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Book part

S.Tamer Cavusgil

This special volume of Advances in International Marketingis guest-edited by Professors G. Tomas M. Hult and Elvin C. Lashbrooke, Jr. of Michigan State University. The…

Abstract

This special volume of Advances in International Marketingis guest-edited by Professors G. Tomas M. Hult and Elvin C. Lashbrooke, Jr. of Michigan State University. The entire volume addresses a variety of topics relating to study abroad programs in business schools. This volume grew out of the Third Roundtable on Internationalizing Business Education hosted by the Center for International Business Education and Research at Michigan State University (MSU-CIBER). Serving as co-sponsors for this event were CIBERs at Duke University, Purdue University, San Diego State University, Texas A&M University, University of Memphis, University of Connecticut, University of Kansas, University of Illinois, University of Pittsburgh, University of South Carolina, University of Texas at Austin, and the University of Wisconsin. The contributions selected for this volume represent some of the best thinking and empirical findings on business-focused study abroad concepts.

Details

Study Abroad
Type: Book
ISBN: 978-1-84950-192-7

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Book part

Tracy L. Gonzalez-Padron, G. Tomas M. Hult and O. C. Ferrell

Further understanding of how stakeholder marketing explains firm performance through greater customer satisfaction, innovation, and reputation of a firm.

Abstract

Purpose

Further understanding of how stakeholder marketing explains firm performance through greater customer satisfaction, innovation, and reputation of a firm.

Methodology/approach

Grounded in stakeholder theory, the study provides a conceptualization of stakeholder orientation based on cultural values that is distinctive from stakeholder responsiveness and examines the relationship of stakeholder responsiveness to firm performance. The study determines the mediating role of marketing outcomes on the impact of stakeholder responsiveness on firm performance. Multiple regression analysis tests hypotheses using a data set consisting of qualitative data obtained from corporate documents and quantitative data from respected secondary sources.

Findings

Our findings provide support for stakeholder marketing creating a strong relationship to organizational outcomes. There exists a positive relationship between stakeholder responsiveness and firm performance through customer satisfaction, innovation, and reputation.

Research implications

Our definition implies that stakeholder responsiveness is acting in the best interests of the stakeholder as a responsible business. This study shows that stakeholder marketing may not always represent socially responsible marketing. Further research could explore how and why firms may not respond ethically and responsibly to stakeholders.

Practical implications

We further the discussion whether stakeholder marketing equates to sustainability. Marketers can build on expertise of managing customer relationship and generating customer value to develop a stakeholder marketing approach that addresses the economic, social, and environmental concerns of multiple stakeholders.

Originality/value

We further the discussion whether stakeholder marketing equates to sustainability. Marketers can build on expertise of managing customer relationship and generating customer value to develop a stakeholder marketing approach that addresses the economic, social, and environmental concerns of multiple stakeholders.

Details

Marketing in and for a Sustainable Society
Type: Book
ISBN: 978-1-78635-282-8

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Article

G. Tomas M. Hult, David J. Ketchen and Stanley F. Slater

Drawing on the resource‐based view, we posit that the learning climate is an intangible, strategic resource that influences important outcomes. Data from 141 supply chain…

Abstract

Drawing on the resource‐based view, we posit that the learning climate is an intangible, strategic resource that influences important outcomes. Data from 141 supply chain units within a multinational corporation reveal that four constructs (team‐, systems‐, learning‐, and memory orientations) function as first‐order indicators of the higher‐order phenomenon of the learning climate. In turn, learning is inversely related to supply chain cycle time. The results are robust across the 1994 and 1999 data, suggesting that learning offers a persistent tool for managing outcomes.

Details

Journal of Business & Industrial Marketing, vol. 17 no. 4
Type: Research Article
ISSN: 0885-8624

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Article

G. Tomas M. Hult, Travis A. Walkowiak and Jonathan M. Beck

The purpose of this paper is to promote a broadened view of service research and to demonstrate a path for integrating interdisciplinary perspectives with services marketing.

Abstract

Purpose

The purpose of this paper is to promote a broadened view of service research and to demonstrate a path for integrating interdisciplinary perspectives with services marketing.

Design/methodology/approach

Two major streams of service literature are reviewed, highlighting key conceptual developments in each. Through synthesis of prior literature, a research framework and agenda are developed.

Findings

The findings indicate that major service research areas have been extensively explored, yet service literature is fragmented on key concepts. This can make it challenging to collaborate across disciplines. This work develops a framework for integrating concepts across disciplines to foster more impactful work.

Originality/value

This work presents a unique framework for integrating interdisciplinary perspectives with services marketing. Moreover, a research agenda for the specific purpose of promoting collaboration across disciplines is presented.

Details

Journal of Services Marketing, vol. 34 no. 3
Type: Research Article
ISSN: 0887-6045

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Article

Maria Alejandra Gonzalez-Perez, Mahmoud Mohieldin, G. Tomas M. Hult and Juan Velez-Ocampo

The purpose of this study is to examine the impact of COVID-19 on the Latin America and the Caribbean (LAC) region and to discuss imperative engines for potential regional…

Abstract

Purpose

The purpose of this study is to examine the impact of COVID-19 on the Latin America and the Caribbean (LAC) region and to discuss imperative engines for potential regional recovery.

