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This monograph covers a number of key articles and presentations by the author over the last decade. The points contained in them reflect a clear belief based on experience of creating significant cultural change so that banks become more market‐driven and customer‐orientated. Many of the forecasts made in the articles have become a reality in the marketplace. This monograph begins with a description of changes over the last decade: the introduction of the marketing function into banks, consumer responses, new competitors, technological developments, and the impact of Government. Marketing has faced many difficulties in the banking industry and competitive breakthroughs have not been easy to achieve. Many leaders in the industry believe in business/marketing strategy evolving in close association with IT planning – this is the second topic, IT support may be crucial. The importance of advertising and management of agency relationships is the subject of Chapter 3 – how can it be effectively used? Chapter 4 looks at the ways in which the consumer is presently getting a better deal; Chapter 5 describes the marketing success of the NatWest Piggy Bank within the context of a changing marketing culture. A wider repertoire of marketing techniques are used in the USA (Chapter 6) but if they are to be used in the same way here then the situation will need to approximate more closely to that of the USA – credit and credit cards are the particular focus and the US market is more aggressive. Chapters 7‐9 look at the future of financial services marketing from the retailer′s perspective – the retailer′s detailed approach to a possible new business has distinctive strengths, but their actual opportunities in this market may be restricted to an extent by, for example, inexperience and so lower credibility as vendors of some specialised services like investment management. Chapter 10 appraises the value and strategic nature of market research. Chapter 11 considers the movement of building societies into the wider personal financial services marketplace, the product′s role in the marketing mix, and the impact of the Single Market in Europe. Chapter 12 singles out the cost‐effective technique of automated vetting of customers′ creditworthiness from the special viewpoint of the building society. The monograph concludes with a discussion of the changing market and future prospects: the world of finance is no longer simple; money is no longer the common denominator; the consumer is now the focus; competition to provide services is fierce; the future is exciting!

The aim of this paper is to assess both the philosophical underpinnings and contributions to knowledge made by research in the field of strategy in the five years between 2002 and 2006.

The paper begins with a review of the literature on the philosophy, purpose, process and outcome of management research which leads to the development of a conceptual model. Following this, almost 4,000 articles from 23 journals are assessed on the basis of their philosophical underpinnings and contribution to knowledge. Findings are reported and implications are discussed.

Most strategy research, especially in higher ranked journals, comes from a positivist perspective. Across all journals, most contributions to knowledge are in the form of stretching theory. There is a limited amount of reflective work in the strategy literature.

Given the form and content of strategy research, it is increasingly unlikely that research will make the crossover from the academic to the practitioner world.

This paper provides a better understanding of the process through which academic management research can be carried out and the barriers to this process. The paper provides a number of important insights into the nature of strategy research.

The purpose of this conceptual paper is to describe and explain how organisations use internal projects to implement organisation-level strategy objectives.

Theory development with an emphasis on explaining key constructs and their mutual relationships. The theoretical contribution is represented in a diagram along with a detailed verbal account.

The paper develops a dynamic, cross-level framework to illustrate the organisational processes and outcomes that determine project-based strategy implementation within a single organisation. The interplay between the base organisation and the project, and benefits realisation were singled out as key future research areas. The proposed framework engages with central discourses in the fields of project management, strategic management, innovation studies, knowledge management and organisation studies.

Only the contours of an organisation-level theory of strategically motivated internal projects are outlined. Future research must elaborate on the complexities, the non-linear relationships and the boundary conditions that follow from the proposed framework.

Managers are alerted to the strategic role of internal projects, how these projects help connect strategy and performance and what the accompanying organisational processes and outcomes look like.

The paper constitutes an early conceptual treatment of strategy-driven internal projects as a distinct project category, thus addressing a major knowledge gap in project studies. Organisational project-management theory is extended with suggestions for future research.

The purpose of this paper is to explore the evolving nature of supply chain management customised executive education over the past decade and present a conceptual framework for curriculum development and design.

The paper adopts a combination of methods utilising both in‐depth interviews with academics and practitioners and a single longitudinal case study based on records of 197 customised executive education programmes delivered since 2000.

The findings show that the needs of practitioners have evolved from acquiring competency‐based training to obtaining support for wider strategy deployment and change management programmes within organisations. Moreover, the design and delivery of programmes have developed over the period considering the requirements for experiential learning, project work involving deeper faculty engagement, pre‐ and post‐course project activity, supported by internet‐based learning portals.

The authors' research provides evidence that the nature of supply chain executive education has changed and that further research is needed to explore the implications for the delivery of programmes.

The adoption of the framework will provide course directors and programme managers involved in supply chain management executive education with insights for successful design and execution of programmes. Similarly, the framework can support decision‐making processes conducted by organisations commissioning customised executive education programs.

Although there is a body of research relating to curriculum development and design generally, there is little empirical research focusing on supply chain management executive education.

Early works in strategic management described strategy process and were quickly followed by a plethora of strategy content articles focusing on tools, theories, frameworks and models for use in strategizing. Subsequently, strategy research and pedagogy diverged along these lines and the two streams have not been satisfactorily reconciled. As the process incorporates content and content requires process, this paper seeks to answer the question; can some relational consistency and historical reconciliation be developed? The purpose of this paper is to propose a process/content interrelation and a generic model of strategizing.

