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Book part
Publication date: 29 August 2018

Abstract

Details

Healthcare Antitrust, Settlements, and the Federal Trade Commission
Type: Book
ISBN: 978-1-78756-599-9

Article
Publication date: 12 July 2013

Dong Ling Xu‐Priour and Gérard Cliquet

The purpose of this paper is to examine the hypotheses about whether the effects of consumer enjoyment shopping experience, derived from seven aspects of recreational shopping…

3417

Abstract

Purpose

The purpose of this paper is to examine the hypotheses about whether the effects of consumer enjoyment shopping experience, derived from seven aspects of recreational shopping (i.e. social aspects of retail environment, service quality, browsing, bargain hunting, social interaction, enduring involvement and brand experience) on consumer attitude towards stores channels are comparable between France and Chinese cosmetic shoppers.

Design/methodology/approach

To achieve this objective, a questionnaire of 500 French and 480 Chinese working females were conducted. Both the convergence and habituation theories were applied.

Findings

Results of the multiple regression analysis support the above assumptions and suggest that customer enjoyment shopping experience and its relation with consumer attitudes towards store channels in China tends to be more in line with those in developed countries.

Research limitations/implications

The findings presented are the views of women's in‐store enjoyment shopping experiences in two cities in French and Chinese cosmetic markets. To ensure the generalizability of the findings, other products, consumer groups and regions (i.e. Indian etc.) can be envisaged.

Practical implications

Multinational retailers and cosmetics vendors have to recognize these customer enjoyment shopping experiences in both retail settings. In particular in the Chinese retail market, to improve these experiences so as to achieve positive consumer attitude towards retail outlets and finally strike the deal in this numerous market.

Originality/value

This paper is the first to employ convergent and habituation theory to examine the stability or change of the aforesaid relation between China and France. Hence, it adds to international marketing theory concerning the usefulness of these growing important theories in explaining the comparability between developed countries and developing ones in relation between constructs.

Details

International Journal of Retail & Distribution Management, vol. 41 no. 9
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 4 March 2014

Gongjian Kan, Gérard Cliquet and Maria Puelles Gallo

– The purpose of this paper is to examine the cultural influences that country image has on consumers' hypermarket patronage intention in China and Spain.

1698

Abstract

Purpose

The purpose of this paper is to examine the cultural influences that country image has on consumers' hypermarket patronage intention in China and Spain.

Design/methodology/approach

Structural equation modelling is utilised to examine the competency of the model in explaining both Spanish and Chinese consumers' intention to patronize major hypermarket brands in their own countries.

Findings

This study has tested the applicability of TRA model in both the China case and the Spain case and confirmed the role of national culture in influencing retail patronage behaviour. In Spain, country image has a direct effect on consumers' hypermarket patronage intention while in China this effect is indirect. In deciding on their patronage behaviours, Spanish consumers tend to rely more on the experience attributes of a hypermarket store and are less likely to be affected by subjective norms. In contrast, Chinese consumers have stronger ethnocentric tendencies in hypermarket shopping behaviour than do Spanish consumers.

Research limitations/implications

The coverage and components of the sample are limited. The convergent validity and discriminant validity of country image scale has not been tested thoroughly.

Practical implications

Foreign hypermarket managers in China should attach special importance to enhancing the experience attributes of their stores and realize the important role of subjective norm in affecting consumers' retail patronage behaviour in collectivist cultures. In addition, multinational retailers in China need to forge a sound image of “corporate citizen” in order to diminish the negative impact of consumer ethnocentrism on their operations.

Originality/value

This paper for the first time tests a model developed in western contexts to explain retailer patronage behaviour in an eastern country and examines the cultural differences of country image effects on this behaviour.

Details

International Journal of Retail & Distribution Management, vol. 42 no. 2
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 13 January 2012

This article aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Abstract

Purpose

This article aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

The briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Any organizations aiming to seek a competitive advantage and/or to reach a larger audience will be keen to exploit new possibilities that technological progress opens up to them. The origins of social media might well lie in the “simple” aim of creating a communications tool among friends, but these soon brought other opportunities. However, the extent to which the Web 2.0 era has provided a return for companies and organizations seeking to exploit it remains open to debate.

Practical implications

The article provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Details

Strategic Direction, vol. 28 no. 2
Type: Research Article
ISSN: 0258-0543

Keywords

Content available
Article
Publication date: 10 May 2011

Neil Towers

443

Abstract

Details

International Journal of Retail & Distribution Management, vol. 39 no. 6
Type: Research Article
ISSN: 0959-0552

Article
Publication date: 25 August 2021

Rozenn Perrigot, Anna Watson and Olufunmilola (Lola) Dada

This paper aims to explore how the power of salient stakeholders involved in the green waste management of franchise chains can impact the ability of the chains to change their…

1605

Abstract

Purpose

This paper aims to explore how the power of salient stakeholders involved in the green waste management of franchise chains can impact the ability of the chains to change their green practices.

Design/methodology/approach

This qualitative study is based on interview data from 19 franchisors and their head office staff operating in the fast-food sector in France where franchise chains have been ‘named and shamed’ as continuing to ignore waste management regulation.

Findings

The findings suggest that both the form and bases of power of different stakeholder groups have important implications for the implementation of green practices, even those required by law. The authors find that the franchisees’ central network position alters the ability of franchisors to directly engage in dialog, consult with, and educate key stakeholders, creating additional challenges for franchisors in the implementation process.

Research limitations/implications

The qualitative nature of the study limits the extent to which the findings can be generalized. Future studies could develop an instrument to assess franchisor perceptions of stakeholder power.

Practical implications

The findings suggest that franchisors should consider carefully how they communicate changes to green practices to their franchisees to ensure not only their compliance but also their motivation to engage with those stakeholders with whom they have regular interactions. The findings can also help governments to better understand how to involve other stakeholders to ensure effective environmental legislation.

Originality/value

The study is the first, to the authors’ knowledge, to consider the role of stakeholders in the implementation of green practices in franchise chains. By examining franchise chains, this paper provides new insights into the role of an additional stakeholder, the franchisee, and enriches the literature on green practices in the hospitality sector.

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 10
Type: Research Article
ISSN: 0959-6119

Keywords

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