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Article
Publication date: 1 February 2011

Jack Buffington

Mass customization has yet to fulfill its original purpose as established by marketing researchers to become an alternative to mass production, largely due to its…

Abstract

Purpose

Mass customization has yet to fulfill its original purpose as established by marketing researchers to become an alternative to mass production, largely due to its inability to achieve mass market levels of efficiency. The purpose of this study is to survey consumer's perceptions, willingness and capabilities of participating in a mass customization system, and understand the implications of its findings related to an alternative production system, generative customization.

Design/methodology/approach

After an extensive literature review of mass customization, consumer behavior, complex adaptive systems and generative design, a survey was conducted across US and Swedish consumers relative to their willingness and perceptions regarding mass customization, with hypotheses based upon extant research standards.

Findings

The survey results found that consumers are ambivalent toward mass customization in mass markets, and a conceptual alternative (generative customization) appears to achieve, at least conceptually, the necessary objectives relative to product design conceptualization and fulfillment that mass customization cannot achieve.

Research limitations/implications

A lack of significant findings from extant research regarding consumer perceptions and tolerances regarding mass customization in mass markets is a limitation to this study. The discussion of a new concept (generative customization) as a viable alternative to mass customization as a result of the survey findings needs to be validated empirically in future research.

Originality/value

The paper empirically validates a definition of mass customization as a complementary rather than an alternative to mass production. It also introduces and develops the concept of generative customization as viable alternative to mass production, albeit one that must be empirically validated in future research.

Details

Industrial Management & Data Systems, vol. 111 no. 1
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 2 August 2011

Jack Buffington and Donald McCubbrey

The purpose of this paper is to address the problem in research of a lack of a holistic conceptual framework related to incremental and discontinuous innovation. Too…

Abstract

Purpose

The purpose of this paper is to address the problem in research of a lack of a holistic conceptual framework related to incremental and discontinuous innovation. Too often, the term “innovation” is used without an understanding of how it can be applied in a product design and supply chain fulfillment system. In this study, the goal is to develop a holistic “innovation continuum” to treat innovation as a complex adaptive system (CAS).

Design/methodology/approach

A comprehensive literature review was conducted, and from it, four propositions and a conceptual framework were developed.

Findings

The authors determined that an “innovation continuum” can be established through the use of a complex adaptive system. Two, incremental innovation is determined to possess adaptive qualities, and can be enhanced through the use of collaboration and evolutionary algorithms. Three, discontinuous innovation is established as a creative process enabled through expert designers, and improved through the use of generative design. Next, a supply chain system for incremental innovation can be assisted by the use of adaptive systems, but it is not proven that a generative customization system (for discontinuous innovation) can be improved through the use of a CAS.

Originality/value

The paper has established an “innovation continuum” linking incremental and discontinuous innovation within one holistic system. It establishes the use of evolutionary algorithms to improve the viability of incremental innovation, and generative design for discontinuous innovation. Finally, the concept of generative customization as an end to end product design and supply chain fulfillment solution for discontinuous innovation is established.

Details

European Journal of Innovation Management, vol. 14 no. 3
Type: Research Article
ISSN: 1460-1060

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Article
Publication date: 30 January 2009

Say Yen Teoh and Shan L. Pan

This study aims to create and deploy new configurations of resources via understanding issues concerning generative knowledge integration (KI) to create a customer‐centric…

Abstract

Purpose

This study aims to create and deploy new configurations of resources via understanding issues concerning generative knowledge integration (KI) to create a customer‐centric relationship management system.

Design/methodology/approach

A qualitative case study of a public‐listed housing developer was conducted to analyze its main issues and conceptualize the underlying generative knowledge integration process.

Findings

Issues concerning generating KI were identified from the case study. The conceptualization of generative KI encompasses three main generative KI mechanisms, knowledge conceptualization, knowledge convergence, and knowledge assimilation, that are connected by three generative KI processes: accessing and exchanging knowledge, articulating and exchanging knowledge, and combining and exchanging knowledge.

Practical implications

The importance of understanding the concept of generative knowledge integration for practitioners is emphasized, and suggestions are given to promote the deployment of knowledge integration generation throughout system development.

Originality/value

The research conducted is unique in that a new model of generative knowledge integration is proposed, contributing to the knowledge integration literature in terms of the uncovering the three new generative KI mechanisms and processes.

Details

Journal of Systems and Information Technology, vol. 11 no. 1
Type: Research Article
ISSN: 1328-7265

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Article
Publication date: 17 August 2015

Francesca Ostuzzi, Valentina Rognoli, Jelle Saldien and Marinella Levi

This paper aims to present a pilot study’s aims to identify opportunities and limits deriving from the use of low-cost 3D printing (3DP), fused deposition modelling (FDM)…

Abstract

Purpose

This paper aims to present a pilot study’s aims to identify opportunities and limits deriving from the use of low-cost 3D printing (3DP), fused deposition modelling (FDM), open-source technologies in co-design and co-production processes involving persons with rheumatic diseases (RDs).

