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1 – 10 of 297
Article
Publication date: 11 June 2018

Mohammad Falahat, Gary Knight and Ilan Alon

The purpose of this paper is to examine the impact of entrepreneurial orientation and networking capabilities of born global firms in an emerging market on marketing…

2663

Abstract

Purpose

The purpose of this paper is to examine the impact of entrepreneurial orientation and networking capabilities of born global firms in an emerging market on marketing strategy and foreign market performance.

Design/methodology/approach

Structural equation modeling was used to analyze data from 1,001 internationalized firms in an emerging market and to test seven hypotheses regarding the development of marketing strategy and foreign market performance.

Findings

Marketing strategy was found to mediate the relationship between entrepreneurial orientation and networking capability and foreign market performance, while foreign market performance is affected by entrepreneurial orientation and marketing strategy.

Research limitations/implications

Research on emerging market multinationals can be merged with that of born globals to augment our understanding of how early internationalizers from emerging markets perform in foreign markets.

Originality/value

This study is among the few focusing on born globals in emerging markets, which face the difficulties of newness and limited resources, as well as characteristics of emerging markets, such as institutional voids.

Details

International Marketing Review, vol. 35 no. 6
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 1 September 2001

Erik S. Rasmussan, Tage Koed Madsen and Felicitas Evangelista

Attempts to consider how a founder has reduced equivocality in relation to support networks and reducing risks, especially in an international environment. Presents the…

3655

Abstract

Attempts to consider how a founder has reduced equivocality in relation to support networks and reducing risks, especially in an international environment. Presents the case studies of five Danish and Australian born global companies. Considers different global models and their limitations. Presents the findings of recent surveys in this area. Concludes that internationalization has not been the primary objective in the founding process and gives direction for further research.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 13 no. 3
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 16 April 2018

Valbona Zeneli, Michael R. Czinkota and Gary Knight

The purpose of this paper is to research the relationship between terrorism and multinational enterprises (MNEs), focusing on operational costs, marketing planning, supply…

1409

Abstract

Purpose

The purpose of this paper is to research the relationship between terrorism and multinational enterprises (MNEs), focusing on operational costs, marketing planning, supply chain management, and distribution activities. Terrorism is a growing threat to internationally active firms, but there has been no empirical research to address the distinctive challenges that terrorism poses for the international marketing activities of firms.

Design/methodology/approach

The paper opted for an exploratory investigation, following a two-phase research design. In the first phase it was based on qualitative interviews with internationally active firms. In the second phase, an online survey of a large sample of international firms based in the USA was performed. All measures were developed specifically for the study.

Findings

The paper provides empirical insights about how terrorism affects MNEs, especially those operating in emerging markets. It suggests that terrorism accounts for significant costs in the international marketing budget of MNEs, as well as in planning, and the design of supply chains and distribution channels. Findings also reveal that firms with significant resources and international experience appear to cope better with terrorism’s effects.

Research limitations/implications

Given the early stage of empirical research on terrorism and international marketing, this study was necessarily exploratory.

Practical implications

The paper includes implications and suggestions for multinational companies to increase the security of their businesses through the development of corporate preparedness.

Social implications

Terrorism represents not only an organizational crisis at the level of a firm, but it affects the whole society.

Originality/value

This paper fulfills an identified need to study the relationship between the growing threat of terrorism and international business.

Details

International Journal of Emerging Markets, vol. 13 no. 2
Type: Research Article
ISSN: 1746-8809

Keywords

Book part
Publication date: 31 January 2015

Gary Knight

Born global firms undertake international business at or near their founding. In general, they are a type of highly international small and medium-sized enterprise. In the…

Abstract

Born global firms undertake international business at or near their founding. In general, they are a type of highly international small and medium-sized enterprise. In the past two decades, born globals have emerged in substantial numbers worldwide, in conjunction with evolutionary trends in globalization and advanced information and communications technologies. In this paper, I summarize extant literature on born globals. I also address their role in the emergent field of international entrepreneurship and the linkage to national competitive advantage. Finally, I suggest numerous research directions on born globals, especially in the context of emerging markets.

Details

Entrepreneurship in International Marketing
Type: Book
ISBN: 978-1-78441-448-1

Keywords

Book part
Publication date: 19 July 2005

Warren J. Samuels

Published below are the course reading list and student notes taken by F. Taylor Ostrander in Frank H. Knight’s course, Current Tendencies, Economics 303, at the…

Abstract

Published below are the course reading list and student notes taken by F. Taylor Ostrander in Frank H. Knight’s course, Current Tendencies, Economics 303, at the University of Chicago during Winter term of the 1933–1934 academic year. The reading list is surprisingly casual and uneven in detail among items. The notes are assumed, as usual in these volumes, to be a reasonably accurate summary account of what Knight said.

