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Executive summary
Publication date: 17 May 2017

ISRAEL/US: Intelligence gaffe gives Netanyahu leverage

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DOI: 10.1108/OXAN-ES220916

ISSN: 2633-304X

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Executive summary
Publication date: 3 November 2016

JAPAN: Minister's gaffes damage trade deal's chances

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DOI: 10.1108/OXAN-ES214720

ISSN: 2633-304X

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Executive summary
Publication date: 18 January 2018

IRAN: Religious gaffe may change succession dynamics

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DOI: 10.1108/OXAN-ES229177

ISSN: 2633-304X

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Expert briefing
Publication date: 11 April 2022

Street protests, initiated by transport workers, have been driven by sharp rises in food and fuel prices. Supporters of far-right parties have sought to benefit from the climate…

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DOI: 10.1108/OXAN-DB268536

ISSN: 2633-304X

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Expert briefing
Publication date: 23 September 2019

Nearly ten months into the ‘parallel powers’ situation, ‘interim president’ Juan Guaido’s accumulation of public relations gaffes is beginning to weigh heavily. While facing an…

Expert briefing
Publication date: 12 March 2019

Profile of Ko Wen-je.

Details

DOI: 10.1108/OXAN-DB242463

ISSN: 2633-304X

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Book part
Publication date: 28 March 2015

David McQueen

The focus of the chapter is on disputes around corporate social responsibility (CSR) in the fossil fuel industry and how media and social networking technologies are deployed in a…

Abstract

Purpose

The focus of the chapter is on disputes around corporate social responsibility (CSR) in the fossil fuel industry and how media and social networking technologies are deployed in a virtual war between oil corporations and dissident, activist and protest groups.

Methodology/approach

Communications by BP, Shell, and their opponents in this virtual war are compared, especially in relation to the creative use of the internet, digital technologies, and social media. Through a case study approach, the chapter shows how communications often center on contested notions of CSR and claims by the oil giants about their environmental impact, which opponents dismiss as “greenwashing.” The various techniques deployed by both sides in this wide-ranging “PR war” are explored and contrasted in detail.

Findings

The findings for each case study reveal the diverse, complex, and changing nature of the relationship between the oil industry and its critics. The chapter concludes by arguing that if CSR is seen as “greenwashing” by the public, it is only likely to fuel widespread skepticism of the oil and gas sector and of corporate claims about the environment more generally.

Research limitations/implications

The research offers a snapshot of online and social media campaigns and PR strategies and tactics within the oil and gas industry rather than empirically grounded set of findings that can be easily applied to other fields.

Practical implications

Practical implications include attention to inflated or understated claims and the use of citizen testimony and humor to puncture CSR “rhetoric.” There is consideration of use of digital technologies by activists and attention to the way public debates and consultations are conducted. The need for a more respectful engagement with local communities by all parties engaging in public relations is underlined.

Originality/value

The chapter applies the concept of “asymmetrical warfare” from conflict studies within the media and communications tradition to provide a fresh revaluation of the term “PR war,” It offers a rare focus on online efforts by activist to subvert CSR-related branding, marketing, and communications. Discussion of the use of parody alongside factual and emotional arguments to challenge corporate hegemony also provides revealing insights.

Details

Corporate Social Responsibility in the Digital Age
Type: Book
ISBN: 978-1-78441-582-2

Book part
Publication date: 7 May 2019

Ronald Scott Wolf and Maria Alejandra Gonzalez-Perez

Reputational crisis negatively affects brands and companies. This chapter, based on a single case study, aims to explore how prejudicial corporate statements directed toward…

Abstract

Purpose

Reputational crisis negatively affects brands and companies. This chapter, based on a single case study, aims to explore how prejudicial corporate statements directed toward lesbian, gay, bisexual, and transgender (LGBT) individuals have affected the Italian multinational Barilla S.p.A., as well as how the company responded both internally and to the market in order to attempt to overcome the highly damaging consequences.

Design/Methodology

This chapter uses a single case-study methodology, which constitutes “a research strategy that focuses on understanding the dynamics present within single settings to create theoretical constructs, propositions and/or midrange theory from empirical evidence” (Eisenhardt, 1989, p. 534). The case-study design was chosen as it has been demonstrated to provide a methodological tool for both theory generation and theory testing (Gibbert et al., 2008).

Findings

Conclusions from the chapter indicate that negative, incendiary, and oftentimes comments citing either religious or stereotypical-based ideology negatively impact both the consumers and its associated publics in terms of product branding or reputation image.

Research Limitations

The study’s limitations, which rely primarily on a single case study and secondary research data, may motivate further investigative avenues, particularly as similarly referenced events continue to unfold almost daily, such as the study’s referenced incident with Philippine boxer Manny Pacquiao, as well as action taken by social media giants (Apple and Facebook) against the controversial media figure Alex Jones.

Practical and Social Implications

This chapter also looks at family succession roadblocks and navigating social media gaffes. These contemporary issues highlight challenges, strategies, sales and market share dynamics for the company, and suggestions for navigating the road ahead. The research concludes with possible linkages and insights for both ongoing management issues and potential areas for future research. Other findings indicate that rapid responses, particularly those citing concrete corporate policy changes or tangible actions, help to reverse and mitigate reputational damage, and contemporary approaches utilizing social media appear to buttress these efforts.

Originality/Value

This case study of Barilla as well as other firms mentioned, such as Chick-fil-A and Nike (which have experienced parallel situational crises), indicates that in only the last five years of contemporary international business practice, MNEs are continually and at times unexpectedly challenged by the lack of sensitivity demonstrated by their owners and spokespeople who utter comments which may be seen by the public as potentially harmful to the LGBT community. This study hopes to illuminate this challenge while offering tangible solutions to turning around future, similar situational crises.

Details

Diversity within Diversity Management
Type: Book
ISBN: 978-1-78973-172-9

Keywords

Article
Publication date: 1 November 1972

VALERIE STEWART and ANDREW STEWART

This article is a humorous attempt to chronicle the progress of a fictitious course — in this case an assessment course, but many of the gaffes which we record are common to all…

Abstract

This article is a humorous attempt to chronicle the progress of a fictitious course — in this case an assessment course, but many of the gaffes which we record are common to all kinds of courses and conferences. We have tried to include as many as possible of the avoidable errors which can be committed; we have footnoted some of the more obvious and common errors. The reader may find some that have slipped our net. As a rough distinction, there are four kinds of error illustrated here: administrative errors, errors in planning and design, errors arising from lack of interpersonal skills, and misalignments in the organisational climate. Some conference or course designs may be more robust than others in the degree to which they are affected aby these different kinds of error; an assessment course is probably more susceptible than most to most of them — which is why we chose it. The account is of course purely fictitious. We rather hope that this article will help to ensure that it stays that way. Any resemblance to persons living or dead should probably be a matter for regret.

Details

Industrial and Commercial Training, vol. 4 no. 11
Type: Research Article
ISSN: 0019-7858

Article
Publication date: 16 May 2016

Peter Buell Hirsch

This paper aims to identify the characteristics of enduring audience engagement through social media.

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Abstract

Purpose

This paper aims to identify the characteristics of enduring audience engagement through social media.

Design/methodology/approach

The approach is to examine recent examples of successful social media practices to identify common characteristics.

Findings

The most common characteristics of successful social media engagement include continuous beta, co-ownership, room for error and convenor-ship.

Originality/value

The author’s analogy of successful social media to the biophysical phenomenon of entrainment is an original insight into social engagement.

Details

Journal of Business Strategy, vol. 37 no. 3
Type: Research Article
ISSN: 0275-6668

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