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This paper sketches an alliance between Roger Friedland’s institutional theory and the author’s own account of social practices. In addition to taking up such general issues as what theory alliances and institutions are, this paper draws the two theories together by conceptualizing institutional orders as components of the practice plenum and exploring convergences between institutional logics and practice organizations. This paper also neutralizes apparent divergences between the two theories concerning levels of society and affirms Friedland’s thesis that institutional change is tied to politics in a particular French, post-Heideggerian sense of politics.

The Coase theorem is associated with Stigler because Stigler coined the term. The object of this paper is to show that Stigler’s Coase theorem is Stiglerian for deeper – namely, methodological – reasons. We argue that, convinced as he was by the importance of Coase’s message, Stigler also believed that this message – such as presented in “The Federal Communications Commission” (1959) or “The Problem of Social Cost” (1962) – was not scientific. Hence, he had to transform it into a theorem to give it a scientific dimension. This is what we try to show by presenting Stigler’s methodology and by confronting it to the methodology used in Coase’s articles.

The general theory of behavioral strategies includes a set of propositions supporting alternative configurations of objectives, contextual features, and beliefs/assessments by executives. The theory includes the outcomes of selections of specific decision alternatives. Building behavioral-strategy models in contexts enriches one or more goals of science and practice: description, understanding, prediction, and influence/control. This chapter is a primer to the general theory. A brief review of relevant empirical studies supports the general theory. The empirical studies include the use of alternative data collection and analytically tools including true field experiments, think aloud methods, long interviews, statistical hypothesis testing, ethnographic decision tree modeling, and building and testing algorithms (e.g., qualitative comparative analysis, QCA). The general theory is the blending of cognitive science, economics, marketing, psychology, and implemented practices in explicit contexts. Consequently, behavioral-strategy theory is distinct from context-free microeconomics, market-driven, and competitor-only decision-making. Capturing and reporting contextually driven alternative routines to strategy setting by a compelling set of propositions represents what is particularly new and valuable about the general theory. The general theory serves as a useful foundation for advances theory and improving the practice of implemented strategies.

Norberto Bobbio's Birth Centenary was celebrated in Turin in October 2009. This article acknowledges an important 20th century legal philosopher whose work is yet to be fully appreciated in the Anglo-American context. A short introduction is followed by an overview of his works in English, and intellectual profile. Relevant excerpts aim to convey some understanding of his legal scholarship. Three exemplars of his contribution to law: jurisprudence, legal sociology and the general theory of law are discussed. It is argued that a Bobbian lens can be usefully employed to consider some of the pressing 21st century legal-political and social issues.

The purpose of this contribution is the investigation and the assessment of François Perroux’s book – Unités Actives et Mathématiques Nouvelles – Révision de la théorie de l’équilibre économique général (Perroux, 1975a) – in connection with the research program he initiated before and during the Second World War. Concerning the analytical relevance of this book there is no consensus. According to some economists it has to be considered as the masterpiece of Perroux’s intellectual project which provides an alternative approach to the usual theory of general economic equilibrium (GEE). Others think that today the book is almost entirely forgotten and it does not help really to improve Perroux’s general research project. We try to set here our own view combining two ways of proceeding in the investigation about the relevance of the book. The first one develops an analysis of Unités Actives as dispassionate as possible, avoiding taking into account the personality as well as the social and political views of François Perroux. The second favors a retrospective approach relating the 1975 book to the previous contributions of the author. The first three sections of our contribution are dedicated to Perroux’s contributions written before his attempt to “revise” the usual version of the GEE theory. The five following sections are devoted to the direct contents of the “revision” of this theory and tries to propose a global assessment of it.

The Legends in Marketing series presents compilations of the seminal works of marketing scholars who have made significant contributions to the discipline of marketing. This review discusses the structure and contents of the volumes that comprise Legends in Marketing: Shelby D. Hunt (Sage, forthcoming).