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Article
Publication date: 31 May 2021

Gaurav Tripathi and Parul Wasan

The purpose of this paper is to identify features of online content that create engagement amongst consumers by exploring online customer feedback from the world’s leading…

Abstract

Purpose

The purpose of this paper is to identify features of online content that create engagement amongst consumers by exploring online customer feedback from the world’s leading tourist website (s). This paper also attempts to unveil the factors based on customer reviews, which will be vital for the tourism industry professionals to promote and position India’s tourist destinations.

Design/methodology/approach

This paper involves an analysis of customer feedback from TripAdvisor.com. The approach to research is exploratory and attempts to uncover critical factors arising out of rising visitor experience in the digital media sphere.

Findings

Key factors are nuanced around service quality of the destination image. Identified factors that need the attention of the policymakers, site management and service professionals at large are fairness of price, distractions/irritants and varied expectations of the international and national tourists.

Practical implications

The findings will have substantial implications for the policymakers, the site management and service professionals. Research outcomes are based on the analysis of real customer reviews hence makes this study vital for decision-makers as well as for academic researchers working in this area.

Originality/value

This study used the real tourist’s data from TripAdvisor.com. The customer’s postings on the website are those of verified visitors. This paper should help in developing a thoughtful discussion around positioning India as a preferred destination in the online arena aiming at future tourists.

Details

Worldwide Hospitality and Tourism Themes, vol. 13 no. 2
Type: Research Article
ISSN: 1755-4217

Keywords

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Case study
Publication date: 19 April 2013

N.H. Mullick and Gaurav Tripathi

Marketing, distribution channels and servicing, product portfolios.

Abstract

Subject area

Marketing, distribution channels and servicing, product portfolios.

Study level/applicability

This case is suitable for students of business schools specialising in marketing. It is appropriate for students of marketing management and marketing strategy, distribution management and other related subjects.

Case overview

The case focuses on the debacle of Fiat in India after its recent joint venture pertaining to dealership and servicing ended. The future is unclear and is the topic for debate.

Expected learning outcomes

The case will help students to understand the reasons for the failure of Fiat in India and to be able to connect the case with the marketing concepts, especially those pertaining to distribution channels.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Details

Emerald Emerging Markets Case Studies, vol. 3 no. 1
Type: Case Study
ISSN: 2045-0621

Keywords

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Abstract

Subject area

The political and economic environment of business.

Study level/applicability

The case is suitable for students of MBA and equivalent courses; courses on the international business environment, international marketing and related subjects.

Case overview

The case focuses on cross border acquisitions in the sub-Saharan economy of Zimbabwe. It discusses Essar Steel's attempt to acquire a stake in Zimbabwe Iron & Steel Company (ZISCO) with long term goals. However, recent political developments have led to the situation hanging by a thread. The case attempts to provide an overview of the complex business environment in Zimbabwe.

Expected learning outcomes

Students are expected to highlight the economic and political factors during the analysis of any country's business environment.

Supplementary materials

Teaching notes are available; please contact your librarian for access.

Details

Emerald Emerging Markets Case Studies, vol. 2 no. 8
Type: Case Study
ISSN: 2045-0621

Keywords

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Article
Publication date: 3 September 2018

Anjani Kumar, Devesh Roy, Gaurav Tripathi, P.K. Joshi and Rajendra P. Adhikari

The purpose of this paper is to quantify the benefits of contract farming (CF) on farmers’ income and adoption of food safety measures (FSMs) at the farm level. The paper…

Abstract

Purpose

The purpose of this paper is to quantify the benefits of contract farming (CF) on farmers’ income and adoption of food safety measures (FSMs) at the farm level. The paper also investigates the determinants of participation in CF.

Design/methodology/approach

The study is based on a survey of 600 tomato farmers from Nepal. Descriptive statistics, regression analysis (using instrumental variable) and propensity score matching have been used to accomplish the objectives of the study.

Findings

The study found that the CF ensures higher returns to farmers as well as higher adoption of FSMs at the farm level. The contract farmers earned about 38 per cent higher net returns and had 38 per cent higher adoption of FSM as compared to independent farmers. Caste, occupation, farm size and cropping intensity significantly affected farmers’ participation in CF.

Research limitations/implications

The analysis based on cross-section data has limitations to consider unobserved farmer-level individual heterogeneity.

