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Article
Publication date: 9 March 2018

Gensheng (Jason) Liu, Weiyong Zhang and Chundong Guo

Effective mass customization (MC) depends on accurately identifying customer needs and procuring appropriate components from supply base to manufacture the required…

1021

Abstract

Purpose

Effective mass customization (MC) depends on accurately identifying customer needs and procuring appropriate components from supply base to manufacture the required product configurations in a timely manner. In essence, effective MC for a focal firm is contingent on effective supply chain management. However, extant literature is not very clear on how supply chain (SC) planning and integration activities affect MC. The purpose of this paper is to fill the gap by examining the impacts of SC-planning and SC-integration on MC.

Design/methodology/approach

Organizational information processing theory is used to link SC-integration with MC ability, and a link is hypothesized between SC-planning and SC-integration. The structural equation model is then analyzed using data from 262 manufacturing plants.

Findings

It is found that SC-integration fully mediates the relationship between SC-planning and MC-ability.

Research limitations/implications

The SC-integration measure is from a focal manufacturer’s standpoint, rather than the standpoint of the entire SC.

Practical implications

The results indicate that using a SC perspective in planning activities helps a focal firm integrate with key stakeholders along the SC, which subsequently helps the firm mass customize. Practitioners should recognize the added importance of SC-planning and SC-integration if they want to mass customize.

Originality/value

This study provides a theoretical foundation for the relationship between SC-integration and MC. It also provides a more comprehensive conceptualization of SC-integration, which includes supplier integration, customer integration, as well as internal functional integration which was neglected in many previous studies.

Details

Journal of Manufacturing Technology Management, vol. 29 no. 3
Type: Research Article
ISSN: 1741-038X

Keywords

Article
Publication date: 9 August 2011

Gensheng (Jason) Liu and George D. Deitz

The purpose of this paper is to explore the role of supply chain management in enabling manufacturers' mass customization capabilities.

3395

Abstract

Purpose

The purpose of this paper is to explore the role of supply chain management in enabling manufacturers' mass customization capabilities.

Design/methodology/approach

This paper is based upon survey data from 262 manufacturing plants, spanning nine countries and three industries. Responses from multiple employees were aggregated for each item. Hypothesized relationships between variables were analyzed using structural equation modeling.

Findings

The results generally indicate that plant mass customization capabilities are driven by customer‐focused product design and reduced supplier lead times. In turn, these factors are driven by management's emphasis on supply chain planning. Post hoc tests show that the effects of supply chain planning on mass customization capabilities are fully mediated by customer‐focused product design and reduced supplier lead time.

Originality/value

While the literature suggests that mass customization depends upon a dynamic extended enterprise, extant empirical work has focused on internal firm characteristics. The paper is among the first to examine the significance of supply chain management upon the development of mass customization capabilities.

Details

International Journal of Physical Distribution & Logistics Management, vol. 41 no. 7
Type: Research Article
ISSN: 0960-0035

Keywords

Article
Publication date: 26 October 2010

Gensheng (Jason) Liu, Rachna Shah and Roger G. Schroeder

Managing demand and supply uncertainties is critical for all manufacturers, but it has added importance for companies that intend to achieve mass customization (MC…

2952

Abstract

Purpose

Managing demand and supply uncertainties is critical for all manufacturers, but it has added importance for companies that intend to achieve mass customization (MC) ability because these uncertainties are an intrinsic characteristic of MC. The purpose of this paper is to investigate how managing uncertainties in a firm's demand and supply affects its MC ability.

Design/methodology/approach

Regression analysis and analysis of variance (ANOVA) are conducted on data collected from 189 manufacturing plants to empirically test two hypotheses.

Findings

Both demand and supply uncertainty management have a positive impact on a company's MC ability. However, managing either demand or supply uncertainties independently of the other is not enough to achieve MC ability; instead, a company needs to concurrently manage both demand and supply uncertainties to achieve MC ability.

Originality/value

The current literature lacks a sound theoretical basis to link demand and supply uncertainty management with MC ability. The paper provides such a theoretical foundation, and systematically identifies several demand and supply uncertainty management mechanisms that enable firms to achieve superior MC ability. In addition, it is one of the first large‐scale empirical studies to address the impact of managing both demand and supply uncertainties on MC ability.

Details

Journal of Manufacturing Technology Management, vol. 21 no. 8
Type: Research Article
ISSN: 1741-038X

Keywords

Article
Publication date: 20 September 2011

David Xiaosong Peng, Gensheng (Jason) Liu and Gregory R. Heim

The impact of information technology (IT) on mass customization (MC) capability has been implied in the literature but seldom subjected to empirical examination. This…

3008

Abstract

Purpose

The impact of information technology (IT) on mass customization (MC) capability has been implied in the literature but seldom subjected to empirical examination. This study seeks to theoretically relate four types of IT applications with MC capability and empirically examines these relationships.

Design/methodology/approach

This study identifies four types of IT that potentially support MC capability, including product configurator IT, new product development IT, manufacturing IT, and supplier collaboration IT. Drawing on organizational information processing theory, this study associates the four IT types with a manufacturer's MC capability. A structural equation model is tested using survey data collected from a sample of manufacturing plants that focus on product customization.

Findings

The empirical results indicate that two of the four IT types strongly support a manufacturer's MC capability.

Research limitations/implications

No strong relationship between configurator IT and MC was observed, which calls for further investigation. Data used are cross‐sectional in nature. A set of refined IT measures should be developed in future studies. In addition, future studies could control for the effects of more variables that may impact IT use by mass customizers.

Practical implications

The paper identifies managerial opportunities for investing in IT to support or enhance MC capability.

Originality/value

This study provides a theoretical foundation for the IT‐MC relationship and develops a classification framework of IT applications in manufacturing plants. The study is one of the first efforts that empirically examines the impact of multiple types of IT applications on MC.

Details

International Journal of Operations & Production Management, vol. 31 no. 10
Type: Research Article
ISSN: 0144-3577

Keywords

Content available
Article
Publication date: 7 April 2015

Haozhe Chen

1651

Abstract

Details

International Journal of Physical Distribution & Logistics Management, vol. 45 no. 3
Type: Research Article
ISSN: 0960-0035

Content available
Article
Publication date: 9 August 2011

Mert Tokman and Lauren S. Beitelspacher

471

Abstract

Details

International Journal of Physical Distribution & Logistics Management, vol. 41 no. 7
Type: Research Article
ISSN: 0960-0035

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