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The purpose of this paper is to provide an overview of recent changes in young people's consumption of alcohol in Britain before then charting emerging academic perspectives and some of the recent regulatory and legislative changes.

The approach takes the form of a selective narrative review of young people's alcohol consumption in the last ten years through an analysis of key British and European secondary schools surveys, alongside select qualitative studies of relevance.

There has been increased heavy drinking per session by some young people in the UK from the early 1990s, with a perceived growing public tolerance of drunkenness by many more. In recent years there is evidence that this heavy sessional consumption by youth and young adults is starting to level off. However, there are also growing numbers of occasional drinkers and abstainers, suggesting a polarisation of drinking patterns amongst young people since 2000.

Early indications that alcohol consumption has levelled off by youth, as well as young adults, since the turn of the century suggests that some of the most highly publicised excesses of 1990s alcohol‐frenzied leisure may have run their course. Possible reasons for both the 1990s increase and the 2000s levelling‐off are explored, including shifts in reporting patterns and tastes, interventions to address underage drinking and binge drinking, alongside broader legislative, socio‐economic and cultural changes in the drinks industry, the night time economy and the regulation and policing of public space.

The purpose of this paper is to examine the relationship of masculine eating/drinking beliefs on male consumers’ concern with unhealthy eating/drinking habits and, in turn, with binge drinking. Additionally, this research tests if and how a change in these beliefs influences binge drinking intention and intention to eat unhealthy food.

Three studies were conducted in Bogotá (Colombian males; convenience sampling). The purpose of Study 1 (N = 209) was to develop a scale to measure masculine eating/drinking beliefs. Study 2 (N = 191) tested the mediating role of concern with unhealthy eating/drinking habits in the relationship of masculine eating/drinking beliefs with binge drinking. Study 3 (N = 179) was an experimental study, which examined the effect of information about some negative consequences of masculine beliefs on the answers to the masculine eating/drinking beliefs inventory and, in turn, on binge drinking intention and intention to eat unhealthy food.

A one-dimensional (eight-items) scale was developed and validated. The results of this paper show that masculine eating/drinking beliefs are associated with lower concern with unhealthy eating/drinking and, in turn, with higher binge drinking. Information that influences these beliefs leads to lower binge drinking and unhealthy food ingestion intentions.

This research presents the first scale that measures masculine eating/drinking beliefs. It provides initial evidence on how an intervention focused on the negative consequences of sexism can influence these beliefs, affecting binge drinking and overeating intentions.

This research provides new findings on a topic associated with several health problems in many countries, including the effect on consumers’ weight gaining and related illnesses.

This research presents the first scale that measures masculine eating/drinking beliefs. It provides initial evidence about factors (through mediating variables) that link masculine eating/drinking beliefs with some unhealthy eating/drinking habits. In addition, the results show how information about some negative consequences of these beliefs can influence consumers’ binge drinking and unhealthy food ingestion intentions, which leads to key recommendations for future interventions. As a result, this research provides new findings on a topic associated with several health problems in many countries, including the effect on consumers’ weight gaining and related illnesses.

The purpose of the research is to evaluate the visibility and effectiveness of responsible drinking campaigns used for the sale of the product “beer” (on labels and commercials) on a sample of university students at the University of Pisa to verify whether a preventive “education” on the issue of the effects of alcohol consumption is suitable to improve the perception of responsible communication.

A focus group methodology was used. Three interviews were conducted with 21 university students. The interview protocol was divided into three sections and ten guiding questions were prepared to conduct the focus groups.

The study shows the weak effectiveness of responsible communication promoted by brewers, even though the sample knew aspects related to responsible communication and the adverse health effects of alcohol. Most respondents failed to remember the existence of responsibility messages placed on beverage labels, except as a result of visual stimuli, a sign that preventive education can play a role in message recognition. Commercials seem to have a more significant impact when associated with the dangers of drunk driving. However, promoting consumer awareness campaigns continues to be perceived as contradictory.

This study presents the results of qualitative research that focuses on university students' perceptions of the effectiveness of the most recent responsible communication campaigns conducted by brewers. The research is significant in assessing the effectiveness of communication tools, providing theoretical and industrial implications for improving the understanding of the phenomenon and the effectiveness of responsible messages.

