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1 – 10 of over 4000Jai‐Ok Kim, Sandra Forsythe, Qingliang Gu and Sook Jae Moon
This study examined the relationship of consumer values, needs and purchase behavior in two Asian consumer markets, China and South Korea. Between self‐directed values and social…
Abstract
This study examined the relationship of consumer values, needs and purchase behavior in two Asian consumer markets, China and South Korea. Between self‐directed values and social affiliation values, self‐directed values were the underlying determinant of needs to be satisfied by apparel products. Among the three types of needs identified to be satisfied through apparel (i.e. experiential, social and functional needs), experiential needs were the most important needs that influenced apparel purchases of female consumers in both Asian markets. Consumers in both country markets exhibited brand loyal behavior in apparel purchases, fulfilling all three needs. However, actualization patterns of each need through brand loyal behavior differed between the two consumer samples. While for brand‐loyal Chinese consumers experiential image was the most important aspect of the branded apparel appeal to female consumers, social image with performance quality assurance was a more important feature of the branded apparel appeal to consumers in Korea. Implications for brand image management for international markets were discussed.
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Tianyu Cui, Veena Chattaraman and Lushan Sun
This study adopted the functional, expressive and aesthetic (FEA) consumer needs model, aimed to examine the influence of consumers' FEA perceptions of three-dimensional printing…
Abstract
Purpose
This study adopted the functional, expressive and aesthetic (FEA) consumer needs model, aimed to examine the influence of consumers' FEA perceptions of three-dimensional printing (3DP) integrated apparel products on their product satisfaction and purchase intention.
Design/methodology/approach
An online survey was employed with a sample of 332 participants (165 female and 167 male) aged 19 to 76, mean age of 35 years. A gender-neutral, 3DP integrated hooded sweatshirt was developed for this study featuring flexible, white 3D printed insets fabricated with an FDM 3D printer and white TPU filament sewn with traditional gray knit fleece.
Findings
The findings of this study suggest that the FEA model is appropriate in predicting consumers' satisfaction with 3DP integrated apparel products. Specifically, aesthetic (perceived beauty) and expressive (perceived coolness) dimensions are more influential than functional factors, except for the positive influence of perceived fit, in predicting consumers' satisfaction and purchase intentions for 3DP integrated apparel products.
Research limitations/implications
Future studies could consider data collection from participants' physical fit testing or try on evaluation to determine the importance of the functional dimension in consumer response to 3DP integrated apparel product. Future studies could also examine full 3D printed apparel, or other 3DP integrated wearable products to expand the understanding of consumer perception of the application of 3DP technology.
Originality/value
Despite the increasing exploration of 3DP integrated apparel products and industry attempts to make this innovation in apparel more mainstream, research on how mainstream consumers perceive such 3DP integrated apparel products is limited. This study addresses this gap, providing critical implications for future research and design.
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Laurel Dawn Romeo and Young-A Lee
The purpose of this paper is to explore apparel-related issues experienced by plus-size female teens around the functional, expressive, and aesthetic consumer needs model. The…
Abstract
Purpose
The purpose of this paper is to explore apparel-related issues experienced by plus-size female teens around the functional, expressive, and aesthetic consumer needs model. The goal was to uncover any issues which have interfered with or restricted apparel purchases.
Design/methodology/approach
A mixed methods research design was employed to collect body measurements with the use of a 3D body scanner and conduct in-depth interviews with a convenience sample of 30 plus-size females aged 12-17 years and their families.
Findings
The current US sizing system does not fully meet the measurement needs of this study group. Functional fit requirements often dictate the apparel purchased by plus-size female teens. Expressive and aesthetic desires often go unfulfilled by the apparel that satisfied their functional needs. Confusion over apparel size designations interfered with brand and store loyalty and resulted in fewer purchases from both physical and online stores.
Practical implications
Plus-sizes are the fastest growing segment of apparel and offer brands and retailers substantial opportunity for market growth. Plus-size female teens desire to increase their apparel purchases, but have been hindered by certain product development and merchandising practices. Participants made suggestions for brands and retailers to increase sales in the plus-size female teen market.
Originality/value
This study is unique by uncovering previously unknown issues regarding apparel fit and purchase behaviors of the plus-size female teens as well as relating participant’s advice to the apparel industry on this target market.
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Qilong Feng and Patrick Chi-leung Hui
The purpose of this study was to explore the determinant factors of the adaptive clothing market for disabled customers and to identify the influential elements in the fashion…
Abstract
Purpose
The purpose of this study was to explore the determinant factors of the adaptive clothing market for disabled customers and to identify the influential elements in the fashion industry, with the aim of establishing the influential factors that drive the adaptive apparel business in the local market. The study developed a path model of relationships incorporating the disabled consumer background, consumer purchase intention and demand and elements of the fashion industry. This model can be used as a reference for fashion practitioners.