Originality/value

This study will provide an empirical base to promote CF in Nepal. The study will also contribute to bridge the gap in literature on the drivers of CF and its impact on smallholders’ income and compliance with FSM in Nepal.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. 8 no. 3
Type: Research Article
ISSN: 2044-0839

Keywords

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Article
Publication date: 3 July 2020

Anjani Kumar, Gaurav Tripathi and P. K. Joshi

New varieties of paddy are constantly being developed in India in order to sustain yield gains in the face of biotic and abiotic stresses. In this study, the authors…

Abstract

Purpose

New varieties of paddy are constantly being developed in India in order to sustain yield gains in the face of biotic and abiotic stresses. In this study, the authors attempt to identify the drivers for adoption of new varieties of paddy in India; the authors also estimate the impact on yield of the adoption of new paddy varieties.

Design/methodology/approach

Survey data consisted of the reported information from approximately 20,000 paddy farmers in India. The study employs Cragg's double-hurdle model to study the probability and intensity of adoption of new varieties; we use regression discontinuity design to estimate the change in yield due to adoption of new varieties.

Findings

The authors’ findings indicate that the adoption of new varieties of paddy in India varies significantly within and between regions; further, the adoption of new varieties is affected by a number of socioeconomic and demographic factors; the authors also find that the adoption of new varieties increases yield significantly.

Research limitations/implications

These are observational data and not based on the experiments. The authors relied on farmers' memory to recall the information.

Originality/value

The authors suggest the formulation of strategic policies that can cater to the needs of regions and states that are lagging behind in the adoption of new paddy varieties.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. 11 no. 3
Type: Research Article
ISSN: 2044-0839

Keywords

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Article
Publication date: 1 October 2020

Digvijay Singh Negi, Pratap Birthal, Anjani Kumar and Gaurav Tripathi

The main aim of this paper is to assess the relevance of caste-based social networks in the dissemination of technologies and innovations in the Indian agriculture.

Abstract

Purpose

The main aim of this paper is to assess the relevance of caste-based social networks in the dissemination of technologies and innovations in the Indian agriculture.

Design/methodology/approach

Using the unit-level data from a large-scale farm survey, this paper constructs a multidimensional index of social networks encompassing households' castes and information sources within the administrative boundaries of a district and subsequently assesses its association with the adoption of modern seeds of staple food crops.

Findings

There is a strong effect of caste-based networks on the adoption of modern seeds of different crops, but the effect is linked to the stage of technological change, i.e. the network effect is stronger for the crop that has experienced late technological change. Further, the behavior of network members is found to have a bigger impact on the individuals' technology adoption decisions as compared to the characteristics of individuals in the network.

Research limitations/implications

Given likely, increases in demand for diverse information and limited outreach of public extension systems, the findings suggest that in a socially heterogeneous society the caste-based social networks can serve as an important channel for the dissemination of information and innovations.

Originality/value

What is unique in this paper is that it constructs a multidimensional index of social networks embedding the farm households' castes and information sources within the administratively defined boundaries of a geographical region.

Details

International Journal of Emerging Markets, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-8809

Keywords

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Case study
Publication date: 10 October 2013

Ankush Guha and Saroj Koul

– Entrepreneurship and engineering: the triumph of All India Warehousing Private Ltd.

Abstract

Title

Entrepreneurship and engineering: the triumph of All India Warehousing Private Ltd.

Subject area

Operations management.

Study level/applicability

Logistics, Warehousing, India.

Case overview

Joy Banerjee and Gaurav Tripathi have recently joined as Managers in the Planning Department at All India Warehousing Private Limited (AIWPL). Their on-job training is completed. They have met with almost all the officials at the warehouse, have interacted with labour to understand the company and its functions, and are planning to meet Kamlesh Patel, their Managing Director, to discuss the challenges and opportunities and to suggest strategies. Will they be able to make a satisfactory presentation to Kamlesh Patel on the company performance and the parameters that are going to be crucial to AIWPL ' s continued success? This case study may prove useful to practicing managers and management students on understanding the working of a family run private warehouse, business environment in the warehousing sector, use of technology and organizational capability to manage multi-product, multi-location warehouses.

Expected learning outcomes

To illustrate typical organizational responsibility structure at a private warehousing site. To illustrate the planning and administrative control mechanism in implementing strategy at a warehousing site. Offer students opportunity to understand and take view of a typical operational (project) structure. Opportunity for students to speculate adaptations in the wake of ever-changing business and company environment. Opportunity to introduce Logistic Scenario in India, warehousing technology and relate with the case in context.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Details

Emerald Emerging Markets Case Studies, vol. 3 no. 4
Type: Case Study
ISSN: 2045-0621

Keywords

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Article
Publication date: 16 November 2010

Gaurav Tripathi, Himanshu Choudhary and Madhu Agrawal

The purpose of this paper is to explore the factors that could contribute towards the enhancement of the tourist experience at the Golden Temple site in Amritsar. The…

Abstract

Purpose

The purpose of this paper is to explore the factors that could contribute towards the enhancement of the tourist experience at the Golden Temple site in Amritsar. The paper also seeks to explore if there is any difference in the above mentioned factors based on the religion and the nationality of the respondents.

