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In “Can the subaltern speak?,” Gayatri Chakravorty Spivak makes the important distinction between representation as “Vertretung” and “Darstellung.” She also produces a strong version of whom she regards as a subaltern woman. Thirty years on both the distinction between “Vertretung” and “Darstellung” and the question of who the subaltern woman is, remain extremely important, not least in methodological considerations in cross-cultural contexts. A number of questions may be asked in relation to representation, such as: how distinct are its two meanings in the interviewing context? And how do they relate to the notion of the co-production of knowledge which has gained such traction in the past three decades? The paper aims to discuss these issues.

In this paper, I draw on cross-cultural interviewing experiences. Starting from the silence of illiterate rural women in a study conducted in Madhya Pradesh, India, in 2011 (Mohanraj), this paper draws on the research experiences of the author and a number of projects reported on in Cross-Cultural Interviewing (Griffin, 2016) to elucidate how one might re-think both representation and subalternality in the contemporary globalized context.

The experiences of cross-cultural interviewing I draw on in this paper show that in the contemporary context subalternality may be more productively understood in terms of a continuum rather than as the radical state of unreachable, unspeaking alterity that Spivak proposes.

The paper contributes new perspectives on Spivak’s notion of the unspeaking alterity of the subaltern in light of globalized developments over the past 30 years and specific experiences of cross-cultural interviewing, as these comment on Spivak’s insights.

The purpose of this paper is to explore the fieldwork dilemmas a young, female, heterosexual, indigenous South African researching everyday negotiations around heterosexuality within township families encountered in negotiating her own heteroerotic subjectivity within the field.

A heterosexuality studies approach is here combined with a critical feminist research methodological perspective.

The paper argues that researchers are often unprepared for having to negotiate their erotic subjectivity within the field and that such negotiations can be compromising to the researcher in a variety of ways.

The paper suggests that more might be done to prepare researchers for negotiating identity aspects such as sexuality in the field since that negotiation impacts on one’s research and the researcher’s sense of self in the field.

The paper critically interrogates what negotiating one’s erotic subjectivity in the field might mean.

Little is published on female researchers negotiating their heteroerotic subjectivity in the field. The paper contributes original insights on this from fieldwork carried out by an indigenous heterosexual female researcher in South African townships. It raises important issues about the conduct of fieldwork in (non-)compromising and agentic ways.

The purpose of this paper is to explore fieldwork dilemmas for a Pakhtun researcher, educated in the West, to research family or domestic violence in the unstable, hostile environment of the Khyber-Pakhtunkhwa province, Pakistan.

A gender studies approach is here combined with masculinities studies, and a critical qualitative research methodology is used in this study.

The paper argues that unstable regions dominated by certain forms of masculinity require specific research approaches when conducting research and addressing a topic that is culturally taboo.

The paper suggests how the insider–outsider dynamic plays out for researchers who come from a particular field and return to it under changed circumstances. It also indicates how a taboo topic in a context where direct questioning is not possible might be approached through the use of vignettes.

The paper suggests how the contradictory position of a masculinity, simultaneously bearing traces of the hegemonic and of marginalization, may be negotiated in the field.

Social research on the Khyber-Pakhtunkhwa province of Pakistan is rarely conducted and reported due to the unrest in this region. The paper thus contributes original insights from fieldwork carried out there. It also contributes to the limited but growing literature on conducting fieldwork in hostile environments.

The purpose of this paper is to explore why the use of a particular qualitative method, walking, failed in a given context, the Chile of contemporary unrest.

The paper explores walking methodologies from a critical cultural perspective.

The article argues that context as socio-material entanglement, or people's relation to place, in a volatile situation, requires strong participatory engagement to enable productive outcomes and also that one can learn from the failure to generate such engagement.

The article suggests that enhanced participant involvement in experimental design (here a walking event) is necessary when the situation on the ground is conflict-ridden. It also suggests that explicitly articulating one's outsider position may facilitate productive exchanges in volatile contexts. The article further suggests that failure of method is a neglected but useful topic in qualitative research.

Although walking methodologies frequently claim to be participant-centered, they are not always organized in that manner. If they are not, they risk undermining the democratic potential of alt-meths that is of particular importance in volatile contexts.

Failure of method is rarely reported on. The paper addresses that knowledge gap.