The authors first identify the opportunity for this integration through the historical development of the two streams. The authors then review contemporary scholarly literature, strategic management textbooks and university syllabi to determine which elements of the strategy process and content are most frequently promulgated.

The authors discover a generally ubiquitous core of concepts, but great inconsistency in how they are emphasized, linked and/or applied. Beyond these core concepts, faculty syllabi included a wide range of more idiosyncratic content (appearing very infrequently – possibly related to instructor research or interest areas), such as blue ocean or game theory. The authors then propose a 2 × 2 matrix with axes of the level of analysis and stage of activity. The authors provide a populated matrix and discuss the implications of this matrix for future scholarship and teaching.

This paper begins a process of integrating the historical divide between strategy process and strategy content. It provides insights for classroom faculty, historians and practitioners.

The purpose of this paper is to highlight how a commonly‐overlooked resource – physical assets – can be used to advantage as both a tactical and strategic tool during mergers and acquisitions (M&A). It aims to present an overview of strategies for managers to consider when faced with M&A – both for deterring and defending against unwanted acquirer attention, and for managing M&A post‐transaction.

Integrating findings from different research streams (e.g. financial, management, geography and real estate), and drawing on interviews and recent M&A reports, the paper distills physical asset strategies into a general overview and a two‐stage framework.

Firms' physical assets can play a significant role in driving, defending and managing M&A. By affecting both financial and organizational outcomes, it is shown how physical assets are a powerful strategic resource within the manager's toolkit. Deter‐and‐defend strategies reduce M&A vulnerability and defend against hostile raiders; Managing M&A strategies improve post‐M&A revenue generation, efficiency gains and increased organizational effectiveness.

For managers facing M&A, this paper highlights a range of strategic options which are often overlooked in M&A research. Beyond M&A, many of these strategies can also be used by any firm facing financial and performance pressures.

The paper highlights a category of M&A strategies that can have a significant impact on M&A outcomes, but is often underplayed in general management and strategy research. It elaborates on a range of strategy options. Also, by integrating findings from diverse research streams, this paper offers a broadened perspective of M&A strategies.

The purpose of this paper is to examine how the research knowledge in OM has been obtained and distributed since the first journals in OM began publication in 1980, changes in the interests of OM over the decades and where they are heading in the future; and to explore the changing roles of individual journals in the development of OM.

A two-stage bibliometric study was employed, first using citation analysis to examine the changing research interests in OM through an analysis of the OM journals. Then the top journals of most importance to OM were analyzed to determine the role that each one played in the knowledge distribution network and how that changed over the decades.

OM’s journal base consists of 7 research knowledge sources, 12 transmitters linking different journal groups, and 11 sinks with limited input. Research attention changed from practice, engineering, and OR to general management, strategy, and production management in the 2000s, with strategy, organizational issues, and logistics surfacing in the 2010s. OM features increasingly academic research with less interest in practice. OM journals’ network importance has increased substantially, with JOM now a bridge between the quantitative and management journals.

Both researchers and managers gain in understanding the history and identifying the future direction of OM, as well as which journals will have the most relevant papers to their interests.

This research identifies the history of the OM field in terms of its constituents and where it is going in the future. This history is related to the role OM plays among the knowledge network of top journals and presents a novel way of classifying and labeling journals based on their contribution.

The merit of improvisation over command and control as an organizational approach is the subject of much debate in the management and emergency literatures. The purpose of this paper is to examine tactics employed by the two leading protagonists at the Battle of Stalingrad – Field Marshall Friedrich Paulus on the German side and General Vasily Chuikov on the side of Russia – and seek to identify the reasons for Chuikov's victory over Paulus and draw lessons from this for practicing managers.

The research project examined over a dozen publicly available texts on the battle, in the light of the crisis management and strategy literatures.

The paper shows how Chuikov improvised to meet the demands of the situation, relaxed the command and control structure of the Russian 62nd Army and developed a collective mind among Russian troops and that this triple approach played a significant role in his victory over Paulus.

The case provides support for the view that improvisation is important in crisis response and can be applied within a hierarchical command and control structure. The paper puts forward a framework for managers to respond to crisis based on two continua: mode of response (improvised or planned) and means of control (via the hierarchy or via rules embedded in a collective mind).

To find out, from the perspective of the authors of a well‐known textbook on strategic management, in what ways they think the field is changing.

Strategy & Leadership interviewed Arthur A. Thompson, Jr, A.J. Strickland III and John E. Gamble, the authors of the widely used textbook Crafting and Executing Strategy: Text and Readings, 15th edition (McGraw‐Hill/Irwin, 2006), to learn how they adapted the book to keep up with developments in the field.

Changes include:new analytical tools and ways of looking at strategy issues; new concepts and terms appear in the literature; companies encounter new or different kinds of strategic issues; and each new edition has to include the latest and best examples of “strategy in action.”

Sample practical suggestions: “A case can be made that a disproportionate amount of the research being published in today's “top tier” journals makes little difference to the practice of strategic management.” “To restore relevancy, business‐school deans and faculty must begin to place far higher scholarly value on research that truly advances the practice of management.” “I think we are now seeing a new trend, where more and more of the younger faculty lack training in the case method and are uncomfortable using it.”

The authors have watched strategic management literature develop and have a unique perspective on how the teaching of strategy has evolved.

Executive education is no longer a perk—it's a strategic tool. Corporations are using education to adapt to a changing business scene and to implement new strategic directions.