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Article
Publication date: 9 February 2018

Swagato Chatterjee, G. Shainesh and C.N. Sai Sravanan

The purpose of the study is to develop a structural and a predictive model of the future purchase behavior of the consumers from value, quality and satisfaction and also…

Abstract

Purpose

The purpose of the study is to develop a structural and a predictive model of the future purchase behavior of the consumers from value, quality and satisfaction and also finding the role of consumer loyalty in the above-mentioned model.

Design/methodology/approach

Based on survey and purchase data of a sample of 235 respondents, the authors have used structural equation modeling to develop a structural model and three-stage least square regression to develop and validate the predictive model.

Findings

In the structural model, the authors found that perceived service quality and network quality leads to customer satisfaction which also leads to loyalty intentions. However, neither past purchase behavior nor loyalty has significant predictive power to predict future usage. But the interaction effect of loyalty and past purchase predicts future purchase significantly.

Research limitations/implications

The study went beyond structural model and developed a behavioral predictive model which can overcome self-reporting bias. Also, the study focused on the moderating role of loyalty in predicting future purchase quantity, thus contributing toward the theoretical understanding of the effects of loyalty.

Practical implications

Other than providing a forecasting model, the study helps the service managers to understand the importance of the relational constructs than the tangible constructs. Moreover, it also suggests optimally target the big buyers through the loyalty programs to ensure higher future revenues.

Originality/value

The study provides new insight on the impact of loyalty intention of consumer’s purchase behavior and shows the boundary conditions of predictive power of loyalty intention and past purchase on future purchase. Moreover, this is one of the very few studies that have focused on these relationships in Indian context.

Details

Journal of Indian Business Research, vol. 10 no. 2
Type: Research Article
ISSN: 1755-4195

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Article
Publication date: 7 January 2014

Seyed Shahin Sharifi

The purpose of this paper is to study the influence of the trilogy of emotion – cognition, affection, and conation – on future purchase intentions in consumers of products…

Abstract

Purpose

The purpose of this paper is to study the influence of the trilogy of emotion – cognition, affection, and conation – on future purchase intentions in consumers of products of high involvement.

Design/methodology/approach

The author employed two studies on two different products to test the influence of emotion on future purchase intentions in study one and to replicate the results of study one in study two, using structural equation modeling. In study two, brand awareness is regarded as a mediator.

Findings

The results indicate that cognition can influence future purchase intentions, and that affection meaningfully influences future purchase intentions. Additionally, the researcher found that the impact of affection on future purchase intention is stronger than that of cognition on future purchase intentions. Moreover, brand awareness meaningfully influenced cognition, affection, and conation directly, and future purchase intentions indirectly.

Practical implications

Encouraging conditions in which consumers have good thoughts and feelings about a prior purchase can bolster future purchase intentions, empowering the potent in future purchase for the brand involved.

Originality/value

This research validates the impact of emotion – more specifically cognition and affection – on future purchase intentions under mediating role of brand awareness, in a country with growing markets. Hence, it adds to the literature of post-purchase important findings.

Details

European Business Review, vol. 26 no. 1
Type: Research Article
ISSN: 0955-534X

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Article
Publication date: 26 March 2021

Jordan T. Bakhsh, Erik L. Lachance, Ashley Thompson and Milena M. Parent

The purpose of this study is to examine if sport event volunteers were inspired by their event experience to volunteer in the future.

Abstract

Purpose

The purpose of this study is to examine if sport event volunteers were inspired by their event experience to volunteer in the future.

Design/methodology/approach

A postevent questionnaire was administered to 161 professional golf tournament volunteers, in which 93 respondents were identified as first-time volunteers of the event and 68 as returning volunteers. A moderation analysis was conducted to assess if previous event-specific volunteer experience moderated the relationship between volunteers' inspiration and future volunteer intentions.

