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Scholars recognize that international marketing effectiveness requires adapting to cultural values, and at the same time, paradoxically, acknowledge the possibility of cultural convergence. The purpose of this paper is to take the context of Puerto Rico as a US territory to reconcile these two propositions by analyzing culture and gender’s influence on apparel purchase.

Via multiple regression analysis, the study considers seasonality as a factor of apparel purchase patterns, developing a consumer behavior model for the apparel industry.

Results confirm that culture influences purchase behavior, an influence moderated by gender. Additionally, they show that seasons and special occasions are strong predictors of apparel purchase patterns.

The findings assert the claims of cultural convergence, yet preserve the notion that cultural values are reflected in patterns of consumer behavior in the case of apparel.

The study develops highly explanatory models indicating that Puerto Rico expenditure reflects cultural patterns of special occasions, but overshoots expectations for its US counterpart.

The results show that Puerto Rico has appropriated several US cultural aspects (e.g. special holidays), which are expressed differently as reflected by apparel purchase behavior, supporting the notion that Puerto Rico should be treated as an international market. The study demonstrates that cross-cultural studies may be robust in absence of available Hofstede’s dimensions for a country.

Gender is at core a group process because people use it as a primary frame for coordinating behavior in interpersonal relations. The everyday use of sex/gender as cultural tool for organizing social relations spreads gendered meanings beyond sex and reproduction to all spheres of social life that are carried out through social relationships and constitutes gender as a distinct and obdurate system of inequality. Through gender's role in organizing social relations, gender inequality is rewritten into new economic and social arrangements as they emerge, contributing to the persistence of that inequality in modified form in the face of potentially leveling economic and political changes in contemporary society.

This paper aims to investigate the ways in which gender influences entrepreneurial motivations and barriers in the Brazilian tourism sector. As an economic process, tourism entrepreneurship is widely spread in Brazil, with tourism development programs promoting it as a strategy to empower women, however limited research exists on how gender roles influence entrepreneurial ideals. This nationwide study aims to provide a contemporary insight into how tourism entrepreneurs in Brazil are situated within current entrepreneurship theorizing by questioning the complexity caused as gender roles influence entrepreneurial conceptualizations of what constitute motivations and barriers.

This study uses online questionnaires aimed, for the first time, at a large variety of tourism sub-sectors in Brazil. Having nation-wide scope, the questionnaires produce knowledge on what motivates and what constrains Brazilian tourism entrepreneurs through a gender lens. Quantitative analysis using SPSS statistical software tests the statistical significance of results and is complemented by the integration of feminist economic theories into the analytical framework.

The current study’s findings highlight the invisibility of gender’s workings, as the majority of participants did not conceive gender as playing a role in their entrepreneurial experience. Entrepreneurial motivations and barriers show a departure from past literature, such as the fact that similar numbers of male and female tourism entrepreneurs perceive networking as a significant entrepreneurial barrier. This and other interesting findings prompt for alternative conceptualizations of discourses surrounding women’s involvement in tourism entrepreneurship.

This study consists of an original contribution to knowledge on tourism entrepreneurship in Brazil as this is the first time an empirical study has been made on a nation-wide scale regarding the role of gender in Brazilian tourism entrepreneurs’ motivations and constraints.

The purpose of this paper is to examine potential differences between male and female workaholics in relation to work stress and work‐life imbalance; also to test for gender as a moderator in the relation between workaholism with work stress and work‐life imbalance.

An exploratory approach was used to examine employees on workaholism, work stress, and work‐life imbalance. A separate variances t‐test tested gender differences in the study variables. Hierarchical regression analyses tested the potential moderator effect of gender on the work stress‐workaholism and work‐life imbalance‐workaholism relations.

It was found that work stress and work‐life imbalance correlated with workaholism, regardless of gender. Gender did not moderate the relations between workaholism with work stress and work‐life imbalance.

Limited generalizability between cultures was a limitation; future research should collect data from diverse races. Reliance on self‐report measures is another limitation; a more accurate picture could be attained by gathering data from other sources.

There is some support to the notion that the once traditional roles of men and women may not predominate in today's workforce; women may be taking a more career‐minded view, while men are becoming more family‐oriented. Thus, it is imperative that intervention programs focus on decreasing workaholism in both men and women. Also, such interventions as on‐site childcare, flexible work time, and telecommuting should be included.

The data were analyzed with a composite variable to capture workaholism in a continuous fashion. Unlike the traditional median split technique, with the composite approach, one is able to use data from all participants who are not missing data.

Abusive supervision provokes subordinates’ interpersonal deviant behavior. It is, therefore, essential to explore the contingent factors of this relationship. Drawing upon gender role theory, this study aims to explore how subordinate and leader genders moderate the relationship between abusive supervision and subordinate interpersonal deviance. Furthermore, this study posits a three-way interaction effect of abusive supervision with leader and subordinate genders on interpersonal deviance.

Multisource survey data were collected from 45 supervisors and 170 subordinates in eight companies in China. The data were analyzed using the PROCESS macro in SPSS.

The results showed that the positive relationship between abusive supervision and interpersonal deviance was stronger among female leaders than male leaders. Furthermore, the authors found a three-way interaction effect between abusive supervision and leader and subordinate genders on subordinates’ interpersonal deviance. Compared with female subordinates, male subordinates engaged in significantly more interpersonal deviance when experiencing abusive supervision from a female leader than from a male leader.

The authors reveal that gender differences exist in the effect of abusive supervision on subordinates’ interpersonal deviant behavior. Furthermore, the authors demonstrate that subordinate and leader genders jointly influence the effect of abusive supervision. Finally, the findings extend the literature on gender’s moderating effects from constructive and neutral leader behaviors to destructive leader behaviors.

