving voice of the customer in the key attributes and performance improvement priorities.

Originality/value

The paper develops a model that integrates the AHP and the QFD through which banks will identify key customer segments’ needs, as a first step in their effort to improve quality and performance. The authors emphasized the research design to foster face validity.

Article
Publication date: 6 November 2020

Muhammad Sabbir Rahman, Md Afnan Hossain, Fadi Abdel Muniem Abdel Fattah and Shahriar Akter

The marketing information system (MkIS) in the data-rich business environment receives all the attention these days, but as essential and perhaps even more essential is the…

Abstract

Purpose

The marketing information system (MkIS) in the data-rich business environment receives all the attention these days, but as essential and perhaps even more essential is the marketing information system management capability (MkISMC). Although many service firms apprehend the return from MkIS, others clearly struggle. It seems that MkIS management capability dynamics and their direct/indirect holistic influence on service firm's competitive performance (SFCP) are unsolved in the current data-driven service economy. This study aims to conceptualize a model and test the antecedents on service firms' competitive performance.

Design/methodology/approach

This study utilizes a survey of a sizeable sample of service firms’ managers at the firm level. A total of 250 useable responses were obtained and analyzed through structural equation modeling.

Findings

Results reveal that variables under their respective direct influences are positively and significantly related. Interestingly, MkISMC has a relatively large magnitude of positive and direct effects on service firms' competitive performance. The other variables, such as the use of marketing analytics (UMAN), service innovation and management (SINM), partially mediate the effect of MkISMC on the competitive performance of service firms.

Practical implications

The findings inform practitioners that MkISMC, UMAN and SINM play a vital role in attaining service firms' competitive performance in the data-rich environment. Overall, it deepens the understanding of the mediation effect of UMAN and SINM of service firms on competitive performance.

Originality/value

The study advances theoretical understanding of resource-based view (RBV), market orientation and dynamic capability that formulate the relationship of MkISMC, UMAN and SINM in attaining SFCP in the ever-changing data-driven business economy.

Details

Journal of Service Theory and Practice, vol. 30 no. 6
Type: Research Article
ISSN: 2055-6225

Keywords

Article
Publication date: 5 August 2014

Chung-Jen Wang

The purpose of this study is to investigate the influences of Maignan et al.’s (1999) four-dimension model of corporate citizenship (based on economic, ethical, legal and…

4782

Abstract

Purpose

The purpose of this study is to investigate the influences of Maignan et al.’s (1999) four-dimension model of corporate citizenship (based on economic, ethical, legal and discretionary responsibilities) on business performance in the hospitality sector.

Design/methodology/approach

This study obtained its empirical evidence from international tourist hotels in Taiwan and applied structural equation modeling (SEM) analyses.

Findings

The results show that ethical and sustainable practices of corporate citizenship have positive effects on employee affective organizational commitment, organizational innovation and customer loyalty, while affective organizational commitment, innovation and customer loyalty all have positive effects on business performance. Most important of all, bootstrap estimations based on SEM show that corporate citizenship has indirect positive effects on business performance through the mediating roles of affective organizational commitment, innovation and customer loyalty.

Originality/value

While most prior studies were conducted in Western contexts, based on this work’s empirical investigation of international hotels in Taiwan, it is concluded that proactive corporate social responsibility strategies and practices, such as corporate citizenship, can ultimately increase the overall effectiveness of the hospitality industry in a Chinese context.

Details

International Journal of Contemporary Hospitality Management, vol. 26 no. 6
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 5 October 2021

Muhammad Sabbir Rahman, Md Afnan Hossain, Abdul Hannan Chowdhury and Mohammad Tayeenul Hoque

This study aims to investigate the impact of firms' information system management capabilities on competitive performance for achieving sustainable development goals (SDGs). It…

1024

Abstract

Purpose

This study aims to investigate the impact of firms' information system management capabilities on competitive performance for achieving sustainable development goals (SDGs). It also examines the moderating effects of multi-sensory stimuli capability on firms' competitive performance.

Design/methodology/approach

Drawing upon the resource base and dynamic capability view as the overarching theoretical framework, this research conducted an empirical study among manufacturing and services enterprise employees. This study applied multiple cross-sectional surveys for data collection. A total of 241 usable data were obtained and explained through structural equation modelling (SEM).

Findings

The statistical results explore that variables under their respective direct relationship are positively and significantly influence. Interestingly, firms information system management capability has a relatively large magnitude of positive and direct effects on the competitive performance of firms' that complement on achieving firms SDGs and coping with the COVID-19 pandemic. In addition, the multisensory stimulus capability of service firms positively moderates (amplifies) the relationship between marketing information system management capability and competitive performance.

