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1 – 10 of 11
Article
Publication date: 20 January 2012

Geoffrey P. Lantos and Lincoln G. Craton

The purpose of this paper is to provide a model of consumer response to music in broadcast commercials outlining four variables (listening situation, musical stimulus, listener…

14044

Abstract

Purpose

The purpose of this paper is to provide a model of consumer response to music in broadcast commercials outlining four variables (listening situation, musical stimulus, listener characteristics, and advertising processing strategy) that affect a consumer's attitude toward the advertising music (Aam).

Design/methodology/approach

The paper takes the form of an integrative review of the relevant literatures from the psychology of music, marketing, and advertising.

Findings

Aam can be positively but also negatively influenced by many factors. Only some of these variables are employed in any typical study on consumer response to music, which may account for some conflicting findings.

Practical implications

The paper discusses factors for effectively using commercial music to affect Aam, with special focus on advertising processing strategy. Advertisers are urged to exercise extreme caution in using music and to always pretest its use considering factors identified in this paper. The paper suggests ways in which the model can guide future research.

Originality/value

The paper integrates diverse literatures and outlines the major variables comprising our model of consumer response to advertising music. Advertisers can use these variables as a checklist for factors to consider in selecting ad music.

Article
Publication date: 13 September 2011

Lincoln G. Craton and Geoffrey P. Lantos

The purpose of this paper is to identify the causes and implications of potential negative consumer response to music in broadcast commercials. It aims to accomplish this by…

8713

Abstract

Purpose

The purpose of this paper is to identify the causes and implications of potential negative consumer response to music in broadcast commercials. It aims to accomplish this by introducing a new consumer response variable, attitude toward the advertising music (Aam) and relating Aam's components to advertising goals. It also aims to propose that Aam is a significant component of attitude toward the ad (Aad).

Design/methodology/approach

The paper takes the form of an integrative review of the relevant literatures in the psychology of music, consumer marketing, and advertising to formulate Aam.

Findings

Favorable Aam is a necessary but insufficient condition for favorable Aad in ads employing music. Furthermore, a negative Aam might cause a negative Aad. Given the numerous possible negative responses to music in a TV or radio commercial, achieving a favorable Aam among most target audience members is very challenging, especially when music‐message fit is lacking.

Practical implications

The paper offers cautionary advice for advertisers using music and directions for future research.

Originality/value

The paper provides a novel integration of literatures in psychology and marketing/advertising. Whereas most scholars and practitioners assume that music adds value to commercials, the authors demonstrate key ways in which music can cause adverse listener reactions.

Details

Journal of Consumer Marketing, vol. 28 no. 6
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 1 September 1963

THE serious and intractable housing problem persists to plague governments and embitter citizens. Why this is so can be gleaned from a few statistics.

Abstract

THE serious and intractable housing problem persists to plague governments and embitter citizens. Why this is so can be gleaned from a few statistics.

Details

Work Study, vol. 12 no. 9
Type: Research Article
ISSN: 0043-8022

Article
Publication date: 1 September 1979

The range of Sigma paints held at their newly enlarged Buckingham warehouse has undergone complete rationalisation, cutting out stocks of less popular colours. At the same time a…

Abstract

The range of Sigma paints held at their newly enlarged Buckingham warehouse has undergone complete rationalisation, cutting out stocks of less popular colours. At the same time a major new project has been undertaken—the creation of an intermix department within the warehouse, to deal with any orders for the less frequent colours, ensuring the same efficient service.

Details

Pigment & Resin Technology, vol. 8 no. 9
Type: Research Article
ISSN: 0369-9420

Article
Publication date: 1 August 1964

SOCIAL scientists have not yet been able to formulate any general laws about behaviour in industry that are capable of broad application. In recent years, however, they have made…

Abstract

SOCIAL scientists have not yet been able to formulate any general laws about behaviour in industry that are capable of broad application. In recent years, however, they have made many useful case studies of which the one just published by the Department of Scientific and Industrial Research is typical. It is an approach to the problem which can do much to increase the understanding of the way in which people react to common industrial situations.