Two studies are designed to address the research questions including an experimental study and a field study. The experimental study manipulated Servant Leadership (SL vs. non-SL), leaders' Machiavellianism (H-Mach vs L-Mach), and leaders' gender (male vs. female), and measured leadership effectiveness. The second study is a survey study that collected data from employees regarding their interaction with supervisors and their perceptions of supervisors' leadership behaviors.

Leadership behaviors can correspond to or deviate from leaders' personality traits. This study aims to study the interplay of two seemingly opposite constructs in leadership – a power-pursuing and manipulation-oriented trait (i.e. Machiavellianism) and an other-oriented leadership style (i.e. servant leadership behaviors) by examining whether the effect of servant leadership behaviors on perceived leadership effectiveness varies across high and low levels of Machiavellian traits. Furthermore, built upon gender role congruency theory, the researchers pay particular attention to the (leader) gender's role in the paradox of Machiavellian traits and servant leadership behaviors.

Results from the two studies show that the relationship between servant leadership behaviors and followers' ratings of leaders' effectiveness varies with leaders' Machiavellian traits. More engagement in servant leadership behaviors serves as a remedy for high-Mach leaders to achieve leadership effectiveness, and this remedy effect tends to be greater for women leaders.

To the authors' best knowledge, this is one of the first attempts that examine the interplay of servant leadership behaviors and Machiavellianism on perceived leader effectiveness. The authors also contribute to the gender leadership literature by providing evidence for the contingencies of leaders' genders when employees evaluate leadership effectiveness with consideration for the dual demands for agency and communion from women leaders.

We examined the role gender plays in managerial stereotypes and changes that have occurred in the US for executive women in the workforce. We also investigated factors and personality traits that affect advancement into upper management for all executives and those that affect women in particular. Despite increased organisational sensitivity, public policies, and equal rights legislation, women continue to be underrepresented in corporate America. Pay increases and promotions for females have not kept pace with those for men. Study results also indicate that managerial womenwho juggle jobs and family life benefit from these multiple roles, but women who put off marriage and family to build top‐level careers suffer in later years from greatly reduced chances of finding spouses and having children. Further adaptation of organisational culture in the new economy, weakening of the glass ceiling phenomenon, and family friendly work policies may alleviate some of the difficulties experienced by women who want it all.

Drawing on the theory of planned behavior, this study aims to conduct an empirical investigation on whether and how psychological and motivational factors (i.e. attitudes, subjective norms and perceived behavioral control) affect actual purchase behavior. It does so through the lens of boycott intention and gender differences in the context of boycott campaigns.

Focusing on the South Korean boycott campaign against Japanese companies, this study employs a structural equation model using survey data from 571 South Korean consumers to test the hypotheses.

While the three psychological and motivational factors inhibit all three dimensions of actual purchase behavior (i.e. purchase frequency, number of items purchased and purchase amount) through increased boycott intention, perceived behavioral control of boycotts directly curb South Korean consumers from purchasing Japanese products. Additionally, the effect of boycott intention on overall actual purchase behavior is stronger for men than for women, suggesting a moderating role of gender.

To mitigate the devastating impact of unexpected consumers' boycott campaigns, this study advises that global brand management and attractive online channels are essential while considering the differential impact of gender.

By conceptualizing three dimensions of actual purchase behavior capturing behavioral changes before and after a boycott, this study highlights the linkages between psychological and motivational factors, intentions and behaviors. Additionally, this study attempts to clarify the previously conflicting evidence on gender's role in boycott campaigns while taking a culture-inclusive psychologies approach to gender.

This article aims to examine male and female police officers' perspectives concerning women participating on special weapons and tactical (SWAT) teams. The study seeks to explore differences in opinions on a woman's ability to gain entrance and perform in a traditionally male‐dominated subculture.

A self‐report survey was distributed to a purposive sample of 202 police officers in the US. Male SWAT officers and females from seven agencies responded to 13 Likert‐type items and provided demographic information on years of experience, rank, and race.

The results show that male SWAT members are somewhat receptive to a woman becoming a team member; however, they are more likely than women to believe that females lack the needed strength and skills. Female officers perceive themselves as competent and valuable additions to SWAT.

Although the research is exploratory and the findings are difficult to generalize, the results suggest that law enforcement's militaristic nature and role specialization continue to impede integrating female officers into SWAT subcultures.

This study is the first to employ quantitative methods to explore police officers' attitudes and gender's role in SWAT assignments.

Helping others use information and communication technologies (ICTs), such as mobile phones, can be beneficial for individuals and communities. In urban refugee communities, displaced and living far from home, collective behaviors with mobile phones can generate a sense of belonging. The purpose of this paper is to explore the potential for these offline behaviors to generate a sense of community among urban refugees.

Using quantitative evidence, the authors examined the relationship between collective behaviors, such as sharing or helping with a mobile phone, and sense of community. The authors analyzed survey data collected from urban refugees in Rwanda via multiple regression to test hypotheses related to the impact of collective behaviors on sense of community, as well as the mediating role of ICT self-efficacy and gender.

The findings suggest that collective behaviors with mobile phones have a positive relationship with sense of community, driven primarily by providing assistance as compared to sharing. ICT self-efficacy was positively related to sense of community. However, collective behaviors' impacts differed by gender, suggesting that social dynamics influence this relationship.

While the extant literature highlights the various roles of mobile phones in refugees' lives, less is known about the social aspects of use and its potential to help overcome isolation by fostering a sense of community. The authors extend this literature to a novel context (urban refugees in the Global South), testing a model that incorporates other factors that may play a role (e.g. self-efficacy and gender). These findings are valuable to urban refugees, due to difficulties in re-building a sense of community and increased ICT access.