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1 – 10 of over 48000Ana I. Gil-Lacruz, Marta Gil-Lacruz, Amparo Gracia Bernal, Mónica Flores-García and Paola Domingo-Torrecilla
The purpose of this study is to analyse the background and consequences of the Spanish job market on the employment conditions of Spanish women and on underlying attitudes on…
Abstract
Purpose
The purpose of this study is to analyse the background and consequences of the Spanish job market on the employment conditions of Spanish women and on underlying attitudes on gender role in the working environment.
Design/methodology/approach
From the European Social Survey (2004, 2008, 2010, 2016), the authors draw a sample of 3,706 individuals aged from 25 to 64 years old living in Spain. The sample allows the authors to make estimations from several aggregation levels depending on gender (men and women) and generational cohort (baby boom and X generation).
Findings
Education improves the perception of women’s work among both men and women. The role of education is especially interesting for older people. Educational levels help women adapt to a changing context, promote female participation in the job market and protect them from unemployment situations. This study demonstrates that both gender and generational cohort moderate the impact of education on gender labour attitudes and working status.
Research limitations/implications
Finally, this work is not exempt from limitations. For example, the use of cross sections does not allow the authors to obtain a richer set of causal relationships than the use of panel data would allow them. In addition, it would be interesting to replicate the study of gender labour attitudes among human resource managers and workers to have a broader view of what happens within companies.
Originality/value
The main contribution to the state of the art is to demonstrate that both gender and generational cohort moderate the impact of education on gender labour attitudes and working status. In addition, this study analyses whether gender labour attitudes change throughout the economic cycles, because population characteristics change (endowment effect) and/or because the same characteristics have different impacts (coefficient effect).
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Wouter Andringa, Rense Nieuwenhuis and Minna Van Gerven
The purpose of this paper is to show how the interplay between individual women’s gender role attitudes, having young children at home, as well as the country-context…
Abstract
Purpose
The purpose of this paper is to show how the interplay between individual women’s gender role attitudes, having young children at home, as well as the country-context characterized by gender egalitarianism and public childcare support, relates to women’s working hours in 23 European countries.
Design/methodology/approach
This study presents results of multilevel regression analyses of data from the European Social Survey (Round 2). These micro-level data on 23 European countries were combined with country-level measures on gender traditionalism and childcare expenditure.
Findings
The authors found that the negative association between having young children at home and women’s working hours is stronger for women with traditional gender role attitudes compared to women with egalitarian attitudes. The gap in working hours between women with and without young children at home was smaller in countries in which the population holds egalitarian gender role attitudes and in countries with extensive public childcare support. Furthermore, it was found that the gap in employment hours between mothers with traditional or egalitarian attitudes was largest in countries with limited public childcare support.
Social implications
Policy makers should take note that women’s employment decisions are not dependent on human capital and household-composition factors alone, but that gender role attitudes matter as well. The authors could not find evidence of the inequality in employment between women with different gender role attitudes being exacerbated in association with childcare support.
Originality/value
The originality of this study lies in the combined (rather than separate) analysis of how countries’ social policies (childcare services) and countries’ attitudes (gender traditionalism) interact with individual gender role attitudes to shape cross-national variation in women’s working hours.
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The aim of this paper is to examine gender role attitudes between Christian and Muslim college students towards 11 most heatedly debated cliches in Lebanon that concern equal…
Abstract
Purpose
The aim of this paper is to examine gender role attitudes between Christian and Muslim college students towards 11 most heatedly debated cliches in Lebanon that concern equal access of men and women to political and social spheres including employment.
Design/methodology/approach
A three‐way MANOVA (gender by religion by class) was conducted on gender role items. Correlation of religiosity were performed between Christian and Muslim college students to explore associations between religiosity and gender role attitudes among respondents.
Findings
Main effects were found among respondents, with females consistently holding less gendered attitudes than males; hence attesting to the universality of gender role attitudinal differences. The gender by religion interaction showed that Christian respondents and Muslim females documented less “traditionally demarcated” gender roles in social and public domains than Muslim males. Furthermore, class appeared to be a weak predictor of gender beliefs compared to the impact gender and religion had on gender role attitudes. Finally, correlation results showed that religiosity was associated with traditional gender roles.
Research limitations/implications
While the temptation is strong to generalize the attitudes of college students to the general public in Lebanon, the present study recognizes that its findings are only a mild reflection of gender role attitudes in Lebanon since it was exclusively limited to college students.
