Search results

Myth is a story of archetypical personas who behave in ways and with motives that we recognize in ourselves. We use myth as a way of reminding ourselves of the relationship between motives, actions, and consequences. Myths can serve either as inspirational or cautionary tales, and sometimes as both. But “myth” can also mean a fabricated story intended to create a false impression, and to achieve storytellers’ ends when they have decided the truth will not suffice. We apply the myth of Cassandra to the millennium-long recorded history of giant tsunamis in Japan. After each of these catastrophes, survivors sought to warn future generations of their recurrences. But, each time, their progeny eventually lost the memory of these lessons, and lost their lives when the next monster wave overwhelmed them. Only when they kept the lessons as living knowledge in everyday life, could they manage to escape from monster tsunamis. In this chapter, we use the myth of Cassandra in conjunction with the myth of Prometheus, the bringer of fire to humankind, as a metaphor for Japan’s growing reliance on nuclear power. Government and utility companies built powerful but inherently dangerous cauldrons in the nation’s disaster-prone landscapes, assuring the public they could control the fire’s fury and defend it against nature’s. As images of atomic bomb victims were still vivid and widely shared in Japan, they had to overcome the public fear of radioactivity by fabricating a “myth of safety.” The nuclear disaster made the public distrust the government and utility companies, which lingers in the process of reconstruction from the disaster. Myths can either reveal hidden truths or mask hidden lies. The Japanese people must now learn to distinguish one from the other.

The purpose of this paper is to examine a case of companies cooperating with the State to prevent a public controversy over nuclear power following the Fukushima disaster and achieve mutually beneficial policy outcomes. It analyses the private and public communication of pro-nuclear corporate, political and regulatory actors.

Drawing on the political economy theory, the study examines how actors mobilised power by accessing an existing social network to agree a joint public communication strategy in order to ensure public support for the continuation of nuclear power generation in the UK. It traces discursive frames from their inception in private communication to their reproduction in public communication and their dissemination via the media.

The study provides evidence of pro-nuclear actors cooperating behind the scenes to achieve consistent public pro-nuclear messaging. It finds evidence of four discursive frames: avoiding knee-jerk reactions, lessons learned, safety and nuclear renaissance. In combination, they guide audiences’ evaluation of the consequences of the Fukushima disaster for the UK in favour of continuing the commercial use of nuclear energy.

The private e-mail exchange between pro-nuclear actors presents a unique opportunity to examine the mobilisation of less visible forms of power in the form of agenda setting (manipulation) and discursive framing (domination) in order to influence policy outcomes and shape public opinion on nuclear energy. This is problematic because it constitutes a lack of transparency and accountability on part of the State with respect to policy outcomes and restricts the civic space by curtailing the articulation of alternative interests and voices.

This study adopts the multi-step model developed by Avraham and Ketter (2008), for altering place images, based on past academic literature on destination marketing. The purpose of this study is to determine the state of Fukushima’s sake breweries before and after 2011, and its strategies for overcoming negative images and strengthening regional branding. Semi-structured interviews were conducted with seven sake breweries in Fukushima.

Fukushima Prefecture, located in northern Japan, is renowned for its hot springs, lakes, historical architecture, gastronomy, and particularly its sake (or Japanese rice wine). However, pre-existing problems such as the prefecture’s changing demographics and economic development, the effects of the 2011 Great East Japan Earthquake (GEJE) and fears of radioactive contamination have made consumers reluctant to consume products from the region or to visit the prefecture. This study illustrates how various sake brewery stakeholders have sought to reverse and alter negative images associated with the prefecture. To examine these initiatives, this study uses the multi-step destination marketing and counter-branding model to identify the strategies and techniques used by the stakeholders, with the aim of altering the way the prefecture is perceived and reversing the negative image people may have of the prefecture. To acquire data for this model, this study uses semi-structured interviews conducted in 2018 and 2020 with local sake breweries, tourism associations and the local government on how they sought to retore a positive image of the prefecture and rebrand it into a new type of tourism destination that focuses on the strengths of its breweries.

The results indicate that through a combination of collaboration between the breweries, local government and the local communities, the sake breweries were able to reverse many of the negative effects of the 2011 GEJE. The success of the sake industry has prompted the local government to focus more strongly on tourism marketing that places sake products and breweries at the center of its campaign to promote the region.

While this paper focuses on the recovery of breweries, it does not include the recovery of wineries in Fukushima, which have made similar progress in their recovery. In addition, the interviews focused primarily on the perspectives of the suppliers and not the consumers.

The results of this research can help guide other destinations undergoing prolonged association with negative images on the path toward image recovery. In particular, this paper highlights the importance of a coordinated strategy by all stakeholders, the local government, businesses and communities, to create a united image and response for addressing the causes of these image problems and to create new opportunities for all stakeholders.

This research contributes to the field of image restoration, which combines theories regarding destination marketing and crisis management. Also, the research highlights the importance of collective stakeholder mobilization when attempting to help communities that are facing economic and tourism crises.

