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The ethical consumption movement is increasingly being supported by mobile web applications that enable consumers to reward ethical companies (and punish unethical ones) with their purchasing decisions. By providing company ethics information to consumers at the point of purchase with the swipe of a barcode, these applications hold the promise of an additional market mechanism for motivating companies to serve the public good. However, the degree that this potential is realized will depend on how widely such applications are adopted and diffused. This paper aims to identify design factors for such applications that theory suggests will enhance their diffusion by increasing the likelihood that the user will adopt the information these applications deliver.

The multi‐level model incorporates dual‐process cognitive theory, social capital theory, and technical design features of the mobile technology‐enabled ethical consumption (MTEC) tool to understand factors that contribute to information adoption. In this way the paper takes a design science approach to the problem of enhancing human and societal benefit.

The findings have identified technical design features for MTEC tools that show promise for maximizing data transparency, source credibility, and information adoption. These features also have the potential to minimize consumers' cost/effort to contribute their purchase (and non‐purchase) decision information to the associated community, increasing the quantity and frequency of such contributions.

Market‐based mechanisms for upholding the public good hold much promise for ensuring the long‐term viability of society and the earth. Hence, the role that IT can play in establishing and supporting them demands rigorous theoretically driven models of design prior to empirical validation. Whereas design science research (DSR) is often focused on solving a business problem, this work helps to expand the domain of DSR to encompass the need to address problems of human benefit and civil society.

Using a document analysis methodology, the study analyzes official policy documents produced by the centralized Israeli Ministry of Education and by the State Comptroller responsible for reviewing the Israeli government's policies and operations. Coordination is assessed using three lenses: coordination among policy plans initiated by different governmental ministries; coordination among policy plans initiated by the Ministry of Education; and coordination within policy plans, referring to the congruence among various components comprising a particular policy.

Following previous studies testifying to the significance of coordination for organizational effectiveness and to the contribution of centralized structures for coordination, the current study attempts to assess whether centralized complex educational systems exhibit coordination among their articulated policy plans.

In spite of the highly centralized nature of Israeli governance, coordination among policy plans articulated by different governmental ministries is limited. This also applies to the coordination found among various educational policy plans or among various components comprising particular policy plans articulated by the Ministry of Education.

While centralized structures produce administrative bottlenecks creating ideal grounds for coordination, it appears that the assumed connection between centralization and coordination may not be applicable to educational systems and that coordination among and within policy plans in complex systems is not a zero-sum game. Implications are further discussed.

The religious tradition of male circumcision has come increasingly under attack across a number of European states. While critics of the practice argue that the problem is about children’s rights and the proper relationship between secular and religious traditions, Jews tend to see these attacks within the longer history of attempts to assimilate and remake them according to the norms of the majority. Using the 2012 German legal controversy concerning the issue as my vantage point, I explore how contemporary criticism of male circumcision remains entangled with ambivalence toward Judaism and the Jews as the “other.” Through a close reading of the arguments, I show how opponents use the seemingly neutral language of universal human rights to (re)make Jewish difference according to the norms of the majority. I conclude by arguing that such an approach to this issue runs the risk of turning Jews once again into strangers at a time when cultural anxieties are troubling European societies.

Cultural entrepreneurship research examines how actors upend the status quo by gaining the legitimacy and resources needed to advance novel ways of doing things. Extant studies, however, rarely spotlight an important tension: the pursuit of legitimacy and resources needed to advance adoption is often at odds with the desire to safeguard endeavors from external influence. While entrepreneurs are largely associated with the promotion of endeavors, they are also inclined to preserve meaningful values and practices, uphold family or ethnic legacies and traditions, and protect the integrity and authenticity of cultural products. Many of these valued outcomes are put at risk when endeavors diffuse beyond their cultural hearth and garner the interest of outsiders. How do entrepreneurs promote endeavors while protecting them from unwanted external influence? This paper sheds light on the motives, activities, and strategic approaches to entrepreneurship of actors that are both change-makers and culture-bearers. It elucidates trade-offs between evangelizing activities that promote rapid adoption of endeavors (i.e., the “hare”) and shepherding activities that safeguard the integrity of an endeavor (i.e., the “turtle”). It proposes and calls for research into alternative solutions that transcend the two approaches.

My goal is to describe my life in marketing over more than 36 years and to help readers better understand (from my personal perspective) the history of marketing. I also aim to lift the curtain on some aspects of service within the marketing community.

This paper is an autobiographical sketch. It describes some key moments in my career, as well as describing how my most cited articles came to be written. It emphasizes the contextual factors at work in different periods, so readers can better understand how and why my research evolved in certain ways. I aim to convey the nature and variety of career experiences that were (and are) open to marketing academics. I discuss my experiences at the Journal of Marketing and the Marketing Science Institute.

Marketing changed rapidly between 1974 and 2017. Although change can be uncomfortable, I urge marketers to seek exposure to new ideas and practices; they are essential to learning and growth. Unexpected opportunities will come along and an alert individual can learn much from them. My time in industry was a learning experience for me. There are many kinds of interesting and successful careers.

The marketing field advances, not by the work of a single individual, but from the accumulated work of the entire marketing community. Everyone has a role to play. I encourage each individual to look for ways to contribute. I offer thoughts on how to build a research career based on my own experience.

My thoughts may shed some light on the experiences of a woman academic and the globalization of marketing academia between 1974 and 2017.

My hope is that this paper contributes to a better understanding of the history of marketing, when it is considered together with other articles on this topic. It may also be useful to people who are embarking upon a career, as well as those seeking to understand the work of earlier marketing scholars.

Data collected from 202 large and 92 small consumer goods manufacturing firms were analysed to examine the perceptions and experiences of these companies with test marketing as part of their new product development strategy. Seventy six per cent of the large companies and twenty four per cent of the small firms in the study test marketed their new products before full‐scale introduction. Chi‐square analysis indicated a relationship between firm size, type of business/industry, the scope of marketing operations, and whether the firm conducted test marketing or not. Cost, time constraints, and the generic nature of the product were the most prominent reasons cited by all firms for not conducting test marketing. In addition, small firms cited their size as amajor reason they did not engage in test marketing.

After slicing and dicing their way to the '90s, American corporations are finding that job‐cutting is really a double‐edged sword.