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1 – 10 of over 10000
Article
Publication date: 15 August 2016

Matthew Bailey

This study focuses on the marketing strategies of the two most successful discount department store chains in Australia between 1969 and the late 1980s when consumer acceptance of…

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Abstract

Purpose

This study focuses on the marketing strategies of the two most successful discount department store chains in Australia between 1969 and the late 1980s when consumer acceptance of both brand and format were being determined. It examines how they approached marketing a new-format national retail chain to the Big Middle of the market and the ways in which brands were differentiated.

Design/methodology/approach

Archival sources and oral histories provide evidence about the marketing strategies of each firm. These are integrated with press coverage, advertising and promotional activity to analyze marketing programs. Consumer research from the time offers insights into the effectiveness of campaigns.

Findings

The Coles and Myer retailing firms pursued similar marketing strategies to encourage adoption of their Kmart and Target discount department store chains, educating consumers about the links between their operational efficiencies and lower prices. Both firms not only formulated national standardized marketing strategies but also differentiated their positioning to maximize their appeal to consumers.

Originality/value

This article expands understandings of the ways in which new national retail chains are developed and marketed. It explores the intersection between public relations material and media coverage and the ways in which existing brands can be leveraged to legitimize new formats and encourage adoption. More broadly, it contributes to a literature on the “Big Middle”, a space occupied by dominant, volume-oriented retailers. In doing so, it demonstrates that foreign adopters can draw on Big Middle retail formats to quickly gain access to large population segments in their home markets.

Details

Journal of Historical Research in Marketing, vol. 8 no. 3
Type: Research Article
ISSN: 1755-750X

Keywords

Article
Publication date: 1 September 1996

Alan Treadgold

Considers the structure of grocery retailing in Australia and, in particular, presents and contrasts the development strategies being pursued by the three major retailers in this…

7509

Abstract

Considers the structure of grocery retailing in Australia and, in particular, presents and contrasts the development strategies being pursued by the three major retailers in this highly concentrated market. Woolworth’s, the market leader, is a classic corporate recovery story and is emerging as one of the most impressive food retailers in the world. By contrast, the grocery businesses of Coles Myer, Australia’s leading retailer and one of the largest retailers in the world, are under intense pressure from both a rejuvenated Woolworth’s and the company’s own internal weaknesses, many of which are a legacy of a long period of unchallenged market dominance. Coles now faces the challenge of reinventing itself and is taking an approach quite different to that of Woolworth’s. Franklins is number three in Australian grocery retailing and its origins are as a price aggressive discounter. However, as Franklins’ own market position has come under pressure, the company is responding by moving towards more direct competition with Coles and Woolworth’s.

Details

International Journal of Retail & Distribution Management, vol. 24 no. 8
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 25 October 2021

Justin A. Coles and Maria Kingsley

By engaging in critical literacy, participants theorized Blackness and antiblackness. The purpose of this study was to have participants theorize Blackness and antiblackness…

Abstract

Purpose

By engaging in critical literacy, participants theorized Blackness and antiblackness. The purpose of this study was to have participants theorize Blackness and antiblackness through their engagements with critical literacy.

Design/methodology/approach

The authors used a youth-centered and informed Black critical-race grounded methodology.

Findings

Participants’ unique and varied revelations of Blackness as Vitality, Blackness as Cognizance and Blackness as Expansive Community, served to withstand, confront and transcend encounters with antiblackness in English curricula.

Practical implications

This paper provides a model for how to engage Black youth as a means to disrupt anti-Black English education spaces.

Social implications

This study provides a foundation for future research efforts of Black English outer spaces as they relate to English education. Findings in this study may also inform existing English educator practices.

Originality/value

This study theorized both the role and the flexible nature of Black English outer spaces. It defined the multi-ethnic nature of Blackness. It proposed that affirmations of Blackness sharpened participants’ critical literacies in Black English outer spaces as a transformative intervention to anti-Black English education spaces.

Details

English Teaching: Practice & Critique, vol. 20 no. 4
Type: Research Article
ISSN: 1175-8708

Keywords

Article
Publication date: 1 January 1990

Glenn L. Swafford

The analysis of periodicals can provide important insights into thechanging nature and dynamics of academic disciplines and fields ofstudy. The Journal of Educational

4878

Abstract

The analysis of periodicals can provide important insights into the changing nature and dynamics of academic disciplines and fields of study. The Journal of Educational Administration (JEA) has for the past 25 years grown up alongside the field which it seeks both to represent and develop, and it is thus of considerable interest to look at the contents of the JEA in light of this role. A study was made of all the articles published in the JEA during the period 1963‐87 with a view to establishing authorship patterns; the types of papers which have been published; the common themes and the range of topics addressed; the nature of empirical research; and changes in both substantive and methodological orientations over the past 25 years. The analysis and discussion looked at the JEA as offering a window into the “world” of educational administration, but noted that a journal can only ever mirror that which is held up to it and ultimately to its readership.