Practical implications

The proposed research model provides insights into the utilisation of firms information system management capability to achieve competitive performance in their relevant industry. In addition, it deepens the understanding of the contingency effect of using multisensory stimulus capability of firms on competitive performance.

Originality/value

To the best of the authors' knowledge, drawing on the resource-based theory and dynamic capability theory, this study is the first to assess and examine the influence of firms information system management capability on the competitive performance of firms by considering the moderating variables (i.e. multisensory stimulus capability) in context to COVID-19 pandemic by considering the scope of SDGs.

Article
Publication date: 12 February 2018

Norazah Mohd Suki

The purpose of this paper is to investigate the criteria invoked by university students when choosing banking services, and determine whether male and female students rate the…

Abstract

Purpose

The purpose of this paper is to investigate the criteria invoked by university students when choosing banking services, and determine whether male and female students rate the importance of the various criteria differently.

Design/methodology/approach

Data are gathered via a quantitative approach using a questionnaire, from 300 students of a public higher learning institution in the Federal Territory of Labuan, Malaysia. The students were all aged between 18 and 25 years old, and the data obtained are analysed using exploratory factor analysis and confirmatory factor analysis findings, prior to using Statistical Package for Social Sciences to conduct a multiple discriminant analysis.

Findings

The multiple discriminant analysis revealed that bank services, people influences, electronic services, and banking security significantly affect students’ decisions when choosing banking services, and that female students attach more importance to each of these factors than do their male counterparts.

Practical implications

Banks as financial service providers should provide less complex and more user-friendly banking systems and services that require minimal mental and physical effort for students, and should ensure their compatibility with students’ banking norms and lifestyles.

Originality/value

The identification of the most noteworthy criteria for choosing banking services, particularly accounting for gender differences among university students, provides information to banks that allows them to improve their standards of service, offer more attractive incentives and increase their visibility, thereby attracting and retaining customers.

Details

International Journal of Social Economics, vol. 45 no. 2
Type: Research Article
ISSN: 0306-8293

Keywords

Article
Publication date: 12 October 2010

Neil F. Doherty and Fiona Ellis‐Chadwick

The primary aim of this paper is to critically review the literature that explicitly addresses the adoption, application and impact of internet technologies, by retailers, for the…

43928

Abstract

Purpose

The primary aim of this paper is to critically review the literature that explicitly addresses the adoption, application and impact of internet technologies, by retailers, for the promotion and sale of merchanidise. In particular, this paper seeks to present a holistic and critical review of the early predictions, with regard to the uptake and impact of internet retailing; critically reappraise these claims in light of current trends in internet retailing; and explore where e‐tailing may be heading in the coming years.

Design/methodology/approach

The paper adopts an extensive and critical review of the literature, with regard to the adoption, uptake and impact of internet retailing, as published in the academic literature over the past 20 years.

Findings

In hindsight, it can be seen that many of the original predictions, made at the dawn of the internet era, have not become a reality: retailers are not cannibalising their own custom, virtual merchants are not dominating the market‐place, and the high street has not, as yet, been put out of business. By contrast, other predications have come to pass: electronic intermediaries are playing an increasingly important role, “one‐to‐one” marketing has become a reality, prices are more competitive, and perhaps most importantly the consumer has become more powerful.

Research limitations/implications

Providing a brief review of the past, present and future of online retailing is an extremely ambitious undertaking, especially given the vast amount of literature that has been published in this area. In attempting to provide an overall impression of the broad themes, and most important findings, to emerge from this important body of literature, it is inevitable that many important pieces of work will have been either missed or underplayed. Consequently, there is a need for follow‐up studies that aim to provide deeper and richer reviews of more narrowly defined elements of this vast landscape.

Originality/value

This study presents one of the first and most thorough reappraisals of the initial literature with regard to the likely development, implications, and impact of internet retailing. Moreover, the paper seeks to break new ground by attempting to use the current literature to help predict future directions and trends for online shopping.

Details

International Journal of Retail & Distribution Management, vol. 38 no. 11/12
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 7 July 2020

Chaudhry Muhammad Nadeem Faisal, Daniel Fernandez-Lanvin, Javier De Andrés and Martin Gonzalez-Rodriguez

This study examines the effect of design quality (i.e. appearance, navigation, information and interactivity) on cognitive and affective involvement leading to continued intention…

1605

Abstract

Purpose

This study examines the effect of design quality (i.e. appearance, navigation, information and interactivity) on cognitive and affective involvement leading to continued intention to use the online learning application.

