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This paper primarily aims to focus on a review of convolutional neural network (CNN)-based eye control systems. The performance of CNNs in big data has led to the development of eye control systems. Therefore, a review of eye control systems based on CNNs is helpful for future research.

In this paper, first, it covers the fundamentals of the eye control system as well as the fundamentals of CNNs. Second, the standard CNN model and the target detection model are summarized. The eye control system’s CNN gaze estimation approach and model are next described and summarized. Finally, the progress of the gaze estimation of the eye control system is discussed and anticipated.

The eye control system accomplishes the control effect using gaze estimation technology, which focuses on the features and information of the eyeball, eye movement and gaze, among other things. The traditional eye control system adopts pupil monitoring, pupil positioning, Hough algorithm and other methods. This study will focus on a CNN-based eye control system. First of all, the authors present the CNN model, which is effective in image identification, target detection and tracking. Furthermore, the CNN-based eye control system is separated into three categories: semantic information, monocular/binocular and full-face. Finally, three challenges linked to the development of an eye control system based on a CNN are discussed, along with possible solutions.

This research can provide theoretical and engineering basis for the eye control system platform. In addition, it also summarizes the ideas of predecessors to support the development of future research.

Attention is one of the most important factors to affect the academic performance of students. Effectively analyzing students' attention in class can promote teachers' precise teaching and students' personalized learning. To intelligently analyze the students' attention in classroom from the first-person perspective, this paper proposes a fusion model based on gaze tracking and object detection. In particular, the proposed attention analysis model does not depend on any smart equipment.

Given a first-person view video of students' learning, the authors first estimate the gazing point by using the deep space–time neural network. Second, single shot multi-box detector and fast segmentation convolutional neural network are comparatively adopted to accurately detect the objects in the video. Third, they predict the gazing objects by combining the results of gazing point estimation and object detection. Finally, the personalized attention of students is analyzed based on the predicted gazing objects and the measurable eye movement criteria.

A large number of experiments are carried out on a public database and a new dataset that is built in a real classroom. The experimental results show that the proposed model not only can accurately track the students' gazing trajectory and effectively analyze the fluctuation of attention of the individual student and all students but also provide a valuable reference to evaluate the process of learning of students.

The contributions of this paper can be summarized as follows. The analysis of students' attention plays an important role in improving teaching quality and student achievement. However, there is little research on how to automatically and intelligently analyze students' attention. To alleviate this problem, this paper focuses on analyzing students' attention by gaze tracking and object detection in classroom teaching, which is significant for practical application in the field of education. The authors proposed an effectively intelligent fusion model based on the deep neural network, which mainly includes the gazing point module and the object detection module, to analyze students' attention in classroom teaching instead of relying on any smart wearable device. They introduce the attention mechanism into the gazing point module to improve the performance of gazing point detection and perform some comparison experiments on the public dataset to prove that the gazing point module can achieve better performance. They associate the eye movement criteria with visual gaze to get quantifiable objective data for students' attention analysis, which can provide a valuable basis to evaluate the learning process of students, provide useful learning information of students for both parents and teachers and support the development of individualized teaching. They built a new database that contains the first-person view videos of 11 subjects in a real classroom and employ it to evaluate the effectiveness and feasibility of the proposed model.

Considering the diversity of literary sites, various needs and motivations of literary visitors, and the limited research on literary tourists’ experiences, this study aims to explore the literary gaze at Hafez Tomb in Shiraz, Iran. As the visitor gaze encompasses various dimensions of experience, this study connected the two notions to identify the components of the literary gaze and determine the attributes that best describe it.

Data sources include semi-structured interviews with visitors and user-generated content on Tripadvisor. The deductive thematic analysis and multiple correspondence analysis were used.

The findings revealed the multidimensionality of the literary gaze. The dominant factors that best describe the literary gaze at Hafez’s tomb were the sensory component of the experience, including “seeing”, “smelling”, “hearing”; affective including “anticipation”, “joy”, “trust”; cognitive including “perceiving”, “thinking”, “learning”; behavioural including “literary related”, “general”; and relationship including “tourist-companion”, “tourist-tourist”.