The purpose of this paper is to identify factors associated with drinking patterns during pregnancy.

A rapid evidence assessment was undertaken, scanning multiple databases for studies examining factors associated with alcohol consumption in pregnancy. Studies were included if they stratified data according to quantity of alcohol consumed and identified relevant associated factors. Drinking patterns were classified as light/moderate and heavy/binge.

In total, 15 studies were included (N=7 light/moderate; N=15 heavy/binge drinking). Factors associated with alcohol consumption during pregnancy included: smoking, age, SES, marital status, pre-pregnancy substance use and parity. While few studies reported an association between heavy/binge drinking and maternal mental health, none of the studies included explored the association between mental health and light/moderate drinking.

Relatively few studies have looked at the association between psychological characteristics of women and their drinking patterns. There is a lack of articles examining light/moderate drinking in pregnancy compared to heavy/binge drinking. Moreover, there is marked variation in how alcohol use is measured. Further studies are needed to increase understanding of the association between psychological factors and patterns of drinking during pregnancy, and how health professionals might support women in this context.

The authors expand on previous work by examining two different patterns of alcohol consumption in pregnancy, rather than alcohol use simply as an isolated concept. The two groups were found to differ in a number of demographic and social factors. This information could be used to aid healthcare professionals in targeting specific interventions to those women most at risk.

Field studies of police behavior have tended to focus on the generalized patrol function in major urban areas. Largely absent from this body of literature are considerations of specialized units, particularly in smaller communities. Studies of police discretion often center on the arrest decision, giving less attention to other aspects of sanctioning discretion. This study seeks to examine how police officers in a mid‐western college community used leniency and coercion to negotiate order in policing the consumption of alcohol by college‐aged youth.

Field observations and interviews were used to study decision‐making patterns among both general patrol officers and personnel assigned to a specialized unit tasked with patrolling alcohol establishments.

Findings suggested that officers employed leniency in variable patterns, primarily based on duty assignment. At the same time, citizen demeanor was often a key in shaping sanctioning outcomes in alcohol‐enforcement encounters. Within the enforcement unit, interactions between officers and young adults were surprisingly amicable, despite the potential for more contentious relations.

The use of qualitative methods in a single agency renders the findings exploratory in nature; further inquiry might examine the policing of youth drinking using more systematic means in similar communities.

Study findings contribute to understanding of police discretion by exploring the issue in an under‐studied venue and by contrasting enforcement decisions between officers with different duty assignments.

This paper aims to primarily identify the reasons behind the cultural shift which has taken place in France over the past few years regarding alcohol consumption, and concentrates on distinctive population categories in order to highlight characteristics of, and changes in, drinking behaviour amongst male, female, youth and senior drinkers.

The author reviews the current governmental and medical statistics mainly using French publications; findings are further supported by interviews with French bar owner‐managers.

French society has changed over the past decade with authorities curbing more efficiently long established drinking patterns. Advertising alcohol is highly legislated in France; yet current governmental campaigns do not seem to affect the youth population. French alcohol consumption remains one of the highest in the world, and whilst binge drinking is not as widely reported as in neighbouring countries, it is nevertheless on the increase.

The work is primarily limited to an extensive literature review. The research thus deserves more attention, both theoretical and empirical, in order to further analyse current drinking patterns, especially in the youth segment.

The paper provides a structured literature review to examine the French current drinking patterns. Additional research into targeted French drinking populations as well alcohol suppliers is suggested, to find out whether more stringent legislation will in the long‐term further affect French alcohol consumption.

The purpose of this paper is to analyse the drinking behaviour of alcohol dependents in the small island economy Mauritius, which is characterised by different cultures and ethnic groups. The drinking culture of Mauritius as a nation has dramatically changed over recent decades.

The analysis is based on a survey carried out on 300 alcohol dependents in different regions across the island in 2012. Information on alcohol consumption is derived from data obtained on the different types of drink consumed, their drinking preferences and habits, combined with information from the respondents on their alcohol intake. Alcohol-dependent individuals in this study are defined as those people who drink every day, drink in the morning before work and also drink during their working hours. Furthermore, they may also drink to get drunk and may encounter alcohol-related health problems.

