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Past literature has focused on the intergenerational transmission of gender ideologies, without considering the role cultural context plays. That is, while it is understood that there is a positive relationship between mothers’ gender ideology and that of their adolescents, how might this relationship differ among foreign-born mothers and their native-born adolescent children? This chapter extends the literature on the construction and transmission of gender ideology between immigrant mothers and their children in two ways. First, using data from the child sample of the National Longitudinal Survey of Youth 1979 (N=2,202), it examines adolescent gender ideology as influenced by mothers’ gender beliefs and nativity. Second, it assesses the interaction between maternal gender ideologies and nativity as they influence adolescent ideology. Findings from this study suggest that the nativity of the mother does not affect the adolescent’s ideology, nor does it act as a moderator of maternal influence. The chapter ends with a summary and contextualization of the findings framed in developmental psychology and suggesting that factors external to the household, such as the influence of peers, may work to mitigate the effects of cultural frameworks.

Previous research suggests males and females exhibit different beliefs about and attitudes toward traditional media advertising along with different advertising stimulated consumer behaviors. However, little is known about gender differences in consumer beliefs about Web advertising versus other media, attitude toward Web advertising, or Web advertising associated consumer behavior. Survey results indicate males and females differ significantly on several dimensions with males exhibiting more positive beliefs about Web advertising and more positive attitudes toward Web advertising than females. Additionally, males are more likely than females to purchase from the Web and surf the Web for functional and entertainment reasons, whereas females are more likely to surf the Web for shopping reasons.

This introduction discusses the ways the idea of generation has been used in scholarship, for the general public, and in marketing to define and discuss social trends and understand behavior. The need to apply an intersectional lens to the concept is stressed. The eight chapters in the volume, each of which applies such a lens, are summarized. The particular relevance of gender and generation to the current Covid-19 pandemic is highlighted by the introduction and the chapters. Topics include transmission of and changes in gender attitudes and beliefs, generational differences in LGBTQ experiences, retirement and caregiving.

While women perform as well as their male counterparts at work, women are drastically underrepresented in the onboarding process to senior leadership. The link between occupational self-efficacy and the role it may play in how men and women make decisions about work has not been done. The purpose of this study is to examine potential differences of occupational self-efficacy, career aspirations and work engagement between women and men.

Online surveys were created and sent out as emails and on social network sites including Facebook, Twitter and LinkedIn.

Findings indicate that occupational self-efficacy has positive effect on career aspirations of women in the workplace. Further, there was no statistically significant difference between occupational self-efficacy and work engagement between men and women. However, men were found to have statistically significantly higher career aspirations than women do.

While men and women do not differ in occupational self-efficacy or work engagement, men do have higher career aspirations than women do. Although women may believe they can accomplish challenging tasks in the workplace, it does not mean this belief is acted upon.

The study highlights the importance of occupational self-efficacy and its relation to career aspirations. Individuals who are high in occupational self-efficacy may set their own path in advancing within their career. However, individuals who are low or moderate in occupational self-efficacy may require further encouragement and development using additional resources as a catalyst for advancement guidance. While no differences were found between men and women in occupational self-efficacy, human resource practitioners should develop those individuals who are low or moderate in occupational self-efficacy with coaching, training and/or mentoring to build leadership capacity, increase self-efficacy and career-planning acumen.

Men and women behave differently when seeking career advancement and in their career aspirations. For men, advancement is linked to performance whereas women use a multi-pronged approach focusing on preparing for career success and building role competency. Differences in strategy for advancement mean men will actively engage in behaviors to advance even when they do not have the knowledge or experience to perform in the new role. Conversely, women seek to feel competent in a work role prior to seeking it out. Finding ways to mentor women toward higher self-efficacy for their next career advancement will benefit organizations overall.

Research examining the role of occupational self-efficacy and its relation to career aspirations does not exist in comparing men and women.

One of the justifications offered by neo‐classical economics for gender‐based wage differentials is the far greater probability that females will not be in continuous employment. This paper uses a model that estimates the extent to which salary differentials between male and female accountants can be explained by intermittent employment. The results show that about one‐third of the observed differentials arises from female career breaks and that the wage discrimination observed in the accountancy profession is more likely to be a sociological than an economic phenomenon.

This paper aims to identify trust’s role in the student–lecturer relationship and to identify the factors that build trust in this relationship, as well as the mechanisms through which trust influences entrepreneurial intentions and behaviours.

