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1 – 10 of over 3000
Article
Publication date: 10 May 2023

Berihun Bizuneh and Abrham Destaw

The purpose of this study was to assess the body characteristics (body size, garment sizes worn, shape and body satisfaction) of Ethiopian young adult female consumers and their…

Abstract

Purpose

The purpose of this study was to assess the body characteristics (body size, garment sizes worn, shape and body satisfaction) of Ethiopian young adult female consumers and their effects on garment fit satisfaction and fit preferences of ready-to-wear garments such as T-shirts, blouses/shirts, skirts and jeans trousers.

Design/methodology/approach

Through a structured questionnaire, 418 usable responses were collected from young female university students. One-way analysis of variance (ANOVA) and multivariate ANOVA (MANOVA) were used to examine differences in garment fit satisfaction with the body characteristics of the respondents. Moreover, a multiple regression analysis was used to determine the effect of body characteristics and fit satisfaction on fit preferences in four of the ready-to-wear garments.

Findings

The body shapes of above half of the respondents were either bottom hourglass or spoon. The respondents were somewhat dissatisfied with the fit of the ready-to-wear garments, and above 70 per cent of them faced fit problems on average. BMI showed significant fit satisfaction differences in four of the garments, while garment sizes worn were significant only in skirts. However, no statistically significant difference was obtained with body shape. The effect of body characteristics and fit satisfaction on fit preferences was found significant in T-shirts and jeans trousers. The respondents preferred looser shirts and skirts irrespective of their body characteristics.

Originality/value

The paper is unique in comprehensively examining the relationship between body characteristics and garment fit satisfaction and their effects on fit preferences in selected garments in the context of female consumers in a developing country.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 28 no. 1
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 20 September 2011

Diana Sindicich and Catherine Black

This paper seeks to investigate issues with the fit and sizing of commercially available men's business clothing in the USA.

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Abstract

Purpose

This paper seeks to investigate issues with the fit and sizing of commercially available men's business clothing in the USA.

Design/methodology/approach

The functional design process is a conceptual framework used to frame an investigation of fit and sizing of men's business clothing. Data were collected from 322 men aged 20‐55 at two different demographic levels. Sizing and fit of men's shirts, pants, suits and their garment features were reported to investigate fit issues with men's ready‐to‐wear business clothing and their relationships to sizing and overall body composition.

Findings

Results indicated that many men self‐report fit issues with their business clothing, including issues with the key sizing dimensions of their garments. Consumers frequenting specialty stores with high service levels reported fewer issues with key sizing dimensions, but more issues in other areas of the garments. Many respondents did not know their garment size. Some consumers appear to be choosing their garments based on non key measurements to best accommodate their individual shape, while those choosing by their sized measurements may not achieve satisfactory fit in all areas.

Research limitations/implications

The sample was generally located in the southeast United States. Sizing systems and clothing manufacturers vary globally.

Originality/value

Little research into the sizing and fit of men's clothing has been performed. This article investigates self‐reported fit issues to establish a baseline for further studies in the area.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 15 no. 4
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 10 August 2020

Evrim Buyukaslan, Fatma Baytar and Fatma Kalaoglu

Virtual garment fit will be an important determinant for the online purchase decision of consumers in the near future. Therefore, the purpose of this study was to develop a…

Abstract

Purpose

Virtual garment fit will be an important determinant for the online purchase decision of consumers in the near future. Therefore, the purpose of this study was to develop a conceptual model to explore the factors that might impact consumers’ virtual garment fit satisfactions (VFS).

Design/methodology/approach

Virtual body satisfaction (VBS), acceptance of the virtual try-on technology and virtual fabric properties were examined as factors that would potentially impact consumers’ VFS. Forty-five women, from 18 to 35 years old, were recruited for the study. Participants were scanned by using a 3D body scanner and their scans were used for virtual try-on. Seven circular skirts with different fabric properties were created by using a commercial 3D simulation software. Participants evaluated the fit of these virtual skirts on their own virtual bodies. Participants’ VFSs and their correlations with VBSs, acceptance of virtual try-on technology and virtual fabric properties were analyzed by Pearson’s correlation test.

Findings

Participants’ VBSs at hips were correlated fairly good with their VFSs (r = 0.50, N = 180, p < 0.01) and their acceptance of virtual try-on technology was weakly correlated to VFSs (r = 0.24, N = 180, p < 0.01). However, no significant correlation was found between virtual fabric properties and participants’ VFSs.

Research limitations/implications

This study did not examine the ideal beauty notion, which may affect consumers’ expectations about how the garments should fit on them. Another limitation was the use of a single skirt design as a stimulus.

Originality/value

Studies that explore virtual garment fit often measure the garment ease or the virtual fabric tension and ignore consumer perspective, which is essential for online purchase decision. This study is unique as it prioritizes consumers’ perspectives.

