When E. F. Schumacher first wrote Small Is Beautiful: Economics as if People Mattered, the initial reaction was mixed. For the first year or so, the book sold slowly. Then in 1974, the sales exploded. In a very short time, E. F. Schumacher became widely acclaimed as his book sold more than a million copies. On both sides of the Atlantic, the common person, as well as the scholar, realized that this was a new voice, a fresh and wholesome breath of wind that was blowing in the stodgy halls of economics.