Design/methodology/approach

In the paper, the authors outline why the use of low-cost, entry-level FDM can be meaningful for this scenario, implying a complete sharing of the design and the production phases of small assistive devices. The +TUO process is composed of several stages, among which the generative session represents the core.

Findings

This study highlights as the introduction of this low-cost technology in co-generative processes with people with RDs is a real challenge that can lead to new products and solutions, and that can sustain a social and local manufacturing approach for people facing a specific disablement.

Research limitations/implications

This research is a first step of a broader research, new researches are going to explore further details related with the technology and of the adopted method.

Practical implications

Involving actively, the end user during the creation process can bring advantages such as meeting more precisely their needs and create innovative products, as shown in the text.

Social implications

For people living with RDs, an occupation is important to sustain a process of empowerment. Adopting assistive devices supports daily activities and facilitates the occupation.

Originality/value

+TUO is a pilot study that explore a topic already discussed in the scientific arena, without focusing on the specific use of low-cost 3DP technologies.

Details

Rapid Prototyping Journal, vol. 21 no. 5
Type: Research Article
ISSN: 1355-2546

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Book part
Publication date: 16 August 2014

Anne-Maria Holma

This study provides a comprehensive framework of adaptation in triadic business relationship settings in the service sector. The framework is based on the industrial…

Abstract

This study provides a comprehensive framework of adaptation in triadic business relationship settings in the service sector. The framework is based on the industrial network approach (see, e.g., Axelsson & Easton, 1992; Håkansson & Snehota, 1995a). The study describes how adaptations initiate, how they progress, and what the outcomes of these adaptations are. Furthermore, the framework takes into account how adaptations spread in triadic relationship settings. The empirical context is corporate travel management, which is a chain of activities where an industrial enterprise, and its preferred travel agency and service supplier partners combine their resources. The scientific philosophy, on which the knowledge creation is based, is realist ontology. Epistemologically, the study relies on constructionist processes and interpretation. Case studies with in-depth interviews are the main source of data.

Details

Deep Knowledge of B2B Relationships within and Across Borders
Type: Book
ISBN: 978-1-78190-858-7

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Article
Publication date: 7 November 2016

Helen Rogers, Norbert Baricz and Kulwant S. Pawar

The purpose of this paper is to identify and classify the available types of 3D printing services, with the scope of determining the potential implications that such…

Abstract

Purpose

The purpose of this paper is to identify and classify the available types of 3D printing services, with the scope of determining the potential implications that such services could have on the supply chains of manufacturing firms and creating a research agenda for future studies.

Design/methodology/approach

The authors review the current literature on the potential supply chain impacts of 3D printing and evaluate the 3D printing services provided by 404 firms in selected European markets.

Findings

The results show that 3D printing services form a rapidly evolving industry, with new service providers entering the market on a regular basis. Evidence from the European markets investigated suggests that services can be classified into three distinct categories: generative, facilitative and selective services.

Research limitations/implications

This paper represents an attempt to take stock of a fast-moving and potentially paradigm-shifting market. The implications are dynamic as new applications, business models and techniques are continually being developed. Further studies are required to substantiate the findings.

Practical implications

Three categories of 3D printing services that could significantly impact supply chain configurations of the future are proposed. Several issues specific to 3D printing services raised in the research agenda require further scrutiny and substantiation before services can reach their full potential.

Originality/value

This paper provides an overview of the growing 3D printing services industry, highlighting how the market might change as additive manufacturing technology matures.

Details

International Journal of Physical Distribution & Logistics Management, vol. 46 no. 10
Type: Research Article
ISSN: 0960-0035

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Article
Publication date: 30 September 2014

Stephen Fox

The purpose of this paper is to provide an analysis of how virtual-social-physical (VSP) convergence can affect different types of project manufacturing. In particular…

Abstract

Purpose

The purpose of this paper is to provide an analysis of how virtual-social-physical (VSP) convergence can affect different types of project manufacturing. In particular, VSP convergence that involves combining the read-write functionality of Web 2.0 and related social media together with digital tools for virtual design and for physical manufacturing.

Design/methodology/approach

Literature review and interviews with experts in technologies covering VSP convergence: digital data capture, photogrammetry, generative computation, Web 2.0 and social media, digitally driven manufacturing.

Findings

VSP convergence can enable the replacement of slow and expensive traditional project manufacturing practices with much faster and less expensive digitally driven technologies.