Findings

First-time event-specific volunteers were significantly more inspired to volunteer again than returning event-specific volunteers. Findings indicate volunteers can be inspired from their event experience toward future volunteer intentions.

Research limitations/implications

This study offers conceptual understandings and new application of inspiration–behavioral intentions by examining sport events' (in)ability to inspire first-time and returning event volunteers to volunteer in the future. Findings are limited to the sport event volunteers' intention discussion.

Practical implications

This study demonstrates how event stakeholders can create positive future behavioral intentions for community members through hosting sport events. By positioning first-time event-specific volunteers within roles that can elicit inspiration (e.g. interacting with athletes), event managers can foster stronger future volunteer intentions.

Originality/value

This study extends the understanding of demonstration effects by moving beyond the traditional sport event spectators and sport participation intention foci. It demonstrates that sport events can inspire different spectator groups (i.e. event volunteers) toward different future behavioral intentions (i.e. volunteer intentions). Findings address previous sport event volunteer assumptions regarding intention, inspiration and volunteer segments.

Details

International Journal of Event and Festival Management, vol. 12 no. 2
Type: Research Article
ISSN: 1758-2954

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Article
Publication date: 4 June 2021

Alessandro Lo Presti, Assunta De Rosa and Enrico Viceconte

Constant and frequent technological changes within organizations call for further scholarly attention, as behavioural intentions need to be coupled also with future

Abstract

Purpose

Constant and frequent technological changes within organizations call for further scholarly attention, as behavioural intentions need to be coupled also with future learning intentions to predict the present and prospective individual adaptations and performance. This study, grounded on the technology acceptance model, aims to examine the association between training opportunities and behavioural and future learning intentions also taking into account the role of task–technology fit as a moderator.

Design/methodology/approach

A survey was carried out within a single organization in the water processing sector on a sample of 200 workers who recently experienced a technological change through the adoption of System Application and Product in data processing. A moderated–mediation model was estimated through regression analyses with bootstrapping.

Findings

The results were consistent with study hypotheses. In particular, task–technology fit amplified the positive association between perceived ease of use and training opportunities as well as the indirect effect of this latter on both behavioural and future learning intentions through perceived ease of use and perceived usefulness. In sum, the hypothesized moderated–mediation model was confirmed.

Originality/value

Three novelty factors of this study can be stressed: it is among the few studies carried out on Italian workers in the realm of technology adoption, it expanded the technology acceptance model by including traditional behavioural intentions and future learning intentions as outcome variables and it integrated the task–technology fit perspective within the technology acceptance model.

Details

Journal of Workplace Learning, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1366-5626

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Article
Publication date: 29 July 2014

Tino Bech-Larsen and Laura Kazbare

The purpose of this paper is to describe two exploratory studies of how experience (lacking, failed, or successful) of trying to implement healthy eating behaviours…

Abstract

Purpose

The purpose of this paper is to describe two exploratory studies of how experience (lacking, failed, or successful) of trying to implement healthy eating behaviours influences future intentions to maintain and expand such behaviours (so called “spillover”).

Design/methodology/approach

The two survey-based (n=2,120) studies involved Danes aged 13-15 and 55-70 years, respectively.

Findings

The studies showed that the self-reported experience of successfully increasing the intake of healthy (fruit and vegetables) and decreasing the intake of less healthy (soft drinks and animal fats) categories had spillover effects on the intention to pursue these behaviours in the future. For all the categories included, the intentions of the respondents who had tried and succeeded were significantly higher than those of the other respondents. The intentions of the group who had tried but failed were also significantly higher compared to those of the non-triers. Moreover, whether successful or not, both the experience of trying to increase the intake of healthy and to reduce the intake of less healthy food had a significant positive influence on the intention to try the opposite type of behaviour in the future. Healthy (fruit and vegetables) and decreasing the intake of less healthy (soft drinks and animal fats) categories had spillover effects on the intention to pursue these behaviours in the future. For all the categories included, the intentions of the respondents who had tried and succeeded were significantly higher than those of the other respondents. The intentions of the group who had tried but failed were also significantly higher compared to those of the non-triers. Moreover, whether successful or not, both the experience of trying to increase the intake of healthy and to reduce the intake of less healthy food had a significant positive influence on the intention to try the opposite type of behaviour in the future.

