Search results

1 – 10 of 16
To view the access options for this content please click here
Article
Publication date: 6 June 2016

Mike Chen-ho Chao, Fuan Li and Haiyang Chen

Motivated by the heated discussion with regard to the Chinese milk powder incident, this paper aims to explore the determinants of Chinese managers’ moral judgment. Are…

Abstract

Purpose

Motivated by the heated discussion with regard to the Chinese milk powder incident, this paper aims to explore the determinants of Chinese managers’ moral judgment. Are Chinese professional managers’ moral judgments on an ethical dilemma influenced by their commitment to the norms and values recognized by a prestigious professional association outside of China? Do Chinese managers’ moral development and level of relativism impact their ethical decisions?

Design/methodology/approach

A structured survey was conducted, generating 544 valid responses from Chinese managers.

Findings

The results showed that moral maturity and relativism, independently and together, were significantly related to Chinese managers’ moral judgment on a hypothetical business dilemma, though no significant effect was found for their commitment to ethics codes.

Originality/value

The findings confirm the important role of moral development and relativism in Chinese mangers’ moral judgment and suggest the need for further research on the impact of professional ethics codes.

Details

Nankai Business Review International, vol. 7 no. 2
Type: Research Article
ISSN: 2040-8749

Keywords

To view the access options for this content please click here
Article
Publication date: 17 August 2015

Fuan Li, Lan Xu, Tiger Li and Nan Zhou

The purpose of this paper is to provide further validation of an alternative measurement model of brand trust and demonstrate the robustness and measurement invariance of…

Abstract

Purpose

The purpose of this paper is to provide further validation of an alternative measurement model of brand trust and demonstrate the robustness and measurement invariance of the model in a cross-cultural context.

Design/methodology/approach

Survey data collected from the USA and China were submitted to the alternative measurement model. Amos 7.0 was used in testing the robustness and stability of the proposed model.

Findings

The results provide strong support for the stability and robustness of the alternative model. The multidimensional scale satisfies the minimum requirement of configural invariance and metric invariance.

Research limitations/implications

The findings confirm that the multidimensional scale of brand trust can be meaningfully used in countries with distinct cultures. However, further testing may be needed given that the present study involves only two countries.

Practical implications

Overall brand trust is shown to be a function of consumers’ trust in specific aspects of a brand. Thus, it is imperative that brand managers make every effort to build consumers’ trust in performance competence and/or benevolent intention.

Originality/value

The present research demonstrates the robustness of the alternative measurement model of brand trust. It also exemplifies a way of testing a measurement model that involves a second-order construct and formative indicators.

To view the access options for this content please click here
Article
Publication date: 1 April 2003

Fuan Li, J.A.F. Nicholls, Nan Zhou, Tomislav Mandokovic and Guijun Zhuang

This paper compares the shopping behavior of Chilean consumers with those in China. Both Chinese and Chilean mall visits are driven, first and foremost, by purchase;…

Abstract

This paper compares the shopping behavior of Chilean consumers with those in China. Both Chinese and Chilean mall visits are driven, first and foremost, by purchase; however, consumers in Chile tend to be less single minded than their Chinese counterparts. Differences also exist between the two populations in their way of selecting the mall, shopping characteristics, and purchase patterns. Most importantly, Chinese shoppers relied more on their mall visits than Chileans in searching for information and finalizing their purchase decisions; at the same time, they were much more cautious in committing themselves to a purchase.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 15 no. 1/2
Type: Research Article
ISSN: 1355-5855

Keywords

To view the access options for this content please click here
Article
Publication date: 1 January 2004

Fuan Li, Nan Zhou, J.A.F. Nicholls, Guijun Zhuang and Carl Kranendonk

This study compares the mall shopping behavior of Chinese and US consumers. Marked differences wee found between the two populations in their shopping motives, criteria…

Abstract

This study compares the mall shopping behavior of Chinese and US consumers. Marked differences wee found between the two populations in their shopping motives, criteria for selecting the mall, and shopping behaviors. Unlike US shoppers, who visited the mall with diverse reasons, Chinese mall visits were driven, first and foremost, by purchase. However, Chinese shoppers were cautious about spending and less likely to make purchases during their shopping trip. More importantly, they were more immune to situational factors in their purchase decisions than their US counterparts. The paper also discusses marketing implications of these findings and future research directions.

Details

Journal of Consumer Marketing, vol. 21 no. 1
Type: Research Article
ISSN: 0736-3761

Keywords

To view the access options for this content please click here
Article
Publication date: 1 January 2006

Guijun Zhuang, Alex S.L. Tsang, Nan Zhou, Fuan Li and J.A.F. Nicholls

To investigate the impact of situational factors on mall shoppers' buying decisions.

