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Article
Publication date: 13 June 2019

Partha Pratim Ray, Dinesh Dash and Debashis De

Background: Every so often, one experiences different physically unstable situations which may lead to possibilities of suffering through vicious physiological risks and…

Abstract

Purpose

Background: Every so often, one experiences different physically unstable situations which may lead to possibilities of suffering through vicious physiological risks and extents. Dynamic physiological activities are such a key metric that they are perceived by means of measuring galvanic skin response (GSR). GSR represents impedance of human skin that frequently changes based on different human respiratory and physical instability. Existing solutions, paved in literature and market, focus on the direct measurement of GSR by two sensor-attached leads, which are then parameterized against the standard printed circuit board mechanism. This process is sometimes cumbersome to use, resulting in lower user experience provisioning and adaptability in livelihood activities. The purpose of this study is to validate the novel development of the cost-effective GSR sensing system for affective usage for smart e-healthcare.

Design/methodology/approach

This paper proposes to design and develop a flexible circuit strip, populated with essential circuitry assemblies, to assess and monitor the level of GSR. Ordinarily, this flexible system would be worn on the back palm of the hand where two leads would contact two sensor strips worn on the first finger.

Findings

The system was developed on top of Pyralux. Initial goals of this work are to design and validate a flexible film-based GSR system to detect an individual’s level of human physiological activities by acquiring, amplifying and processing GSR data. The measured GSR value is visualized “24 × 7” on a Bluetooth-enabled smartphone via a pre-incorporated application. Conclusion: The proposed sensor-system is capable of raising the qualities such as adaptability, user experience, portability and ubiquity for possible application of monitoring of human psychodynamics in a more cost-effective way, i.e. less than US$50.

Practical implications

Several novel attributes are envisaged in the development process of the GSR system that made it different from and unique as compared to the existing alternatives. The attributes are as follows: (i) use of reproductive sensor-system fabrication process, (ii) use of flexible-substrate for hosting the system as proof of concept, (iii) use of miniaturized microcontroller, i.e. ATTiny85, (iv) deployment of energy-efficient passive electrical circuitry for noise filtering, (v) possible use case scenario of using CR2032 coin battery for provisioning powering up the system, (vi) provision of incorporation of internet of things (IoT)-cloud integration in existing version while fixing related APIs and (vii) incorporation of heterogeneous software-based solutions to validate and monitor the GSR output such as MakerPlot, Arduino IDE, Fritzing and MIT App Inventor 2.

Originality/value

This paper is a revised version R1 of the earlier reviewed paper. The proposed paper provides novel knowledge about the flexible sensor system development for GSR monitoring under IoT-based environment for smart e-healthcare.

Details

Sensor Review, vol. 39 no. 4
Type: Research Article
ISSN: 0260-2288

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Article
Publication date: 9 July 2020

Diana K. Аvdeeva, Wenjia Guo, Dang Quang Nguyen, Mikhail M. Yuzhakov, Ivan L. Ivanov, Nikita V. Turushev, Ivan V. Maksimov and Maria V. Balakhonova

The purpose of this paper is to analyze the results of recording electrophysiological signals by nanosensors during tests on volunteers using neutral questions and…

Abstract

Purpose

The purpose of this paper is to analyze the results of recording electrophysiological signals by nanosensors during tests on volunteers using neutral questions and questions that cause excitement.

Design/methodology/approach

The nanosensor-based hardware and software complex (HSC) was used for simultaneous recording of electrocardiogram, electroencephalogram and galvanic skin response during tests on volunteers using neutral questions and questions that cause excitement. The recording was carried out in real time without averaging and filtering in the extended frequency range from 0 to 10,000 Hz, level of more than 1 µV and sampling frequency equal to 64 kHz.

Findings

For the first time, the following signals were recorded by nanosensors without filtering and averaging in the measuring channels: real-time micropotentials on an electrocardiogram with a duration of 0.2 ms and a level of 1 µV or more. Also, for the first time, changes in the shape and amplitude of the P wave, slow waves on the electroencephalography (EEG), high impulse activity of the EEG and impulse activity of short duration on the GSR were recorded in response to questions that cause excitement.

Practical implications

The obtained results will be used for high-resolution equipment to develop additional measuring channels in existing types of equipment for psychophysiological studies.

Originality/value

For the first time, new data undistorted by filters was obtained on the amplitude and time parameters of electrophysiological signals in the frequency range from 0 to 10,000 Hz in response to questions that cause excitement, which was due to high sensitivity and noise immunity of nanosensors in comparison with existing electrodes for biopotential recording.