The Tohoku Region in northern Japan was devastated by the 2011 Great East Japan Earthquake and Tsunami. Although much of the physical infrastructure has since been restored, annual tourism numbers have yet to restore to pre-disaster levels. In some areas, tourism recovery remains stagnant. The objective of this research is to examine how local decision-­makers utilize media strategies to deal with image-related crises and reverse negative images to combat stereotypes and deliver successful campaign messages. The study has found that each of the prefectures affected by the disasters has since utilized different campaign strategies with some, such as Fukushima, focusing on the future, while others, such as Aomori, utilized a mixture disassociating itself from the troubled area and associating itself with its more prestigious neighbor. Much of these negative images stem from persisting images of region-wide safety fears over natural hazards and radiation concerns. This study suggests that further research needs to be done to identify the different risk perceptions of foreign tourists by country, as some groups such as Koreans are more risk averse leading to a sharp decline in visits, while others such as Taiwanese who are accustomed to natural hazards are leading in visitor numbers and tourism recovery.

The purpose of this paper is to extract lessons learned from the Fukushima‐Daiichi accident, caused by a big earthquake and a huge tsunami, which occurred on 11 March 2011.

Lessons learned are extracted after summarizing emergency response by robots to the Fukushima‐Daiichi accident.

Many lessons had been learned from the experiences on robots' emergency response to the accident; organization and operation scheme, and systemization were major lessons learned.

Unmanned constructive heavy machines and robots donated from the USA or imported from Sweden did reconnaissance work and cleaning up of rubble outside of buildings. Quince and JAEA‐3 were deployed for reconnaissance inside buildings.

The Japanese nuclear disaster response robotics developed after Japan Conversion Corporation's critical accident occurred in 1999, could not work when the Fukushima‐Daiichi accident occurred on 11 March 2011.

The paper emphasizes the importance of establishing emergency response schemes when a nuclear disaster occurs.

The purpose of this paper is to analyze public trust during the aftermath of technological and hybrid natural-technological/natech disasters – Hurricane Katrina (2005) and the Fukushima Daiichi nuclear meltdown in Japan (2011). The work identifies common themes, actions and inactivity that can lead to citizens distrusting the government after disasters.

News reports from the two areas leading newspapers formed the body of the Hurricane Katrina and the Fukushima Daiichi nuclear meltdown case studies. Of key interest were emerging themes of trust and/or distrust during the immediate impact phase of the disaster in addition to government failures and social breakdowns resulting in a loss of trust in government institutions and individual leaders.

The series of examples illustrate how specific action or in-action by local and federal governments served as a catalyst for a loss of trust in government institutions and individual leaders in government while proposing potential strategies to help public leaders reduce distrust during times of crisis.

The two limitations were the use of only newspapers and the passage of a new law in 2013, the “Specially Designated Secrets Protection Law,” designed to limit news reporting of the press in Japan on the issue of nuclear radiation exposure of the general public in Japan, some of the new data are not available.

The research concludes by offering specific ways to regain trust after a perception of failure during pre- and post-disaster management in the age of mega disasters. The paper lists several recommendations that can be practically implemented to develop a culture of transparent communication, civic engagement in planning processes and inspire trust among stakeholders.

While the paper identifies barriers to establishing trust among government agencies, the citizenry and private industry, it seeks to help inform policy frameworks regarding the importance of the government’s ability to sustain a strong sense of trust that engenders civic participation in preserving or regaining trust in the aftermath of disasters.

The purpose of this paper is to analyse the Fukushima nuclear disaster (FND) that occurred 11 March 2011 through the lens of the systemic and complexity theory. This analysis allows the proposition of some guidelines for the development of a more preventive and ethical approach in crisis management, including changes in human resource management and training.

Thanks to a layered analysis of the complex system that represents the FND and an actor/stake approach, this paper sheds light on the many failures that occurred on the personal, organizational, institutional, political and cultural level.

This analysis highlights that, beyond the apparent simplicity of the natural trigger events, a complex network of legal, cultural and technological paradigms, as well as the defense mechanisms of personal and organizational moral disengagement, have structured the context of this crisis, allowing for an event to turn into this disaster.

This study shows the limit of classical approach towards crisis management such as probabilistic risk assessment in terms of systemic and complexity: the assessment could be easily overcome if the mindset of the organization leaders is not already oriented towards preventive management.

The value of this study is participating to the effort of showing the need to develop more preventive mindsets and behaviours in the global economy, dealing with worldwide and complex issues.

The purpose of this paper is to investigate the authority communication and its relationship to citizens during a disaster. This analysis is crucial for organisations to help them understand the different ways in which crises are perceived by citizens, and the reactions they may cause. The results will help authorities in planning their crisis communication.

Facebook comments written by authorities and citizens are studied and analysed in an exploratory case study related to the 2011 catastrophe in the Fukushima Dai-ichi nuclear power plant via content analysis.

The analysis of Facebook comments revealed that authorities have to be prepared for communicating with citizens with diverging interests, who have different perceptions on a crisis and that relation is not the same with those different profiles of citizens.

This case study only focusses on the Fukushima debate from the point of view of the authorities and citizens.

This study argues that it is crucial for both authorities and public relations practitioners to acknowledge that competing opinion holders are challenging each other and authority online, and that crisis communication should be planned accordingly.

The participant profiles can help organisations to clarify citizens’ crisis perceptions that can emerge in online discussions. Practitioners need to concentrate on determining how to get their voice heard so that there are perceived credible and legitimate actors.