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The COVID-19 pandemic has posed many challenges in almost all sectors around the globe. Because of the pandemic, government entities responsible for managing health-care resources face challenges in managing and distributing their limited and valuable health resources. In addition, severe outbreaks may occur in a small or large geographical area. Therefore, county-level preparation is crucial for officials and organizations who manage such disease outbreaks. However, most COVID-19-related research projects have focused on either state- or country-level. Only a few studies have considered county-level preparations, such as identifying high-risk counties of a particular state to fight against the COVID-19 pandemic. Therefore, the purpose of this research is to prioritize counties in a state based on their COVID-19-related risks to manage the COVID outbreak effectively.

In this research, the authors use a systematic hybrid approach that uses a clustering technique to group counties that share similar COVID conditions and use a multi-criteria decision-making approach – the analytic hierarchy process – to rank clusters with respect to the severity of the pandemic. The clustering was performed using two methods, k-means and fuzzy c-means, but only one of them was used at a time during the experiment.

The results of this study indicate that the proposed approach can effectively identify and rank the most vulnerable counties in a particular state. Hence, state health resources managing entities can identify counties in desperate need of more attention before they allocate their resources and better prepare those counties before another surge.

To the best of the authors’ knowledge, this study is the first to use both an unsupervised learning approach and the analytic hierarchy process to identify and rank state counties in accordance with the severity of COVID-19.

The possibility function-based grey clustering model has evolved into a complete approach for dealing with uncertainty evaluation problems. Existing models still have problems with the choice dilemma of the maximum criteria and instances when the possibility function may not accurately capture the data's randomness. This study aims to propose a multi-stage skewed grey cloud clustering model that blends grey and randomness to overcome these problems.

First, the skewed grey cloud possibility (SGCP) function is defined, and its digital characteristics demonstrate that a normal cloud is a particular instance of a skewed cloud. Second, the border of the decision paradox of the maximum criterion is established. Third, using the skewed grey cloud kernel weight (SGCKW) transformation as a tool, the multi-stage skewed grey cloud clustering coefficient (SGCCC) vector is calculated and research items are clustered according to this multi-stage SGCCC vector with overall features. Finally, the multi-stage skewed grey cloud clustering model's solution steps are then provided.

The results of applying the model to the assessment of college students' capacity for innovation and entrepreneurship revealed that, in comparison to the traditional grey clustering model and the two-stage grey cloud clustering evaluation model, the proposed model's clustering results have higher identification and stability, which partially resolves the decision paradox of the maximum criterion.

Compared with current models, the proposed model in this study can dynamically depict the clustering process through multi-stage clustering, ensuring the stability and integrity of the clustering results and advancing grey system theory.

The price clustering behavior is becoming a core part of the market efficiency theory especially with the development of trading strategies and the occurrence of major and unprecedented shocks which have led to severe inquiry regarding asset price dynamics and their distribution. However, research on emerging stock market is scant. The study contributes to the literature on price clustering by investigating an active emerging stock market, the Muscat stock market one of the Arabian Gulf Markets.

This research adopts the artificial intelligence technique and other statistical estimation procedure in understanding the price clustering patterns in Muscat stock market and their main determinants.

The findings reveal that stock prices are marked by clustering behavior as commonly highlighted in the previous studies. However, we found strong evidence of price preferences to cluster on numbers closer to zero than to one. We also show that the nature of firm’s activity matters for price clustering behavior. In addition, firms with traded bonds in Oman market experienced a substantial less stock price clustering than other firms. Clustered stock prices are more likely to have higher prices and higher volatility of price. Finally, clustering raised when the market became highly uncertain during the Covid-19 crisis especially for the financial firms.

This study provides novel results on price clustering literature especially for an active emerging market and during the Covid-19 pandemic crisis.

The concept of productivity is central to performance management and decision-making, although it is complex and multifaceted. This paper aims to describe a methodology based on the use of Big Data in a cluster analysis combined with a data envelopment analysis (DEA) that provides accurate and reliable productivity measures in a large network of retailers.

The methodology is described using a case study of a leading kitchen furniture producer. More specifically, Big Data is used in a two-step analysis prior to the DEA to automatically cluster a large number of retailers into groups that are homogeneous in terms of structural and environmental factors and assess a within-the-group level of productivity of the retailers.

The proposed methodology helps reduce the heterogeneity among the units analysed, which is a major concern in DEA applications. The data-driven factorial and clustering technique allows for maximum within-group homogeneity and between-group heterogeneity by reducing subjective bias and dimensionality, which is embedded with the use of Big Data.

The use of Big Data in clustering applied to productivity analysis can provide managers with data-driven information about the structural and socio-economic characteristics of retailers' catchment areas, which is important in establishing potential productivity performance and optimizing resource allocation. The improved productivity indexes enable the setting of targets that are coherent with retailers' potential, which increases motivation and commitment.