Details

Sensor Review, vol. 40 no. 3
Type: Research Article
ISSN: 0260-2288

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Article
Publication date: 6 July 2015

Henry S. Cheang and Steven H. Appelbaum

Increasingly, it is recognized that (larger) organizations have many employees who present with corporate psychopathy (i.e. a milder version of anti-social personality…

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1823

Abstract

Purpose

Increasingly, it is recognized that (larger) organizations have many employees who present with corporate psychopathy (i.e. a milder version of anti-social personality disorder). Importantly, such a disorder contributes to the presence of deviant workplace behavior. Organizations must therefore adapt its practices to both identify and manage employees who either present with, or have tendencies toward, corporate psychopathy. As a means of developing a guiding framework for organizational adaptation, this two part paper offers two reviews of relevant research. The first revolves around the body of knowledge regarding corporate psychopathy and the primary, established behavioral method of identifying its presence; the second is a brief review on physiological measures that can complement current gold standards. The paper aims to discuss these issues.

Design/methodology/approach

A range of published empirical and practitioner research articles were reviewed to first, elaborate on anti-social personality disorder and corporate psychopathy; second, showcase the efficacy of the currently most accepted method of detecting psychopathic behavior – the Psychopathy Checklist (PCL); and third, highlight physiological methods of detecting psychopathic tendencies which may complement usage of the PCL – electroencephalography, measurement of galvanic skin responses, and electromyography.

Findings

First, deviant workplace behaviors cause losses of billions of dollars across all business organizations, and much of this behavior stems from corporate psychopaths in positions of leadership. Second, the PCL, while useful, can nonetheless yield sharp differences in the identification of psychopathy across different administrators of the test. Third, measures of physiological states show good reliability in discriminating psychopathic persons from non-psychopathic persons. Based on these findings, the authors propose guidelines for how to identify and mitigate the effects of corporate psychopathy for organizations.

Research limitations/implications

The proposed guidelines must be tested in an empirical paper to measure their effectiveness.

Practical implications

The paper suggests an overall framework that may help leaders and organizational development practitioners identify the major factors which may be considered to safeguard against the potentially detrimental conduct of corporate psychopaths in their organizations.

Social implications

This paper highlights the need to identify and ward against the presence of corporate psychopaths. There needs to be guidelines for organizations on how to identify and mitigate the effects of corporate psychopathy for organizations.

Originality/value

The suggestion of integrating physiological methods of detection with the PCL, as well as urging pro-active education of all employees as the symptoms and effects of corporate psychopathy, is the novel contribution of the paper.

Details

Industrial and Commercial Training, vol. 47 no. 5
Type: Research Article
ISSN: 0019-7858

Keywords

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Article
Publication date: 29 January 2018

Alexa K. Fox, George D. Deitz, Marla B. Royne and Joseph D. Fox

Online consumer reviews (OCRs) have emerged as a particularly important type of user-generated information about a brand because of their widespread adoption and influence…

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1656

Abstract

Purpose

Online consumer reviews (OCRs) have emerged as a particularly important type of user-generated information about a brand because of their widespread adoption and influence on consumer decision-making. Much of the existing OCR research focuses on quantifiable OCR features such as star ratings and volume. More research that examines the influence of review elements, aside from numeric ratings, such as the verbatim text, particularly in services contexts is needed. The purpose of this research is to investigate the impact of service failures on consumer arousal and emotions.

Design/methodology/approach

The authors present three behavioral experiments that manipulate service failure and linguistic elements of OCRs by using galvanic skin response, survey measures and automated facial expression analysis.

Findings

Negative OCRs lead to the greatest levels of arousal when consumers read OCRs. Service failure severity impacts anger, and referential cohesion, an observable property of text that helps a reader better understand ideas in the text, negatively moderates the relationship between service failure severity and anger.

Originality/value

The authors are among the first to empirically test the effect of emotional contagion in a user-generated content context, demonstrating that it can occur when consumers read such content, even if they did not experience the events being described. The research uses a self-report and physiological measures to assess consumer perceptions, arousal and emotions related to service failures, increasing the robustness of the literature. These findings contribute to the marketing literature on OCRs in service failures, physiological measures of consumers’ emotions, the negativity bias and emotional contagion in a user-generated content context.

Details

European Journal of Marketing, vol. 52 no. 1/2
Type: Research Article
ISSN: 0309-0566

Keywords

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Book part
Publication date: 9 July 2004

Dawn T Robinson, Christabel L Rogalin and Lynn Smith-Lovin

After a vigorous debate in the late 1970s, the sociology of emotion put aside most discussion of whether or not the physiological arousal associated with emotion labels is…

Abstract

After a vigorous debate in the late 1970s, the sociology of emotion put aside most discussion of whether or not the physiological arousal associated with emotion labels is differentiated. Since this early period, scholars have made great progress on two fronts. First, theories about the interrelationship of identity, action and emotion have specified a family of new concepts related to emotion. Second, a large corpus of research on the physiological correlates of emotional experience emerged. In this chapter, we review the well-developed control theories of identity and emotion, and focus on the key concepts that might relate to different physiological states. We then review the general classes of physiological measures, discussing their reliability, intrusiveness and other features that might determine their usefulness for tracking responses to social interaction. We then offer a highly provisional mapping of physiological measures onto the concepts that they might potentially measure, given past research about how these physiological processes relate to environmental stimuli. While any linkage between concepts and measures must be speculative at this point, we hope that this review will serve as a stimulus to theoretically guided research that begins to assess the validity of these new measures for sociological use.