Design/methodology/approach

This study conceptually discusses the effects of COVID-19 on the LAC region and highlights potential areas for recovery.

Findings

The LAC region have a history of facing structural development challenges – due to digital inequality, environmental degradation, erosion of democracy and financial debt – which have led to a profound discontent among people in the LAC region and this dissatisfaction has been intensified by the crises stemming from the COVID-19 pandemic. LAC region can increase its resilience and recover its path to sustainable development by consolidating impact-based regional value chains, attracting sustainability-themed foreign direct investment and nurturing structural development to facilitate LAC companies to expand into international markets (“multilatinas”).

Research limitations/implications

There are some preliminary studies on the economic and social impact of COVID-19 on the LAC region, however, the strategies that emerging and developing economies might pursue to promptly recover are still a matter of discussion. The uncertainty and heterogeneity of the developing and emerging economies and the multidimensional needed actions require local adaptations and adjustments.

Originality/value

The LAC COVID-19 crisis recovery requires shared responsibility, global solidarity, urgent and immediate cooperation and structural transformations to enable deeper regional integration. This integration should focus on impact-based value chains to be resiliently adaptable to changing global realities and arduous local contexts. This paper provides integrative avenues for potential regional recovery within the region.

Objetivo

el propósito de este manuscrito es examinar el impacto de COVID-19 en la región de Latinoamérica y el Caribe (LAC) y discutir los motores imperativos para una posible recuperación regional.

Metodología

Este estudio analiza conceptualmente los efectos del COVID-19 en la región de LAC y destaca áreas potenciales de recuperación.

Resultados

la región de LAC tiene un historial de enfrentar desafíos de desarrollo estructural debido a la desigualdad digital, la degradación ambiental, la erosión de la democracia y la deuda financiera, que han llevado a un profundo descontento entre las personas de LAC, y esta insatisfacción se ha visto intensificada por las crisis derivadas de la pandemia de COVID-19. La región de LAC puede aumentar su resiliencia y recuperar su camino hacia el desarrollo sostenible mediante la consolidación de más cortas cadenas de valor regionales basadas en el impacto, la atracción de Inversión Extranjera Directa (IED) con temas de sostenibilidad y el fomento del desarrollo estructural para facilitar la expansión de las empresas de LAC en los mercados internacionales (“multilatinas”).

Originalidad/valor

la recuperación de la crisis del COVID-19 en LAC requiere de responsabilidad compartida, solidaridad global, cooperación urgente e inmediata y transformaciones estructurales que permitan una integración regional más profunda. Esta integración debe centrarse en las más cortas cadenas de valor basadas en el impacto para que se adapten con resiliencia a las cambiantes realidades globales y los arduos contextos locales. Este manuscrito proporciona vías integradoras para una posible recuperación regional dentro de la región.

Implicaciones/limitaciones de la investigación

Existen algunos estudios preliminares sobre el impacto económico y social del COVID-19 en la región de LAC, sin embargo, las estrategias que las economías emergentes y en desarrollo podrían seguir para recuperarse rápidamente son aún un tema de discusión. La incertidumbre y heterogeneidad de las economías en desarrollo y emergentes y las acciones multidimensionales necesarias requieren adaptaciones y ajustes locales.

Objetivo

o objetivo deste manuscrito é examinar o impacto do COVID-19 na região da América Latina e do Caribe e discutir mecanismos imperativos para uma potencial recuperação regional.

Metodologia

este estudo discute conceitualmente os efeitos do COVID-19 na região da América Latina e do Caribe e destaca áreas potenciais para recuperação.

Resultados

a região da América Latina e do Caribe (LAC) tem um histórico de desafios estruturais de desenvolvimento – devido à desigualdade digital, degradação ambiental, erosão da democracia e dívida financeira – que levaram a um profundo descontentamento entre as pessoas na região da LAC, e essa insatisfação foi intensificada pelas crises decorrentes da pandemia COVID-19. A região da LAC pode aumentar sua resiliência e recuperar seu caminho para o desenvolvimento sustentável consolidando cadeias de valor regionais com impacto econômico e social, atraindo Investimento Estrangeiro Direto (IED) com foco em sustentabilidade e fomentando o desenvolvimento estrutural para facilitar a expansão das empresas da LAC para mercados internacionais (“multilatinas”)

Originalidade

a recuperação da crise LAC COVID-19 requer responsabilidade compartilhada, solidariedade global, cooperação urgente e imediata e transformações estruturais para permitir uma integração regional mais profunda. Essa integração deve se concentrar em cadeias de valor baseadas em impacto para serem resilientemente adaptáveis às mudanças nas realidades globais e nos contextos locais árduos. Este manuscrito oferece caminhos integrativos para uma potencial recuperação regional.