Details

Documents from F. Taylor Ostrander
Type: Book
ISBN: 978-0-76231-165-1

Article
Publication date: 1 December 2004

Gary Knight, Tage Koed Madsen and Per Servais

Companies that internationalise at or near their founding, “born globals,” are emerging in great numbers world‐wide. Characterised by a specific Gestalt of…

8237

Abstract

Companies that internationalise at or near their founding, “born globals,” are emerging in great numbers world‐wide. Characterised by a specific Gestalt of marketing‐related competencies, they are playing an increasing role in international trade. Born globals are investigated using data from case and survey‐based studies in Denmark and the USA. First introduces and describes the born‐global phenomenon. Then, hypotheses are developed and tested via a structural model that represents key factors in the international success of this important breed of firm. Results suggest that born‐global international performance is enhanced in the wake of managerial emphasis on foreign customer focus and marketing competence. Product quality and differentiation strategy also play important roles, particularly in the US firms. These and additional findings are discussed in light of their theoretical and practical implications.

Details

International Marketing Review, vol. 21 no. 6
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 1 July 2006

Peter Liesch, John Steen, Gary Knight and Michael R. Czinkota

This paper offers a conceptualization of the internationalization decision confronted by a firm in an environment of terrorism‐induced risk.

2724

Abstract

Purpose

This paper offers a conceptualization of the internationalization decision confronted by a firm in an environment of terrorism‐induced risk.

Design/methodology/approach

The approach taken is a conceptualization of the internationalization decision framed from theoretical reasoning and informed by the literature.

Findings

The model presents the internationalization decision, a product/market/mode (PMM) combination, in the case of a terrorism‐free context and in a with‐terrorism context. Using indifference curve mapping of risk/return tradeoffs, an opportunities set of possible PMM combinations and the notion of efficiency, it traces the most attractive opportunities set to show that within this set, the frontier of attractive opportunities is constrained in the with‐terrorism case. Propositions are framed to guide future research. While conditions of risk can be calculated, it is concluded that remaining uncalculable is the true uncertainty incited by the systemic effects of international terrorism that call for managerial judgment.

Originality/value

The literature in this field reports little on the effects of international terrorism on the firm. With heightened awareness of international terrorism, and the changed environment for the firm operating internationally, it is timely that the effects of terrorism on decision‐making in firms be investigated. Advancing beyond description to substantive conceptualization of this decision is an essential step for better understanding of this now pervasive phenomenon.

Details

Management Decision, vol. 44 no. 6
Type: Research Article
ISSN: 0025-1747

Keywords

Book part
Publication date: 1 January 2000

Gary A. Knight and Attila Yaprak

Increasing numbers of small and medium sized firms (SMEs) are becoming active in international business. This phenomenon is being facilitated by numerous trends in the…

Abstract

Increasing numbers of small and medium sized firms (SMEs) are becoming active in international business. This phenomenon is being facilitated by numerous trends in the macro-environment of the firm. However, SMEs are typically quite resource-constrained relative to their larger, traditional rivals. Many SMEs fail to bridge the gap between initial exporting efforts and ultimate success abroad. We propose a number of programs that governments can implement to help SMEs in overcoming the initial, challenging period of internationalization.

Details

Globalization, the Multinational Firm, and Emerging Economies
Type: Book
ISBN: 978-1-84950-056-2

Article
Publication date: 1 August 1999

Gary Knight

The literature on international services marketing from 31 academic journals in the period 1980 to 1998 is reviewed. This time frame contains the largest proportion of…

7718

Abstract

The literature on international services marketing from 31 academic journals in the period 1980 to 1998 is reviewed. This time frame contains the largest proportion of scholarly works published on international services marketing to date. Results reveal that the extant literature is relatively sparse, with much research focused on highly specific industries or topic areas. Major findings from leading sectors as well as from general works are presented. The special characteristics of services are discussed in light of requirements for successful international marketing success. A call is made for future research which can extend international services marketing with regard to needed theories, models and constructs.

Details

Journal of Services Marketing, vol. 13 no. 4/5
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 1 April 1999

Gary A. Knight

Compares consumer preferences for goods made abroad and in the home country by both foreign and home‐country firms. These preferences and the intervening role of…

10251

Abstract

Compares consumer preferences for goods made abroad and in the home country by both foreign and home‐country firms. These preferences and the intervening role of price‐quality attributes are assessed in an empirical study using conjoint analysis and a MANOVA procedure. Results suggest that country of manufacture and product quality strongly influence consumer decision making in globally available product categories. Specifically, compared to imported goods, consumers appear to prefer domestically manufactured goods and are often willing to pay a higher price for them. It is usually only when imported goods are of significantly superior quality that consumers will pay more to obtain them. Finally, in their purchase decisions, consumers appear not to put much weight on a product’s perceived importance to the home country’s manufacturing base.

Details

Journal of Consumer Marketing, vol. 16 no. 2
Type: Research Article
ISSN: 0736-3761

Keywords

1 – 10 of 297