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Gambling Advertising: Nature, Effects and Regulation
Type: Book
ISBN: 978-1-78769-923-6

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Book part
Publication date: 9 April 2019

Barrie Gunter

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Gambling Advertising: Nature, Effects and Regulation
Type: Book
ISBN: 978-1-78769-923-6

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Book part
Publication date: 9 April 2019

Barrie Gunter

Abstract

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Gambling Advertising: Nature, Effects and Regulation
Type: Book
ISBN: 978-1-78769-923-6

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Article
Publication date: 2 October 2017

Eunju Suh, Matt Alhaery, Brett Abarbanel and Andrew McKenna

This study aims to examine Millennials and generational differences in online gambling activity by comparing online gambling behavior across four different generations…

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1054

Abstract

Purpose

This study aims to examine Millennials and generational differences in online gambling activity by comparing online gambling behavior across four different generations: Silent Generation, Baby Boomers, Gen Xers and Millennials.

Design/methodology/approach

The sample comprised tracked gambling data at the individual player level provided by an online casino accepting real money wagers in a major US gambling market. Attributes of gambling behavior were examined and compared across different generations using Kruskal–Wallis test and pairwise comparisons.

Findings

Generational differences were observed in 13 of the 16 behavioral variables. Millennials spent the least amount of time on gambling and exhibited the lowest scores on the number of days for slot gambling, trip length and trip frequency among all generations. However, their average table gaming volume per play day was greater than those of other generations.

Practical implications

The results of this study provide a better understanding of the generational differences in online gambling behavior. They also help casino operators and gaming machine manufacturers develop casino games and products that can appeal to different generational groups in the online gambling market.

Originality/value

Despite the on-going industry discussion about Millennials and their potential influence on the online gambling market, there appears to be a paucity of empirical research on the online gambling behavior of the Millennial generation. This study fills that gap in empirical evidence, addressing generational differences in online gambling.

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Journal of Hospitality and Tourism Technology, vol. 8 no. 3
Type: Research Article
ISSN: 1757-9880

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Article
Publication date: 1 October 1999

Clare Brindley

It is estimated that gambling on the Internet will be worth as much as $3bn by 2001. Gambling via interactive technology is already underpinned by two recent changes in…

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5634

Abstract

It is estimated that gambling on the Internet will be worth as much as $3bn by 2001. Gambling via interactive technology is already underpinned by two recent changes in consumer behaviour. First, increasing familiarisation with interactive technology and second, by changes in the way the gambling market operates. These already changing behaviour patterns, signal the success drivers on which gambling on the internet can build. The implications of this new leisure consumption pattern are discussed and the paper concludes that the synergy between marketing gambling and technology will transform the production and consumption of gambling.

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Internet Research, vol. 9 no. 4
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 6 October 2020

Zhonglu Zeng, Xing Wang and IpKin Anthony Wong

The adaptation hypothesis suggests that gambling participation would gradually decline after an initial exposure to this activity. While this hypothesis was tested in…

Abstract

Purpose

The adaptation hypothesis suggests that gambling participation would gradually decline after an initial exposure to this activity. While this hypothesis was tested in pathological gambling among residents in Western countries, the present inquiry explores the hypothesis in a tourism context.

Design/methodology/approach

This research is focused on the Mainland Chinese gamblers. Convenience sampling was used. Data were collected outside participating casinos and at major attractions. A total of 498 valid responses were collected.

Findings

By assessing changes of the Mainland Chinese gambling perceptions (e.g. excitement and fallacy) and behaviors, results point to visitor gamblers' decrease in gambling excitement and fallacy as well as budget to income ratio.

Originality/value

By assessing changes of the Mainland Chinese gambling perceptions and behaviors, this research aims to contribute to the literature by demonstrating whether the Chinese gamblers have adapted and hence, are more rational about this recreational activity.

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Asian Education and Development Studies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2046-3162

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Article
Publication date: 1 February 2013

Sandy C. Chen, Stowe Shoemaker and Dina Marie V. Zemke

Slot machines and other machine gaming generate between 65 percent and 90 percent of a US casino's revenue. This article aims to examine the motivations, behaviors, and…

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1387

Abstract

Purpose

Slot machines and other machine gaming generate between 65 percent and 90 percent of a US casino's revenue. This article aims to examine the motivations, behaviors, and preferences of slot machine customers, and to develop market segments.

Design/methodology/approach

The study's objectives include: understanding the demographic, gambling motivation, and gambling behavioral characteristics of slot machine players; identifying important reasons for choosing one slot machine game over another; examining player attitudes and behaviors pertaining to progressive machines; and investigating player desire for theme‐based games. This was accomplished through an online survey of slot machine players.

Findings

Profiles of slot machine players are developed and the slot players are segmented into four clusters that explain motivations and game preferences.

Practical implications

This article fills in some of the gaps in understanding the gambling behavior of slot players. This study can help gaming machine manufacturers design new products and features to serve existing machine gaming customers and to attract new customers. Casino and other gaming operators can use this information not only to select the right types of machines to provide on‐site, but also to develop advertising and promotions to attract and retain new and existing customers for slot machines and other types of gaming machines.

Originality/value

This is the first published study that segments slot machine players from a marketing perspective and identifies their preferences, behaviors, and demographic groupings.

Details

International Journal of Contemporary Hospitality Management, vol. 25 no. 1
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 22 July 2019

IpKin Anthony Wong, Hoi In Veronica Fong, Aliana Man Wai Leong and Jacky Xi Li

The scant literature on MICE (meetings, incentives, conferences and exhibitions) tourists’ gambling behavior calls for a need to explore how their decision to gamble

Abstract

Purpose

The scant literature on MICE (meetings, incentives, conferences and exhibitions) tourists’ gambling behavior calls for a need to explore how their decision to gamble (hereafter, “gambling decision”) may unfold. Consequently, several questions germane to the inter-relationships among event tourists’ characteristics, casinos attributes, and gambling behaviors remain largely unaddressed. This paper aims to address the void in the literature by investigating event participants’ gambling decision.

Design/methodology/approach

Data were collected based on two samples, and a multilevel design was used to test the proposed model. Demographic and event-related participant characteristics were examined as antecedents of gambling decision at the individual level. Event goers’ accommodation characteristics such as brand equity and type of hotel were explored as cross-level effects on the individual-level factors and relationships.

Findings

Results of the study illustrate a joint influence – in terms of both direct and moderating effects – of individual-level and organizational-level characteristics on gambling decision. In particular, brand equity moderates the relationships leading from demographic and event-related characteristics to gambling decision.

Practical implications

The inter-relationships among events, accommodations and casinos present an opportunity for hospitality practitioners to better integrate these three services in a more coherent experiential offering for the ever-demanding MICE attendees. Findings also help practitioners to justify their targeting strategy.

Originality/value

The proposed framework presents the dynamic nature of the hospitality industry in which the event, hotel and casino sectors are interdependent, a picture hitherto prevented by the single-level oriented nature of gambling and hospitality research which largely focuses on the individual perspective. Given the dynamic nature of the hospitality industry, the findings elucidate a complex interdependency of customer needs.

Details

International Journal of Contemporary Hospitality Management, vol. 31 no. 7
Type: Research Article
ISSN: 0959-6119

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Abstract

Details

Gambling Advertising: Nature, Effects and Regulation
Type: Book
ISBN: 978-1-78769-923-6

To view the access options for this content please click here

Abstract

Details

Gambling Advertising: Nature, Effects and Regulation
Type: Book
ISBN: 978-1-78769-923-6

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