Details

Work Study, vol. 13 no. 8
Type: Research Article
ISSN: 0043-8022

Article
Publication date: 31 December 2020

E.M.A.C. Ekanayake, Geoffrey Shen and Mohan M. Kumaraswamy

Industrialized construction (IC) has accelerated the technological advancements of construction supply chains (SCs) in Hong Kong (HK). However, the usually fragmented IC SCs often…

1216

Abstract

Purpose

Industrialized construction (IC) has accelerated the technological advancements of construction supply chains (SCs) in Hong Kong (HK). However, the usually fragmented IC SCs often lead to friction and turbulence that retard their performance. Streamlining these workflows call for resilient SCs that can proactively overcome various vulnerabilities and avoid disruptions. Having identified supply chain capabilities (SCC) as essential precursors to supply chain resilience (SCR), this paper reports on a vital segment of a study on SCC for IC in HK that focused here on critical SCC (CSCC). Specifically, this paper aims at identifying and probing the CSCC for improving SCR in IC in HK.

Design/methodology/approach

After drawing on the plentiful relevant literature, an empirical study using a questionnaire survey and interviews was conducted following the multi-stage methodological framework of this study. Relevant significance analysis of the collected data enabled the selection of CSCC. Next, factor analysis facilitated grouping them under nine underlying components.

Findings

The results reveal 41 CSCC pertinent to achieve resilient SCs in IC in HK under critical capability components of resourcefulness, flexibility, capacity, adaptability, efficiency, financial strength, visibility, anticipation and dispersion.

Originality/value

It is expected that industry practitioners would benefit from prior knowledge of CSCC and their levels of criticalities, so as to prioritize integrating them suitably into SC processes, to develop value-enhanced-resilient SCs. Further, these findings lay the foundations for developing a powerful evaluation model to assess, then improve, SCR in IC in HK by mapping the identified CSCC with relevant critical vulnerabilities, based on study outcomes.

Details

Engineering, Construction and Architectural Management, vol. 28 no. 10
Type: Research Article
ISSN: 0969-9988

Keywords

Article
Publication date: 1 August 1942

SEPTEMBER sees the irrevocable passing of summer and the inevitable looking forward to autumnal plans. Such plans must be made, even in the shadows of this world situation, which…

Abstract

SEPTEMBER sees the irrevocable passing of summer and the inevitable looking forward to autumnal plans. Such plans must be made, even in the shadows of this world situation, which as we write are as menacing as they have been since war began, and before these words appear another fourteen of the sixty days which Mr. Lyttleton warned us would be the gravest in our history will have elapsed. That leaves a formidable margin for possibilities. Librarians, as deeply involved as any people in the conflict, must nevertheless act as if the work of life will go on, even if not as in peace. Our difficulties do not lessen; more and more of our lads and girls, and some rather beyond the age these words cover, are being removed from libraries; the book situation worsens; and the demands for books increase, especially in what until recently were evacuation areas, to which many of our exiles have now returned.

Details

New Library World, vol. 45 no. 2
Type: Research Article
ISSN: 0307-4803

Article
Publication date: 14 August 2017

Oliver Heidrich, John Kamara, Sebastiano Maltese, Fulvio Re Cecconi and Mario Claudio Dejaco

This paper provides a critical review of developments in the adaptability of buildings. The purpose of this paper is to determine the current “state-of-the-art”, describe current…

2174

Abstract

Purpose

This paper provides a critical review of developments in the adaptability of buildings. The purpose of this paper is to determine the current “state-of-the-art”, describe current thinking and trends in research and practice, and identify issues and gaps that further research can address. It provides a basis for a scientific and practical understanding of the interdependencies across different design criterion. This paper increases the awareness of architects, engineers, clients and users on the importance of adaptability and its role in lowering impacts over the lifecycle of buildings as part of the infrastructure system.