Understanding the literary gaze can assist site managers and destination marketers in designing the literary experience and developing promotional strategies that reflect the multifaceted nature of the literary experience. Tourism authorities should identify and shape tourists’ perceptions of literary sites to build the city’s image and brand as a literary city.

This paper used the orchestra model of experience to analyse the literary tourist’s gaze. This modification could explain that the literary gaze has multiple dimensions and studying all the dimensions gives the literary experience greater significance.

The purpose of this paper aims to investigate the effect of a model's eye gaze direction on the information processing behavior of consumers varying based on their gender.

An eye-tracking experiment and a memory test are conducted to test the research hypotheses.

Compared to an averted gaze, a model with a direct gaze attracts more attention to the model's face among male consumers, leading to deeper processing. However, the findings show that when a model displays a direct gaze rather than an averted gaze, female consumers pay more attention to the brand name, thus leading to deeper processing.

This study contributes to not only the existing eye gaze direction literature by integrating the facilitative effect of direct gaze and considering the moderating role of consumer gender on consumer information processing but also the literature concerning the selectivity hypothesis by providing evidence of gender differences in information processing. Moreover, this study offers practical insights to practitioners regarding how to design appealing webpages to satisfy consumers of different genders.

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-01-2020-0025

The tourist gaze remains a key concept in tourism research. The purpose of this paper is to comprehend the theoretical and empirical development of the tourist gaze notion and its contributions to tourism knowledge, identifying potential research directions by reviewing and analyzing articles that have defined, refined and applied the concept of the tourist gaze.

The study identified 109 relevant research papers primarily through the Web of Science and Scopus databases. Google Scholar, ResearchGate.net and Academia.edu were used to capturing additional work not indexed in the key databases. Qualitative content analysis was used to map the evolution of the concept, distinguish between different perspectives and identify gaps in the tourist gaze literature.

This “state of the art” paper on tourist gaze outlines Foucault’s original work on gaze and power, which underpins subsequent theorization within tourism. The study identifies how the tourist gaze operates in different contexts and circumstances allowing the development of gaze theory. Importantly, the evolution of the gaze theory is presented after analyzing the knowledge gaps, the contexts in which it was used, the methodologies with which it was applied. Based on the findings, the study proposes future works of gaze with the use of technology, science, nature and social media.

This paper is among one of the first states of the art papers in tourism literature that comprehensively analyzes the works on the tourist gaze, tracing its evolution and identifying future research directions to address gaps in existing knowledge.

旅游凝视仍然是当今旅游研究中的关键概念之一。本文的主要目的是理解旅游凝视的理论与实践及其对旅游知识的的贡献, 通过回顾性分析识别其潜在的研究方向。

该研究主要通过Web of Science和Scopus数据库检索确定的109篇相关研究论文进行分析。为了保证研究的完整性分析, 本文也使用了Google Scholar, ResearchGate.net和Academia.edu检索了有关旅游凝视的研究成果并补充到分析数据库中。本文采用了定性的内容分析法用于分析旅游凝视概念的演化、区别不同的观点, 并识别旅游凝视文献的不足之处。

研究总结了福柯关于凝视与权力的原创性研究, 强调他的相关工作为随后的旅游研究的理论化奠定了基础。本文识别了该理论在不同的旅游情景和环境下所产生的影响。特别是基于知识的鸿沟与不足, 分析了旅游凝视理论的演化过程、研究内容针对性以及所涉及方法论的应用。基于本文的结论, 本文提出了未来旅游凝视理论在技术、科学、自然与社会媒体方面的研究方向。

本文是全面分析旅游凝视学术成果、追溯其演变、确定其未来研究方向, 并弥补现有相关知识不足的一篇重要的综述性论文。

la mirada del turista sigue siendo un concepto clave en la investigación sobre el turismo. El objetivo principal de este trabajo es comprender el desarrollo teórico y empírico de la noción de mirada turística y sus aportes al conocimiento del turismo, identificando posibles direcciones de investigación a través de la revisión y análisis de artículos que han definido, afinado y aplicado el concepto de mirada turística.