Originality/value

As regards spillover between approach and avoidance behaviours related to healthy eating, only few studies have been published. The studies reported here contribute to the understanding of how experience with different types of healthy eating affect future intentions to change eating habits and provides insight for health promoters in their choice of which specific eating behaviours to address.

Details

Health Education, vol. 114 no. 5
Type: Research Article
ISSN: 0965-4283

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Article
Publication date: 11 September 2017

George Acheampong and Ernest Yaw Tweneboah-Koduah

The purpose of this paper is to examine the relationship between past entrepreneurial failure and future entrepreneurial intentions. It also considers the moderating role…

Abstract

Purpose

The purpose of this paper is to examine the relationship between past entrepreneurial failure and future entrepreneurial intentions. It also considers the moderating role of past entrepreneurial failure on the relationship between attitude, subjective norms and perceived behavioural control (PBC) and entrepreneurial intentions.

Design/methodology/approach

Data from the Ghana Global Entrepreneurship Monitor Adult Population Survey (2013) are used to test the hypotheses developed after an extensive literature review. The empirical specification was estimated with a probit of standard form and marginal derivatives estimated for the purposes of interpretation.

Findings

The mean future entrepreneurial intent is 63.2 per cent of the sample with 75 per cent having failed in the past and 60 per cent never failed before. Also, only 20.9 per cent of the interviewed entrepreneurs have failed at a past entrepreneurial activity. Past entrepreneurial failure has a positive effect on future entrepreneurial intentions. The interaction between attitude and failure yields a positive effect on future entrepreneurial intentions. The same effects can be reported for the interactions between subjective norms and failure as well as PBC and failure.

Originality/value

In this study, the authors are able to show that the mean moderational effects are important but they can be deceptive. Rather, a decomposition helps the authors to disaggregate these effects to better understand the underlying mechanisms.

Details

Journal of Small Business and Enterprise Development, vol. 25 no. 5
Type: Research Article
ISSN: 1462-6004

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Article
Publication date: 13 October 2020

Roberta Carolyn Crouch, Vinh Nhat Lu, Naser Pourazad and Chen Ke

Although international product-harm crises have become more common, the influence of the country image (CI) associated with foreign goods in such crises remains under…

Abstract

Purpose

Although international product-harm crises have become more common, the influence of the country image (CI) associated with foreign goods in such crises remains under researched. This study aims to investigate the extent to which the CI of a foreign made product influences consumers’ attribution of blame and trust and, ultimately, their future purchase intentions after the product is involved in a crisis.

Design/methodology/approach

A 2 (country) × 3 (crisis type) quasi experimental design was used, with data collected from Australia (n = 375) and China (n = 401).

Findings

CI can influence attribution of blame, subsequent levels of trust and likely purchase intentions. Australian and Chinese consumers have different views when it comes to trusting a company or placing blame, depending on the country of origin or the type of crisis. The direct and positive effect of CI on consumer purchase intentions following a product-harm crisis is sequentially mediated by attribution of blame and trust. Trust is the most powerful influence on future purchase intentions in both samples.

Research limitations/implications

In this research, only one type of crisis response strategy (no comment) was used. Thus, the results of this study must be viewed with caution when considering outcomes relating to other response options. Additionally, the testing was limited to only two samples, focussing on three countries (England, China, Vietnam), and one product context using a hypothetical brand. Further, despite our reasonable sample size (N = 776), the number of respondents represented in each cell would still be considered a limitation overall.

Practical implications

When developing crisis response strategies, managers should take into account the influence of a positive/negative source CI in driving attribution and trust. To minimize the impact of crisis on future purchasing decisions, organizations can leverage positive biases and mitigate negative ones, aiming to maintain or restore trust as a priority.

