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This case can be used in the core course on entrepreneurship for Bachelor of Business Administration (BBA) and Master of Business Administration/Post Graduate Diploma in Management (MBA/PGDM) students. It will help them to understand the motivations and challenges of women entrepreneurs, strategies to manage challenges, interactive style of leadership and their contribution to the economic growth of the country.

Entrepreneurship.

Roopa Rani, co-founded a digital design company, DesignTheme Innoventics (DTI), with her husband Yoganand, in November 2007, on the first floor of their residence. Yoganand’s creativity and Roopa’s determination made them bootstrap, scale slow and steady. As a novice to the industry, the initial days posed many challenges. Roopa hired artists to be appointed as designers, which gave them a unique selling preposition. They progressed slowly from a team of 2 to 20, with a revenue of INR 0.3M per annum to INR 12M per annum. As the company grew, Roopa wanted Yoganand’s support in handling the responsibilities, and hence, converted DTI into a limited liability partnership in 2013 and the couple were directors. As the client base improved, the need for shifting to a bigger space became more evident. A calculative risk-taker, Roopa, was forced to move DTI to a bigger office space end 2017, with a rent of INR60,000 per month. Meanwhile, they became a team of 20, with revenue of INR12m. The shift from no rent to a rented space made DTI slip to break-even. However, after two years, they moved into a smaller space and it coincided with the COVID-19 outbreak. Although the backlog orders were processed during the first quarter of 2020–2021, the business for the next quarter was affected. Social distancing norms created a shift in the way of doing business, which was a boon for a designing company like DTI. Now, the task before this self-made woman entrepreneur was to formulate strategies to scale up the business.

After analysing the case, the students will be able to: i. Value the contribution of women entrepreneurs towards the economy. ii. Examine the motivational factors and challenges of women entrepreneurs. iii. Understand the importance of networking. iv. Appraise the socio-cultural factors in a patriarchal society and their impact on the work-life balance of a woman entrepreneur. v. Appreciate the interactive leadership style of women entrepreneurs. vi. Formulate strategies to scale up the business.

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CSS 3: Entrepreneurship.

The purpose of this paper is to examine the development of rice supply chain in the context of the role of rice farmer organizations and cooperative networks in Thailand.

Primary data were solicited from the cooperatives and members of cooperatives for this study through questionnaire administration. The questionnaire containing a five-point Likert scale was posed to respondents to ascertain their problems before and after joining the network (for cooperative) and after joining the cooperative (for members). This study employed the independent two-sample student t-test (two-tailed) to test for significant difference in the means of scores regarding the problems of cooperatives before and after the cooperative network, and also to test for significant difference in the means of scores of the problems of members of the cooperatives before and after joining the cooperative.

The study revealed that key production and marketing problems such as increased transaction costs and market uncertainties confronting the cooperative organizations have been diminished as a result of the networks. Key problems of the members of the cooperatives such as exploitation and opportunistic behavior of traders to whom they sell their products have been reduced as a result of joining the cooperatives.

This paper is not without caveat. The governance structures in relation to leadership, financial arrangements and bargaining power balance have not been analyzed in this study and these are avenues for further research.

To the best of the authors’ knowledge, this study is the first that examined the combined roles of farmer organizations and cooperative networks in developing the rice supply chain in Thailand.

The adoption of residential rooftop solar panel systems (SPS) in India is at a nascent stage. Therefore, this study aimed to examine the factors affecting consumers’ intention to purchase SPS by expanding the theory of planned behavior (TPB) with three environmental psychology factors. The study was targeted at potential users’ intention to purchase SPS, thus it further explored the moderating role of perceived government subsidy policy (PGSP) in determining consumers’ purchase intention of SPS.

Using G*power software, the minimum sample size of 189 was calculated; accordingly, 292 valid responses were gathered from potential users of SPS from three Indian states, namely Rajasthan, Punjab and Haryana, via an online questionnaire survey with the help of purposive sampling method. Structural equation modeling technique of partial least squares was employed to analyze the data.

Results demonstrated that attitude, subjective norms, perceived behavioral control, perceived consumer effectiveness (PCE) and PGSP significantly influence purchase intention of SPS. Green trust and green self-identity did not influence the purchase intention of SPS. Further, PGSP strengthens the effect of attitude, green trust, PCE on purchase intention of SPS while it weakens the effect of subjective norms on purchase intention of SPS.