Abstract

Purpose

To investigate the impact of situational factors on mall shoppers' buying decisions.

Design/methodology/approach

Based on Belk's framework on situational factors in a sales situation, the study employed a dataset of mall shoppers in the USA, China and Hong Kong and logistic regression for analysis.

Findings

It is found that, whether in the combined sample or in the individual samples, nine of the 13 situational factors considered significantly affected shoppers' purchases of food or non‐food products. However, situational influences on purchases varied according to the types of products bought. More importantly, the findings on the impact of some factors were consistent across three or two samples, suggesting that their external validity may be extended to certain conditions.

Research limitations/implications

The study had a limitation in the selection of the malls where the interviews were conducted, so some of the findings may be mall‐specific rather than representative of the general population of shoppers in the nations or regions.

Practical implications

The information disclosed here may help the practitioners to better understand shoppers' (especially Chinese shoppers') behaviour in malls and, as a consequence, to undertake more efficient marketing strategies in malls (especially in the malls in China).

Originality/value

The distinguished feature of this paper is that it simultaneously examined the impacts of 13 situational factors on mall shoppers' purchase decisions with multinational data. This allowed researchers to check both the internal validity and the external validity of the observed impacts of the situational factors.

Details

European Journal of Marketing, vol. 40 no. 1/2
Type: Research Article
ISSN: 0309-0566

Keywords

To view the access options for this content please click here
Article
Publication date: 1 April 2002

J.A.F. Nicholls, Fuan Li, Carl J. Kranendonk and Sydney Roslow

The present study investigates changes in the shopping behavior of today’s mall patrons as opposed to those in the early 1990s. Data collected in the sample surveys…

Abstract

The present study investigates changes in the shopping behavior of today’s mall patrons as opposed to those in the early 1990s. Data collected in the sample surveys included respondents’ demographic attributes, shopping motivations, situational factors, and purchase behaviors. Although no differences were found between the demographics of the respondents in the earlier and later periods, we discovered significant differences in shopping patterns and purchase behaviors. Compared with the shoppers in the early 1990s, today’s mall patrons tend to be more leisure driven, they have a greater concern for merchandise selection, and they visit the mall less often but make more purchases per visit. The findings also reveal that situational variables are more likely to have an impact on shoppers’ purchase decisions today than they did before. Based on the study’s findings, we suggest a number of pragmatic strategies to aid store and mall managers in their marketing efforts with regard to consumers today.

Details

Journal of Consumer Marketing, vol. 19 no. 2
Type: Research Article
ISSN: 0736-3761

Keywords

To view the access options for this content please click here
Article
Publication date: 1 April 2000

J.A.F. Nicholls, Fuan Li, Tomislav Mandokovic, Sydney Roslow and Carl J. Kranendonk

Compares the shopping behavior of Chilean consumers with those in the USA. Chilean mall visits were driven, first and foremost, by purchase; in contrast, consumers in the…

Abstract

Compares the shopping behavior of Chilean consumers with those in the USA. Chilean mall visits were driven, first and foremost, by purchase; in contrast, consumers in the USA visited their mall for more diverse reasons, largely revolving around entertainment. In addition to shopping motives, our data revealed noticeable differences between the two populations in their way of selecting the mall, their shopping characteristics, and purchase patterns. In the final analysis, however, when the shoppers in Chile and the USA left their respective malls, at least four‐fifths of each group had made some kind of purchase, whatever their initial shopping motivation.

Details

Journal of Consumer Marketing, vol. 17 no. 2
Type: Research Article
ISSN: 0736-3761

Keywords

To view the access options for this content please click here
Article
Publication date: 15 February 2011

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Those who say branding is “only a name” are missing the point. An effective, recognizable brand can be a wondrous thing. But there are hazards ahead for marketers seeking to make their product brand immediately recognized – and trusted – in a global economy.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Details

Strategic Direction, vol. 27 no. 3
Type: Research Article
ISSN: 0258-0543

Keywords

Content available
Article
Publication date: 17 September 2018

Cleopatra Veloutsou and Francisco Guzman

Abstract

Details

Journal of Product & Brand Management, vol. 27 no. 6
Type: Research Article
ISSN: 1061-0421

Content available
Article
Publication date: 19 September 2016

Marc Fetscherin, Ricardo Roseira Cayolla, Francisco Guzmán and Cleopatra Veloutsou

Abstract

Details

Journal of Product & Brand Management, vol. 25 no. 6
Type: Research Article
ISSN: 1061-0421

1 – 10 of 16