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The aims of this study are to identify and analyse prevalent gender roles and the persistence of sexist stereotypes among teachers in training in Spain, to determine the reasons for them and suggest solutions for eradicating sexist prejudices.

A gender role questionnaire was administered to 1260 workers from 54 different professions who were enrolled on a postgraduate training course to qualify as secondary education teachers. The instrument contained six variables for both quantitative and qualitative analysis: professional work, family (looking after children), feelings and emotions, household chores, body image and free time.

Household chores, looking after children and gender roles linked to body image were those most indicated by both men and women. It is concluded that men participate little in bringing up children and household chores and that women continue to shoulder the responsibility. Both are concerned about their body image, but women have little self-acceptance of and satisfaction with their bodies and a stronger sense of being judged by how they look. Gender stereotypes persist, despite extensive legislation in Spain since 2004.

The study has limitations deriving from its choice of convenience sampling. Although it includes participants from six Spanish autonomous communities, the number from each region is not very high. Nevertheless, the sample is representative of almost all branches of knowledge (54 professions). Another limitation concerns the images used in the research instrument as a data collection strategy insofar, as they could not be obtained from a data bank specific to the research subject but instead had to be found in databases of general images. It can be inferred that a data collection strategy without any danger of bias would be to encourage each participant to design their own images, reflecting their perceptions and auto-perceptions of gender roles and stereotypes. The fact that there were no pre-existing studies using this type of research instrument in education sciences was a handicap for the investigation. Despite these methodological limitations, the results of the study may serve as a basis for implementing specific future actions originating from any area – but especially from the area of education – aimed at teaching people about equal roles in order to eliminate sexist sterotypes. This research was carried out as part of the Proyecto Diseño y Atención a las Oportunidades de Género en la Educación Superior (Project on Design and Gender Equality of Opportunities in Higher Education) funded by the Vicerrectorado de Cooperación al Desarrollo (Office for University Cooperation for Development) at the University of Alicante (Spain).

Spanish legislation has not been able to promote significant changes in the performance of traditional gender roles or to eliminate sexist stereotypes that perpetuate imbalances between men and women. The ideal and prevalent model of a Spanish woman is still that of a “self-sacrificing mother”, responsible for the household chores and childcare. She must combine this first job with a second profession, and, in addition, she must have a “desirable physical image”. The study puts forward various possible solutions for reducing and/or eradicating sexist attitudes with the participation of different social agents and in particular through education. The investigation could be of use when carrying out specific cross-sectional interventions on the subject of gender equality with students on postgraduate teacher training courses, for the purposes of encouraging the elimination of stereotypes and strengthening the capacity for critical judgement, positive self-concept and self-esteem.

The study may be useful for carrying out specific and transversal university training interventions in postgraduate teacher training on gender equality aimed at promoting the elimination of stereotypes, the strengthening of critical judgement capacity, positive self-concept and self-esteem.

Gender inequality in New Zealand, and globally, remains a social justice and human rights issue despite decades of feminist activism and scholarship as well as social and political interventions. This chapter outlines the strides in gender equality in New Zealand, and the continued manifestations of gender inequality within the country. It argues that to address persistent patterns of gender inequality, a primary prevention approach that deals with gender polarity and then sexism is needed before it takes hold. New Zealand considers best practice from other countries in implementing gender equality education and better media literacy in schools. Drawing on existing Scandinavian policies and other empirical work, this chapter explores how such gender equality education policy is outlined.

Universities are large, complex and highly hierarchical organisations with deeply engrained gendered values, norms and practices. This chapter reflects on the experiences of two universities in initiating structural change towards gender equality as supported by the TARGET project. A common aspect thereby is the lack of a national policy in higher education and research providing specific support for implementing gender equality policies. The process of audit, design, implementation, monitoring and evaluation of the first gender equality plan (GEP) in each of these universities was conceived as a first step in a long journey, providing a framework for engaging different institutional actors and fostering reflexive, evidence-based policy making. The analysis deals with reflexivity and resistance and seeks to draw lessons from bottom-up and top-down experiences of GEP implementation. It is the result of shared reflection between the GEP ‘implementers’ in the two universities and the team who provided support and acted as ‘critical friends’.

This paper aims to reveal gendered leadership constructs that hinder a competency-based view of leadership in Swedish-based global companies and the implications for leadership recruitment and development to top management positions.

The paper is based on qualitative semi-structured interviews, which have been analyzed using a gender analytic framework to identify how senior management, Human resource management and leadership trainees are discussing leadership and career development.

Three themes were identified as clouding the issue of gender-equal leadership practices thereby creating an opaque gendered lens of who is defined as eligible for leadership positions. The three themes were: symbols as gendered images, counting heads – preserving the existing system and illusive gender inclusion.