Practical implications
Comparing gender role attitudes between Lebanese Muslim and Christian college students is of particular importance to academics, public citizens and policymakers interested in the removal of gender inequalities.
Originality/value
Scarcely any research in the Arab World compared gender role attitudes among Arabs, particularly between Christian and Muslim samples.
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This study aims to explore the impact of women empowerment and gender-stereotypical advertising exposure on consumers’ attitudes and purchase intents.
Abstract
Purpose
This study aims to explore the impact of women empowerment and gender-stereotypical advertising exposure on consumers’ attitudes and purchase intents.
Design/methodology/approach
The quantitative research approach was used to assess the women-empowerment and gender-stereotypical advertising on consumers’ attitudes and purchase intentions, explicating the most effective approach in marketing communication in the Arab context, specifically Egypt. Administrated questionnaires were distributed online cross-gender through the use of convenience sampling. The targeted average sample size sought was minimum of 370. Once the data was acquired, partial least square path modelling of structural equation modelling was conducted to test the hypotheses.
Findings
Results show that male consumers and female consumers react to a certain extent differently to women-empowerment and gender-stereotypical advertisings. For instance, gender-stereotypical advertisings effect attitude for both genders; it effects male consumers’ purchase intentions, but not female consumers. Women empowerment advertising is insignificant on brand attitude and purchase intention among male consumers; among female consumers, it has significant impact on brand attitude, but not purchase intention. Nevertheless, both categories of advertising contribute to male consumers’ and female consumers’ perception and attitude towards gender role portrayal.
Originality/value
This study provides noteworthy insights and perspectives on women-empowerment (Femvertising) and gender-stereotypical advertising effects on cross-gender consumers in the Arab region (a region of strong masculine culture values). The emerged conclusions aid as a reference and guide for scholars and practitioners to develop effective advertising that create prospect depictions and build inspired female customer base.
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Various research studies in the past have found biological gender to be a differentiator for money attitudes. However, the beliefs and attitudes that people have towards money can…
Abstract
Purpose
Various research studies in the past have found biological gender to be a differentiator for money attitudes. However, the beliefs and attitudes that people have towards money can also be the result of the gender socialisation, which may have a greater impact on how one relates to money. Since, gender is an important aspect for understanding financial choices and decisions, it becomes pertinent to learn as to which aspect of gender, the biological or the psychological, impact the money attitudes and beliefs that a person holds. The purpose of this paper is to address this issue.
Design/methodology/approach
This empirical work attempts to understand gender differences in money attitudes from the biological gender and psychological gender perspective. The Bem Sex Role Inventory (BSRI) and Tang's money ethic scale (MES) were used for this study. The hypotheses raised were tested on a sample of 224 respondents from India.
Findings
The results suggested that money attitudes can be better understood when seen from the lens of psychological gender and not biological gender. Further, androgyny individuals were found to exhibit more balance in their money attitude dimensions than masculine or feminine individuals.
Originality/value
Belief and attitudes towards money would impact how contented people are with the compensation they receive, their financial planning choices and also their financial well-being. This insightful study adds to the scant literature that exists on understanding money attitudes from psychological gender perspective and would pave the way for more work in this area.
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Uses data from 1994 International Social Survey Programme to examine how attitudes to maternal employment at different stages of child rearing vary across and within eight nations…
Abstract
Uses data from 1994 International Social Survey Programme to examine how attitudes to maternal employment at different stages of child rearing vary across and within eight nations in the European Union, UK, Germany, Austria, the Netherlands, Sweden, Ireland, Italy and Spain. Considers whether a mismatch exists between belief in a women’s right to work and the “traditional” family ideology. Highlights a north/south divide in attitude and differing welfare policies and gender‐role beliefs.
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Parbudyal Singh, Dale Finn and Laurel Goulet
Job attitudes, such as work commitment and job satisfaction, have attracted academic and practitioner attention for a number of reasons. Previous research indicates that such…
Abstract
Job attitudes, such as work commitment and job satisfaction, have attracted academic and practitioner attention for a number of reasons. Previous research indicates that such attitudes have important organizational consequences, such as turnover, effort expenditure, and productivity. Earlier findings indicate that men and women have different attitudes towards their jobs. In this study, using a sample of 228 employees, the effects of gender on job attitudes was investigated. The results suggest support for the job model or structuralist perspective; that is, women and men have similar job attitudes once we control for work‐related and other variables.