Design/methodology/approach

This paper draws mainly from the literature as its source of evidence. These were identified from established databases and search engines (e.g. Scopus, ISI Web of Knowledge and Google Scholar) using keywords such as adaptability, adaptable, adaptation, and flexibility. Over 80 sources including books, journal papers, conference proceedings, research reports and doctoral theses covering the period 1990 to 2017 were reviewed and categorised. An inductive approach was used to critically review and categorise these publications and develop a framework for analysis.

Findings

The concept of adaptability includes many dimensions which can broadly fall into two categories: changes to buildings and user adaptations to buildings. However, previous research has mostly focussed on the former, with many attempts to identify building attributes that facilitate adaptability, and some considerations for its assessment. Key areas that have not been adequately addressed and which require further research include: user/occupant adaptations, cost, benefits and implications of various adaptability measures, and the development of a standardised assessment methodology that could aid in decision making in the design stage of buildings.

Research limitations/implications

The adaptability strategies considered in this review focussed mainly on building components and systems, and did not include the contribution of intelligent and smart/biological systems. The coverage is further limited in scope due to the period considered (1990-2017) and the exclusion of terms such as “retrofit” and “refurbishment” from the review. However, the findings provide a solid basis for further research in the areas identified above. It identifies research issues and gaps in knowledge between the defined needs and current state-of-the-art on adaptive building for both research and practice.

Originality/value

This paper is a review of research into a highly topical subject, given the acknowledged need to adapt buildings over their lifecycle to environmental, economic or social changes. It provides further insights on the dimensions of adaptability and identifies areas for further research that will contribute to the development of robust tools for the assessment of building adaptability, which will enhance the decision-making process of building design and the development of a more sustainable built environment.

Details

International Journal of Building Pathology and Adaptation, vol. 35 no. 4
Type: Research Article
ISSN: 2398-4708

Keywords

Article
Publication date: 1 May 1996

Geoffrey Keogh

Examines the development of the Spanish non‐residential property market over the last 20 years and in particular since the Boyer reform of 1985. Explores the legal framework of…

1482

Abstract

Examines the development of the Spanish non‐residential property market over the last 20 years and in particular since the Boyer reform of 1985. Explores the legal framework of property interests to demonstrate that the legal prerequisites of a mature market form are now in place. Places legal change in the context of economic pressures for the creation of a modern property investment market. Considers the professional support for transacting property and the nature of the urban planning regime as factors which constrain and mould property market activity, but which may ultimately be transformed by it. Presents market data which show that the Spanish market has experienced one turn of the property cycle in its modern form. Demonstrates that it has proved highly susceptible to extremes of under‐ and over‐supply, arguably owing to the combined influence of an extremely open market and underdeveloped information provision.

Details

Journal of Property Valuation and Investment, vol. 14 no. 2
Type: Research Article
ISSN: 0960-2712

Keywords

Open Access
Article
Publication date: 2 September 2021

Martin Lennartsson, Samuel André and Fredrik Elgh

The purpose of this research is to support the customization ability for industrial house building companies striving to offer individualized products but with a strategy which…

1473

Abstract

Purpose

The purpose of this research is to support the customization ability for industrial house building companies striving to offer individualized products but with a strategy which includes a production facility. This is accomplished by analyzing the as-is state in terms of existing engineering assets and by proposing a to-be state using the design platform and product lifecycle management (PLM) support.

Design/methodology/approach

This study is based on design research methodology and collected data are in-depth interviews, document reviews and workshops and method development. The theoretical baseline is product platforms and the design platform.

Findings

The analysis showed that despite use of a platform, inherent assets are disorganized. Still, the identified object-based engineering assets were possible to include in a conceptual proposal for better management, both in the process and product view, using an asset relationship matrix and a PLM system.

Practical implications

The results should be applicable for industrial house building and off-site construction companies and offers an approach to identify and manage their assets and platforms which are crucial to stay competitive.

Originality/value

Previous research on design platforms has focused on engineer-to-order companies within the mechanical industry. The contribution of this paper lies in the application and support of the design platform for industrial house building and the introduction of PLM system support.

1 – 10 of 11