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The study here examines how business actors adapt to changes in networks by analyzing their perceptions or their network pictures. The study is exploratory or iterative in the sense that revisions occur to the research question, method, theory, and context as an integral part of the research process.

Changes within networks receive less research attention, although considerable research exists on explaining business network structures in different research traditions. This study analyzes changes in networks in terms of the industrial network approach. This approach sees networks as connected relationships between actors, where interdependent companies interact based on their sensemaking of their relevant network environment. The study develops a concept of network change as well as an operationalization for comparing perceptions of change, where the study introduces a template model of dottograms to systematically analyze differences in perceptions. The study then applies the model to analyze findings from a case study of Norwegian/Japanese seafood distribution, and the chapter provides a rich description of a complex system facing considerable pressure to change. In-depth personal interviews and cognitive mapping techniques are the main research tools applied, in addition to tracer studies and personal observation.

The dottogram method represents a valuable contribution to case study research as it enables systematic within-case and across-case analyses. A further theoretical contribution of the study is the suggestion that network change is about actors seeking to change their network position to gain access to resources. Thereby, the study also implies a close relationship between the concepts network position and the network change that has not been discussed within the network approach in great detail.

Another major contribution of the study is the analysis of the role that network pictures play in actors' efforts to change their network position. The study develops seven propositions in an attempt to describe the role of network pictures in network change. So far, the relevant literature discusses network pictures mainly as a theoretical concept. Finally, the chapter concludes with important implications for management practice.

Saroma Lake is the largest lagoon in Japan, situated at latitude 44°05′07″ and 44°11′58″ north and longitude 143°40′06″ and 143°58′14″ east (Fig. 3.1). It is located in the northeast of Hokkaido along the Okhotsk sea. The size and circumference of the lake area is around 151km² and 91km, respectively. The pear-shaped lagoon is around 25.7km long and around 9.5km wide. The lake has semiclosed estuaries with sea mouths between Okhotsk sea and lake. In the lake, two artificial sea mouths have been excavated, where the water exchange can be maintained. These are around 300 and 50m wide. Approximately 90 percent of the total inflow from the sea to the lake passes through the former mouth, which was opened in 1927. The salinity level in Saroma Lake is almost similar to that of the Okhotsk sea due to the active tidal water exchange through the two mouths. An average water depth in Saroma Lake is 14m, approximately 18m deep at the deepest point. The lake receives fresh water from 13 rivers, particularly two principal streams (i.e., River Saromabetsu and Baro), where a large quantity of freshwater and subsequent sediments and nutrients are supplied into the lake.

The authors use Agarwal's (1992, 1997) research methodology for analyzing the intersection of gender, poverty and the environment in rural India and apply it to the case of fishing communities in Newfoundland. Here too, environmental degradation, “statization” and privatization of hitherto public resources, as well as technological development, and erosion of community management systems, effect similar adverse consequences on women. In both cases the effects are magnified by a retrenchment of liberal ideology that shrivels state social programs. We find the devaluation of women's fishing knowledge, their decreasing health and general nutrition, and the gendered nature of financial and temporal-spatial stress are associated with these larger trends.

Purpose – The chapter compares gift and market exchange in Hawaiian and New Zealand fisheries.Methodology/approach – The chapter draws upon a combination of original ethnographic fieldwork and literature pertaining to fisheries in both New Zealand and Hawaii.Findings – The privatization of fishing rights in New Zealand, in conjunction with a social policy directed toward Maori addressing colonial dispossession, has resulted in the dominance of market exchange, the creation of a purified version of indigenous gift exchange, and the attempted elimination of any hybrid activities. This has not been a positive outcome for the majority of coastal Maori. Fisheries development in Hawai’i has taken a different path. The flexibility that inheres in Hawaiian fisheries enables ongoing participation in both gift and cash economies.Originality/value – Over the last few decades western economies have witnessed a rapid extension of market approaches to many commonly owned environmental goods, a movement which has been entrenched as global policy orthodoxy. The social consequences of this development have been under researched. This chapter challenges the neoliberal model of using market mechanisms and property rights as “the way to do” natural resource management.

