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1 – 10 of 13Ayodeji E. Oke, Seyi S. Stephen and Clinton O. Aigbavboa
Collins Kankam-Kwarteng, George Nana Agyekum Donkor and Solomon Kwarteng Forkuoh
The purpose of the study was to examine the effect of corporate social responsibility (CSR) and marketing capability on consumer behavioral responses in the mobile…
Abstract
Purpose
The purpose of the study was to examine the effect of corporate social responsibility (CSR) and marketing capability on consumer behavioral responses in the mobile telecommunication industry in Ghana. Particularly, the study estimated the moderating effect of marketing capability on the relationship between CSR and consumer behavioral responses.
Design/methodology/approach
Both customers and employees of three major mobile telecommunication companies were sampled for this work. A mixed linear regression technique was used to examine the relationship between corporate responsibility, marketing capability and customer behavioral responses.
Findings
The empirical results revealed that marketing capabilities moderate the relationship between CSR and consumer responses in the telecommunication industry.
Research limitations/implications
The study proposes practical dimensions to the mobile telecommunication companies that the extensive development of strong marketing capabilities serves a conduit for CSR to achieve favorable consumer responses.
Originality/value
The results have opened up rather a limitation studies on the moderation role marketing capabilities in relationship between CSR and consumer behavioral responses in the telecommunication industry.
Details
Keywords
Richard Nyuur, Roseline Wanjiru, Joseph Amankwah-Amoah and Simeon Ifere
Noemi Sinkovics and Jason Archie-acheampong
This study aims to investigate how different academic fields within and outside of international business (IB) engage with the topics of social value creation in the context of…
Abstract
Purpose
This study aims to investigate how different academic fields within and outside of international business (IB) engage with the topics of social value creation in the context of multinational enterprises (MNEs). The aim is to take stock of the main themes and offer suggestions for future research avenues.
Design/methodology/approach
The paper undertakes a scoping review. The authors use the Web of Science database to identify relevant articles. The database search yielded 466 articles. The NVivo software was used to code and identify key thematic areas.
Findings
The matrix analysis performed in NVivo yielded 15 main thematic areas spanning 37 research fields. However, further analysis revealed that 89 per cent of the articles originated from 13 fields. Furthermore, while IB journals represent the second-largest field home to publications related to the social value creation of MNEs, they only account for 12 per cent of the sample.
Originality/value
The paper responds to prior calls to reduce disciplinary silos through the performing of a thematic analysis across a multitude of research fields.
Details
Keywords
Mohamad Shaharudin Samsurijan, Andrew Ebekozien, Noor Alyani Nor Azazi, Maslina Mohammed Shaed and Radin Firdaus Radin Badaruddin
Studies showed that a proactive delivery system employing innovative artificial intelligence (AI) in urban services might perform better. This has become an important national…
Abstract
Purpose
Studies showed that a proactive delivery system employing innovative artificial intelligence (AI) in urban services might perform better. This has become an important national policy for many countries. Thus, this study aims to explore the influence of AI in urban services in Malaysia.
Design/methodology/approach
Official documents such as Structure Plan and Government Transformation Programme Policy Document covering various levels of cities in Malaysia, articles related to urban studies mostly written by researchers regarding urban growth in Malaysia and the Urban Development Bulletin from the Federal Department of Town and Country Planning from 1957 to date were reviewed and analysed.
Findings
The findings show that the influence of AI in urban services has long existed and been carefully planned by local authorities since colonial times. The development of global digital technology influences the upgrading of AI in urban services in Malaysia. Also, the success of AI in these municipal services is influenced by the rate of information technology literacy among the urban population. These developments have led to the definition of a conceptual city.
Research limitations/implications
This paper's findings and conclusion were based on reviewed literature but did not compromise the strength of this paper. Thus, as part of the implications for future research, mixed-methods research design has been suggested.
Practical implications
As part of the implications, this article intends to promote AI in urban services in Malaysia and other developing countries with similar urban services challenges.
Originality/value
This paper encourages AI applications in urban services because it enhances service delivery performance. This intends to key stakeholders to promote AI via policies across Malaysia's urban services as part of the study implications.
Details