Recruitment practices were identified as contributors to homosocial practices that perpetuate male-dominated leadership representation. However, specific recruitment practices were not fully explored.

The potential use of gender equality as a sustainable management practice for competitive organizations to recruit and develop talented people.

To create resilient and gender-equal recruitment and leadership development practices.

This research offers an original perspective on gender representation at the senior management level in global companies by revealing gendered leadership constructs in the leadership recruitment and development process as antecedents to unequal gender representation in senior management positions.

This study aims to explore the mechanism of the relationships between financial and non-financial outcomes and gender equality through a case study of a Japanese bank that has consistently pursued gender equality.

A single case study was adopted to explore the outcomes of promoting gender equality. Primary data were collected from 12 semi-structured interviews. Data were analysed by rereading and coding the interview responses coded to generate themes.

Through governance reform in Company A, women have been placed in top management positions and the number of female managers has increased, allowing frontline intentions to be reflected in decision-making. The increased number of female managers has led to a decrease in female turnover, men taking parental leave, improved training of female managers and the recruitment of excellent new graduates. The appropriate allocation of jobs to female managers and employees also meets customer needs and has led to increased sales. Finally, involvement of female employees in product development in male-dominated workplaces brings women’s experiences and perspectives to product development, resulting in the development of products that are favoured by customers.

This study determined the mechanism behind the relationships between financial and non-financial outcomes and gender equality, based on agency, upper echelons, resource dependence, institutional and social role theories. It also contributes to gender equality research methodology by providing compelling qualitative stories of gender equality outcomes to increase a company’s commitment to promoting gender equality.

Why did Sweden and Norway arrive at different conclusions with regards to the introduction of corporate gender quotas? The chapter points to two decisive and interwoven explanations.

First, there is a question of varieties of capitalism – even within the Scandinavian model: The strong and traditionally socially responsible Swedish business life enjoyed more autonomy than their Norwegian counterpart, making it harder for the Swedish state to interfere in business life. In Norway, on the other hand, the state was a dominant capitalist itself whereas private owners in general were small and dispersed. Consequently, the capacity of the state to interfere in business life was larger, compared to Sweden.

Second, there is a matter of different cultures concerning gender equality and the attitudes towards state intervention: In Norway, an established gender quota tradition and rather positive attitudes towards state intervention created a moderate discursive climate in gender equality matters. A discursive tradition accepting women as a group as different from men as a group gave politicians a larger scope of action concerning gender equality measures directed at women only. In Sweden, the discursive climate was more hostile towards state intervention, and there was a less strong tradition for legally imposing gender quotas. In addition, Swedish feminists were active and conflict-oriented, thereby creating a polarized gender equality discussion in a public life traditionally oriented towards consensus-based solutions to political discrepancies.

Purpose – The purpose of this chapter is to consider “equality mainstreaming” as an international policy and to explore some of the implications this raises for public management.

Design/Methodology/Approach – The methodology is based on literature review looking at the way gender mainstreaming practices have developed a wider application to equality mainstreaming. Examining the relationship between mainstreaming and evidence-based management, it comments on the challenges this poses for public management.

Findings – Equality mainstreaming and its implications have been largely absent from public management discourse despite the growth of equality mainstreaming in international policy.

Research limitations/Implications – Research in public management should address mainstreaming and its potential for social change.

Practical implications – This chapter brings this issue to the forefront in an effort to engage academics and public managers.

Social implications – This chapter raises theoretical questions about mainstreaming and social change in favor of equality. It is a starting point for further research on public management as a tool for shifting organizational and societal values.

Originality/Value – The chapter provides an overview of previous literature and policy development in this area and then moves on to explore the implications of extending mainstreaming as a concept to other policy areas and examines both challenges and opportunities raised by this approach for the management of values in public services.

This paper aims to discuss the gendered dimensions of management control. Gender mainstreaming is a worldwide strategy for gender equality. The question raised in this paper is how a management control system functions under the pressure of mainstreaming gender into a core business.

The evidence stems from a case study at two Swedish Governmental public transport administrations. Interviews, observations of meetings and close reading of documents furnish this paper with data over a five-year period regarding the management control of the policy goal of a gender-equal transport system. The practice of management control for gender mainstreaming is studied by adopting sociological institutional theory and a gender perspective.

The management control system proves to hamper gender equality. In a technocratic core business, the control system fails to support gender mainstreaming. In this paper, the control of a gender-equal transport system results in a quantitative perspective on women and men instead of a qualitative gender perspective on the transport system.

This paper has practical implications both for accountants being involved in management control for gender mainstreaming and for all persons involved in promoting gender mainstreaming.

The paper contributes to the scarce literature from research with a gender perspective on management control systems. Being exposed to gender mainstreaming, the gender perspective discloses dysfunctional dimensions within the management control system.