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Today's marketing is dominated by decision-making based on artificial intelligence and machine learning. This study focuses on one semi- and unsupervised machine learning technique, generative adversarial networks (GANs). GANs are a type of deep learning architecture capable of generating new data similar to the training data that were used to train it, and thus, it is designed to learn a generative model that can produce new samples. GANs have been used in multiple marketing areas, especially in creating images and video and providing customized consumer contents. Through providing a holistic picture of GANs, including its advantage, disadvantage, ethical considerations, and its current application, the study attempts to provide business some strategical orientations, including formulating strong marketing positioning, creating consumer lifetime values, and delivering desired marketing tactics in product, promotion, pricing, and distribution channel. Through using GANs, marketers will create unique experiences for consumers, build strategic focus, and gain competitive advantages. This study is an original endeavor in discussing GANs in marketing, offering fresh insights in this research topic.

Forecasting population movement trends is crucial for implementing effective policies to regulate labor force growth and understand demographic changes. Combining migration theory expertise and neural network technology can bring a fresh perspective to international migration forecasting research.

This study proposes a conditional generative adversarial neural network model incorporating the migration knowledge – conditional generative adversarial network (MK-CGAN). By using the migration knowledge to design the parameters, MK-CGAN can effectively address the limited data problem, thereby enhancing the accuracy of migration forecasts.

The model was tested by forecasting migration flows between different countries and had good generalizability and validity. The results are robust as the proposed solutions can achieve lesser mean absolute error, mean squared error, root mean square error, mean absolute percentage error and R² values, reaching 0.9855 compared to long short-term memory (LSTM), gated recurrent unit, generative adversarial network (GAN) and the traditional gravity model.

This study is significant because it demonstrates a highly effective technique for predicting international migration using conditional GANs. By incorporating migration knowledge into our models, we can achieve prediction accuracy, gaining valuable insights into the differences between various model characteristics. We used SHapley Additive exPlanations to enhance our understanding of these differences and provide clear and concise explanations for our model predictions. The results demonstrated the theoretical significance and practical value of the MK-CGAN model in predicting international migration.

Nowadays, artificial intelligence (AI) technology has demonstrated extensive applications in the field of art design. Attribute editing is an important means to realize clothing style and color design via computer language, which aims to edit and control the garment image based on the specified target attributes while preserving other details from the original image. The current image attribute editing model often generates images containing missing or redundant attributes. To address the problem, this paper aims for a novel design method utilizing the Fashion-attribute generative adversarial network (AttGAN) model was proposed for image attribute editing specifically tailored to women’s blouses.

The proposed design method primarily focuses on optimizing the feature extraction network and loss function. To enhance the feature extraction capability of the model, an increase in the number of layers in the feature extraction network was implemented, and the structure similarity index measure (SSIM) loss function was employed to ensure the independent attributes of the original image were consistent. The characteristic-preserving virtual try-on network (CP_VTON) dataset was used for train-ing to enable the editing of sleeve length and color specifically for women’s blouse.

The experimental results demonstrate that the optimization model’s generated outputs have significantly reduced problems related to missing attributes or visual redundancy. Through a comparative analysis of the numerical changes in the SSIM and peak signal-to-noise ratio (PSNR) before and after the model refinement, it was observed that the improved SSIM increased substantially by 27.4%, and the PSNR increased by 2.8%, serving as empirical evidence of the effectiveness of incorporating the SSIM loss function.

The proposed algorithm provides a promising tool for precise image editing of women’s blouses based on the GAN. This introduces a new approach to eliminate semantic expression errors in image editing, thereby contributing to the development of AI in clothing design.

Online news websites provide huge amounts of timely news, bringing the challenge of recommending personalized news articles. Generative adversarial networks (GAN) based on collaborative filtering (CFGAN) can achieve effective recommendation quality. However, CFGAN ignores item contents, which contain more latent preference features than just user ratings. It is important to consider both ratings and item contents in making preference predictions. This study aims to improve news recommendation by proposing a GAN-based news recommendation model considering both ratings (implicit feedback) and the latent features of news content.

