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Given the in creasing globalisation of economies, a growing number of marketing firms are expecting more of their profits to be derived from international sales. However…
Given the in creasing globalisation of economies, a growing number of marketing firms are expecting more of their profits to be derived from international sales. However, failure to account for or understand the effects of differences in consumers' cultural values on decision‐making will hinder a marketer's efforts to expand internationally. Using samples of Middle‐eastern and US consumers, the study found cultural values and consumer ethical beliefs to be significantly different between the two groups. In addition, these cultural values explained a significant part of the variation in consumer ethical beliefs in both cultures.
Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Term. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.
Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Tenn. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.
This is the first of two papers in which the design theories underlining the work of contemporary European and Japanese fashion designers are explored. In this paper, four…
This is the first of two papers in which the design theories underlining the work of contemporary European and Japanese fashion designers are explored. In this paper, four general, major influential factors are discussed; specifically, the historical factor, the aesthetic factor, the cultural factor and the marketing factor. In order to investigate the underlying design theories of European fashion designers, two European fashion designers with international reputations are discussed, namely, Christian Lacroix and Karl Lagerfeld. These design theories are contrasted with those of two Japanese designers, Issey Miyake and Rei Kawakubo. The images of their customers, sources of inspiration, and possible underlying design theories are analysed with reference to their contemporary work.
What is it about academia anyway? We profess to hate it, spend endless amounts of time complaining about it, and yet we in academia will do practically anything to stay…
What is it about academia anyway? We profess to hate it, spend endless amounts of time complaining about it, and yet we in academia will do practically anything to stay. The pay may be low, job security elusive, and in the end, it's not the glamorous work we envisioned it would be. Yet, it still holds fascination and interest for us. This is an article about American academic fiction. By academic fiction, I mean novels whosemain characters are professors, college students, and those individuals associated with academia. These works reveal many truths about the higher education experience not readily available elsewhere. We learn about ourselves and the university community in which we work.
Presents 35 abstracts from the 2001 Employment Research Unit Annual conference held at Cardiff Business School in September 2001. Attempts to explore the theme of changing…
Presents 35 abstracts from the 2001 Employment Research Unit Annual conference held at Cardiff Business School in September 2001. Attempts to explore the theme of changing politics of employment relations beyond and within the nation state, against a background of concern in the developed economies at the erosion of relatively advanced conditions of work and social welfare through increasing competition and international agitation for more effective global labour standards. Divides this concept into two areas, addressing the erosion of employment standards through processes of restructuring and examining attempts by governments, trade unions and agencies to re‐create effective systems of regulation. Gives case examples from areas such as India, Wales, London, Ireland, South Africa, Europe and Japan. Covers subjects such as the Disability Discrimination Act, minimum wage, training, contract workers and managing change.
Previous research indicates that deshopping is a prevalent and growing consumer behaviour. This paper sets out to examine deshopping from a consumer perspective, and to…
Previous research indicates that deshopping is a prevalent and growing consumer behaviour. This paper sets out to examine deshopping from a consumer perspective, and to apply the theory of planned behaviour (TPB) to demonstrate how this behaviour can be managed and prevented with the help of an accompanied (de)shop. It also seeks to place deshopping within a legal and ethical context, in relation to the established literature in this field.
This paper tests the TPB variables in a qualitative way by conducting in‐depth interviews with deshoppers, who had completed a quantitative questionnaire. The results further support and enhance the quantitative TPB results collected previously with 535 consumers. An accompanied (de)shop is also reviewed, as this qualitative research technique, enables an enhanced understanding and evidence of the deshopping process, which has not been demonstrated previously. The findings demonstrate support for these qualitative research tool, which enable a deeper understanding of the deshopping process and its management.
The findings demonstrate important use of the TPB as a qualitative research technique. The model is also expanded and redesigned by adding extra variables as a result of this research. The accompanied (de)shop findings demonstrate support for this qualitative research tool, which also enables a deeper understanding of the deshopping process and its management.
The research concludes with the implications of deshopping for the industry and makes recommendations regarding how to reduce deshopping, as well as recommending the qualitative research techniques to be utilised by future researchers.
This is the first paper to place deshopping in a legal framework which highlights the legal loopholes in a retailer's returns policy and the implications of new directives which will influence retailers' abilities to refuse a return. This paper is also the first to explore deshopping within an ethical framework that has created new knowledge on the unethical consumer in relation to deshopping behaviour. This study also incorporates an accompanied (de)shop methodology; this form of research has never been undertaken in relation to deshopping activity and has generated completely new knowledge of what is happening when the actual behaviour is taking place.
To explore the edges of literature, one must look at contemporary literary reviews and journals. The themes and styles of writing in these reviews and journals reveal new ideas and trends in the literary community. These edges are often rough and not polished, they may present more extreme points of view or they may introduce new subjects. The latest issue of Ploughshares, a journal of new writing, exemplifies this. The theme of the Winter 1993–94 issue is “Borderlands,” edited by Russell Banks and Chase Twichell. In his introduction, Banks says: “But as Doris Lessing says ‘Things change at the edges,’ and insofar as I myself want things to change, and I do, for this world as presently constituted is intolerable, then my ongoing affection for work written ‘on the edge’ is political. I am still sufficiently optimistic to believe that if enough decent people see how bad things are on the borders, they will begin to change things there…The stories and narratives (include) white voices, black voices, male and female, with narrators speaking African‐American English, Hispanic‐American English, and Anglo‐American English, talking high church and low, downtown and up‐: these are the voices that daily surround us; and because they come to us, not from some dreamed‐of center where no one in America lives anymore, but from the inescapable borderlands, they speak for us all.” Chase Twichell reflects in her introduction on what she looked for in deciding what literature to select for this issue. “In terms of the task of editing, this means I now look hard at poems that carry the flags of outrage and grief, even if their surfaces are ‘rough.’ In fact, I've come to value highly some kinds of roughness because I believe they carry their cargos more honestly, in fact more precisely, by refusing to try to smooth unsmoothable edges.” These thoughts fascinated me and seemed to express the new directions and new ways of looking at literature. Many of the contemporary literary reviews and journals attempt to do just this.