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Do digital technologies of early 21st century capitalism promote or reduce consumer sovereignty? This chapter addresses this question by examining John Kenneth Galbraith’s critique of consumer sovereignty during the post-war period of industrial society and looks at the insights he provides to understand the impact of platform capitalism on consumer sovereignty today. This chapter has the following sections: (1) I review the main postulates of Galbraith’s theory; (2) I highlight the main differences between traditional advertising and online behavioral advertising; (3) I explain how online behavioral advertisement strengthens Galbraith’s dependence effect and revised sequence theories; (4) I then discuss normative challenges raised by digital platform corporations to individual sovereignty; and (5) finally, I argue that platform capitalism is a mature form of Galbraith’s “new industrial state.”

This paper aims to show the genesis of motivation research in work done from the 1920s through 1954, especially with the growth in reception of European “depth psychology”. This has been followed up by Fullerton (2013).

Standard historical methodology – heavy reliance on sources written at the time (primary resources), avoidance of anachronism, heavy use of contemporary quotations, efforts to explain and interpret.

Motivation research dates to the 1920s with the work of Paul F. Lazarsfeld and others. It grew rapidly in the USA, part of the great expansion of the behavioral sciences, and amidst a zeitgeist of growing discontent with older psychologies and of Economic Man.

This paper takes motivation research back to its origins for the first time, placing it clearly in line with contemporary intellectual developments.

One of the main things taught in business schools is managerial decision‐making. Often as a formal course of study, and always as an implication, students are taught that one of the main, if not major, responsibilities of a manager is to “guide the activities of the business”. Therefore, they are trained in reading the significance of events in the economic environment, and taught the intricacies of marketing, finance, production, and organising the work force. Much of this teaching presumes that the manager is a rational, cogent and calculating individual. He is taught that rules and theories govern business operations, and above all he is taught that he should use something called “scientific decision‐making”.

The purpose of this paper is to develop a model of bank advisor/customer relationships and customer saving behavior.

The research is a theoretical review and model development of savings behavior and bank advisor/customer relationships. The review is used for the development of a model of bank advisor/customer relationships, and their effect on savings behavior.

Findings are a model that distinguishes three kinds of exchange (relational, interimistic, and transaction) in between bank advisor and customer. The three kinds of exchange then influence customer savings behavior.

The implications of this research is that it points to that relationship marketing theory can be used in the analysis of how bank advisors influence customer savings behavior.

For regulators and financial services firms, these findings point to how the role of bank advisors for consumer savings behavior can be analyzed. This is important, as much policy work presumes that advisors influence customer savings behavior, but the knowledge base for that presumption needs to be better understood.

The paper contributes toward a better understanding of the social exchange between bank employees and customers as regards savings products.

This paper is original because it includes many theoretical research fields, and because it connects the bank advisor and customer relationship with the customer's savings behavior.

Based on the responses to a questionnaire about consumer behaviour carried out in Navarra. The aim of the present study is to classify the consumers in Navarra into homogeneous groups for the purpose of discovering the emergence of a “new consumer”, characterized by certain “impulsive” behaviour such as buying items that are not needed, purchasing products which will not be used, etc.

Aims to define the index of consumer sentiment (ICS) and the different aspects which influence it. To this end, uses the hypothetical starting point that the subjective perception of the consumer’s economic situation has more to do with aspects of lifestyle than with socio‐demographic or economic characteristics. To prove this hypothesis, uses the statistical technique called “logistic regression” which has been applied to research on “economic behaviours and attitudes”, carried out by the CIRES Foundation.

The great stimulus to macroeconomic theory provided by Keynes is well recognised, but much less is said about his views on scientific methodology and his influence there. There is a widespread belief among economists that Keynes was an a priori thinker who dealt with “facts” and empirical material in a cavalier and high‐handed manner. We question the validity of this interpretation and give evidence to show that Keynes' methodology was not hostile to empiricism.

To determine whether French and English Canadians had different information search patterns prior to automobile purchase, 210 buyers of 1983 and 1984 Ford and Toyota automobiles in two Ontario and two Quebec cities were surveyed. We hypothesised the English‐Canadian car buyers prefer printed sources of information, while French‐Canadian buyers prefer personal sources, consider fewer alternatives, devote less time to the search process, and generally search less extensively for a new car than do English Canadians. Three of the five hypotheses were supported. Compared to their English counterparts, French Canadians evaluated ten per cent fewer alternative car makes, spent 30 per cent fewer days in the search process, took 67 per cent fewer test drives, and scored eight per cent lower on a measure of overall depth of search. As the French search pattern perhaps entails a greater risk, marketers in Quebec may need to provide better warranties and after‐sales service than in Ontario.