The collaborative topic modeling (CTM) can improve user preference prediction by combining matrix factorization (MF) with latent topics of item content derived from latent topic modeling. This study proposes a novel hybrid news recommendation model, Hybrid-CFGAN, which modifies the architecture of the CFGAN model with enhanced preference learning from the CTM. The proposed Hybrid-CFGAN model contains parallel neural networks – original rating-based preference learning and CTM-based preference learning, which consider both ratings and news content with user preferences derived from the CTM model. A tunable parameter is used to adjust the weights of the two preference learnings, while concatenating the preference outputs of the two parallel neural networks.

This study uses the dataset collected from an online news website, NiusNews, to conduct an experimental evaluation. The results show that the proposed Hybrid-CFGAN model can achieve better performance than the state-of-the-art GAN-based recommendation methods. The proposed novel Hybrid-CFGAN model can enhance existing GAN-based recommendation and increase the performance of preference predictions on textual content such as news articles.

As the existing CFGAN model does not consider content information and solely relies on history logs, it may not be effective in recommending news articles. Our proposed Hybrid-CFGAN model modified the architecture of the CFGAN generator by adding a parallel neural network to gain the relevant information from news content and user preferences derived from the CTM model. The novel idea of adjusting the preference learning from two parallel neural networks – original rating-based preference learning and CTM-based preference learning – contributes to improve the recommendation quality of the proposed model by considering both ratings and latent preferences derived from item contents. The proposed novel recommendation model can improve news recommendation, thereby increasing the commercial value of news media platforms.

Financial price forecast issues are always a concern of investors. However, the financial applications based on machine learning methods mainly focus on stock market predictions. Few studies have explored credit risk predictions. Understanding credit risk trends can help investors avoid market risks. The purpose of this study is to investigate the prediction model that can effectively predict credit default swaps (CDS).

A novel generative adversarial network (GAN) for CDS prediction is proposed. The authors take three features into account that are highly relevant to the future trends of CDS: historical CDS price, news and financial leverage. The main goal of this model is to improve the existing GAN-based regression model by adding finance and news feature extraction approaches. The proposed model adopts an attentional long short-term memory network and convolution network to process historical CDS data and news information, respectively. In addition to enhancing the effectiveness of the GAN model, the authors also design a data sampling strategy to alleviate the overfitting issue.

The authors conduct an experiment with a real dataset and evaluate the performance of the proposed model. The components and selected features of the model are evaluated for their ability to improve the prediction performance. The experimental results show that the proposed model performs better than other machine learning algorithms and traditional regression GAN.

There are very few studies on prediction models for CDS. With the proposed novel approach, the authors can improve the performance of CDS predictions. The proposed work can thereby increase the commercial value of CDS predictions to support trading decisions.

Clothing patterns play a dominant role in costume design and have become an important link in the perception of costume art. Conventional clothing patterns design relies on experienced designers. Although the quality of clothing patterns is very high on conventional design, the input time and output amount ratio is relative low for conventional design. In order to break through the bottleneck of conventional clothing patterns design, this paper proposes a novel way based on generative adversarial network (GAN) model for automatic clothing patterns generation, which not only reduces the dependence of experienced designer, but also improve the input-output ratio.

In view of the fact that clothing patterns have high requirements for global artistic perception and local texture details, this paper improves the conventional GAN model from two aspects: a multi-scales discriminators strategy is introduced to deal with the local texture details; and the self-attention mechanism is introduced to improve the global artistic perception. Therefore, the improved GAN called multi-scales self-attention improved generative adversarial network (MS-SA-GAN) model, which is used for high resolution clothing patterns generation.

To verify the feasibility and effectiveness of the proposed MS-SA-GAN model, a crawler is designed to acquire standard clothing patterns dataset from Baidu pictures, and a comparative experiment is conducted on our designed clothing patterns dataset. In experiments, we have adjusted different parameters of the proposed MS-SA-GAN model, and compared the global artistic perception and local texture details of the generated clothing patterns.

Experimental results have shown that the clothing patterns generated by the proposed MS-SA-GAN model are superior to the conventional algorithms in some local texture detail indexes. In addition, a group of clothing design professionals is invited to evaluate the global artistic perception through a valence-arousal scale. The scale results have shown that the proposed MS-SA-GAN model achieves a better global art perception.

This study aims to address the challenge of training a detection model for the robot to detect the abnormal samples in the industrial environment, while abnormal patterns are very rare under this condition.

