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Content available
Book part
Publication date: 1 January 2005

Naresh K. Malhotra

Abstract

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

Content available
Book part
Publication date: 29 August 2007

Abstract

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Research Methodology in Strategy and Management
Type: Book
ISBN: 978-0-7623-1404-1

Content available
Book part
Publication date: 27 June 2016

Abstract

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Marketing in and for a Sustainable Society
Type: Book
ISBN: 978-1-78635-282-8

Content available
Book part
Publication date: 18 September 2006

Abstract

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Research Methodology in Strategy and Management
Type: Book
ISBN: 978-0-76231-339-6

Content available
Article
Publication date: 8 June 2020

J. Joseph Cronin Jr and Duane M. Nagel

Abstract

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Journal of Services Marketing, vol. 34 no. 3
Type: Research Article
ISSN: 0887-6045

Content available
Book part
Publication date: 3 July 2018

Abstract

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Innovation and Strategy
Type: Book
ISBN: 978-1-78754-828-2

Content available
Book part
Publication date: 1 August 2017

Abstract

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Qualitative Consumer Research
Type: Book
ISBN: 978-1-78714-491-0

Open Access
Article
Publication date: 1 October 2021

Telma Mendes, Vítor Braga, Aldina Correia and Carina Silva

Drawing on the resource-based view (RBV) and knowledge-based view (KBV) theories, this study contributes to deepen the knowledge that corporate social responsibility (CSR) exerts…

6201

Abstract

Purpose

Drawing on the resource-based view (RBV) and knowledge-based view (KBV) theories, this study contributes to deepen the knowledge that corporate social responsibility (CSR) exerts on firms' innovation, considering the role played by cooperation. The research also seeks to ascertain the factors that influence the development of business cooperation.

Design/methodology/approach

The database used is the Community Innovation Survey (CIS, 2014) applied in the European Union (EU) during the time period 2012–2014. A sample of 7083 Portuguese firms were analyzed through the partial least squares structural equation modeling (PLS-SEM).

Findings

The results suggest that CSR positively relates with firms' innovation, and business cooperation partially mediates this relationship. The outcomes also reveal that investing in certain types of innovation activities increases the firms' willingness to cooperate.

Originality/value

The findings contribute to encourage an open innovation strategy as an easy and effective way to cope with rapid trends and changes, since it demonstrates the complementary between innovation and cooperation, as sources of value creation. From a triple bottom line (TBL) perspective, it also highlights that CSR must include social, economic and environmental initiatives, and should be a part of the firms' innovation strategy. As a result, managers who intend to contribute for society in the long term should plan, monitor and manage all CSR dimensions.

Details

Innovation & Management Review, vol. 20 no. 3
Type: Research Article
ISSN: 2515-8961

Keywords

Content available
Article
Publication date: 18 September 2007

395

Abstract

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Journal of Services Marketing, vol. 21 no. 6
Type: Research Article
ISSN: 0887-6045

Content available
Book part
Publication date: 17 September 2020

Abstract

Details

Continuing to Broaden the Marketing Concept
Type: Book
ISBN: 978-1-78754-824-4

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