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The structure of this special edition is presented, sketching the main points of the 4th International Conference of the Operations Management Association (UK) at which similarities between the Operations Management philosophies and techniques of manufacturing and service industries are examined. Day one sees speakers from each sector discussing quality, customer/market interface, resource management and people involvement and communications. Day two consists of academic papers on the same issues. Closeness to the customer, organisational direction and structure, standards of training for competence and the individual′s contribution to quality are highlighted.

Ever since the Bolton Committee published its Report in 1979, the small firm sector has been a focus for economic regeneration and employment creation. The potential of this sector was further highlighted by the controversial research findings of Birch. Notwithstanding the rigour and robustness of the work, it was used to strengthen and validate the U.K. government's policy of providing considerable assistance towards encouraging new “start‐ups”.

This paper demonstrates the value of a systems approach in considering performance management at an operational level in the hospitality sector. Systems concepts and techniques are applied in a hospitality situation, a hotel, to describe and analyse influences between subsystems. An operations management analysis framework is then used to consider the design of operating systems with specific reference to performance measures which drive, and perhaps support an organization’s competitive stance based on competitive factors. The paper promotes the importance of having meaningful and appropriate performance measures, related to service delivery system design, which create perception of organizational service quality.

The most important news at this moment is that the PCIF Annual Conference and Dinner will take place on 16–17 September 1992, at the Anugraha Conference Centre, Engelfield Green, Egham, Surrey. The Conference will open with a keynote address by John Budgen, Site Director, IBM Havant. We are very pleased to say that the President of the Board of Trade and Secretary of State for Trade and Industry, the Right Honourable Michael Heseltine, MP, will address the Federation members at the Annual Conference dinner.

Our understanding of what intervention strategies are effective in improving the well-being of older adults experiencing elder abuse and self-neglect (EASN) is severely limited. The purpose of this study was to examine the use of a method called “teaming,” a wraparound approach to provide enhanced social support to older adults experiencing EASN. A teaming intervention was administered by advocates in Maine, USA, as a component of a larger community-based EASN intervention, Repair harm, Inspire change, Support connection, Empower choice (RISE), implemented to complement adult protective services.

Qualitative interviews and a focus group were conducted with RISE advocates (n = 4). A descriptive phenomenological approach involving two independent assessors was used to code transcripts into themes and subthemes.

Three domains were identified: (1) team and support forming process, which describes the development of a supportive network based on each client’s needs; (2) techniques, which refers to the specific strategies advocates use to promote collectivity and shared responsibility around the client; and (3) implementation challenges, which discusses the difficulties advocates encounter when using teaming with people experiencing EASN.

This study represents the first in-depth exploration of teaming in the context of EASN intervention. Preliminary findings on the experiences of advocates suggest that teaming is a beneficial approach to support the individualized needs of each client, and to promote improved and sustainable case outcomes for clients.

Marketing.

This case can be used in an international marketing course or module, at executive or MBA level, and is particularly suitable as a case on global branding.

MTN was launched in 1994 as a leading provider of communication services, offering cellular network access and business solutions. After building up a successful operation in South Africa, achieving a market share of some 38 per cent (second only to Vodacom, the dominant mobile telecommunications provider), the group began its expansion into the rest of Africa in 1998. It was the first South African cell phone network operator to do so. The objective of this expansion was, despite the uncertain political and regulatory environment, to take advantage of the market opportunities in Africa, given its underdeveloped telecommunications infrastructure and the transferability of MTN's skills into other African countries. At the time of the case (June 2005), MTN had established itself in eight different African countries, with a subscriber base of 14.3 million in South Africa and 2.9 million in the rest of Africa, with plans for further growth in the territory and elsewhere. As a result of this international expansion, a major challenge was to ensure consistent branding in the different countries.

The expected learning outcomes are: to explore the challenges of international expansion into new markets; to understand global brand building strategies, how to create a consistent identity and how to build a services brand; to understand the challenges of implementing a marketing change strategy across different countries with different cultures and with employees with different agendas and to highlight the importance of people in providing a service and in delivering the brand promise.

Teaching note.

This teaching case focuses on the field of marketing, particularly, the situation of building a global brand as small and medium-sized enterprises (SME) internationalizing from an emerging market.

It is recommended for postgraduate and post-experience students, for example, in MBA programmes and executive education courses.

This teaching case focuses on the field of marketing, particularly, the situation of building a global brand as SME internationalizing from an emerging market. It is recommended for postgraduate and post-experience students, for example, in MBA programmes and executive education courses. BOS Brands provides an interesting case on the internationalisation experience of a Born Global firm, particularly from an emerging market context. This medium-sized South African business develops, distributes and markets Rooibos-based beverages in Southern Africa and Europe, with eyes on a broader global presence. The case provides insights into the strategic decisions required to successfully take a medium-sized business into competitive foreign markets without the capital and support enjoyed by many larger multinational corporations. Among other issues, BOS Brands provides fertile ground to explore the selection of target country and entry mode, overcoming cultural and physical distance, opportunity recognition and the roles of networks and innovation.

The expected learning outcomes are to: analyse the decision-making process of the internationalising SME in terms of internationalisation factors, timing and phases and evaluation of potential target countries and entry mode options and launch marketing approach; understand the complexities of marketing in a foreign cultural and business context (including cultural and physical distance); and develop alternative marketing strategies for an entrepreneurial SME to grow internationally given limited resources.

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS 8: Marketing.

Accreditation encourages the examination of programs as to whether they make sense as a whole and if students are well prepared for the world of work. Current accreditation is directed toward the assessment of learning and the assessment for learning. What is competence? Professional organizations and higher education should be involved in determining what is competence, how should it be measured and by what standard it should be evaluated. Digital portfolios provide a means for professionals, students and education entities to demonstrate competence. Portfolios provide performance‐based assessment; artifacts that provide real‐world preparedness.