Design/methodology/approach
A quantitative approach was adopted for this empirical study. A survey was designed to investigate the connections between the consumer-related and industry-related variables. A set of measurements was developed and validated for the survey. The data were collected from a sample of 175 local wheelchair users, with a response rate of approximately 6.6 per cent. The data were analysed using SmartPLS, and structural equation model analysis was applied to identify the relationships between the variables.
Findings
The results of this study demonstrated that consumer purchase intention for adaptive apparel was affected closely by environmental factors, and consumer demand was significantly related to industry aspects including the product complexity and the business operations along with all elements of the industrial practice. The findings also revealed that the disability level was related to the users' purchase intentions, but the financial capability of the disabled consumers did not affect the intention to purchase adaptive clothes products. These results could suggest that economic issues are not the consumer's prior concern when purchasing apparel, but rather the disability condition. Those who demand adaptive apparel require advanced performance levels of product design, technology application and service.
Originality/value
The study originated from the situation that the Hong Kong fashion market lacks an adaptive market specifically for the minority group of disabled consumers. Why such a niche market has not been developed is unclear to the practitioners. It is necessary to investigate from both consumer-related and industry-related factors. Specifically, the research explored the consumer background and industry elements to identify the factors that influence disabled consumers to purchase apparel, in order to inform fashion practitioners who are interested in the niche market of disabled consumers in Hong Kong. It is anticipated that the determinants of adaptive market development can be extended to wider areas of the Chinese or other Asian markets.
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The objective of the research is to characterize various key factors affecting apparel design and product quality.
Abstract
Purpose
The objective of the research is to characterize various key factors affecting apparel design and product quality.
Design/methodology/approach
In the fulfillment of the objective, the Delphi method and a survey questionnaire were used to collect related materials. This was followed by descriptive statistics, reliability, and factor analysis in order to set up the “house of quality” using the method of quality function deployment.
Findings
The factors that were found to affect the quality of apparel design were fashion sensitivity, ability of material application, colour sensitivity, fashion trend, fashion market positioning, and management. Fashion style, cloth quality, cutting quality, discount, and personal favourites were the key factors affecting consumers when choosing apparel. Keen observation ability, marketing analysis, and market development were very important for designing and producing high value‐added products.
Research limitations/implications
The survey was conducted in Taiwan, which perhaps limits the usefulness of the findings elsewhere.
Practical implications
The article may assist apparel designers to understand the requirements of consumers of fashion products.
Originality/value
Apparel design rules have been formulated in Taiwan using the method of quality function development to assist apparel designers to improve design quality and production performance.
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Sara Bragança, Miguel Carvalho, Pedro Arezes and Susan P. Ashdown
This paper presents an analysis of several issues that are preponderant for the work-wear design. The purpose of this paper is to create a prototype of a women’s base upper body…
Abstract
Purpose
This paper presents an analysis of several issues that are preponderant for the work-wear design. The purpose of this paper is to create a prototype of a women’s base upper body garment, based on the information gathered.
Design/methodology/approach
All the necessary information was collected through questionnaires, anthropometric measurements and evaluation of compression forces between the different prototypes.
Findings
It was possible to conclude that to create a better design some alterations need to be made in the standard base pattern design, such as measurements across the back length.
Research limitations/implications
Despite the fact that these design changes have a great impact on the stretch ability and on the compression forces, using softer fabric, such as cotton, is always better for an increased comfort. However, in more professional situation where these fabrics should not be used, these design changes can really make a difference.
Practical implications
A test with a set of compression sensors showed that the simple alteration of one measurement in the design of the base patterns highly reduces the compression forces.
Social implications
These simple alterations allow the garments to adjust to the users’ needs, promoting higher levels of comfort and lower levels of limitations of movement.
Originality/value
The designs presented in this paper can be easily adapted to a variety of garments, such as jackets or dresses, both for leisure or professional activities.
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Huiju Park and Hira Cho
This study aims to understand how social network online communities affect information seeking behavior and decision making for apparel shopping.
Abstract
Purpose
This study aims to understand how social network online communities affect information seeking behavior and decision making for apparel shopping.
Design/methodology/approach
An empirical study was conducted using a developed research model that hypothesized the effects of selected variables on information seeking behavior at social network online communities. The analyzed data were 186 samples collected from female college students who had more than three months of experience at a social network online community.
Findings
The results confirmed the positive relationship between commitment to a social network online community and information seeking behavior at the community. This relationship was expected to be moderated by individuals' sensitivity to group conformity. A visual inspection of the plot suggested a meaningful implication, but no significant statistical results were identified in a following test. Results also found commitment will be developed when the individuals are psychologically attached to the community.
Research limitations/implications
Generalization of the results in a larger population is cautioned because the collected data represent specific demographics.
Practical implications
Apparel retailers may want to utilize the results of this study to develop an online community representing the company brands. In order to increase members' psychological attachment and commitment to an online apparel brand community, key strategies should be focused on providing active and enjoyable interactions among the community members through unique/creative communication methods, fun experiences, and diverse off‐line events.
