Search results

This study, a practice forum article, aims to presents the lessons learned and the development of a discrete event simulation model to support the funerary system management of São Paulo City, Brazil, during the COVID-19 pandemic.

A discrete event simulation model was developed by the authors as soon as the pandemic affected the city of São Paulo, Brazil. Based on the model, several scenarios with varying minimum, median and peak demands (i.e. the number of deaths) were tested and evaluated. The lessons learned from the scenario analysis and implementation of the decision-making of the city government of São Paulo are discussed in this article.

The lessons learned about the coordination, inventory management and other operational characteristics in funerary logistics during the pandemic are shared with a model, which quantifies the demand for vehicles, coffins, graves and teams in the cemeteries in different simulated scenarios.

The São Paulo State Civil Defense used this information during the pandemic to prepare the funerary system of the municipality.

The study presents methods to mitigate the sanitary, environmental and psychosocial problems related to the funerary system.

Studies on funerary systems are scarce. This study presents the results that supported the dimensioning of the funerary system during the pandemic and operational lessons about the logistics to support decision-making in future events.

This conceptual paper diagnoses the fundamental tensions between the social temporality of sustainability and the individual temporality of marketing in the Dominant Social Paradigm. We propose the notion of ‘existentialized sustainability’ as a possible way forward.

We take the Heideggerian perspective that death may bring individual and societal time into a common framework. From here, we compare anthropological and consumer culture research on funerary rites in non-modern societies with contemporary societies of the DSP.

Funerary rites reveal important insights into how individuals relate to their respective societies. Individuals are viewed as important contributors to the maintenance and regeneration of the group in non-modern societies. In contrast, funerary rites for individuals in the DSP are private, increasingly informal, and unconnected to sustaining society at large. This analysis reveals clear parallels between the goals of sustainability and the values of non-modern funerary rites.

We propose the metaphor of a funerary rite for sustainability to promote consciousness towards societal futures. The idea is to improve ‘quality of death’ through sustainability – in other words, the ‘existentialization of sustainability’. This opens up a possible strategy for marketers to actively contribute to a societal shift towards a New Environmental Paradigm (NEP).

The Heideggerian approach is a novel way to identify and reconcile the epistemic contradictions between sustainability and marketing. This diagnosis suggests a way in which marketing can address the wicked problem of global sustainability challenges, perhaps allowing a new spirituality in consumption.

For centuries, death has proved itself a well-spring of inspiration for artists and musicians. In particular, an artist's own experiences with death and bereavement often overflow into their creative process, giving birth to artworks which channel grief and embodied experience. Morning Heroes by the British composer Sir Arthur Bliss (1891–1975) is a paradigm of such praxis.

Morning Heroes (1930) was written in memory of Bliss's brother, Kennard, who was killed in action during the First World War. Using an anthology of texts, the work aims to enshrine a universal experience of war for both soldier and civilian and maintains its connection with the British War Requiem through its use of musico-funerary rhetoric. Bliss, who converted to Catholicism during the war, wrote several times in his later life about the spiritual nature of music, specifically its ability to heal and bring peace. It is significant, therefore, that Morning Heroes was to act as a catharsis for Bliss, sublimating his recurring nightmares of the war.

Adopting Douglas Davies' (2017) ‘words against death’ idea, this chapter considers Sir Arthur Bliss's Morning Heroes as ‘music against death’ through an examination of Bliss's use of text and music to craft a requiem in sound. It explores Bliss's use of death rhetoric and embodied experience to create a vehicle for grief and situates this process within the context of his own spiritual philosophies.