Originality/value

The study provides cross-country understanding about the significant role of CI during a product-harm crisis in relation to subsequent consumers’ blame attribution, their trust in the focal organization and ultimately their future purchase intentions.

Details

European Journal of Marketing, vol. 55 no. 3
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 17 March 2020

Kimberley D. Preiksaitis and Peter A. Dacin

This study aims to examine how brands attempt to extend their customer set not through the typical route of adding brands, but through the strategic extension or…

Abstract

Purpose

This study aims to examine how brands attempt to extend their customer set not through the typical route of adding brands, but through the strategic extension or enlargement of their target customer set. Building on theories from both reference group perceptions and brand identification, this research explores the impact of strategic customer extensions on current target market consumers.

Design/methodology/approach

Two scenario-based experiments explore strategic customer extensions for a packaged goods brand and a well-known retail brand. The analysis involves both analysis of variance and SEM methods.

Findings

Current target market consumers’ evaluations of strategic customer extensions are informed by reference group perceptions relating to the proposed customer extension. When current target market consumers perceive strategic customer extensions as potentially attracting a dissociative reference group, consumers have weaker evaluations and brand identification measures and, subsequently, weaker future intentions towards the brand.

Originality/value

The brand identification literature is augmented by incorporating theories from the reference group literature to demonstrate how to reference group perceptions drive a current target market consumers’ evaluations of strategic customer extensions to affect the strength of the identification that current target market consumers have with a brand. Brand identification is also demonstrated as mediator customer evaluations and subsequent intentions towards the brand.

Details

Journal of Product & Brand Management, vol. 30 no. 2
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 1 April 2005

Magnus Söderlund and Niclas Öhman

Intentions are often included in service research, but researchers have paid little attention to a discussion in psychology in which different intention constructs are…

Abstract

Purpose

Intentions are often included in service research, but researchers have paid little attention to a discussion in psychology in which different intention constructs are distinguished. This study is based on the belief that different intention constructs capture different aspects of the customer's assessments of his or her future repatronizing behavior – and that intentions measures based on different intention constructs are not equally correlated with firstly, the customer's global evaluation of the supplier, such as satisfaction, and secondly, his or her overt repatronizing behavior. The specific purpose is to examine if such variation is at hand in with regards to two specific intention constructs: intentions‐as‐expectations and intentions‐as‐wants.

Design/methodology/approach

A first questionnaire was used to collect data on satisfaction and intentions in a restaurant setting, and a second questionnaire – distributed to the respondents one month after the first questionnaire – captured behavioral data. These data were used to assess associations between the main variables (satisfaction, intentions, and behavior).

Findings

The analysis shows that the two intention constructs produced different strength in the association with customer satisfaction and with repatronizing behavior. In addition, the findings suggest that the two constructs are characterized by different levels of assessment volition, and this also serve as our main explanation of the results.

Originality/value

The findings imply that service researchers should pay careful attention to how intentions are conceptualized and operationalized, because an incautious selection of one intention construct over another may affect the role of intentions as mediators of the link between satisfaction and behavior.

Details

International Journal of Service Industry Management, vol. 16 no. 2
Type: Research Article
ISSN: 0956-4233

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Article
Publication date: 6 July 2020

Hanh Song Thi Pham and Chi Nguyen Thi Khanh

This study aims to examine the decisive factors that affect travellers’ intention to visit ecotourism destinations.

Abstract

Purpose

This study aims to examine the decisive factors that affect travellers’ intention to visit ecotourism destinations.

Design/methodology/approach

Convenience sampling method was used to develop a research sample. The research sample includes visitors at eight ecotourism destinations in Vietnam who were randomly approached and agreed to participate in a structured questionnaire survey. The data set consists of 431 valid responses. A multivariate analysis method was used to analyse the data.