Details

Research Journal of Textile and Apparel, vol. 24 no. 4
Type: Research Article
ISSN: 1560-6074

Keywords

Article
Publication date: 4 July 2018

Niina Hernández, Heikki Mattila and Lena Berglin

The purpose of this paper is to use a systematic model for detecting misfit between the garment and the target group.

Abstract

Purpose

The purpose of this paper is to use a systematic model for detecting misfit between the garment and the target group.

Design/methodology/approach

Using an empirical–analytical methodology, the systematic model was tested. The input data were run through the model to generate the output data, which were analysed, including basic statistics. The purpose of the analysis was to detect misfit and improve the garment measurement chart. This procedure was repeated until a clear result was reached.

Findings

The result of this study is an optimised garment measurement chart, which considers the garment’s ease, different sizes/proportions in relation to a target group. The results show that it is possible to use a systematic model to define the shortcomings of a garment´s range of sizes and proportions.

Research limitations/implications

Further studies are needed to verify the results of the theoretical garment fit and their values in relation to real garment fit.

Practical implications

If the systematic model is implemented to improve the theoretical garment fit, this may have effects on the available garment sizes and its proportions, resulting in increased theoretical garment fit for the target group.

Originality/value

The paper presents a systematic model for detecting and eliminating theoretical fitting; the model includes both garment ease allowance and defined points of misfit.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 22 no. 4
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 26 January 2022

Berihun Bizuneh, Abrham Destaw and Bizuayehu Mamo

The purpose of this study is to explore fit problems, satisfaction and preferences of Ethiopian male consumers of ready-made garments (shirt, polo shirt, sweater and khaki and…

Abstract

Purpose

The purpose of this study is to explore fit problems, satisfaction and preferences of Ethiopian male consumers of ready-made garments (shirt, polo shirt, sweater and khaki and jeans trousers) and highlight the need for a domestic standard garment size chart.

Design/methodology/approach

Using a structured questionnaire, 405 usable responses were collected from consumers in four cities (Bahir Dar, Kombolcha, Dessie and Addis Ababa) based on convenience sampling. Moreover, the pattern-making methods of 12 domestic garment manufacturing companies were investigated. One-way analysis of variance and multivariate analysis of variance were used to examine differences in fit satisfaction with age, body size and shape. Multiple regression was used to test hypotheses.

Findings

The participants were mostly neither satisfied nor dissatisfied with the fit of the garments irrespective of their age, body size and shape. While age was found to be insignificant, apparel sizes worn and body shape were found to be significant predictors of fit type in most garments. It was also found that most of the domestic garment manufacturing companies use the knock-off method for pattern making, which results in a bad fit as the basic garment for the knock-off is constructed based on other countries’ standards.

Originality/value

This study investigates the fit problems and preferences of ready-made garments in the context of consumers in a developing country. Moreover, it has a contribution in considering men’s body shape in the analysis of fit preferences. The results have implications for developing domestic standard garment size charts to improve fit satisfaction.

Details

Research Journal of Textile and Apparel, vol. 27 no. 2
Type: Research Article
ISSN: 1560-6074

Keywords

Article
Publication date: 6 March 2017

Shuixian Hu, Ruomei Wang and Fan Zhou

The purpose of this paper is to present an efficient algorithm for multi-layer garment fitting simulation based on the geometric method to solve the low time cost problem during…

Abstract

Purpose

The purpose of this paper is to present an efficient algorithm for multi-layer garment fitting simulation based on the geometric method to solve the low time cost problem during penetration detection and processing. This is more practical to design a CAD system to preview the multi-layer garment fitting effect in daily life.

Design/methodology/approach

The construction of a multi-layer garment based on existing 3D garments is a suitable method because this method is similar to the daily method of multi-layer dressing. The major problem is the penetration phenomenon between different garments because these 3D garment’s geometric shapes are constructed in different situations. In this paper, an efficient algorithm of multi-layer garment simulation is reported. A face-face intersection detection algorithm is designed to detect the penetration region between multi-layer garments fast and a geometric penetration processing algorithm is presented to solve the penetration phenomenon during multi-layer garment simulation.

Findings

This method can quickly detect the penetration between faces, and then deal with the penetration for multi-layer garment construction. Experimental results show that this method can not only remove the penetration but basically maintain the trend of wrinkles efficiently. At the same time, the garments used in the experiment have almost more than 5,800 faces, but the resolving time is under five seconds.

Originality/value

The main originalities of the multi-layer garment virtual fitting algorithm based on the geometric method are highly efficient both in terms of time cost and fitting effect. Based on this method, the technology of multi-layer garment virtual fitting can be used to design a novel CAD system to preview the multi-layer garment fitting effect in real time. This is a pressing requirement of virtual garment applications.

Details

International Journal of Clothing Science and Technology, vol. 29 no. 1
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 13 July 2010

Michelle Ann Tongue, Rose Otieno and Tracy Diane Cassidy

Since anthropometric dimensions vary during a lifetime, it is difficult to provide adequate sizing for all, especially growing, children. This paper aims to review children's…

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Abstract

Purpose

Since anthropometric dimensions vary during a lifetime, it is difficult to provide adequate sizing for all, especially growing, children. This paper aims to review children's sizing provision for girls aged 4‐8 years among four UK retailers (Adams, Debenhams, Marks & Spencer and Mothercare), an area of limited research.

