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Article
Publication date: 1 June 2000

George K. Chako

Briefly reviews previous literature by the author before presenting an original 12 step system integration protocol designed to ensure the success of companies or…

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Abstract

Briefly reviews previous literature by the author before presenting an original 12 step system integration protocol designed to ensure the success of companies or countries in their efforts to develop and market new products. Looks at the issues from different strategic levels such as corporate, international, military and economic. Presents 31 case studies, including the success of Japan in microchips to the failure of Xerox to sell its invention of the Alto personal computer 3 years before Apple: from the success in DNA and Superconductor research to the success of Sunbeam in inventing and marketing food processors: and from the daring invention and production of atomic energy for survival to the successes of sewing machine inventor Howe in co‐operating on patents to compete in markets. Includes 306 questions and answers in order to qualify concepts introduced.

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Asia Pacific Journal of Marketing and Logistics, vol. 12 no. 2/3
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 1 March 2006

George K. Chacko

Can instances of empirical success/failure yield an established sequence of ordered procedures (Protocol): management of technology protocol (MOTEP) to improve the…

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4224

Abstract

Purpose

Can instances of empirical success/failure yield an established sequence of ordered procedures (Protocol): management of technology protocol (MOTEP) to improve the probability of corporate/country survival/success?Design/methodology/approach – The long established technology of Japanese Mitsubishi engines used by Proton, Malaysia’s national car‐maker, since September 1985, is due to be supplanted at the beginning of February, 2004 by the emerging technology of the all‐Malaysian Gen2 engine. Can Chacko’s MOTEP suggest how Proton should pro‐actively target Gen2 sales?Findings – MOTEP determined first year sales of Gen2 cars formally using the form of the sales curve of the established technology. It was projected substantively based on the system performance characteristics (SPC) which attracted customers to Gen2. The theory of concomitant coalitions (CONCOL) shows us how Proton can cooperate with their competitor, Perodua, on R&D for system performance characteristics‐improving technology while competing with Perodua in the market. How much R&D is justified? How should it be allocated? How can Proton and Perodua both enjoy R&D breakthroughs in the immediate instead of in the distant future?Originality/value – The paper selects from among the 12 MOTEP steps those which develop for Proton a systematic approach to anticipate, acquire and adopt high technology on a sustained basis to increase the probability of corporate/country survival/success, and illustrates it with respect to pro‐actively promoting the sales of emerging technology‐based Gen2 car sales.

Details

Management Research News, vol. 29 no. 3
Type: Research Article
ISSN: 0140-9174

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