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– This paper aims to provide a history of relational perspectives in marketing practice from the nineteenth through to the twentieth century.
Abstract
Purpose
This paper aims to provide a history of relational perspectives in marketing practice from the nineteenth through to the twentieth century.
Design/methodology/approach
This paper engages in a systematic reading of published histories of retailing practice using the key attributes of transaction and relationship marketing as a conceptual framework to interrogate whether earlier practitioners were committed to either approach.
Findings
This paper supplements the studies conducted in other domains that undermine the idea that relational practices were rejected in favor of transaction-type approaches during the industrialization of the USA and Canada.
Practical implications
The content of this paper provides textbook authors with a means to fundamentally revise the way they discuss relationship marketing. It has a similar pedagogic utility.
Originality/value
This paper studies the writings of practitioners known to be pioneers of retailing to unravel their business philosophies, comparing and contrasting these to known attributes of relationship marketing. It deals with an historical period that has not previously been studied in this level of detail by marketing historians.
Details
Keywords
Khairul Islam, America L. Edwards, Duli Shi, JungKyu Rhys Lim, Ronisha Sheppard, Brooke Fisher Liu and Matthew W. Seeger
This study investigates the processes that the US universities and colleges used to learn during the COVID-19 pandemic and the factors that facilitated and impeded their learning…
Abstract
Purpose
This study investigates the processes that the US universities and colleges used to learn during the COVID-19 pandemic and the factors that facilitated and impeded their learning processes.
Design/methodology/approach
To address this study’s research questions, this study used a crisis communication and learning lens to interview crisis response team members from 30 US higher education institutions in May 2020 (the first pandemic semester). In October 2020 (the second pandemic semester), this study conducted follow-up interviews with 25 of the original interviewees. Overall, this study conducted 55 interviews.
Findings
Learning during the COVID-19 pandemic is facilitated by a recognition of a serious deficiency in the current system and impeded by the need to act quickly. The findings demonstrate the process by which decisions, actions and strategies emerged during crises.
Originality/value
This investigation illustrates how crises can prompt organizational learning while demonstrating the critical role of internal and external resources in the learning process.
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The mass media are cultural pipelines through which flow hours of entertainment and information. They represent a part of our culture which critics decry and media specialists…
Abstract
The mass media are cultural pipelines through which flow hours of entertainment and information. They represent a part of our culture which critics decry and media specialists praise. They are difficult, if not impossible, to ignore. Television (free, cable, or pay) is the subject of attention of three‐year‐olds and Ph.D. candidates alike. Newspapers are perused daily by all classes and conditions of people and their content, ownership patterns, and circulation statistics are studied in journalism classes, high schools, and by worried editors and publishers. Films entertained children in Nickelodeons, raised the spirits of millions during World War II, and now are the subject of so much analysis that words like ‘pan,’ ‘take,’ and ‘track’ have taken on new meaning in the vocabulary of most ordinary citizens.
Wadu Mesthrige Jayantha and Olugbenga Timo Oladinrin
Hedonic price modeling (HPM) plays an important role in identifying factors affecting the price of goods or services. Many researchers have extensively used this modeling approach…
Abstract
Purpose
Hedonic price modeling (HPM) plays an important role in identifying factors affecting the price of goods or services. Many researchers have extensively used this modeling approach in their research work. However, there has been no bibliometric review that analyses the existing research, which makes use of HPM modeling. This study aims to provide a comprehensive visualized bibliometric and scientometric view of HPM usage in real estate research.
Design/methodology/approach
The Scopus database was used to collect the bibliographic data of 269 publications from 1970 to 2019. CiteSpace software was then used to analyze and visualize the data.
Findings
The results revealed a significant increase in the annual number of HPM study publications. Core authors, participating countries and representative references have been identified. Research hotspots for the HPM studies were identified.
Originality/value
While the study provides a methodological bibliometric review of HPM literature, the findings provide a very good platform for understanding the important elements of HPM usage in real estate research.
Details
Keywords
This study aims to examine the changes in the correlations between stressors and performance in French chartered and accounting firms.
Abstract
Purpose
This study aims to examine the changes in the correlations between stressors and performance in French chartered and accounting firms.
Design/methodology/approach
The linkages between role stressors and performance were analyzed through a quasi-longitudinal study of 476 chartered public accountants and trainee-chartered accountants surveyed before and after the busy season, using the partial least squares approach.
Findings
Only challenge appraisals are positively related to motivation before and after the 2018 busy season. Stress arousal is positively associated with burnout and physical symptoms. However, the associations between role ambiguity and conflict, and hindrance appraisals became insignificant after the busy season. The challenge appraisals–role ambiguity linkage persisted but reduced significantly. The burnout–performance association was insignificant in the two time periods.
Practical implications
A busy season with its increased challenge stressors has positive effects on performance through motivation but also negative effects through strains, which explains the observed insignificant net impact.
Originality/value
This quasi-longitudinal study first suggests the role of appraisals, motivation and physical symptoms as mediators of the effects of role stressors on performance. Then, it aids in the broad generalization of certain findings from previous studies. Finally, it demonstrates the applicability of the partial least squares approach, which has been hitherto under-used in behavioral accounting.
Details