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Article

Richard S. Segall, Gauri S. Guha and Sarath A. Nonis

This paper seeks to present a complete set of graphical and numerical outputs of data mining performed for microarray databases of plant data as described in earlier…

Abstract

Purpose

This paper seeks to present a complete set of graphical and numerical outputs of data mining performed for microarray databases of plant data as described in earlier research by the authors. A brief description of data mining is also presented, as well as a brief background of previous research.

Design/methodology/approach

The paper uses applications of data mining using SAS Enterprise Miner Version 4 for plant data from the Osmotic Stress Microarray Information Database (OSMID) that is available on the web for both normalized and log(2) transformed data.

Findings

This paper illustrates that useful information about the effects of environmental stress tolerances (ESTs) on plants can be obtained by using data mining.

Research limitations/implications

Use of SAS Enterprise Miner was very effective for performing data mining of microarray databases with its modules of cluster analysis, decision trees, and descriptive and visual statistics.

Practical implications

The data used from the OSMID database are considered to be representative of those that could be used for biotech application such as the manufacture of plant‐made‐pharmaceuticals and genetically modified foods.

Originality/value

This paper contributes to the discussion on the use of data mining for microarray databases and specifically for studying the effects of ESTs on plants.

Details

Kybernetes, vol. 37 no. 1
Type: Research Article
ISSN: 0368-492X

Keywords

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Expert briefing

Attacks on India's media.

Details

DOI: 10.1108/OXAN-DB225439

ISSN: 2633-304X

Keywords

Geographic
Topical
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Article

Roland Sintos Coloma

The purpose of this paper is to analyze the relationship between theory and history, or more specifically the role and use of theory in the field of history of education…

Abstract

Purpose

The purpose of this paper is to analyze the relationship between theory and history, or more specifically the role and use of theory in the field of history of education. It will explore the following questions: What is theory, and what is it for? How do historians and, in particular, historians of education construe and use theory? And how do they respond to openly theoretical work? The author poses these questions in light of ongoing discussions in the field of history of education regarding the role, relevance, and utility of theory in historical research, analysis, and narratives.

Design/methodology/approach

The explicit use of theory in historical research is not altogether new, tracing an intellectual genealogy since the mid-1800s when disciplinary boundaries among academic fields were not so rigidly defined, developed and regulated. The paper analyzes three books that are geographically located in North America (USA), Australia, Europe (Great Britain) and Asia (India), thereby offering a transnational view of the use of theory in history of education. It also examines how historians of education respond to explicitly theoretical work by analyzing, as a case study, a 2011 special issue in History of Education Quarterly.

Findings

First, the paper delineates theory as a multidimensional concept and practice with varying and competing meanings and interpretations. Second, it examines three book-length historical studies of education that employ theoretical frameworks drawing from cultural, feminist poststructuralist and postcolonial approaches. The author’s analysis of these manuscripts reveals that historians of education who explicitly engage with theory pursue their research in reflexive, disruptive and generative modes. Lastly, it utilizes a recent scholarly exchange as a case study of how some historians of education respond to theoretically informed work. It highlights three lenses – reading with insistence, for resistance, and beyond – to understand the responses to the author’s paper on Foucault and poststructuralism.

Originality/value

Setting theory to work has a fundamentally transformative role to play in our thinking, writing and teaching as scholars, educators and students and in the productive re-imagining of history of education.

Details

History of Education Review, vol. 47 no. 1
Type: Research Article
ISSN: 0819-8691

Keywords

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Article

Erik Modig and Sara Rosengren

– This paper aims to investigate the impact of advertising creativity on consumer perceptions of product quality, value, retailer brand attitude and purchase intention.

Abstract

Purpose

This paper aims to investigate the impact of advertising creativity on consumer perceptions of product quality, value, retailer brand attitude and purchase intention.

Design/methodology/approach

Two experimental studies were conducted. Study 1 shows the impact of creativity (high/low) for two product categories (mineral water and chewing gum) and one known retailer. The findings are replicated and extended in Study 2 for four categories (mineral water, chewing gum, batteries and detergent) and two known retailers.

Findings

The results show that advertising creativity positively signals perceived product quality, which increases perceived value. These effects fully mediate a positive impact on retailer brand attitude and purchase intentions. The positive effect of advertising creativity on perceived product quality is mediated by perceived advertisement effort.

Practical implications

This study introduces advertising creativity as a way for retailers to increase perceived product quality and value. The results show that advertising creativity increases perceived effort on behalf of the sender, which positively influences purchase intentions.

Originality/value

The current study shows that advertising creativity can work as a signal of product quality, which has positive effects for retailers.

Details

Journal of Product & Brand Management, vol. 23 no. 6
Type: Research Article
ISSN: 1061-0421

Keywords

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Article

Eleonora Pantano, Gabriele Pizzi and Andrew Rogers

Retail management has acquired the attention of scholars and practitioners, with many international and prestigious journals specifically relating to the topic. Also…

Abstract

Purpose

Retail management has acquired the attention of scholars and practitioners, with many international and prestigious journals specifically relating to the topic. Also, top-tier journals in other disciplines have proposed special issues on the new advances in retailing, with emphasis on the role of new and smart technologies. On the one hand, the research in retailing seems to be prolific; on the other hand, the interest in retail education (from a research and university perspective) seems to be more limited. The purpose of this paper is to capture the (mis)match between the leading universities' offerings and job demand in the UK. In this way, the paper identifies opportunities for educators and researchers to educate future career-ready professionals in retailing and improve research in retail education.

Design/methodology/approach

The research evaluates the offer of UK retail education in terms of programmes/courses, focusing on the Russell Group universities for the academic year 2020/2021 (September starts) and the demand of certain skills and competences by the largest retailers in the UK. The study utilizes secondary data based on the courses/programmes specifically related to the retail sector and on the job opportunities through the leading UK grocery retailers.

Findings

The findings reveal the extent of the gap between the university educational offerings and the requirements from retailers.

Originality/value

To the best of authors’ knowledge, this paper is the first attempt to capture and compare multiple evidence bases related to academic curriculums and employers' requirements for specific retail competencies.

Details

International Journal of Retail & Distribution Management, vol. 49 no. 3
Type: Research Article
ISSN: 0959-0552

Keywords

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