This article proposes an innovative technique to enhance the accuracy of productivity measures through the use of Big Data clustering and DEA. To the best of the authors’ knowledge, no attempts have been made to benefit from the use of Big Data in the literature on retail store productivity.

The aim of this research was to evaluate the maturity level of strategic communication management implemented by Brazilian startups.

This study employed the analytic hierarchy process (AHP), survey and Grey Fixed Weight Clustering modeling techniques. Three experts with extensive academic and practical experience in the subject participated in the AHP process, providing their opinions on the relative importance of eight variables associated with the topic under investigation, thus enabling their prioritization. Concurrently, data were collected through a survey from 23 respondents who have extensive knowledge about the realities of Brazilian startups. The weights derived from the AHP and the survey data were utilized in the Grey Fixed Weight Clustering modeling.

Based on the opinions of the 23 respondents, the level of implementation of practices related to strategic management, brand management, external image management and internal communication management is superficial. In addition, according to the majority of experts, Brazilian startups exhibited a medium level of maturity to address the key challenges related to communication management. Furthermore, this study reveals that the variables “financial resources allocation,” “stakeholder relationship” and “brand management” were deemed the most significant for the model.

The contributions presented herein can be beneficial for both researchers and startup managers seeking to enhance communication strategies in their organizations. This research also contributes by highlighting how grey systems theory can be extremely useful for conducting decision-making analyses in the context of startups, which is characterized by uncertainty and imprecise information.

The purpose of this research is to extend the results of previous studies regarding corporate reputation scales and identify new and specific items relevant for studying global corporate reputation from a customer’s point of view.

This research was based on the qualitative projective “Album on Line” (AOL) technique. The authors used a sample of 12 French consumers distributed equally between affective and cognitive scenarios. An individual-difference multidimensional scaling approach (INDSCAL) was applied to display the overall semantic space among generated items.

The exploratory AOL approach generated 62 items related to both cognitive and affective orientations characterizing online and offline corporate reputation. The results uncovered six semantic clusters for each scenario. All in all, seven new items could be added in the process of building a new global corporate reputation measurement scale by adding: avant-garde, singularity, exclusivity, savings, return policy, freeness and speed.

This research makes it possible to propose a new global corporate reputation measurement scale with sound psychometric properties. This scale will be adapted for click and mortars and pure players. This paper unlocks future perspectives by suggesting a causal model that integrates online corporate reputation and its main antecedents and consequences.

From a managerial perspective, this research offers insights to managers with the main orientations surrounding the components of global corporate reputation. Moreover, the AOL mappings delineate which quadrants the managers would like to be fitted into or avoid, and hence define more precisely which key elements should be stressed or discarded.

This research outlines AOL, an original qualitative projective technique that can be used to understand customers’ thoughts, which are stocked and collected as images. Moreover, this research intends to analyze the gathered data using both INDSCAL and fuzzy k-means cluster analysis to reduce conventional biases related to subjectivity.

This paper aims to build an improved grey panel clustering evaluation model and evaluate the comprehensive development potential of industrial economy, society and ecological environment in the Yangtze River Economic Belt of China. The purpose of this study is to provide some theoretical basis and tool support for management departments and relevant researchers engaged in industrial sustainable development.

This study uses the driving force pressure state impact response analysis framework to build a comprehensive evaluation index system. Based on the center point triangle whitening weight function, it classifies the panel grey clustering of improvement time and index weight.

The results show that there are great differences in the level of industrial ecological development in different regions of the Yangtze River Economic Belt, which further illustrates the scientificity and rationality of the evaluation method proposed in this paper.

Due to the industrial ecological development is in a constantly changing state, and the information is uncertain. Whitening weight function is introduced to represent the complete information of relevant data. The industrial ecological evaluation involves a comprehensive complex system, which belongs to the panel data analysis problem. The improved grey panel clustering evaluation model is applied to grade the industrial ecological development level of the Yangtze River Economic Belt. The results have important guiding significance for the balanced development of industrial ecology in the region.

Due to the industrial ecological development is in a constantly changing state, and the information is uncertain. Whitening weight function is introduced to represent the complete information of relevant data. The industrial ecological evaluation involves a comprehensive complex system, which belongs to the panel data analysis problem. In order to improve the effectiveness of industrial ecological evaluation, the improved grey panel clustering evaluation model is applied to grade the industrial ecological development level of the Yangtze River Economic Belt. The results have important guiding significance for the balanced development of industrial ecology in the region.

the new model proposed in this paper complements and improves the grey clustering analysis theory of panel data, that is, aiming at the subjective limitation of using time degree to determine time weight in panel grey clustering, a comprehensive theoretical method for determining time weight is creatively proposed. Combining the DPSIR (Driving force-Pressure-State-Influence-Response) model model with ecological development, a comprehensive evaluation model is constructed to make the evaluation results more authentic and comprehensive.