The authors propose a new model with double encoder–decoder (DED) generative adversarial networks to detect anomalies when the model is trained without any abnormal patterns. The DED approach is used to map high-dimensional input images to a low-dimensional space, through which the latent variables are obtained. Minimizing the change in the latent variables during the training process helps the model learn the data distribution. Anomaly detection is achieved by calculating the distance between two low-dimensional vectors obtained from two encoders.

The proposed method has better accuracy and F1 score when compared with traditional anomaly detection models.

A new architecture with a DED pipeline is designed to capture the distribution of images in the training process so that anomalous samples are accurately identified. A new weight function is introduced to control the proportion of losses in the encoding reconstruction and adversarial phases to achieve better results. An anomaly detection model is proposed to achieve superior performance against prior state-of-the-art approaches.

This study presents an ontological approach to assess the architectural outputs of generative adversarial networks. This paper aims to assess the performance of the generative adversarial network in representing building knowledge.

The proposed ontological assessment consists of five steps. These are, respectively, creating an architectural data set, developing ontology for the architectural data set, training the You Only Look Once object detection with labels within the proposed ontology, training the StyleGAN algorithm with the images in the data set and finally, detecting the ontological labels and calculating the ontological relations of StyleGAN-generated pixel-based architectural images. The authors propose and calculate ontological identity and ontological inclusion metrics to assess the StyleGAN-generated ontological labels. This study uses 300 bay window images as an architectural data set for the ontological assessment experiments.

The ontological assessment provides semantic-based queries on StyleGAN-generated architectural images by checking the validity of the building knowledge representation. Moreover, this ontological validity reveals the building element label-specific failure and success rates simultaneously.

This study contributes to the assessment process of the generative adversarial networks through ontological validity checks rather than only conducting pixel-based similarity checks; semantic-based queries can introduce the GAN-generated, pixel-based building elements into the architecture, engineering and construction industry.

Purveyors of fake news perpetuate information that can harm society, including businesses. Social media's reach quickly amplifies distortions of fake news. Research has not yet fully explored the mechanisms of such adversarial behavior or the adversarial techniques of machine learning that might be deployed to detect fake news. Debiasing techniques are also explored to combat against the generation of fake news using adversarial data. The purpose of this paper is to present the challenges and opportunities in fake news detection.

First, this paper provides an overview of adversarial behaviors and current machine learning techniques. Next, it describes the use of long short-term memory (LSTM) to identify fake news in a corpus of articles. Finally, it presents the novel adversarial behavior approach to protect targeted business datasets from attacks.

This research highlights the need for a corpus of fake news that can be used to evaluate classification methods. Adversarial debiasing using IBM's Artificial Intelligence Fairness 360 (AIF360) toolkit can improve the disparate impact of unfavorable characteristics of a dataset. Debiasing also demonstrates significant potential to reduce fake news generation based on the inherent bias in the data. These findings provide avenues for further research on adversarial collaboration and robust information systems.

Adversarial debiasing of datasets demonstrates that by reducing bias related to protected attributes, such as sex, race and age, businesses can reduce the potential of exploitation to generate fake news through adversarial data.

The purpose is using generative adversarial network (GAN) to solve the problem of sample augmentation in the case of imbalanced bearing fault data sets and improving residual network is used to improve the diagnostic accuracy of the bearing fault intelligent diagnosis model in the environment of high signal noise.

A bearing vibration data generation model based on conditional GAN (CGAN) framework is proposed. The method generates data based on the adversarial mechanism of GANs and uses a small number of real samples to generate data, thereby effectively expanding imbalanced data sets. Combined with the data augmentation method based on CGAN, a fault diagnosis model of rolling bearing under the condition of data imbalance based on CGAN and improved residual network with attention mechanism is proposed.

The method proposed in this paper is verified by the western reserve data set and the truck bearing test bench data set, proving that the CGAN-based data generation method can form a high-quality augmented data set, while the CGAN-based and improved residual with attention mechanism. The diagnostic model of the network has better diagnostic accuracy under low signal-to-noise ratio samples.

A bearing vibration data generation model based on CGAN framework is proposed. The method generates data based on the adversarial mechanism of GAN and uses a small number of real samples to generate data, thereby effectively expanding imbalanced data sets. Combined with the data augmentation method based on CGAN, a fault diagnosis model of rolling bearing under the condition of data imbalance based on CGAN and improved residual network with attention mechanism is proposed.