This study contributes to the existing literature by integrating green trust, green self-identity, PCE and PGSP into the TPB model to better understand factors affecting consumers’ purchase intention towards SPS in India.

In this framework, the three dimensional (3D) flow of hydromagnetic Carreau nanofluid transport over a stretching sheet has been addressed by considering the impacts of nonlinear thermal radiation and convective conditions.

Infinite shear rate viscosity impacts are invoiced in the modeling. The heat and mass transport characteristics are explored by employing the effects of a magnetic field, thermal nonlinear radiation and buoyancy effects. Rudimentary governing partial differential equations (PDEs) are represented and are transformed into ordinary differential equations by the use of similarity transformation. The nonlinear ordinary differential equations (ODEs), along with the boundary conditions, are resolved with the aid of a Runge-Kutta-Fehlberg scheme (RKFS) based on the shooting technique.

The impact of sundry parameters like the viscosity ratio parameter (β*), nonlinear convection parameters due to temperature and concentration (β_T, β_C), mixed convection parameter (α), Hartmann number (M²), Weissenberg number (We), nonlinear radiation parameter (N_R), and the Prandtl number (Pr) on the velocity, temperature and the concentration distributions are examined. Furthermore, the impacts of important variables on the skin friction, Nusselt number and the Sherwood number have been scrutinized through tables and graphical plots.

The velocity distribution is suppressed by greater values of the Hartmann number. The velocity components in the tangential and axial directions of the fluid are raised with the viscosity ratio parameter and the tangential slip parameter, but these components are reduced with concentration to thermal buoyancy forces ratio and stretching sheet ratio.

Knowledge transfer considers the company as a dynamic system dealing with different kinds of knowledge. As production becomes more knowledge-based, this increases the potential for capturing and taking advantage of knowledge. On the other side, these factors become more complex and difficulties increase for the effective transfer of knowledge across organizational boundaries.

Research on knowledge transfer has experienced substantial growth in the past 30 years and research on knowledge transfer is still increasing (Kumar & Ganesh, 2009). The literature argues quite unanimously that there is a positive link between knowledge sharing and competitive advantage. This is analyzed in several studies, but according to Dyer and Hatch (2006), this assumption has not been generally proven. In this chapter, we discuss the points of view from different contributions on this subject. In the empirical part of this chapter, we propose the idea that knowledge transfer is a way for organizations to be more competitive and implement changes essential to their survival. This is done by looking at five firms in the meat producing industry in different countries.

Inefficient waste disposal technique and cement production methodology caused significant environmental impacts, leading to global warming. The purpose of the research was to invent an effective, sustainable technology to use the wastes and alternate for cement in concrete. Geopolymer technology could be the most desirable solution to use the wastes into an effective product.

The wood waste ash derived from nearby tea shops was used as an alternate binder for fly ash. The replacement of WWA with FA was varied from 0 to 100% at 10% intervals. In this research, setting and mechanical features of Geopolymer Concrete (GPC) along with Waste wood ash (WWA) was carried out. The influence of wood waste ash in the microstructure of the GPC was also assessed using scanning electron microscope and X-ray diffraction analysis.

The findings revealed that 30% replacement of wood waste ash was performed higher in all measured features. Besides, the formation of different phases was also observed with the inclusion of wood waste ash.

The demand for fly ash was increased in recent years, and the fly-based GPC has required more alkaline solution and temperature curing. Hence, there was a research gap on finding an alternative binder for fly ash.

The research novelty was to use the wood waste ash, which has inbuilt alkaline compounds on the production of sustainable geopolymer. The finding showed that the wood waste ash could be alternate fly ash that eliminates the environmental impacts and economic thrust.

The present research focuses on improving the awareness related to soft total quality management (TQM) practices by looking from the viewpoint of strategic human resources (HR). In addition, it is intended to reflect on the resulting soft TQM-HR outcomes and determine the mediating effect between soft TQM-HR strategies and organizational effectiveness (OE).

An exploratory research methodology with an online survey technique was adopted for the study. Three hundred and three managerial-level personnel from nine large Indian manufacturing organizations participated in the research. A theoretical model is projected and verified using correlation and mediation analysis.