Findings

This study finds strong correlations between three factors that are important in determining the Vietnamese travellers’ intention to visit ecotourism locations. These are environmental concern, future time perspective (defined as individual views towards the importance of future time) and eco-destinations image (understood as individual perceptions of an ecotourism place). This study also reports robust associations between eco-destination image, future time perspective and environmental concern.

Practical implications

This study suggests policymakers in an emerging economy such as Vietnam to use efficient regulations on protecting the natural environment in tourism locations while tourism providers and marketers should invest in building eco-image of travel locations. This study also recommends public organisations to encourage greater awareness of the importance of environmental protection through education, propaganda and media as this will foster the demand for ecotourism. Last but not least, this study advises tourism marketers to develop marketing materials emphasising future time perspective and eco-destination images if they wish to promote ecotourism.

Originality/value

This study highlights the influential role of travellers’ future time perspective and eco-destination image in their travel intention. The existing literature does not pay sufficient attention to the impacts that these two considerations have on travellers’ environmental concerns and consequently stimulate their intention to visit ecotourism destinations. This study suggests relevant management strategies for the development of ecotourism in emerging economies.

Propósito

este estudio tiene como objetivo examinar los factores decisivos que afectan la intención de los viajeros de visitar destinos de ecoturismo.

Metodología

se empleó un método de muestreo conveniente para desarrollar una muestra de investigación. La muestra de investigación incluye visitantes en ocho destinos de ecoturismo en Vietnam que fueron abordados al azar y aceptaron participar en una encuesta estructurada de cuestionarios. El conjunto de datos consta de 431 respuestas válidas. Se empleó un método de análisis multivariado para analizar los datos.

Hallazgo

el estudio encuentra fuertes correlaciones entre tres factores que son importantes para determinar la intención de los viajeros vietnamitas de visitar lugares de ecoturismo. Estas son preocupaciones ambientales, la perspectiva del tiempo futuro (definida como puntos de vista individuales hacia la importancia del tiempo futuro) e imágenes de destinos ecológicos (entendidas como percepciones individuales de un lugar). El estudio también informa asociaciones sólidas entre imágenes de eco-destinos, perspectivas de tiempo futuro y preocupaciones ambientales.

Valor original

la importancia de la perspectiva del tiempo futuro y las percepciones del destino ecológico tienden a pasarse por alto en la literatura existente, que no presta suficiente atención al impacto que estas dos consideraciones tienen en la mediación de las preocupaciones ambientales de los viajeros y, en consecuencia, estimulan su intención de Visitar destinos de ecoturismo. El estudio sugiere estrategias de gestión relevantes para el desarrollo del ecoturismo en las economías emergentes.

题目:生态旅游意愿:环境关注, 时间观点和目的地形象的作用方法

采用便利抽样方法来收集研究样本。该研究样本包括在越南初始生态旅游目的地的访客, 他们被随机采访并同意参加问卷调查。数据集包含431个有效问卷。采用多元分析方法分析数据。

目的

这项研究旨在探索影响旅行者访问生态旅游目的地意愿的决定性因素。

发现

这项研究表明, 像越南这样的新兴经济体, 政策制定者采取了有效的法规来保护旅游地点的自然环境, 而旅游提供者和营销者应投资于建立旅游地点的生态形象。 这项研究还建议公共机构通过教育, 宣传和媒体鼓励人们更多地意识到环境保护的重要性, 因为这将促进对生态旅游的需求。 最后, 本研究建议旅游营销人员在开发营销材料时, 应强调未来时间观点和生态目的地形象, 从而促进生态旅游。

价值

这项研究强调了旅行者未来时间的观点和生态目的地形象对他们旅行意愿的影响。 现有文献没有充分注意这两种考虑因素对旅行者环境关注的影响, 以及对他们前往生态旅游目的地的意愿的影响。该研究提出了新兴经济体发展生态旅游的相关管理策略。

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