Implicações/limitações da pesquisa

existem alguns estudos preliminares sobre o impacto econômico e social do COVID-19 na região da LAC; no entanto, as estratégias que as economias emergentes e em desenvolvimento podem seguir para se recuperar prontamente ainda estão em discussão. A incerteza e a heterogeneidade das economias em desenvolvimento e emergentes, assim como as ações multidimensionais necessárias requerem adaptações e ajustes locais.

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Book part

G.Tomas M. Hult and Elvin C. Lashbrooke

With the advent of the global economy and marketplace, cultural sensitivity and language proficiency have assumed new, higher levels of importance in business education…

Abstract

With the advent of the global economy and marketplace, cultural sensitivity and language proficiency have assumed new, higher levels of importance in business education. Consequently, business schools need to acclimate both faculty and students to the global environment. Study abroad is an effective way to accomplish internationalization of faculty and students; however, there are many challenges relating to study abroad that need to be resolved. The underlying rationale for study abroad is evolving, as are the anticipated outcomes for students studying abroad. Moreover, there is no single source of information about study abroad and best practices relating to study abroad. Formal assessment of study abroad programs is rarely undertaken in the belief that the value of study abroad is self-evident; therefore, assessment is not critical. Consequently, study abroad is a topic on which much more research is needed. There are great opportunities for scholars and practitioners in the field of study abroad to do research in the different aspects of study abroad and disseminate and publish the results. The educational opportunities are virtually unlimited, as the importance of study abroad as a response to training business and other students to be able to function effectively in the global economy increases.

Details

Study Abroad
Type: Book
ISBN: 978-1-84950-192-7

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Article

Barbara A. Lafferty and G. Tomas M. Hult

A great deal of attention has been devoted to the concept of market orientation in marketing academe and practice. Numerous perspectives have been proposed as researchers…

Abstract

A great deal of attention has been devoted to the concept of market orientation in marketing academe and practice. Numerous perspectives have been proposed as researchers endeavor to conceptualize the market orientation construct and implement it in practice. Presents a conceptual framework that integrates five recently advanced perspectives on market orientation (Deshpande, Farley, and Webster; Kohli and Jaworski; Narver and Slater; Ruekert; Shapiro). The similarities and differences are reviewed and a synthesized conceptualization of market orientation is offered, followed by a discussion of market orientation as a managerial versus cultural phenomenon to achieving a competitive advantage.

Details

European Journal of Marketing, vol. 35 no. 1/2
Type: Research Article
ISSN: 0309-0566

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Article

G. Tomas M. Hult, O.C. Ferrell and Patrick L. Schul

This study examines the effects of transformational and transactional leadership behaviors on cycle time, customer orientation, and relationship commitment in the…

Abstract

This study examines the effects of transformational and transactional leadership behaviors on cycle time, customer orientation, and relationship commitment in the purchasing process of a multinational services organization. The focus is on the activities and relationships between the international strategic business units (SBUs) and the corporate buying center leadership of the organization. Based on a sample of 346 SBUs and a series of 11 case studies, the results suggest that frequent and infrequent SBU users differ somewhat in the leadership behaviors preferred as determined by the effects on the three purchasing outcomes. The paper concludes with a discussion of the results and the implications for future research endeavors on global leadership in purchasing.

Details

European Journal of Marketing, vol. 32 no. 11/12
Type: Research Article
ISSN: 0309-0566

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Article

Bruce D. Keillor, G. Tomas M. Hult and Deborah Owens

A number of obstacles, many originating from political/government sources, adversely affect individual firms involved in operations outside of their domestic market. The…

Abstract

A number of obstacles, many originating from political/government sources, adversely affect individual firms involved in operations outside of their domestic market. The purpose of this study was to investigate the role in which market access, existence of government policies, and market imperfections impact both the importance firms attach to, and the formalization of, political activities designed to reduce or eliminate such threats. The findings indicate, when faced with government/political threats, firms attach high levels of importance to political behaviors and this, in turn, is associated with formalized political activities on the part of the firm.

Details

International Journal of Commerce and Management, vol. 12 no. 2
Type: Research Article
ISSN: 1056-9219

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Book part

G. Tomas M. Hult, David J. Ketchen, Anna Shaojie Cui, Andrea M. Prud’homme, Steven H. Seggie, Michael A. Stanko, Alex Shichun Xu and S. Tamer Cavusgil

Structural equation modeling (SEM) is a powerful multivariate statistical technique that requires careful application. The use of SEM in international business research…

Abstract

Structural equation modeling (SEM) is a powerful multivariate statistical technique that requires careful application. The use of SEM in international business research has substantially increased recently, necessitating a critical evaluation of its use in the field. Through an analysis of 148 articles in the international business (IB) literature, we detail the state of current use of SEM in IB research and compare its use to the established best practices. In many instances, SEM's use in IB has been faulty, suggesting that authors may have drawn incorrect conclusions. To expand the IB field's knowledge base, methodological accuracy is essential. Based on our review of the technique's use in IB research coupled with the established practices in the social science literature, we provide practical suggestions for better applying SEM in the IB literature.

Details

Research Methodology in Strategy and Management
Type: Book
ISBN: 978-0-76231-339-6

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