Books and journals Case studies Expert Briefings Open Access
Advanced search

Search results

1 – 5 of 5
To view the access options for this content please click here
Article
Publication date: 11 September 2020

Destination branding and co-creation: a service ecosystem perspective

Antonios Giannopoulos, Lamprini Piha and George Skourtis

Drawing on the service-dominant logic and the institutional theory, this paper aims to explore the value-creating mechanisms of branding in the destination context and the…

HTML
PDF (459 KB)

Abstract

Purpose

Drawing on the service-dominant logic and the institutional theory, this paper aims to explore the value-creating mechanisms of branding in the destination context and the brand co-creation process at and between different levels of a service ecosystem.

Design/methodology/approach

An exploratory research design was used to generate qualitative data from 18 in-depth interviews with important stakeholders and investigate how and why brand co-creation is fostered in the service ecosystem.

Findings

The study proposes a stepwise process of strategic imperatives for brand co-creation in the destination context. It presents the multi-directional flows of the brand meaning across levels of the tourism ecosystem and thereby interprets stakeholders’ efforts to co-create sustainable brands that gain prominence in the global tourism arena.

Research limitations/implications

Future research might validate the framework in a quantitative research setting. The extended analysis of the value-creating ecosystem could investigate the role of institutions and brand value propositions across levels.

Practical implications

Acknowledging their limited control over the brand co-creation process, tourism practitioners are offered step-by-step guidance to help shape a destination brand that may retain relevance in the tourists’ minds. Critical insights are provided into resource sharing between actors and subsequent responsibilities for a sustainable destination branding strategy.

Originality/value

The paper considers the significance of the various levels in the ecosystem and the underlying mechanisms of brand co-creation in a somewhat neglected branding domain.

Details

Journal of Product & Brand Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
DOI: https://doi.org/10.1108/JPBM-08-2019-2504
ISSN: 1061-0421

Keywords

  • Tourism
  • Value co-creation
  • DMOs
  • Service ecosystem
  • Qualitative research
  • Destination branding
  • Brand co-creation

To view the access options for this content please click here
Article
Publication date: 18 January 2013

The impact of corporate social responsibility in food industry in product‐harm crises

Ioannis Assiouras, Ozge Ozgen and George Skourtis

The first purpose of this study is to analyse the impact of prior CSR information on the perceived degree of danger, attribution of blame, brand evaluation and buying…

HTML
PDF (103 KB)

Abstract

Purpose

The first purpose of this study is to analyse the impact of prior CSR information on the perceived degree of danger, attribution of blame, brand evaluation and buying intentions after a product‐harm crisis in the food industry. The second purpose is to examine the moderation effect of CSR importance ascribed by the consumers on the above mentioned relations.

Design/methodology/approach

An experimental design consisting of three between‐subjects conditions was applied and three CSR initiative conditions were selected (positive, negative CSR and no CSR information as a control condition). In this framework, three different scenarios were designed and tested under the condition of a product‐harm crisis related to margarine.

Findings

This study highlights that CSR has an impact on attribution of blame, brand evaluation and buying intention but not on the perceived degree of danger. CSR importance has a moderation effect on the relationship between CSR and blame attribution, brand evaluation and buying intention.

Practical implications

Companies in the food industry should generate CSR strategies and should develop favourable CSR history not only because CSR has an impact on brand evaluation and buying intention in routine situations but because it is a part of crisis management and response strategy as well.

Originality/value

There is lack of research directly emphasizing the role of CSR in product‐harm crises, in the food industry. Besides, the assessment of CSR as an antecedent assurance factor in crisis situations has significant meaning due to the high vulnerability of food industry.

Details

British Food Journal, vol. 115 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/00070701311289902
ISSN: 0007-070X

Keywords

  • Corporate social responsibility
  • Food industry
  • Product‐harm crisis
  • Social responsibility

To view the access options for this content please click here
Book part
Publication date: 7 December 2016

References

HTML
PDF (478 KB)
EPUB (73 KB)

Abstract

Details

The World Meets Asian Tourists
Type: Book
DOI: https://doi.org/10.1108/S2042-144320160000007025
ISBN: 978-1-78560-219-1

To view the access options for this content please click here
Article
Publication date: 18 August 2020

Benchmarks for INGOs’ effective responses during COVID-19 pandemic

Firas Izzat Mahmoud Saleh and Noorliza Karia

This paper aims to formulate COVID-19 benchmarks that international nongovernmental organizations (INGOs) have considered to recover from the sudden stopping of operations…

HTML
PDF (604 KB)

Abstract

Purpose

This paper aims to formulate COVID-19 benchmarks that international nongovernmental organizations (INGOs) have considered to recover from the sudden stopping of operations swiftly and consequences of COVID-19 pandemic; thus, to move forward toward readiness for both, the unpredictable spreading or disappearing of the virus (case of INGOs operating in Jordan).