El estudio identificó 109 artículos de investigación relevantes principalmente a través de las bases de datos Web of Science y Scopus. Se utilizaron Google Scholar, ResearchGate.net y Academia.edu para capturar trabajo adicional no indexado en las bases de datos. El análisis de contenido cualitativo se utilizó para mapear la evolución del concepto, distinguir entre diferentes perspectivas e identificar brechas en la literatura sobre la mirada turística.

El estudio del "estado del arte" sobre la mirada de los turistas, describe el trabajo original de Foucault sobre la mirada y el poder, que sustenta la teorización posterior en el turismo. El estudio identifica cómo opera la mirada del turista en diferentes contextos y circunstancias, permitiendo el desarrollo de la teoría de “la mirada”. Es importante destacar que la evolución del concepto de mirada se presenta luego de analizar las brechas de conocimiento, los contextos en los que se utilizó, las metodologías con las que se aplicó. Con base en los hallazgos encontrados, el estudio propone futuros trabajos “de mirada” con el uso de la tecnología, la ciencia, la naturaleza y las redes sociales.

Este artículo es uno de los primeros trabajos de revisión de la literatura sobre el turismo que analiza de manera integral los trabajos sobre la mirada del turista, rastreando su evolución e identificando futuras direcciones de investigación para abordar las brechas en el conocimiento existente.

This study aims to reconsider Chinese tourist gaze studies, examining the extent to which extant studies and theoretical models relating to the Chinese tourist gaze have overcome the Eurocentric limits of John Urry’s concept of the tourist gaze and elaborated the complexity of Chinese tourists’ gazes and visual practices.

Content analysis is carried out, examining research articles, books, book chapters and PhD and MSc theses collected from multiple English and Chinese databases.

The research results manifest that, overall, the previous studies, mobilise cultural essentialism, with an overestimation of the “Chineseness” of Chinese tourists’ behavioural patterns, which are widely believed to be framed by, but also constituting of, unique Chinese culture. Overdependence on Chinese cultural values and traditional philosophies as sources for rationale has resulted in a handful of theoretical frameworks, which appear to be of insufficient magnitude both in terms of their contribution to the original tourist gaze model and in their manifesting of the complexity of Chinese tourists’ visual behaviour. Indeed the divide that once deliberately set apart West and East, or more precisely Western and Chinese tourist gazes, seems to become accentuated in most attempts to study and write about Chinese tourist gaze(s). The previous studies thus largely serve to mirror the Eurocentrism of Urry’s gaze, rather than challenging it.

This study has a few limitations, especially, as this study only reviews and analyses the studies of the Chinese tourist gaze. It means that the conclusion might not well be generalised to either the investigation of the tourist gaze in another culture or the Chinese tourist studies, at large, which might exhibit a different pattern deserving more academic attention in future. Moreover, the authors recommend the future researchers, who are eager to probe Chinese tourists’ behavioural pattern, to seek for new pathways and alternative paradigms, which would be useful in overcoming the limits of cultural representations and in reducing the problematic Sino-Western divide.

Despite not aiming to reconceptualise the Chinese tourist gaze, this review paper contributes to the field of tourist gaze studies by engaging critically with the bias and theoretical insufficiencies that have emerged, while this concept is appropriated and re-formulated to explain Chinese tourists’ gazes and visual practices. On this basis, the authors suggest a critical redirection of the extant Chinese tourist gaze studies, which would be rather significant to those researchers in future with an interest to research what the Chinese tourists prefer to see in travel and how they engage with the gazee.

