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International Marketing Review, vol. 36 no. 4
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 26 October 2012

345

Abstract

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International Marketing Review, vol. 29 no. 6
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 24 July 2007

371

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International Marketing Review, vol. 24 no. 4
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 5 June 2007

252

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International Marketing Review, vol. 24 no. 3
Type: Research Article
ISSN: 0265-1335

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Book part
Publication date: 27 November 2006

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International Marketing Research
Type: Book
ISBN: 978-0-76231-369-3

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Abstract

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International Marketing Review, vol. 25 no. 4
Type: Research Article
ISSN: 0265-1335

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Abstract

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International Marketing Review, vol. 39 no. 2
Type: Research Article
ISSN: 0265-1335

Open Access
Article
Publication date: 31 March 2022

Kamal Hossain, Kenny Cheah Soon Lee, Ilhaamie Binti Abdul Ghani Azmi, Aida Binti Idris, Mohammad Nurul Alam, Md. Adnan Rahman and Norinah Mohd Ali

This study aims to explain the effect of entrepreneurial orientation (EO) dimensions on firms’ export performance. The study has considered three dimensions of EO: innovativeness…

2748

Abstract

Purpose

This study aims to explain the effect of entrepreneurial orientation (EO) dimensions on firms’ export performance. The study has considered three dimensions of EO: innovativeness, proactiveness and risk-taking. Export performance has been measured through multifaceted determinants: financial, strategic and satisfaction levels of exporting firms.

Design/methodology/approach

To explain the association between such determinants, qualitative face-to-face, in-depth interviews were conducted with the respondents from the apparel manufacturing companies of Bangladesh. The study has also applied a content analysis technique to explore and triangulate the descriptions of EO dimensions on performance.

Findings

The research results reveal that EO has a meaningful explanation of export performance from the lived experience of the respondents. The study has also found frequent explanations and indicators about the association of innovativeness and proactiveness on export performance, but the risk-taking dimension has revealed no effects.

Research limitations/implications

The research has different implications on theoretical, managerial and policy-making aspects of EO and export performance. Nevertheless, the findings are based on the opinions of a small sample of entrepreneurs and high-level managers. Thus, it is important to test the generalizability of these findings in future research using a larger sample.

Originality/value

This study indicated product, process and market creation innovativeness. Risks related to product innovation, new market entry and politics are considered for risk-taking measures, while proactive innovation, technology and new market searching are used for measuring proactiveness. Additionally, multifaceted performance determinants have been applied to evaluate export performance. Hence, this study is a unique qualitative analysis with important theoretical, practical and methodological implications.

Details

RAUSP Management Journal, vol. 57 no. 2
Type: Research Article
ISSN: 2531-0488

Keywords

Open Access
Article
Publication date: 31 May 2021

Anna-Maija Multas and Noora Hirvonen

This study examines the information literacy practices of young video bloggers, focusing on the ways in which they construct their cognitive authority through a health-related…

2547

Abstract

Purpose

This study examines the information literacy practices of young video bloggers, focusing on the ways in which they construct their cognitive authority through a health-related information creation process.

Design/methodology/approach

This study draws upon socially oriented information literacy research and nexus analysis as its methodological framework. Data, including YouTube videos, theme interviews and video diaries, were collected with three Finnish video bloggers and qualitatively analysed using nexus analytical concepts to describe the central elements of social action.

Findings

The study shows that video bloggers employ several information practices during the information creation process, including planning, information-seeking, organization, editing and presentation of information. They construct their cognitive authority in relation to their anticipated audience by grounding it on different types of information: experience-based, embodied and scientific. Trustworthiness, emphasized with authenticity and genuineness, and competence, based on experience, expertise and second-hand information, were recognized as key components of credibility in this context.

Originality/value

This study increases the understanding of the complex ways in which young people create information on social media and influence their audiences. The study contributes to information literacy research by offering insights into the under-researched area of information creation. It is among the few studies to examine cognitive authority construction in the information creation process. The notion of authority as constructed through trustworthiness and competence and grounded on different types of information, can be taken into account in practice by information professionals and educators when planning information literacy instruction.

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Journal of Documentation, vol. 78 no. 7
Type: Research Article
ISSN: 0022-0418

Keywords

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Book part
Publication date: 30 July 2018

Abstract

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Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

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1 – 10 of 11