Design/methodology/approach

We assume that design quality potentially contributes to enhance the individual's involvement and excitement. An experimental prototype is developed for collecting data used to verify and validate the proposed research model and hypotheses. A partial-least-squares approach is used to analyze the data collected from the participants (n = 662).

Findings

Communication, aesthetic and information quality revealed to be strong determinants of both cognitive and affective involvement. However, font quality and user control positively influence cognitive involvement, while navigation quality and responsiveness were observed as significant indicators of affective involvement. Lastly, cognitive and affective involvement equally contribute to determining the continued intention to use.

Research limitations/implications

This study will draw the attention of designers and practitioners towards the perception of users for providing appropriate and engaging learning resources.

Originality/value

Prevalent research in the online context is focused primarily on cognitive and utilization behavior. However, these works overlook the implication of design quality on cognitive and affective involvement.

Article
Publication date: 1 April 2006

Neil F. Doherty and Fiona E. Ellis‐Chadwick

The primary aim of this paper is to critically review the literature that explicitly addresses the adoption and application of internet technologies, by retailers, for the…

6773

Abstract

Purpose

The primary aim of this paper is to critically review the literature that explicitly addresses the adoption and application of internet technologies, by retailers, for the promotion and sale of merchandise. In particular, this study seeks to present a holistic and critical review of what is currently known, in order to help establish the gaps that will need to be addressed in future research studies.

Design/methodology/approach

The study adopts both quantitative and qualitative approaches to conduct the review, in an attempt to ensure that it is well focused and systematic.

Findings

The key finding of this study is that whilst the internet retailing literature is extremely wide‐ranging, and somewhat fragmented, it can be decomposed into three broad categories: the retailer perspective; the consumer perspective; and the technological perspective. Moreover, it has been noted that whilst the strategic potential of the internet is routinely mentioned in nearly all studies of electronic retailing, there have been very few studies that have explicitly or empirically targeted its strategic management.

Research limitations/implications

The major limitation of this study is that due to the sheer volume and fragmentation of the literature in the domain, the paper has been based primarily upon a review of ten key journals, rather than every paper that has been published on internet retailing. However, because the target journals have been carefully chosen and systematically reviewed, we believe that the study should have many important implications for researchers, particularly in terms of where future studies of internet retailing might best be positioned.

Originality/value

This research offers a synthesis of the literature, which provides significant new insights into the field of internet retailing, and in particular its strategic importance.

Details

International Journal of Retail & Distribution Management, vol. 34 no. 4/5
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 29 July 2014

Hong-Youl Ha and Swinder Janda

The purpose of this paper is to employ a cross-cultural perspective to propose and empirically evaluate four models focusing on the role of satisfaction and trust in the formation…

5552

Abstract

Purpose

The purpose of this paper is to employ a cross-cultural perspective to propose and empirically evaluate four models focusing on the role of satisfaction and trust in the formation of online travel purchase intentions.

Design/methodology/approach

A proposed model is compared with three alternative models of the relationships among, and impact of, independent variables on purchase intentions. Data from South Korea and UK are used to examine the proposed relationship and select the best model among four alternative models.

Findings

Results suggest that there are significant differences as well as similarities across consumers in South Korea and the UK. Customized information has a direct affect on both satisfaction and trust. The effect of satisfaction on purchase intentions is mediated by attitude toward web site only in the UK sample, while it has direct and indirect effects on purchase intentions in the South Korean sample. However, the relationship between trust and purchase intentions is not supported in both data sets.

Originality/value

This study proposes four alternative models that include customized information as a key variable influencing purchase intentions. Hierarchical structural model analysis is utilized to evaluate these models and select the best fitting model.

Details

Internet Research, vol. 24 no. 4
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 1 August 2003

Richard D. Teach and Robert G. Schwartz

This paper is the third report on an enlarging worldwide study of university students’ attitudes and opinions related to e‐commerce. The data set is made up of over 600 business…

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Abstract

This paper is the third report on an enlarging worldwide study of university students’ attitudes and opinions related to e‐commerce. The data set is made up of over 600 business majors distributed between three US and one Australian university. The purpose of the study was to explore students’ attitudes and opinions related to e‐commerce and how those varied based on gender, technology adeptness, shopping intensity, and university affiliation. Differences did exist between the more and less technology adept shoppers. In addition, differences existed between those who had higher or lower shopping intensity. Gender and university affiliation appeared to play little role. These differences perhaps could be utilized by entrepreneurial e‐commerce firms to make their sites more efficient for shopping cart completions and, in this case, for student shoppers. E‐marketing at the entrepreneurship interface appeared similar for students in English speaking countries.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 9 no. 4
Type: Research Article
ISSN: 1355-2554

Keywords

31 – 40 of 49