中国性与行为复杂性：反思中国游客凝视研究

本文重新检视有关中国游客凝视的研究, 审视现有研究和理论模型在多大程度上克服了约翰·厄里提出的游客凝视概念所蕴含的欧洲中心主义的局限, 并阐述中国游客凝视和视觉实践的复杂性。

本研究进行了内容分析; 资料来源于多个渠道的期刊论文、书籍、书章和博硕论文。

总体而言, 以往研究调动了文化本质主义, 过分强调了中国游客行为模式的“中国性”–被广泛认为受制于中国文化, 且也是中国文化一部分。对作为基本理论来源的中国文化价值观和传统哲学的过度依赖产生了一系列理论框架, 但它们在对最初的游客凝视模型的贡献上, 以及在对中国游客视觉行为的复杂性的阐释上, 都是不够的。在大部分中国游客凝视研究中, 以往对西方游客和中国游客的凝视的刻意区分都得以凸显, 从而映照出厄里的游客凝视概念所蕴含的欧洲中心主义。

虽然本评述论文并不致力于对中国游客凝视进行重新概念化, 但依旧对游客凝视研究领域做出了贡献。当游客凝视这一概念被挪用且重新定制以解释中国游客凝视和视觉实践时, 本文对涌现其间的偏见和理论上的缺陷进行了批判性的揭示。在此基础上, 我们认为, 有必要对有关中国游客凝视的研究做出批判性的重新定向。这对于未来有志于研究中国游客视觉偏好以及他们如何与被凝视者互动的研究人员而言, 尤其重要。

本研究有一些局限, 特别是, 因为我们只评价和分析了有关中国游客凝视的研究。这意味着, 我们的结论可能不能被推广至对其他文化情境下的游客凝视的调查, 也不能推广至中国游客研究整体。我们建议, 对中国游客行为模式感兴趣的研究人员需要寻求新的路径和替代性的范式, 以克服文化表象的局限并减少中西分歧带来的问题。

Carácter chino y la complejidad de comportamiento: repensar los estudios de la mirada del turista chino

Este artículo reconsidera los estudios de la mirada del turista chino para investigar hasta qué punto los estudios y los modelos teóricos existentes sobre la mirada del turista chino han superado los límites eurocéntricos del concepto de la mirada del turista de John Urry y explicado la complejidad de la mirada del turista chino y las prácticas visuales.

Se lleva a cabo el análisis de contenido investigando artículos de investigación, libros, capítulos de libros y las tesis de PhD y de MSc provenientes de las diversas bases de datos tanto en inglés como en chino.

Los resultados de la investigación manifiestan que, en general, los estudios anteriores movilizan el esencialismo cultural con una sobrestimación del “carácter chino” del modelo del comportamiento de turistas chinos, se cree en gran medida que el cual es motivado por la cultura china mientras forma parte de ella. Lo que la fuente de los fundamentos básicos sobredepende de los valores culturales y la filosofía tradicional de China resulta una pequeña cantidad de marcos teóricos, que no son suficientes tanto para la contribución al modelo original de la mirada del turismo como para manifestar la complejidad del comportamiento visual de turistas chinos. De hecho, se destaca la intención de la separación del Occidente y el Oriente, o hablando de forma precisa, de la mirada del turista occidental y la del turista chino al estudiar y escribir sobre la mirada del turista chino. Los estudios anteriores reflejan el eurocentrismo de la mirada de Urry en vez de ponerlo en duda.

A pesar de que el artículo no tiene la reconceptualización de la mirada del turista chino como su objetivo, contribuye al ámbito de la investigación de la mirada del turista a través de revelar de manera crítica el prejuicio y la insuficiencia teórica que ya ha existido cuando se usa y se reformula este concepto para explicar la mirada del turista chino y las prácticas visuales. Con lo que hemos mencionado, planteamos una redirección crítica de los estudios existentes de la mirada del turista chino, lo cual sería significativo para aquellos que tienen la intención de investigar qué prefieren ver los turistas chinos durante el viaje y cómo van a interactuar con los mirados en el futuro.

Esta investigación tiene varios límites, sobre todo, como solo revisamos y analizamos los estudios de la mirada del turista chino, lo cual significa que nuestra conclusión no se podría generalizar tanto a la investigación de la mirada del turista de otras culturas como a los estudios del turismo chino, que mostrarían un modelo diferente que merece más atención académica en el futuro. Al mismo tiempo, recomendamos a las personas que se interesen por investigar el modelo del comportamiento de los turistas chinos buscar nuevos caminos y paradigmas alternativos, los cuales serían útiles para superar los límites de las representaciones culturales y reducir la división problemática sino-occidental.