Design/methodology/approach

The paper uses an exploratory research design. Data were collected using structured questionnaires with open‐ended and close‐ended questions administered to the various tourist groups visiting the Golden Temple.

Findings

Significant differences between the factors contributing to the enhancement of the experience of the various tourist groups are expected.

Practical implications

The research findings will help the tourism industry to identify the factors that are important for various groups of tourists. This will help to improve the customer experience and thereby attract more tourists.

Originality/value

The study will add to better understanding of the factors contributing to enhancement of the tourist experience at religious sites.

Details

Worldwide Hospitality and Tourism Themes, vol. 2 no. 5
Type: Research Article
ISSN: 1755-4217

Keywords

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Article
Publication date: 16 November 2010

Madhu Agrawal, Himanshu Choudhary and Gaurav Tripathi

The purpose of this paper is to explore the key reasons of lack of promotion of Buddhist tourist sites in India and compare the awareness of foreign and Indian tourists…

Abstract

Purpose

The purpose of this paper is to explore the key reasons of lack of promotion of Buddhist tourist sites in India and compare the awareness of foreign and Indian tourists towards India as a destination for Buddhist sites vis‐à‐vis other countries such as Japan, Thailand and China.

Design/methodology/approach

The paper uses an exploratory research design. Data were collected using structured questionnaires administered to Indian and foreign tourists, interviews of officials in the tourism department and through internet sources.

Findings

Findings show a low level of awareness among both Indian and foreign tourists about India as a destination for Buddhist sites as compared to countries such as Japan, Thailand and China. Further, the findings to show a low level of engagement in promoting India as a destination for Buddhist tourism on part of tourist officials.

Practical implications

The paper develops insights into better promotion of Buddhist tourist sites in India.

Originality/value

The paper serves as a stepping stone towards future research on overlooked religious sites and their promotion.

Details

Worldwide Hospitality and Tourism Themes, vol. 2 no. 5
Type: Research Article
ISSN: 1755-4217

Keywords

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Case study
Publication date: 11 August 2020

Sandhya Bhatia, Gaurav Gupta and Arindam Tripathy

Recognize the interest groups of the business as stakeholders and shareholders. Understand the role of strategic corporate social responsibility (CSR) in attaining…

Abstract

Learning outcomes

Recognize the interest groups of the business as stakeholders and shareholders. Understand the role of strategic corporate social responsibility (CSR) in attaining competitive advantage for the firm. Apply the techniques of financial statement analysis such as common-sized financial statements and ratio analysis. Analyze the overall financial position of the company such as its liquidity, solvency and profitability position. Evaluate the appropriateness of various CSR activities given the size of the company, its business model and financial position. Create a suitable CSR policy draft incorporating the critical elements of a CSR policy that enables the firm to operationalize it and fulfill the disclosure norms.

Case overview/synopsis

The management of Ball Industry Limited (BIL) had overlooked the mandatory requirement of CSR policy formulation. The company had not yet spent anything on CSR since the regulation had come into force. The company’s financial position was not healthy. Still, it fell under the regulatory clause as a borderline case and must spend 2% of its average three years’ profit on CSR activities. The company had previously ignored the requirement of formally drafting a CSR policy and deciding about the actions it might want to carry out. Now that the regulator had started sending show-cause notices to several companies who had not yet begun CSR, BIL was under immense time pressure to draft its CSR policy and initiate the relevant CSR activities. Emily, the chief operating officer of BIL, was assigned the task of preparing the blueprint of the CSR policy of the company and made it available for discussion in the upcoming meeting. The task at hand was to formulate a sound CSR policy under the constrained financial state considering its strategic planning, including the SWOT analysis, competitive environment and the overall general market and economic conditions. She submitted that rather than a vanilla CSR activity, strategic CSR would support the firm to differentiate itself from competitors. She was struggling to formulate a CSR strategy that could achieve both economic and social goals.

Complexity academic level

The case will be most suitable for use in undergraduate and graduate courses.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS 1: Accounting and finance.

Details

Emerald Emerging Markets Case Studies, vol. 10 no. 3
Type: Case Study
ISSN: 2045-0621

Keywords

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