When a large number of project proposals are evaluated to allocate available funds, grouping them based on their similarities is beneficial. Current approaches to group proposals are primarily based on manual matching of similar topics, discipline areas and keywords declared by project applicants. When the number of proposals increases, this task becomes complex and requires excessive time. This paper aims to demonstrate how to effectively use the rich information in the titles and abstracts of Turkish project proposals to group them automatically.

This study proposes a model that effectively groups Turkish project proposals by combining word embedding, clustering and classification techniques. The proposed model uses FastText, BERT and term frequency/inverse document frequency (TF/IDF) word-embedding techniques to extract terms from the titles and abstracts of project proposals in Turkish. The extracted terms were grouped using both the clustering and classification techniques. Natural groups contained within the corpus were discovered using k-means, k-means++, k-medoids and agglomerative clustering algorithms. Additionally, this study employs classification approaches to predict the target class for each document in the corpus. To classify project proposals, various classifiers, including k-nearest neighbors (KNN), support vector machines (SVM), artificial neural networks (ANN), classification and regression trees (CART) and random forest (RF), are used. Empirical experiments were conducted to validate the effectiveness of the proposed method by using real data from the Istanbul Development Agency.

The results show that the generated word embeddings can effectively represent proposal texts as vectors, and can be used as inputs for clustering or classification algorithms. Using clustering algorithms, the document corpus is divided into five groups. In addition, the results demonstrate that the proposals can easily be categorized into predefined categories using classification algorithms. SVM-Linear achieved the highest prediction accuracy (89.2%) with the FastText word embedding method. A comparison of manual grouping with automatic classification and clustering results revealed that both classification and clustering techniques have a high success rate.

The proposed model automatically benefits from the rich information in project proposals and significantly reduces numerous time-consuming tasks that managers must perform manually. Thus, it eliminates the drawbacks of the current manual methods and yields significantly more accurate results. In the future, additional experiments should be conducted to validate the proposed method using data from other funding organizations.

This study presents the application of word embedding methods to effectively use the rich information in the titles and abstracts of Turkish project proposals. Existing research studies focus on the automatic grouping of proposals; traditional frequency-based word embedding methods are used for feature extraction methods to represent project proposals. Unlike previous research, this study employs two outperforming neural network-based textual feature extraction techniques to obtain terms representing the proposals: BERT as a contextual word embedding method and FastText as a static word embedding method. Moreover, to the best of our knowledge, there has been no research conducted on the grouping of project proposals in Turkish.

Supplier segmentation provides companies with suitable policies to control each segment, thereby saving time and resources. Sustainability has become a mandatory requirement in competitive business environments. This study aims to develop a clustering-based approach to sustainable supplier segmentation.

The characteristics of the suppliers and the aspects of the purchased items were considered simultaneously. The weights of the sub-criteria were determined using the best-worst method. Then, the K-means clustering algorithm was applied to all company suppliers based on four criteria. The proposed model is applied to a real case study to test the performance of the proposed approach.

The results prove that supplier segmentation is more efficient when using clustering algorithms, and the best criteria are selected for sustainable supplier segmentation and managing supplier relationships.

This study integrates sustainability considerations into the supplier segmentation problem using a hybrid approach. The proposed sustainable supplier segmentation is a practical tool that eliminates complexity and presents the possibility of convenient execution. The proposed method helps business owners to elevate their sustainable insights.

As e-commerce has expanded rapidly, online shopping platforms have become widespread in India and throughout the world. Product return, which has a negative effect on the E-Commerce Industry's economic and ecological sustainability, is one of the E-Commerce Industry's greatest challenges in light of the substantial increase in online transactions. The authors have analyzed the purchasing patterns of the customers to better comprehend their product purchase and return patterns.

The authors utilized digital transformation techniques-based recency, frequency and monetary models to better understand and segment potential customers in order to address personalized strategies to increase sales, and the authors performed seller clustering using k-means and hierarchical clustering to determine why some sellers have the most sales and what products they offer that entice customers to purchase.

The authors discovered, through the application of digital transformation models to customer segmentation, that over 61.15% of consumers are likely to purchase, loyal customers and utilize firm service, whereas approximately 35% of customers have either stopped purchasing or have relatively low spending. To retain these consumer segments, special consideration and an enticing offer are required. As the authors dug deeper into the seller clustering, we discovered that the maximum number of clusters is six, while certain clusters indicate that prompt delivery of the goods plays a crucial role in customer feedback and high sales volume.

This is one of the rare study that develops a seller segmentation strategy by utilizing digital transformation-based methods in order to achieve seller group division.