The purpose of this paper is to offer an up-to-date review of the gaze, proposing new research agendas with regard to the various gazes actively operating at destinations.

The study thoroughly and systematically reviewed the existing literature by gathering papers related to gaze research in tourism contexts. Analysis of existing knowledge is centered around the gaze and a triadic framework among three key stakeholders.

A theoretical schema of the gaze was developed via a thorough examination of existing studies. The framework disclosed the subject of the gaze, be it tourist-initiated and/or host-initiated, and tourist–host interactions. Along with five dominant types (tourist gaze, intratourist gaze, local gaze, mutual gaze and reverse gaze), a triadic framework among stakeholders was further revealed.

The literature review provides meaningful insights into gaze research in the tourism field, representing the first effort to delineate relationships among relevant stakeholders. Further, this study proposes future research priorities related to the tourist–host relationship for destination experience development.

El propósito de esta investigación es ofrecer una reseña actualizada de la mirada del turista y proponer nuevas agendas de investigación sobre las diversas miradas que funcionan activamente en los destinos.

Este estudio revisó de manera exhaustiva y sistemática la literatura existente sobre la mirada del turista mediante la recopilación de estudios e investigaciones relacionados. El análisis del conocimiento actual está enfocado en la mirada del turista y en el marco tripartito entre las tres principales partes interesadas.

A través del examen exhaustivo de los estudios existentes, se desarrolló un modelo teórico de la mirada del turista. El marco revela el objecto de la mirada del turista, ya sea iniciada por el turista y/o por el anfitrión, y las interacciones entre ambos. Junto con los cinco tipos principales de mirada (turista, intra-turista, local, mutua e inversa), el marco tripartito entre las partes interesadas se reveló a detalle.

La reseña bibliográfica ofrece una comprensión a fondo de la investigación y los estudios sobre la mirada del turista, lo cual representa el primer intento de delinear las relaciones entre las partes interesadas. Además, en el estudio se proponen prioridades de investigación relacionadas a la relación turista-anfitrión para el desarrollo de futuras experiencias turísticas.

The research concerns the effect of frontline employees’ averted or direct gaze on consumers’ evaluation of the encounter. The purpose of this paper is to demonstrate that in normal interactions, a direct or averted gaze affects people’s evaluation of others. The question was whether this finding would hold true in commercial interactions.

The authors conducted three experiments using a written scenario with a photograph among a total sample of 612 participants.

This research showed that consumers’ social impression of the frontline employees mediated the effect of the employees’ gazing behaviour on consumers’ emotions and satisfaction with the encounters. The findings also showed that averting gaze had a negative effect on consumers’ first impression of the frontline employee, which affected consumers’ satisfaction with the encounter. The findings also showed that a direct gaze had a negative effect on encounter satisfaction when consumers sought to purchase embarrassing products.

The research demonstrated that the effect of gaze on encounter satisfaction was mediated by the social impression and moderated by consumers’ approach/avoidance motivation.

The Tourist Gaze has been debated, reimagined and applied to a variety of actors and settings. This paper helps investigate how contemporary architecture operates as subject and participant in gazing practices.

Using Yelp reviews of art museums in a regional US city, a thematic analysis of text reviews and image uploads was conducted.

Reviewers do refer to buildings as objects of the gaze; but they also connect their experience of the building to emotions and to actions and use the building to orient themselves spatially. This article demonstrates that contemporary buildings are important components of tourist experiences as objects of the gaze, but also as frames for gazing and as stages for tourist practices.

The research implications are both topical and methodological: the paper demonstrates that contemporary (neo-modern) architecture is a vibrant avenue of research, and that social networking sites are a promising potential source of data for studying architecture in the social field.

This research uses an underexplored data set, Yelp reviews, to capture what people pay attention to and think others will find interesting about architecture. It also adds important layers to studies on the tourist gaze. First, it emphasizes that architecture is important to tourists not only as an object of the gaze but also as a site for affective experience, action and daily life. Second, it addresses some building styles beyond the historical ones that are foundational to the idea of the tourist gaze.