The results first reveal that there is a gender gap in alcohol consumption with men being more dependent on alcoholic beverages on a daily basis, in the morning and at work. Second, the paper innovates by focussing on the most vulnerable segment of the population, that is those working in the informal sector. There is evidence that operating in the informal sector or being self-employed enhances the probability of the individual to become alcohol dependent through daily intake and consumption at the workplace. Informality is characterised by low wages, poor working conditions and high vulnerability which makes alcohol an escape avenue from financial difficulties. Consumption of other substances is also entwined with alcohol intake.

The authors focus on the characteristics and behaviour of alcohol-dependent individuals in a small pluriethnic changing society.

This paper aims to understand how young people manage the dramaturgical dilemmas related to drinking alcohol and performing multiple identities.

Drawing on qualitative data collected with 16-18-year olds, the authors adopt Goffman’s dramaturgical perspective to examine youth alcohol consumption in relation to multiple identities.

Young people continuously and skilfully juggle multiple identities across multiple contexts, where identities overflow and audiences and interactions overlap. Techniques of audience segregation, mystification and misrepresentation and justification are used to perform and manage multiple identities in a risky health behaviour context.

The approach may facilitate some over- and under-claiming. Future studies could observe young people’s performances of self across multiple contexts, paying particular attention to how alcohol features in these performances.

Social marketing campaigns should demonstrate an understanding of how alcohol relates to the contexts of youth lives beyond the “night out” and engage more directly with young peoples’ navigation between different identities, contexts and audiences. Campaigns could tap into the secretive nature of youth alcohol consumption and discourage youth from prioritising audience segregation and mystification above their own safety.

Extant work has argued that consumers find multiplicity unmanageable or manage multiple identities through internal dialogue. Instead, this paper demonstrates how young people manage multiple identities through interaction and performance. This study challenges the neat compartmentalisation of identities identified in prior literature and Goffman’s clear-cut division of performances into front and back stage.

The placement of warning labels on alcoholic beverages is a policy area with renewed interest, yet a strong evidence base regarding the efficacy of text-based or pictorial warning labels has still to emerge. Increased interest by policymakers has spurred research into potential alcohol warning label designs and messages. The purpose of this article is to draw together recearch in the alcohol warnings literature.

The current study seeks to review research that has sought to examine the effectiveness of alcohol warning labels. Searches for English-language articles (since 2000) using the terms “alcohol” and “warning label*” were conducted in 2015 across four databases (Web of Science, PubMed, PsycInfo and Cochrane). Articles were included if they empirically assessed the effectiveness and/or design of alcohol warning labels. Only studies that addressed the targeted individual consumer (consistent with downstream social marketing) were included. A narrative analysis approach was used for the 15 articles identified.

Findings are reported on five themes covering the design of the warning, starting with the use of imagery or recommendations, followed by a focus on the warning messages and whether they are specific, use signal words and are based on qualitative or quantitative information.

Overall, there was little consistency in approach and measures, with very limited research having explored the potential of pictorial warning labels. Numerous research gaps are identified; thus, much more research is needed in this area. The evidence base is weak and caution is needed by policymakers regarding the introduction and implementation of alcohol warning labels. Limitations are discussed.

The review provides a timely up-to-date evaluation of the alcohol warning labels literature that has seen a recent resurgence but has not been critically reviewed.

The purpose of this paper is to determine the prevalence of Alcohol Use Disorders (AUDs) among Myanmar male migrant workers (> 15 years) living in Mae Sot, Thailand, and their patterns of drinking.

A cross-sectional survey was administered to 512 participants to measure AUDs and drinking patterns. ANOVA and χ² analyses were performed to assess demographic differences between abstainers, harmful and hazardous drinkers (HHDs) (those showing signs of AUDs) and non-harmful drinkers.

Results showed that 12.3 percent of male Myanmar migrants were HHDs, a rate only slightly higher than in Thai men (9.1 percent), but much higher than in men still living in Myanmar (2.7 percent) (WHO, 2014). Also, 19 percent of alcohol-consuming Myanmar male migrant workers reported patterns of heavy episodic drinking, which is markedly higher than in alcohol-consuming Thai (4.7 percent) and Myanmar men (1.5 percent) (WHO, 2014).

Given the health risks associated with AUDs and heavy episodic drinking, the findings of this study suggest a need for appropriate alcohol-related health education and intervention for Myanmar male migrant workers.