Design/methodology/approach

This exploratory research has been informed by the broader social constructivism paradigm and the basics of grounded theory method to identify the common themes. Six semistructured interviews have been conducted with INGOs’ leaders. The findings have been categorized, triangulated and prioritized toward the final identification of benchmarks.

Findings

Seven COVID-19 benchmarks for INGOs’ effective responses during COVID-19 pandemic have been proposed, comprising of (1) donors’ policies and regulations, (2) needs, expectations and relevancy, (3) coordination, (4) staff management, (5) business continuation plans, (6) balanced short-term and long-term planning and (7) permanent adoption of successful modalities.

Social implications

INGOs play a vital role in the lives of vulnerable people around the world through their international development and aid (IDA) projects. However, the restrictions of movements associated with COVID-19 pandemic drive more burden on these communities and interrupted their access to assistance and support. This paper helps to sustain the crucial support of INGOs to those people who need it.

Originality/value

COVID-19 pandemic has interrupted the implementation of IDA projects, which added further obstacles toward the achievement of quality implementation of these projects. The proposed COVID-19 benchmarks help INGOs to overcome the consequences of pandemic on the near longer-term alike.

Details

Benchmarking: An International Journal, vol. 27 no. 10
Type: Research Article
DOI: https://doi.org/10.1108/BIJ-04-2020-0157
ISSN: 1463-5771

Keywords

  • COVID-19
  • Project management
  • INGOs
  • International development and aid projects
  • Sustainable development goal
  • Business continuity
  • Project complexities

To view the access options for this content please click here
Article
Publication date: 18 September 2020

Recency effects in the buffering of negative news by corporate social responsibility advertising

Joon Hye Han, Gary Davies and Anthony Grimes

Drawing from the theory of how relevant items are processed in memory when making judgements, this study aims to test for recency effects between CSR advertising and…

HTML
PDF (510 KB)

Abstract

Purpose

Drawing from the theory of how relevant items are processed in memory when making judgements, this study aims to test for recency effects between CSR advertising and related, negative news on how a company is perceived and the explanatory roles of environmentalism, attribution and both feelings and attitudes towards the advertising itself.

Design/methodology/approach

This study uses between-subjects experimental design with pretests.

Findings

Order effects exist, which, when ads and news are similarly influential, evidence a recency effect. The process is explained by both the mediating influence of attribution of blame and the moderation of this influence by attitude towards the environment. Differences between the effectiveness of ads are explained by the mediating influence of attitudes towards and feelings about the ad together with the moderation of this influence by involvement in the ad context.

Practical implications

Corporate social responsibility (CSR) ads should be pretested in the context of related but negative news, and not just on their own, to ensure they can buffer such news. CSR ads can be more effective when following rather than preceding such news and should not be withdrawn if such a crisis occurs.

Originality/value

The research first attempts to explain recency effects theoretically from the influence of CSR ads on negative CSR-related news. It also shows the determining factors in how such effects influence consumers by considering attribution, environmentalism, attitude to the context and attitude and feelings towards CSR ads.

Details

Corporate Communications: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
DOI: https://doi.org/10.1108/CCIJ-03-2020-0053
ISSN: 1356-3289

Keywords

  • CSR advertising
  • Negative news
  • Recency effects
  • Mediation effects
  • Attribution theory
  • Advertising effectiveness

Access
Only content I have access to
Only Open Access
Year
  • Last 6 months (3)
  • Last 12 months (3)
  • All dates (5)
Content type
  • Article (2)
  • Earlycite article (2)
  • Book part (1)
1 – 5 of 5
Emerald Publishing
  • Opens in new window
  • Opens in new window
  • Opens in new window
  • Opens in new window
© 2021 Emerald Publishing Limited

Services

  • Authors Opens in new window
  • Editors Opens in new window
  • Librarians Opens in new window
  • Researchers Opens in new window
  • Reviewers Opens in new window

About

  • About Emerald Opens in new window
  • Working for Emerald Opens in new window
  • Contact us Opens in new window
  • Publication sitemap

Policies and information

  • Privacy notice
  • Site policies
  • Modern Slavery Act Opens in new window
  • Chair of Trustees governance statement Opens in new window
  • COVID-19 policy Opens in new window
Manage cookies

We’re listening — tell us what you think

  • Something didn’t work…

    Report bugs here

  • All feedback is valuable

    Please share your general feedback

  • Member of Emerald Engage?

    You can join in the discussion by joining the community or logging in here.
    You can also find out more about Emerald Engage.

Join us on our journey

  • Platform update page

    Visit emeraldpublishing.com/platformupdate to discover the latest news and updates

  • Questions & More Information

    Answers to the most commonly asked questions here