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Nina Åkestam, Sara Rosengren, Micael Dahlén, Karina T. Liljedal and Hanna Berg
This paper aims to investigate cross-gender effects of gender stereotypes in advertising. More specifically, it proposes that the negative effects found in studies of women’s…
Abstract
Purpose
This paper aims to investigate cross-gender effects of gender stereotypes in advertising. More specifically, it proposes that the negative effects found in studies of women’s reactions to stereotyped female portrayals should hold across gender portrayal and target audience gender.
Design/methodology/approach
In two experimental studies, the effects of stereotyped portrayals (vs non-stereotyped portrayals) across gender are compared.
Findings
The results show that advertising portrayals of women and men have a presumed negative influence on others, leading to higher levels of ad reactance, which has a negative impact on brand-related effects across model and participant gender, and for gender stereotypes in terms of physical characteristics and roles.
Research limitations/implications
Whereas previous studies have focused on reactions of women to female stereotypes, the current paper suggests that women and men alike react negatively to stereotyped portrayals of other genders.
Practical implications
The results indicate that marketers can benefit from adapting a more mindful approach to the portrayals of gender used in advertising.
Originality/value
The addition of a cross-gender perspective to the literature on gender stereotypes in advertising is a key contribution to this literature.
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Although the labor force participation rates for women in the USA have steadily risen during the last three decades, the gender pay gap has not decreased significantly since 1992…
Abstract
Purpose
Although the labor force participation rates for women in the USA have steadily risen during the last three decades, the gender pay gap has not decreased significantly since 1992. In fact, there is evidence that it actually widened during the 1990s. This paper seeks to present a social economics explanation of this phenomenon. Mainstream economic explanations for the anomalous behavior of the gender pay gap in the USA in recent years usually involve increasing numbers of women opting for part‐time jobs. Recognizing the importance of social change in explaining certain features of the labor market, this paper aims to explore whether a broad change in social attitudes towards women's roles may form the basis for such phenomena.
Design/methodology/approach
A unique set of questions from the National Longitudinal Survey of Youth which asks the same respondents about their attitudes towards “traditional” roles for women in 1987 and again in 2004 allows measurement of the change in attitudes in individual respondents. The survey population is then partitioned into those whose attitudes towards women's roles became “more traditional” and “less traditional,” and the gender pay gap, as well as other characteristics, of each sub‐population is analyzed.
Findings
Of respondents who reported a significant change in their attitude towards women's roles between 1987 and 2004, a larger number of respondents became more traditional in their views, agreeing with statements such as “a woman's place is in the home.” A majority of those with college or professional degrees became more traditional in their attitudes, whereas a majority of those with a high school education became less traditional. Being a woman was significant and negatively correlated with an increase in pay among respondents who became more traditional, whereas no significant correlation was observed among those who became less traditional in their social attitudes.
Originality/value
The results indicate that social attitudes towards women's roles in the USA may have become more traditional during the 1990s, which is a new finding. The correlation found between social attitudes and women's pay provides an insight into why the gender pay gap persists despite the greatly increased labor force participation rates of women.
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Allen Douglas King, Jim Barry and Elisabeth Berg
The purpose of this paper is to focus on the attitudes of women and men in relation to gender‐appropriate domestic responsibilities and equal opportunities in the changing context…
Abstract
Purpose
The purpose of this paper is to focus on the attitudes of women and men in relation to gender‐appropriate domestic responsibilities and equal opportunities in the changing context of neo‐liberalism.
Design/methodology/approach
The authors draw on results from an empirical investigation involving 1,731 questionnaires investigating the attitudes of women and men in a town in the north of Sweden.
Findings
The tentative conclusions suggest that even if they appear to co‐exist in contradictory ways, ideas of gender‐appropriate domestic responsibilities and equality of opportunity are in the respondents' minds, alongside neo‐liberal notions of individualisation. The prevailing attitudes in respect of gender suggest that women and men make apparently free “choices”; the influence of age on attitudes to gender issues is also considered.
Originality/value
This paper considers neo‐liberalisation and its impact on gender equity in Sweden, a country with a strong reputation for gender equity and a tradition of collective, inclusive social democracy, somewhere we would be unlikely to find its embedded presence. Using a quantitative self‐reporting approach to attitudes relevant to the choices made by men and women, the study raises questions about gender‐appropriate domestic responsibilities and equality of opportunity in a country that has been and continues to be regarded as one of the most gender‐friendly in the world and likely to be resistant to the influence of neo‐liberalism. The implications are explored, with the evidence indicating the presence of neo‐liberalism co‐existing, albeit perhaps uneasily, with traditions of equality of opportunity and attitudes to gender.
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