Details

Theory and Research on Human Emotions
Type: Book
ISBN: 978-0-76231-108-8

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Book part
Publication date: 29 November 2019

Emrah Ozkul, Hakan Boz, Bilsen Bilgili and Erdogan Koc

This chapter explains the role and potential of colour and lighting as two important elements of the service atmosphere in tourism and hospitality service encounters. The…

Abstract

This chapter explains the role and potential of colour and lighting as two important elements of the service atmosphere in tourism and hospitality service encounters. The chapter first explains the importance of colour and lighting in services from the perspective of customers’ sensory perceptions. Then, the chapter provides examples to demonstrate how psychological/neuro-marketing tools of Eye Tracker and Facial Recognition, Galvanic Skin Response (GSR) and Heart Rate (HR) can be used to understand the role of colour and lighting in customer satisfaction in tourism and hospitality service encounters. Based on this perspective, the study offers recommendations to design service environments in terms of colour and lighting.

Details

Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding
Type: Book
ISBN: 978-1-83867-070-2

Keywords

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Book part
Publication date: 23 August 2018

Lauren Fowler and Sally Bishop Shigley

Purpose – This chapter details the collaborative investigation of a neuroscientist and a literature scholar into whether reading literature increases empathy in health…

Abstract

Purpose – This chapter details the collaborative investigation of a neuroscientist and a literature scholar into whether reading literature increases empathy in health professionals, pre-health professionals and students outside of health care. It also reflects on the role of different epistemologies that inform researchers’ approaches, and muses on how ethnicity, sexual orientation and class inform research and teaching

Methodology/Approach – Students watched or read Margaret Edson’s play W;t and were asked if the medical drama increased their sense of appropriate empathy in medical encounters. The original research employed the Jefferson Scale of Physician Empathy, electromyography and galvanic skin response to measure physiological markers of empathy. These results were then compared to the self-reflection of participants to determine whether or not the physiological responses mirrored the self-report. The reflections on how emotion impacted the research were primarily narrative essay-based accompanied by feminist other literary theories.

Findings – All participants in the original study reported an increase in empathy after reading or viewing the play. This affect was even stronger when they viewed a live performance. The researchers determined that the role that their ethnicity, age, sexual orientation and class needed further study, perhaps with different pieces of literature.

Originality/Value – This chapter reflects the interdisciplinary and epistemological challenges of two researchers from very different backgrounds and training and investigates the relationship between reading, physiological empathy and perceptions of empathy. It considers the difficult and controversial challenges to quantifying emotions and the role emotions play in academic collaboration.

Details

Emotion and the Researcher: Sites, Subjectivities, and Relationships
Type: Book
ISBN: 978-1-78714-611-2

Keywords

Open Access
Article
Publication date: 29 March 2021

Hamad Al Jassmi, Mahmoud Al Ahmad and Soha Ahmed

The first step toward developing an automated construction workers performance monitoring system is to initially establish a complete and competent activity recognition…

Abstract

Purpose

The first step toward developing an automated construction workers performance monitoring system is to initially establish a complete and competent activity recognition solution, which is still lacking. This study aims to propose a novel approach of using labor physiological data collected through wearable sensors as means of remote and automatic activity recognition.

Design/methodology/approach

A pilot study is conducted against three pre-fabrication stone construction workers throughout three full working shifts to test the ability of automatically recognizing the type of activities they perform in-site through their lively measured physiological signals (i.e. blood volume pulse, respiration rate, heart rate, galvanic skin response and skin temperature). The physiological data are broadcasted from wearable sensors to a tablet application developed for this particular purpose, and are therefore used to train and assess the performance of various machine-learning classifiers.

Findings

A promising result of up to 88% accuracy level for activity recognition was achieved by using an artificial neural network classifier. Nonetheless, special care needs to be taken for some activities that evoke similar physiological patterns. It is expected that blending this method with other currently developed camera-based or kinetic-based methods would yield higher activity recognition accuracy levels.

Originality/value

The proposed method complements previously proposed labor tracking methods that focused on monitoring labor trajectories and postures, by using additional rich source of information from labors physiology, for real-time and remote activity recognition. Ultimately, this paves for an automated and comprehensive solution with which construction managers could monitor, control and collect rich real-time data about workers performance remotely.