During the last three decades or so, the introduction of gender studies into higher education in Romania as a field of teaching and research has proved to be a very uneven and sometimes precarious process. The notion of gender has not been properly integrated into scholarly research, and women’s and gender studies have therefore been seen as an appendix to mainstream research in the humanities and the social sciences. This chapter aims at providing a meaningful picture of how gender studies have become part of the higher education system in Romania, what challenges have been met on the way and what future gender studies have in the education landscape. It also provides a comprehensive overview of the significance and importance of the TARGET project for the implementation of the first gender equality plan in the Romanian higher education system.

The purpose of this paper is to provide a sense of the perspectives that guide the collection of articles.

This paper provides an introductory essay regarding the contributions and critics associated with Spivak’s work.

In addition, the contents lay out brief descriptions of the articles included in the collection.

The notion of revisiting “Can the subaltern speak?” provides authors with innovative and provocative ideas to guide their submissions.

According to thesaurus definitions, the absurd translates as “ridiculously unreasonable, unsound, or incongruous”; “extremely silly; not logical and sensible”. As further indicated in the Latin root absurdus, “out of tune, uncouth, inappropriate, ridiculous,” humor in absurd registers plays with that which is out of harmony with both reason and decency. In this article, the authors make an argument for the absurd as a feminist method for tackling heterosexism.

By focusing on the Twitter account “Men Write Women” (est. 2019), the rationale of which is to share literary excerpts from male authors describing women's experiences, thoughts and appearances, and which regularly broadens into social theater in the user reactions, the study explores the critical value of absurdity in feminist social media tactics.

The study proposes the absurd as a means of not merely turning things around, or inside out, but disrupting and eschewing the hegemonic logic on offer. While both absurd humor and feminist activism may begin from a site of reactivity and negative evaluation, it need not remain confined to it. Rather, by turning things preposterous, ludicrous and inappropriate, absurd laughter ends up somewhere different. The feminist value of absurd humor has to do with both its critical edge and with the affective lifts and spaces of ambiguity that it allows for.

Research on digital feminist activism has largely focused on the affective dynamics of anger. As there are multiple affective responses to sexism, our article foregrounds laughter and ambivalence as a means of claiming space differently in online cultures rife with hate, sexism and misogyny.

Ficto-feminism is offered here as a creative method for feminist historical inquiry in management and organizational studies (MOSs).

This paper introduces a new method called ficto-feminism. Using feminist polemics as a starting point, ficto-feminism fuses aspects of collective biography with the emic potential of autoethnography and rhizomatic capacity of fictocriticism to advance not only a new account of history in subject but also in style of writing.

The aim of ficto-feminism is to create a plausible, powerful and persuasive account of an overlooked female figure which not only challenges convention but also surfaces her lost lessons and accomplishments to benefit today's development of theory and practice.

The paper reviews the methodological components of ficto-feminism and speaks to the merit of writing differently and incorporating fictional techniques.

To illustrate the method in action, the paper features a non-fiction, fictitious conversation with Hallie Flanagan (1890–1969) and investigates her role as national director of the Federal Theatre Project (FTP) (1935–1939). The FTP was part of the most elaborate relief programs ever conceived as part of the New Deal (a series of public works projects and financial reforms enacted in the 1930s in the USA).

The increasing adoption of digital technologies such as social media have changed the way consumers share knowledge about products and services among each other. The aim of this paper is to test what factors drive customers to share knowledge about products and services on social media pages.

A quantitative survey design was employed for this study. Empirical data were drawn from 358 consumers in Italy, using a purposive sampling technique. The hypothesised relationships were tested using ordinary least squares regression modelling.

The results of this study reveal that the usage frequency of online reviews (UFORs), social bonds (SBs), subjective happiness (SH) and reciprocity positively impact on customer knowledge sharing (CKS). By contrast, the perceived usefulness of online reviews (PUORs), helping others, customer susceptibility to interpersonal influence (CSII) and informational (INFO) do not impact CKS.

To the best of the authors' knowledge, this study is amongst the first to empirically test the antecedents of knowledge-sharing behaviours about products and services on online social media. The present work offers relevant implications for theory. First, the work enriches the customer knowledge management (CKM) theory by providing empirical evidence on factors leading to the higher sharing of knowledge amongst customers. Second, the work adds to the literature on social media, demonstrating the individual determinants on knowledge-sharing behaviours about products and services in online communities. Practically speaking, this paper identifies some key elements driving CKS in social media conversations. Thus, building upon the findings of this study, the authors provide some guidelines for social media managers and retailers for promoting CKS on social media pages.