This paper presents the results of empirical research based on a semi-structured interview questionnaire. The participants included 12 entrepreneurs, 25–40 years old, who were running their own small enterprises. They were categorised by industry.

This study’s results suggest that entrepreneurship education based on trust in student–lecturer relationships contributes to the formation of entrepreneurial intentions and behaviours. This study has identified the factors that build trust between students and lecturers. Three mechanisms were also identified as having the greatest impact on transforming entrepreneurial intentions into actions: increasing self-efficacy, cultivating a broader perspective and encouraging initiative and risk taking.

An obvious limitation of this research is its small sample size. Moreover, this study’s respondents were all entrepreneurs running small companies – mainly start-ups – with up to 50 employees established by entrepreneurs up to four years after graduation. Additionally, the majority of the sample were men of Indian nationality. In subsequent studies, including more diverse respondents would be useful. Moreover, a quantitative survey of a larger sample with greater gender and cultural diversity would be worthwhile to test the proposed model.

This paper helps explain the trust’s importance in the student–lecturer relationship. This paper reveals how relationships should be established to support entrepreneurial learning outcomes.

The results of this research expand the knowledge on trust-building between students and lecturers that can develop successful entrepreneurial attitudes amongst students and help students succeed as entrepreneurs. To the authors’ knowledge, no previous research had examined this topic. This study’s results are probably more universally relevant than our limited sample suggests, so further in-depth research is needed.

The purpose of this paper is to explore Turkish students’ perceived relevance of Facebook, the value of Facebook advertisements and the ethics of Facebook targeting users with advertisements.

Latent class cluster analysis is estimated to determine whether segments exist and whether covariates differ among segments.

Segments differ on Facebook relevance and advertisement targeting ethics and usefulness and the covariates gender, hours spent on Facebook during the week and personality. The segment that finds Facebook most relevant and uses it the most disapproves of Facebook’s targeted advertisements. Facebook is an organization that relies heavily on advertising dollars for survival. This fact should be emphasized; otherwise, Facebook may not be able to sustain itself.

The paper provides an understanding of Facebook from a marketing perspective for a country at the crossroads of Europe and Asia.

The study aims to present an in-depth review of previous research on relational demography (individual–team dissimilarity) over the past 30 years. In doing so, the authors highlighted the main theoretical underpinnings, teased out the common methodological approaches and identified the major mediating processes and contingency factors that influence relational demography's effect on individual outcomes in teams.

The authors searched and examined eight databases (ABI/INFORM Complete, ProQuest, EBSCO, Web of Science, JSTOR, PsycARTICLES, PsycINFO and Science Direct) and distilled 106 studies from 34 journals. The authors synthesized and analyzed this body of work to identify extant patterns and themes in relational demography.

The findings reveal that the majority of theories used are categorized into three segments. The antecedents used are mainly surface- and deep-level variables, while the outcomes are classified into personal- and work-related constructs. For research testing, Euclidean distance and Blau's index are primarily utilized as heterogeneity measures, while various forms of regression are used as the analytical tool for hypotheses testing.

Extant literature reviews on relational demography are scant. This study provides an extensive synthesis and analysis of the studies in the area over the past 30 years and offers an agenda that can motivate future research.

Recent reports suggest the shape and size of the digital divide may be changing. This exploratory study aims to examine the relationships between demographic and situational variables and small and medium‐sized enterprise (SME) owners' intentions to adopt and use free public wifi technology.

A survey study of 158 SME owners in the urban renewal community (RC) of a large Southwestern metroplex investigated the influence of known digital divisors – gender, ethnicity, age, education, and experience – on the adoption and use of wi‐fi technologies. Partial least squares was used to test the hypotheses.

Contrary to previous research, gender, age, education, and experience were not related to the intention to adopt wifi technology. Ethnicity was significantly related to intent to adopt, but the relationship was small. Ethnicity and age were found to be somewhat related to wifi usage. In marked contrast from earlier research, education, gender, and experience were not significant predictors of usage.

The findings suggest that access to high‐speed wifi has the potential to reduce and/or eliminate the digital divide. The projected changes in the digital divide can be expected to make a significant impact on SME productivity and performance.

This study is one of the first to examine the influence of the adoption and use of public wi‐fi technologies by SME owners on the digital divide.