Originality/value
It was previously unknown how a social network online community influences apparel consumers' decision making, but this was investigated by the current study.
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Osmud Rahman and Małgorzata Koszewska
The purpose of this study is to expand the existing knowledge on fashion consumption in general and age/gender effects on clothing choice in particular. This study was undertaken…
Abstract
Purpose
The purpose of this study is to expand the existing knowledge on fashion consumption in general and age/gender effects on clothing choice in particular. This study was undertaken to empirically examine the importance of various sustainable and non-sustainable apparel cues, as well as the functional, aesthetic, symbolic, financial, environmental and social/ethical aspects of clothing. Although Poland's economy has been transformed remarkably over the last decade, there is still a paucity of empirical research focusing on this area has been conducted.
Design/methodology/approach
A self-administered online survey was employed for this study. Twenty product cues (10 non-sustainable cues and 10 sustainable), eight items of ‘environmental commitment and behaviour’ measuring scale and demographic questions were used for data collection and empirical testing.
Findings
A total of 288 useable surveys were collected for analysis. The results revealed that many Polish consumers would not purchase a sustainable or ‘green’ product if it did not provide enough aesthetic, functional and financial benefits to satisfy their needs and aspirations. Women were more reliant on garment fit and style than men. Our findings underscore several meaningful implications and useful information. Sustainable fashion is not merely about environmental, social and ethical benefits, but their aesthetic, functional, symbolic and financial values must be factored in as well.
Originality/value
There is limited empirical research examining the age and gender effects in relation to sustainable and non-sustainable apparel cues. Unlike many previous research that only focused on one dimension or single aspect of clothing (e.g. aesthetic/hedonic attribute or functional/utilitarian attribute).
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Hae Jin Gam, Huantian Cao, Cheryl Farr and Lauren Heine
The purpose of this paper is to develop and implement a new sustainable apparel design and production model, cradle to cradle apparel design (C2CAD), that provides guidelines for…
Abstract
Purpose
The purpose of this paper is to develop and implement a new sustainable apparel design and production model, cradle to cradle apparel design (C2CAD), that provides guidelines for apparel designers and manufacturers to solve some of the sustainability problems related to apparel production.
Design/methodology/approach
The C2CAD model was developed by integrating McDonough and Braungart's “cradle to cradle” model into existing apparel design and production models. Knitwear design and production was used to implement the C2CAD model as a proof of concept. The performance and cost of the C2CAD knitwear were evaluated.
Findings
The C2CAD model has four main steps: problem definition and research; sample making; solution development and collaboration; and production. Following the four steps and with an international collaboration similar to current apparel industry practices, “Four‐season sustainability” children's knitwear prototypes were developed. Produced with an acceptable manufacturing cost, the products have good mechanical and color fastness performance.
Practical implications
The C2CAD model provides practical guidelines for apparel designers and manufacturers and allows them to address all three pillars in sustainable development: economic development, social development, and environmental protection.
Originality/value
The C2CAD is the first apparel design and production model that emphasizes sustainability in addition to functional, expressive, and aesthetic considerations. The production process of “Four‐season sustainability” children's knitwear demonstrated the implementation of C2CAD model in sustainable apparel design and production.
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Yoon Jin Ma and Helen Koo
The purpose of this research is to investigate users’ expectations and preferences for transformable design functions of transformable party dresses to extend the life cycle of…
Abstract
Purpose
The purpose of this research is to investigate users’ expectations and preferences for transformable design functions of transformable party dresses to extend the life cycle of the clothing. With transformable design elements added to a party dress, a user can wear her one-event dress more than once, encouraging sustainable consumption. Rather than looking for a new dress, users can wear their party dress with one or even several new looks.
Design/methodology/approach
Data were collected through purposive sampling from female college students who had purchased at least one party dress. The survey questionnaire was self-developed based on the literature review and consisted of items that measured fashion behavior in relation to party dresses; shopping orientations, focusing on confident/appearance and fashion-consciousness, economic/price consciousness and convenience/time-consciousness; perceived importance of design and functional elements in party dresses; perceived reasons for the limited use of party dresses; perceived importance of design elements of transformable dresses; purchase intention for transformable dresses; and demographic characteristics.
Findings
As consumer groups of diverse shopping orientations demonstrated purchase intentions for transformable party dresses, transformable features may become an important component of party dresses. Considering the main reasons for users’ limited use of party dresses, designers need to improve the versatility of the dresses’ design and functional elements, focusing on style and occasion, dress length, size/fit, silhouette and color/pattern, so that users can wear their party dresses more than once and ultimately enhance their sustainable apparel consumption practices.
Originality/value
The findings regarding users’ expectations and preferences for transformable party dresses can help apparel designers and fashion businesses understand potential users when developing transformable dresses and develop strategies to help with sustainable apparel consumption.
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