Design/methodology/approach

Two research strategies were utilised: observational visits to retail stores (on sizing systems and environment) and face‐to‐face interviews with ten parents and five childrenswear garment technologists (on sizing of children's garments and fit issues).

Findings

UK retailers utilised various numerical size coding systems based on height, age and weight. Next, Asda George and Adams were the favourite shopping stores for children's wear. Parents were co‐shoppers with their children. While parents' key criteria for purchase were durability, fit, quality, price and washability, children's choice was based on colour, fashion and peer influence. Variation in sizing designation caused confusion. Parents have suggested varying lengths as a solution to accommodating different sizes; preferring a common system with age as key size code. Sizing inconsistency between brands and incomprehensible size codes are major factors in the creation of customer dissatisfaction with children's clothing. Providing ambient facilities for co‐shopping is vital.

Research limitations/implications

The children's fashion sector is important to children, parents and retailers. Parents are co‐shoppers with their children and have key criteria for selecting to shop in a store. Marketers should be aware of core needs: sizing provision, shopping environment and the dynamics of co‐shopping. Sizing systems should be relevant to avoid dissatisfaction and confusion. More research is needed focusing on larger and other samples; target markets and psychological needs for shopping.

Originality/value

The area of children's shopping for clothing in the UK has a limited literature. Key issues revolve around garment sizing, garment fit, co‐shopping and consumer satisfaction. This study contributes to filling the gap in knowledge.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 14 no. 3
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 1 January 1993

Lewen Shen and Janice Huck

Explores the geometric nature of the upper female torso using photographic data, physical measurements, and computer technology to develop bodice patterns. Body measurements, in…

Abstract

Explores the geometric nature of the upper female torso using photographic data, physical measurements, and computer technology to develop bodice patterns. Body measurements, in addition to front and side view photographs, provided data for 12 female subjects participating in the study. These data were used to develop the experimental methodology and a computer program was written to generate sloper patterns for the upper female torso. A conventional pattern drafting method was used to develop hand‐drafted bodice patterns. An evaluation scale, which included 25 fitting criteria, was developed to compare the fit between the experimental and hand‐drafted bodices. For 12 of the 25 items on the scale, the experimental bodices were judged to have a better fit than those produced by the hand‐drafted method; for two items on the scale, the hand‐drafted bodices fit better. No statistically significant differences were found for the remaining items on the fit scale. This methodology shows potential for providing accurate, quickly‐generated bodice patterns.

Details

International Journal of Clothing Science and Technology, vol. 5 no. 1
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 15 June 2010

Elizabeth Bye and Ellen McKinney

The purpose of this paper is to develop a “good fit” for garments for customer satisfaction, comfort, and functionality as well as a manufacturer's success and reputation.

1142

Abstract

Purpose

The purpose of this paper is to develop a “good fit” for garments for customer satisfaction, comfort, and functionality as well as a manufacturer's success and reputation.

Design/methodology/approach

This paper reviews and evaluates garments on a live fit model and makes recommendations for the acceptance or modification of the garment for production. As more manufacturing, product development, and designing responsibilities continue to take place globally, alternatives to the traditional fit analysis are under consideration.

Findings

Fit analysis using live and three‐dimensional scan models as an alternative to the traditional fit analysis are under consideration.

Originality/value

This paper evaluates garments on a live fit model and makes recommendations for the acceptance or modification of the garment for production.

Details

International Journal of Clothing Science and Technology, vol. 22 no. 2/3
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 30 January 2007

Sungmin Kim and Chang Kyu Park

The generation of individually fit basic garment pattern is one of the most important steps in the garment‐manufacturing process. This paper seeks to present a new methodology to…

6666

Abstract

Purpose

The generation of individually fit basic garment pattern is one of the most important steps in the garment‐manufacturing process. This paper seeks to present a new methodology to generate basic patterns of various sizes and styles using three‐dimensional geometric modeling method.

Design/methodology/approach

The geometry of a garment is divided into fit zone and fashion zone. The geometry of fit zone is prepared from 3D body scan data and can be resized parametrically. The fashion zone is modeled using various parameters characterizing the aesthetic appearance of garments. Finally, the 3D garment model is projected into corresponding flat panels considering the physical properties of the base material as well as the producibility of the garment.

Findings

The main findings were geometric modeling and flat pattern generation method for various garments.

Originality/value

Parametrically deformable garment models enable the design of garments with various size and silhouette so that designers can obtain flat patterns of complex garments before actually making them. Also the number and direction of darts can be determined automatically considering the physical property of fabric.

Details

International Journal of Clothing Science and Technology, vol. 19 no. 1
Type: Research Article
ISSN: 0955-6222

Keywords

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