This chapter provided systematic and comprehensive analysis on trawl fisheries management and conservation measures in the Straits of Malacca. Detailed analysis is conducted on Malaysian fishery management framework particularly domestic country's trawl fishery status, legal structure, input-control strategies, ecosystem protection plan, pollution, law enforcement, and complementary measures that designed to reduce and prevent overfishing in the exclusive economic zone (EEZ) of Malacca Straits. Gaps and challenges found in existing trawl fisheries literature are presented followed by recommendations for improvement in the management and conservation of trawl fisheries.

Purpose – This study explores the relationship between fish consumption advisories and risk perception, knowledge, and behavior of anglers in the Great Lakes. The Great Lakes contain elevated levels of critical pollutants and chemicals. Fish consumption advisories have been employed by health and environmental agencies to increase public awareness and lower exposure to contaminated fish caught in the Great Lakes. However, awareness and response to these advisories is not universal and may vary on the basis of sociocultural factors. Poor and minority anglers may be less aware of health advisories and more likely to exceed the recommended fish consumption limits than white anglers. Relying on health advisories as the primary mechanism for limiting exposure may not adequately meet environmental justice goals to protect the health and safety of all people.

Design/methodology/approach – One hundred and twenty Lake Ontario boating anglers were surveyed. Factors examined include awareness and source of health advisories; level of concern about health risks; and fish consumption rate and risk reduction behaviors.

Findings – Results indicate that ethnicity, age, and education influence awareness and response to health advisories. We conclude with suggestions to better address environmental injustices by strengthening the inclusion of local knowledge and participation in the decision-making and risk management process.

Practical implication – Findings have implications for the impact and future content of Great Lakes fish advisories.

Originality/value – There have been few comparative studies using socioeconomic factors, such as race and education, when addressing awareness of fish advisories and relative risk of toxicity from Great Lakes recreational boat anglers.

Marketing Management, Consumer Behavior.

This case is suitable to be used in advanced undergraduate and MBA/MSc level.

This case teaches about the issues and challenges of promoting ecotourism. Sumbiling Eco Village (SEV) in Brunei is an example of ecotourism spot. Leslie Chiang, SEV’s owner, understands that running a successful tourism business and conserving the environment is not an easy task. At the heart of Brunei’s pristine jungle, ecotourism brings economic opportunities for local people, long struggling to find a path to prosperity. This noble feat is not without its challenges. One of SEV’s dilemma is their promotion strategy specifically the difficulty of raising awareness of energy conservation and environment preservation for e.g. discouraging tourists’ plastic use. Another dilemma SEV’s is Mother Nature’s impact on SEV’s green building and infrastructure.

This case illustrates:

• the concept of ecotourism such as SEV;

• the features and benefits of ecotourism; and

• the challenges that are faced by an Asian ecotourist spot and its ways to overcome those challenges.

the concept of ecotourism such as SEV;

the features and benefits of ecotourism; and

the challenges that are faced by an Asian ecotourist spot and its ways to overcome those challenges.

This chapter combines a global value chain methodology with the case of the development of the farmed Atlantic salmon industry in Chile to inform discussions regarding the globalization of economy and society. The research documents the shifting structure of the value chain from the north to the south as Chile replaced northern Europe as the locus of production and the major world supplier of farmed Atlantic salmon. Farmed salmon was supported by the Chilean state as part of its export-oriented industrialization model that attracted foreign direct investment (FDI) from northern TNCs. Chile's low costs of production combined with growing environmental problems in the north and global retailers' demand for large quantities of low-cost product resulted in the restructuring of the farmed Atlantic-salmon value chain as northern capital sourced the south as a lucrative production platform to service northern consumers. A detailed investigation of the rise in dominance of the firm Marine Harvest is provided to illustrate the process of industry concentration the Chilean farmed-salmon industry. This model has generated a legitimation crisis related to environmental degradation and labor abuses resulting in social movement organization both nationally and internationally. The chapter concludes with a discussion of the implications of the Wal-Mart Effect on the agrifood industry in particular and in the farmed-salmon industry in particular.