Practical implications

There are new opportunities for expansion of some types of project manufacturing. Notably, there are opportunities in non-industrial developing countries because VSP convergence reduces reliance on industrial infrastructure for the manufacturing of goods. By contrast, opportunities may be limited for expansion of established project manufacturing companies with exclusive brands.

Originality/value

The originality is that VSP convergence is related to different types of project manufacturing. Based on VSP convergence, traditional types and new types of project manufacturing are categorized together for the first time. The value of this paper is that it is explained how VSP convergence can address barriers to expansion of different types of project manufacturing.

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Article
Publication date: 15 March 2011

Stephen Fox

Generative Production Systems are generative design computation that is linked to optimal physical production. They can improve the design and production of products which…

Abstract

Purpose

Generative Production Systems are generative design computation that is linked to optimal physical production. They can improve the design and production of products which have unique geometries. The purpose of this paper is to introduce a preliminary methodology for Generative Production Systems.

Design/methodology/approach

The paper takes the form of a literature review investigating the structures and formats of successful methodologies. The literature review also investigates Generative Production Systems' theoretical foundations, development and implementations.

Findings

The potential of Generative Production Systems is restricted because enabling information is fragmented and difficult to access. In other fields, such barriers have been overcome through the introduction of methodologies that provide guiding principles, rules and strategies (P‐R‐S). The P‐R‐S type of methodology structure is suitable for Generative Production Systems.

Practical implications

The use of Generative Production Systems requires more upfront investment than the use of CAD/CAM software packages. However, they require little, or no, human input after they are set‐up. The preliminary methodology provides structured guidance about how to set up a Generative Production System. Further, the explanatory text enables wider understanding of Generative Production Systems, and how they can improve design and production.

Originality/value

An analysis is provided for the structure and format of successful methodologies in general. A preliminary methodology for Generative Production Systems is introduced. Further, the paper provides an overview of the disadvantages and advantages of Generative Production Systems compared to typical CAD/CAM software packages.

Details

Journal of Manufacturing Technology Management, vol. 22 no. 3
Type: Research Article
ISSN: 1741-038X

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Article
Publication date: 20 July 2021

Yuxi Wei, Hyungjoo Choi and Zhen Lei

Modular construction is widely adopted and used in the construction industry to improve construction performance with respect to both efficiency and productivity. The…

Abstract

Purpose

Modular construction is widely adopted and used in the construction industry to improve construction performance with respect to both efficiency and productivity. The evaluation of design options for modular construction can be iterative, and thus automation is required to develop design alternatives. This research aims to explore the potential of utilizing the generative design approach to automate modular construction for residential building structures in urban areas such as New York City.

Design/methodology/approach

The proposed research methodology is investigated for a systematic approach to parametrize design parameters for modular construction layout design as well as incorporate design rules/parameters into modularizing design layouts in a Building Information Modeling (BIM) environment. Based on current building codes and necessary inputs by the user, the proposed approach enables providing recommendations in a generative design method and optimizes construction processes by performing analytical calculations.

Findings

The generative design has been found to be efficient in generating layout designs for modular construction based on parametric design. The integration of BIM and generative design can allow industry practitioners to fast generate design layout with evaluations from constructability perspectives.

Originality/value

This paper has proposed a new approach of incorporating generative design with BIM technologies to solve module layout generations by considering design and constructability constraints. The method can be further extended for evaluating modular construction design from manufacturability and assembly perspectives.

Details

Smart and Sustainable Built Environment, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2046-6099

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Article
Publication date: 17 June 2019

Jose Orlando Montes and F. Xavier Olleros

The purpose of this paper is to explore the microfactory model, the elements that enable it and its implications. The authors argue that microfactories reduce the risks…

Abstract

Purpose

The purpose of this paper is to explore the microfactory model, the elements that enable it and its implications. The authors argue that microfactories reduce the risks and costs of innovation and that they can move various industries toward more local, adaptive and sustainable business ecosystems.

Design/methodology/approach

This conceptual paper explores several processes and practices that are relatively new; hence, it uses online secondary sources (e.g. interviews with CEOs, videos, blogs and trade magazine articles) extensively.

Findings

Given its versatility and high automation levels, the microfactory model can fill the gap between artisanal and mass production processes, boost the rate of innovation, and enable the local on-demand fabrication of customized products.

Practical implications

Currently, manufacturers generally need to make large investments when launching a new product, despite high uncertainty about customer acceptance, thus risking considerable losses. The microfactory model offers a safer alternative by allowing a firm to develop and fabricate new products and test their acceptance in a local market before mass producing them. Microfactories also enable the local on-demand fabrication of highly customized products.

Originality/value

This paper contributes to the discussion on the economic advantages and disadvantages of scale and scope, which have been insufficiently explored in the digital domain.

Details

Journal of Manufacturing Technology Management, vol. 31 no. 1
Type: Research Article
ISSN: 1741-038X

Keywords

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