The results show that commitment, reduced turnover intentions and satisfaction levels of employees mediate the relationship between resources, development and retention strategies and OE. However, the retention strategy has the strongest association with the OE of the three strategies. Also, of the three HR outcomes, satisfaction was strongly associated with OE. The analysis proved that the proposed model is an acceptable fit.

Implementing HR-related TQM strategies will likely impact OE since it elicits positive HR outcomes such as commitment, reduced turnover intention and satisfaction. Recognizing human resources as a unique strategic asset will help HR managers devise adequate resourcing, development and retention strategies instrumental in executing TQM.

The present micro study is unique in scrutinizing the influence of soft TQM-HR practices on organizational effectiveness by analysing the mediating effects of commitment, reduced turnover intention and satisfaction in Indian large-scale manufacturing organizations. The study is unique since no literature deciphers the linkages between HR strategies and organizational effectiveness in the Indian manufacturing sector.

This study aims to examine factors that determine the adoption of additive manufacturing by small- and medium-sized industries. It provides insights with regard to benefits, challenges and business factors that influence small- and medium-sized industries when adopting this technology. The study also aims to expand the domain of additive manufacturing by including a broader range of challenges and benefits of additive manufacturing in literature.

Using data collected from 175 small- and medium-sized industries, the study has examined through Mann–Whitney test to understand the difference between owners and design engineers on additive manufacturing technology adoption in small- and medium-sized companies.

This study suggests contribution to academic discussion by providing associated factors that have significant impact on the adoption of additive manufacturing technology. Related advantages of additive manufacturing are reduction in inventory cost, lowering the wastage in production and customization of products. The study also indicates that factors such as cost of machinery, higher level of cost in integrating metal components have a negative impact on the adoption of this technology in small- and medium-sized industries.

Because of the chosen research approach, the research results may lack generalizability. Therefore, researchers are encouraged to test the proposed propositions further in the field of challenges and growth in other areas of application of additive manufacturing, for instance, medical sciences, fabric and aerospace.

The study provides important implications that are of interest for both research and practitioners, related to technology management in small- and medium-sized industries, e.g. foundry and machining industries.

This work/study fulfills an identified need of the small- and medium-sized companies in adopting new technologies and contribute to their growth by understanding the need to accept and implement technology.

This paper fulfills an identified need to study how small- and medium-scale companies accept new technologies and factors associated with implementation in the manufacturing process of the organization.

This study aims to gain insight into factors that impact employee readiness to change and organizational change management. Therefore, an integrative research model is developed with the combination of perceived competence, perceived relatedness, perceived autonomy, codification strategy and personalization strategy to investigate employee readiness to change. The research model tests the mediating role of employee readiness to change between factors underpinned self-determination theory, knowledge management strategy and organizational change management. In addition to the moderating role of self-efficacy is examined between the relationship of employee readiness to change and organizational change implementation.

This research is conducted under a positive paradigm, and therefore, a quantitative research approach is incorporated to design a research strategy. The research model is empirically tested with a sample size of 361 employees working in commercial banks of Pakistan. For data analysis, the structural equation modelling approach is applied.

Empirical findings indicate that altogether perceived competence, perceived autonomy, perceived relatedness, codification and personalization strategies had explained 76.8% variance in employee readiness to change. The effect size analysis shows that codification strategy has the largest impact in determining employee readiness to change. Therefore, the relatedness of employee tasks stands at the second stage in determining employee readiness to change. The predictive relevance of the research model is computed through blindfolding procedure and revealed substantial predictive relevance in measuring employee readiness to change. The findings of the research confirmed that the relationship between employee readiness to change and organizational change implementation will be stronger when self-efficacy is higher.

The current research has several contributions to theory and practice. Theoretically, this research extends the self-determination theory with knowledge management strategy and enriches literature in employee readiness to change and organizational change management context. Practically, this research suggests that policymakers should focus on factors underpinned by self-determination theory and knowledge management model to develop a positive attitude among employees towards readiness to change. Similarly, self-efficacy is another important factor that moderates the relationship between readiness to change and change implementation and should be considered for managerial implication.

This research is significant as it integrates two unique models, namely, the self-determination framework and the knowledge management model to investigate employee readiness to change. In addition to that, the research model is extended with the moderating effect of self-efficacy between the relationship of employee readiness to change and organizational change implementation.