Details

Journal of Educational Administration, vol. 28 no. 1
Type: Research Article
ISSN: 0957-8234

Keywords

Article
Publication date: 1 July 2001

Graham Cheetham and Geoff Chivers

Reviews a range of theories, concepts and learning approaches that are relevant to the development of professionals. Goes on to take a look at how professionals actually learn…

14919

Abstract

Reviews a range of theories, concepts and learning approaches that are relevant to the development of professionals. Goes on to take a look at how professionals actually learn, once they are in practice. The latter is based on empirical research conducted across 20 professions. Reports on the range of experiences and events that practitioners had found particularly formative in helping them become fully competent professionals; this point often not having been reached until long after their formal professional training had ended. An attempt is made to relate the formative experiences reported to particular theoretical approaches to learning. The experiences are classified into a number of general kinds of “learning mechanism” and these are placed within a “taxonomy of informal professional learning methods”. The results of the research should be of use both to professional developers and to individual professionals. They should assist developers in their planning of placements or post‐formal training. They should help individual professionals to maximise their professional learning, by seeking out particular kinds of experience and making the most of those that come their way.

Details

Journal of European Industrial Training, vol. 25 no. 5
Type: Research Article
ISSN: 0309-0590

Keywords

Article
Publication date: 1 March 1963

J.F. Holmes

Most of this concluding article is concerned with surveying the corrosion of lead and its alloys in acids and alkalis of all types. As a considerable proportion of the lead…

Abstract

Most of this concluding article is concerned with surveying the corrosion of lead and its alloys in acids and alkalis of all types. As a considerable proportion of the lead consumed each year by industry is used for making grids for lead‐acid batteries, special attention has also been given to corrosion problems in this field. The newer applications for lead include its use in nuclear energy plant as a shielding material, and as a reactor coolant, and the corrosion problems arising under such conditions are discussed.

Details

Anti-Corrosion Methods and Materials, vol. 10 no. 3
Type: Research Article
ISSN: 0003-5599

Article
Publication date: 1 April 1972

Pauline Ford and G.J. Cole

This article is not a comprehensive account of the University of Bradford issue system. It is an attempt to highlight some of the distinguishing features, setting them in the…

Abstract

This article is not a comprehensive account of the University of Bradford issue system. It is an attempt to highlight some of the distinguishing features, setting them in the context of a brief description of the system. The data collection equipment and the linking of multiple copies is described in detail, while much of the rest of the system, similar to others elsewhere, is only outlined.

Details

Program, vol. 6 no. 4
Type: Research Article
ISSN: 0033-0337

Article
Publication date: 1 July 1901

If additional evidence were needed of the connection between food supply and the spread of infectious disease, it would be found in a report recently presented to the Finsbury…

Abstract

If additional evidence were needed of the connection between food supply and the spread of infectious disease, it would be found in a report recently presented to the Finsbury Borough Council by its Medical Officer of Health, Dr. GEORGE NEWMAN. It appears that in the early part of May a number of cases of scarlet fever were notified to Dr. NEWMAN, and upon inquiry being made it was ascertained that nearly the whole of these cases had partaken of milk from a particular dairy. A most pains‐taking investigation was at once instituted, and the source of the supply was traced to a farm in the Midlands, where two or three persons were found recovering from scarlet fever. The wholesale man in London, to whom the milk was consigned, at first denied that any of this particular supply had been sent to shops in the Finsbury district, but it was eventually discovered that one, or possibly two, churns had been delivered one morning, with the result that a number of persons contracted the disease. One of the most interesting points in Dr. NEWMAN'S report is that three of these cases, occurring in one family, received milk from a person who was not a customer of the wholesale dealer mentioned above. It transpired on the examination of this last retailer's servants that on the particular morning on which the infected churn of milk had been sent into Finsbury, one of them, running short, had borrowed a quart from another milkman, and had immediately delivered it at the house in which these three cases subsequently developed. The quantity he happened to borrow was a portion of the contents of the infected churn.

Details

British Food Journal, vol. 3 no. 7
Type: Research Article
ISSN: 0007-070X

Article
Publication date: 1 March 1971

The review of food consumption elsewhere in this issue shows the broad pattern of food supplies in this country; what and how much we eat. Dietary habits are different to what…

Abstract

The review of food consumption elsewhere in this issue shows the broad pattern of food supplies in this country; what and how much we eat. Dietary habits are different to what they were before the last War, but there have been few real changes since the end of that War. Because of supplies and prices, shifts within commodity groups have occurred, e.g. carcase meat, bread, milk, but overall, the range of foods commonly eaten has remained stable. The rise of “convenience foods” in the twenty‐five year since the War is seen as a change in household needs and the increasing employment of women in industry and commerce, rather than a change in foods eaten or in consumer preference. Supplies available for consumption have remained fairly steady throughout the period, but if the main food sources, energy and nutrient content of the diet have not changed, changes in detail have begun to appear and the broad pattern of food is not quite so markedly stable as of yore.

Details

British Food Journal, vol. 73 no. 3
Type: Research Article
ISSN: 0007-070X

Article
Publication date: 1 June 2003

Jenny Spaull

Training is seen as a key to improved individual performance and service quality in a number of areas, notably social care. New regulatory standards in care include targets for…

Abstract

Training is seen as a key to improved individual performance and service quality in a number of areas, notably social care. New regulatory standards in care include targets for staff training and qualifications. Current thinking about learning at work suggests that learning is indeed critical to improved performance, but emphasises a move away from a focus on training to an approach that embeds learning in ongoing work activity. This article explores the key lessons from the workplace learning literature and research, and considers the implications for supported housing and care organisations.

Details

Housing, Care and Support, vol. 6 no. 2
Type: Research Article
ISSN: 1460-8790

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