Details

Construction Innovation , vol. 21 no. 4
Type: Research Article
ISSN: 1471-4175

Keywords

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Article
Publication date: 1 June 2015

Henry S. Cheang and Steven H. Appelbaum

Increasingly, it is recognized that (larger) organizations have many employees who present with corporate psychopathy (i.e. a milder version of antisocial personality…

Downloads
3148

Abstract

Purpose

Increasingly, it is recognized that (larger) organizations have many employees who present with corporate psychopathy (i.e. a milder version of antisocial personality disorder (APD)). Importantly, such a disorder contributes to the presence of deviant workplace behaviour. Organizations must therefore adapt its practices to both identify and manage employees who either present with, or have tendencies towards, corporate psychopathy. As a means of developing a guiding framework for organizational adaptation, the purpose of this two-part paper is to offer two reviews of relevant research. The first revolves around the body of knowledge regarding corporate psychopathy and the primary, established behavioural method of identifying its presence; the second is a brief review on physiological measures that can complement current gold standards.

Design/methodology/approach

A range of published empirical and practitioner research articles were reviewed to elaborate on APD and corporate psychopathy; showcase the efficacy of the currently most accepted method of detecting psychopathic behaviour – the Psychopathy Checklist (PCL) and; highlight physiological methods of detecting psychopathic tendencies which may complement usage of the PCL – electroencephalography, measurement of galvanic skin responses, and electromyography.

Findings

Deviant workplace behaviours cause losses of billions of dollars across all business organizations, and much of this behaviour stems from corporate psychopaths in positions of leadership; the PCL, while useful, can nonetheless yield sharp differences in the identification of psychopathy across different administrators of the test; measures of physiological states show good reliability in discriminating psychopathic persons from non-psychopathic persons. Based on these findings, the authors propose guidelines for how to identify and mitigate the effects of corporate psychopathy for organizations.

Research limitations/implications

The proposed guidelines must be tested in an empirical paper to measure their effectiveness.

Practical implications

The paper suggests an overall framework that may help leaders and organizational development practitioners identify the major factors which may be considered to safeguard against the potentially detrimental conduct of corporate psychopaths in their organizations.

Social implications

This paper highlights the need to identify and ward against the presence of corporate psychopaths. There needs to be guidelines for organizations on how to identify and mitigate the effects of corporate psychopathy for organizations.

Originality/value

The suggestion of integrating physiological methods of detection with the PCL, as well as urging proactive education of all employees as the symptoms and effects of corporate psychopathy, is the novel contribution of the paper.

Details

Industrial and Commercial Training, vol. 47 no. 4
Type: Research Article
ISSN: 0019-7858

Keywords

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Article
Publication date: 13 September 2019

Billy Sung, Nicholas J. Wilson, Jin Ho Yun and Eun Ju LEE

Neuroimaging technologies such as electroencephalogram and magnetic resonance imaging allow us to analyze consumers’ brains in real time as they experience emotions. These…

Downloads
1550

Abstract

Purpose

Neuroimaging technologies such as electroencephalogram and magnetic resonance imaging allow us to analyze consumers’ brains in real time as they experience emotions. These technologies collect and integrate data on consumers’ brains for big data analytics. The purpose of this paper is to identify new opportunities and challenges for neuromarketing as an applied neuroscience.

Design/methodology/approach

The authors discuss conceptual and methodological contributions of neuromarketing based on studies that have employed neural approaches in market-related investigations, explaining the various tools and designs of neuromarketing research. The authors identify marketing-related questions to which neuroscientific approaches can make meaningful contributions, evaluating several challenges that lie ahead for neuromarketing.

Findings

The authors summarize the contributions of neuromarketing and discuss synergistic findings that neuromarketing has the potential to yield.

Research limitations/implications

The authors ask: do consumers’ self-reported choices and their neural representations tell different stories?; what are the effects of subtle and peripheral marketing stimuli?; and can neuromarketing help to reveal the underlying causal mechanisms for perceptual and learning processes, such as motivation and emotions?

Practical implications

The authors identify marketing-related questions to which neuroscientific approaches can make meaningful contributions, evaluating several challenges that lie ahead for neuromarketing.

Originality/value

To the best of the authors’ knowledge, no current review has identified avenues for future research in neuromarketing and the emerging challenges that researchers may face. The current paper aims to update readers on what neuroscience and other psychophysiological measures have achieved, as well as what these tools have to offer in the field of marketing. The authors also aim to foster greater application of neuroscientific methods, beyond the more biased/post-test methods such as self-report studies, which currently exist in consumer research.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 32 no. 5
Type: Research Article
ISSN: 1355-5855

Keywords

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